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1
KAELOO - S01E43 - Et si on jouait au basket
KAELOO - S01E43 - Et si on jouait au basket
::2013/01/13::
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2
Chris Nixon, Managing Director, Kelkoo Travel
Chris Nixon, Managing Director, Kelkoo Travel
::2011/11/07::
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3
Kelkoo et Grenoble, berceau des start-up
Kelkoo et Grenoble, berceau des start-up
::2011/11/07::
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4
Café Digital - Nicolas Jornet (Kelkoo)
Café Digital - Nicolas Jornet (Kelkoo)
::2012/03/09::
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5
Kelkoo France - Clip Mojo (M)
Kelkoo France - Clip Mojo (M)
::2013/01/15::
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6
Pierre Chappaz, l
Pierre Chappaz, l'entrepreneur pionnier derrière Kelkoo, Wikio et E-buzzing !
::2013/12/11::
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7
X Box Kinect vs Sony Playstation Move: Ollie the Kelkoo Octopus predicts the winner
X Box Kinect vs Sony Playstation Move: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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8
Kelkoo Kelpikoo - malayalamtube.com
Kelkoo Kelpikoo - malayalamtube.com
::2012/01/26::
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9
Harry Potter and the Deathly Hallows vs Megaminds: Ollie the Kelkoo Octopus predicts the winner
Harry Potter and the Deathly Hallows vs Megaminds: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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10
Code promo kelkoo
Code promo kelkoo
::2014/02/10::
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11
The Battle of the X Factor Judges: Ollie the Kelkoo Octopus predicts the winner
The Battle of the X Factor Judges: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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12
Kelkoo Christmas Shopping Guide to money saving deals, ideas, gifts, presents and more
Kelkoo Christmas Shopping Guide to money saving deals, ideas, gifts, presents and more
::2009/11/19::
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13
Module Export Kelkoo Prestashop
Module Export Kelkoo Prestashop
::2013/12/16::
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14
Makita accuboormachine - Doorzoek de Kelkoo categorie Makita gereedschap op accuboormachine.
Makita accuboormachine - Doorzoek de Kelkoo categorie Makita gereedschap op accuboormachine.
::2012/07/02::
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15
Kelkoo.fr presents -- The Complete History of the Internet in less than 4 minutes
Kelkoo.fr presents -- The Complete History of the Internet in less than 4 minutes
::2011/07/26::
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16
Kelkoo.co.uk presents -- The Complete History of the Internet
Kelkoo.co.uk presents -- The Complete History of the Internet
::2011/07/27::
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17
Idonnu kelkoo
Idonnu kelkoo
::2014/01/28::
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18
Kelkoo Partner Product Feed
Kelkoo Partner Product Feed
::2012/07/25::
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19
Kelkoo : Panasonic 3D Camera Un-Boxing Video
Kelkoo : Panasonic 3D Camera Un-Boxing Video
::2010/11/18::
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20
Future Trend News #47: Kelkoo,SoundCloud,Booty Selfies,Baby Bump,Travel Trends,Gol(inho) Beer
Future Trend News #47: Kelkoo,SoundCloud,Booty Selfies,Baby Bump,Travel Trends,Gol(inho) Beer
::2014/05/20::
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21
Jet Pack Buzz Lightyear vs Barbie Video Girl: Ollie the Kelkoo Octopus predicts the winner
Jet Pack Buzz Lightyear vs Barbie Video Girl: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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22
CHELARI KUTTIKALE SKSSF KAARE ORU NIMISHAM SAMADANI SAHIBINTE PRABASHANAM KELKOO
CHELARI KUTTIKALE SKSSF KAARE ORU NIMISHAM SAMADANI SAHIBINTE PRABASHANAM KELKOO
::2012/07/16::
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23
Qasimik Parayanullath Onn Kelkoo
Qasimik Parayanullath Onn Kelkoo
::2013/12/14::
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24
Presentazione di Pierpaolo Zollo e Kelkoo a Netc@fe
Presentazione di Pierpaolo Zollo e Kelkoo a Netc@fe'
::2008/11/24::
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25
Vimarshikkunnavar sharikku kelkoo
Vimarshikkunnavar sharikku kelkoo
::2014/02/03::
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26
PENNINE ENGANE SELECT CHEYYANAM..BALUSHERY PARAYUNNAD KELKOO
PENNINE ENGANE SELECT CHEYYANAM..BALUSHERY PARAYUNNAD KELKOO
::2012/11/03::
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27
Kelkoo Click to Reveal -
Kelkoo Click to Reveal - 'naked' ex-Pussycat Doll Kimberly Wyatt interview - Part One
::2011/05/25::
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28
Kelkoo
Kelkoo's Culinary Kids - Ryland's Jubilee Tart
::2012/02/27::
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29
Oru kantha bakthante varthanam kelkoo
Oru kantha bakthante varthanam kelkoo
::2013/02/20::
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30
Chris Simpson Of Kelkoo.co.uk Recommends Jason Cohen Mr Internet Video
Chris Simpson Of Kelkoo.co.uk Recommends Jason Cohen Mr Internet Video
::2011/09/09::
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31
Kelkoo à Chamrousse
Kelkoo à Chamrousse
::2012/05/23::
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32
Kelkoo
Kelkoo's Culinary Kids
::2012/03/05::
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33
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 2
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 2
::2011/12/05::
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34
Kelkoo Widgets (from PrismaStar) Example #1 - Content Units
Kelkoo Widgets (from PrismaStar) Example #1 - Content Units
::2011/06/24::
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35
Leegu kare.... Onnu kelkoo.....ssf kanthapuram usthad skssf samastha sys iuml.skssf.samastha
Leegu kare.... Onnu kelkoo.....ssf kanthapuram usthad skssf samastha sys iuml.skssf.samastha
::2012/10/19::
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36
Idonnu kelkoo salafikale
Idonnu kelkoo salafikale
::2014/02/10::
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37
Kelkoo - Col du Lautaret
Kelkoo - Col du Lautaret
::2014/02/23::
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38
Kimberly Wyatt - Kelkoo Interview
Kimberly Wyatt - Kelkoo Interview
::2011/06/02::
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39
Kimberly Wyatt from Her Majesty & The Wolves - Full Interview for Kelkoo - by Joseph Sinclair
Kimberly Wyatt from Her Majesty & The Wolves - Full Interview for Kelkoo - by Joseph Sinclair
::2011/06/07::
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40
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 3
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 3
::2011/12/05::
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41
location-compatarateur de prix kelkoo des location
location-compatarateur de prix kelkoo des location
::2011/03/12::
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42
Kelkoo
Kelkoo's Culinary Kids Competition
::2012/02/23::
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43
Kelkoo brand launch video
Kelkoo brand launch video
::2011/10/27::
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44
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 1
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 1
::2011/12/05::
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45
Maane Maane Vili Kelkoo ( Cover - Malayalam)
Maane Maane Vili Kelkoo ( Cover - Malayalam)
::2012/09/28::
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46
Apple
Apple's iPad versus Samsung's Galaxy Tab: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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47
Kelkoo Widgets (from PrismaStar) Example #2 - HTML Banners
Kelkoo Widgets (from PrismaStar) Example #2 - HTML Banners
::2011/06/24::
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48
Kelkoo
Kelkoo's Got Talent.mpg
::2011/10/07::
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démonstration de kelkoo (Yahoo! Inc) par Clotilde, Ingénieure, service Gestion de production
démonstration de kelkoo (Yahoo! Inc) par Clotilde, Ingénieure, service Gestion de production
::2011/09/15::
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50
Bruce Fair, Kelkoo:  Monetizing mobile
Bruce Fair, Kelkoo: Monetizing mobile
::2010/09/29::
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From Wikipedia, the free encyclopedia
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Kelkoo
Kelkoo's logo
Operating system Any (web based application)
Type Price comparison service
Website kelkoo.com

