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Karbonn Mobile
Private
Industry Mobiles
Founded 2009
Founder Sudhir Hasija & Pardeep Jain [1]
Headquarters Delhi, India
Area served
India, Middle East, Eastern Europe, South and Southeast Asia, CIS
Key people
  • Pardeep Jain
    (MD & Director)
  • Shashin Devsare (Executive Director)[1]
Products Mobile phones, Smartphones, Tablets
Services Mobile Phone Manufacturing
Revenue 65 billion
($0.99 billion)
Number of employees
1500+ [2]
Website www.karbonnmobiles.com

Karbonn Mobiles is a leading Indian mobile device manufacturing company founded in March 2009. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories.[3]

Karbonn is a joint venture between United Telelinks Ltd., a Bengaluru-based firm and Jaina Marketing and Associates, headquartered in Okhla.[3] Karbonn Mobiles is one of the leading Indian smartphone brand that offers a range of user-centric smart devices to complement the evolving communication needs of a modern consumer. Committed to simplifying technology, Karbonn has made inroads in the market with a combination of affordable yet innovative devices. It has over 85,000+ retail partners and 900+ service centres across India to ensure effective after sales support to its growing consumer base.

Karbonn reaches out to people across the length and breadth of the country, with over 92% penetration across the Indian geography. Currently, in the process of creating a presence in 40 countries including Africa, South & South East Asia, CIS, Eastern Europe and the Middle East, Karbonn plans to broaden its international footprint further by expanding to 65 countries.

Revenue[edit]

The firm's total revenue in the Indian consumer market was over US$650 million in the year 2015. The firm contracted with semiconductor companies for their handsets and targets mainly the Indian market. The firm has over 85,000 retailers and over 900 service centres (around 150 dedicated exclusively for Karbonn) across India. Karbonn plans to invest Rs 2,000 crores over the next years in a phased manner with the aim of manufacturing over 70 percent of all its mobile handsets in India.

History[edit]

Since its inception in 2009, Karbonn has grown leaps and bounds to emerge as one of leading mobile phones brand in the country. The company struck a deal with Eros International Media Ltd., the makers of Rajinikanth-starrer film Kochadaiyaan (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with screen savers and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones.[4]

Karbonn ties with online digital entertainment service provider Hungama.Com and have an app preinstalled.[5]

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range includes a smart tab and smartphones based on Android operating system.[6] In February 2014, Microsoft announced Karbonn as a hardware partner of Windows Phone operating system.[7]

Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with Google Inc.[8]

Brand[edit]

In its relentless efforts to enhance the mobile experience of its customers, Karbonn has been voted amongst the top “Most Trusted Mobile Phone brands” by Brand Trust Survey and Brand Equity Trust Report. As per CMR’s India Annual Mobile Handset Market Review (2017), Karbonn has been positioned amongst the "Top 5 mobile phone brands in India”. Karbonn has also been a winner of the ‘Smartphone Brand with Focus on Local Languages’ in a survey conducted by TeleAnalysis. It has also been featured amongst top 10 most attractive Mobile Phone Brands in India as per INDIA'S MOST ATTRACTIVE BRANDS 2016 RANKING, TRA Research. In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.[9]

Products[edit]

Karbonn Mobiles have a vast product portfolio ranging across feature phones, smartphones, and high-end smartphones. With the launch of fashion eye series in 2016, it was the first Indian mobile brand to launch a device on a visual commerce platform. Continuing its efforts towards making relevant associations, the brand partnered with NPCI (National Payments Corporation of India) to integrate BHIM (Bharat Interface for Money) in its new offering K9 Kavach. This is also a step forward to contribute to Government’s ‘Digital India’ initiative making technology and digital banking transactions accessible to all. When it comes to exploring other segments, the company has been focusing on a number of things and has been working on Artificial Intelligence, IOT, Digital ID based services, e-government services enabled devices with the launch of K9 Kavach. Furthermore, in its quest of encouraging local language-based services, the brand has launched various devices catering to the same need and has partnered with Google to introduce maps and YouTube in local languages.

With its mission of encouraging the use smart telephony amongst its consumers, Karbonn Mobiles has recently tied up with a number of leading telecom players in India to provide budget smartphones. The leading telecom player Airtel also hands with Karbonn to make the lowest price range, which features 4G LTE support. As per the source information Airtel Karbonn A40 priced at Rs. 1,399/-, this partnership will continue and the all its offerings with this tie-up would launch under the “Airtel’s Mera Pehla 4G smartphone” slogan. Through this way, every common man can use the 4G technology on their smartphones.

References[edit]

  1. ^ a b "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 26 September 2017. 
  2. ^ "Karbonn: How Pardeep Jain managed to create a Rs 2,400 cr telecom behemoth". timesofindia-economictimes. 
  3. ^ a b "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 27 September 2017. 
  4. ^ "Eros to present Rajinikanth-starrer Kochadaiyaan". Rediff.com. 3 July 2012. Retrieved 22 June 2013. 
  5. ^ "Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14". Business Standard. 16 July 2013. Retrieved 14 October 2013. 
  6. ^ "Karbonn Mobile launches new gadgets under Karbonn Smart brand". Business Standard. 12 October 2012. Retrieved 14 October 2013. 
  7. ^ "Microsoft Announces Bangalore Based Karbonn As New Windows Phone Hardware Partner". 2 April 2014. 
  8. ^ "Karbonn Sparkle V Review Simple, stable and affordable". Digit.in. 22 September 2014. 
  9. ^ "The Brand Trust Report 2017". TRA Research. Retrieved 27 September 2017. 

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