The website Kelkoo is a European price comparison service founded in France in 1999, allowing customers to find information on products they want to purchase, including price and seller information.[1] It was bought by Yahoo! in 2004.[2] It operates in 10 countries, including UK, France, Spain, Italy, Norway, Sweden, Germany, Denmark, Netherlands, and Belgium.[2] On 21 November 2008, Yahoo sold Kelkoo to Jamplant, a private equity company.[1]

History[edit]

Kelkoo was founded in 1999 by Pierre Chappaz and Mauricio Lopez.[3] Initial funding of $3 million was provided by Banexis Ventures and Innovacom. Once Kelkoo merged with 3 other European businesses, it absorbed those founders into one single collective, consisting of Per Siljubergsåsen, William Klippgen, Philip Wilkinson, and Jorge Garcia[4]

In April 2000, within days of each other, Kelkoo merged with Spanish-based Dondecomprar.com[5] and UK based competitor ShopGenie, founded by Philip Wilkinson.[6] In September of the same year, Kelkoo merged with Norway-based Zoomit.com,[7] paying the Zoomit-shareholders in shares amounting to a third of Kelkoo's total equity making Zoomit.com the largest entity within "new" Kelkoo.

In June 2003, it partnered with the European arm of the Microsoft site MSN to provide shopping listings.[8] A similar deal was announced in June 2004 with Ask.com (formerly Ask Jeeves).

In April 2004, Kelkoo was bought by Yahoo! Inc for €450 million.[2] Yahoo explained this move as providing advertisers with the ability to target individual products.[9]

In October 2005 a book on Kelkoo appeared in French called Ils ont réussi leur start-up! La success-story de Kelkoo.[10] written by Julien Codorniou and Cyrille de Lasteyrie.

In November 2008, Kelkoo was sold by Yahoo! Inc to the private equity firm Jamplant Ltd.[3]

Origin of the name[edit]

The name "Kelkoo" is a phonetic spelling meaning primarily the French phrase "Quel coût?", meaning "At what price?". It can also be understood as "Quel coup", meaning "What a bargain".[11]

Business model[edit]

Kelkoo has been profitable since Q4 2002. Similar to other price comparison services in how it operates, Kelkoo has focused much of its marketing on capturing users through SEO and launching partner sites[12] including ITV's PriceTerrier.com.[13]

In addition to being a price comparison site, Kelkoo also offers an API webservice where other price comparison websites, such as PriceSpin.com[14] shopping comparison website, and SmartShopper.com[15] price comparison browser add-on, use data and content from Kelkoo's database.[16] This is a shared revenue business model. Kelkoo offers an affiliate commission to the partner sites who use their data for every qualified click that they generate.

Brazil Launch[edit]

Kelkoo historically was a Europe-based shopping price comparison service.With the rapid e-commerce growth of the BRIC countries, Kelkoo launched their Brazil website in 2012. Winning over India and China, Brazil has a large growing market with a sizable population who have purchased online previously. Since the launch, the Brazil business has shown growth and potential.[17]

References[edit]

External links[edit]

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