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1
Pierre Chappaz, l
Pierre Chappaz, l'entrepreneur pionnier derrière Kelkoo, Wikio et E-buzzing !
::2013/12/11::
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2
Kelkoo et Grenoble, berceau des start-up
Kelkoo et Grenoble, berceau des start-up
::2011/11/07::
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3
X Box Kinect vs Sony Playstation Move: Ollie the Kelkoo Octopus predicts the winner
X Box Kinect vs Sony Playstation Move: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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4
Chris Nixon, Managing Director, Kelkoo Travel
Chris Nixon, Managing Director, Kelkoo Travel
::2011/11/07::
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5
Kelkoo Kelpikoo - malayalamtube.com
Kelkoo Kelpikoo - malayalamtube.com
::2012/01/26::
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6
Kelkoo France - Clip Mojo (M)
Kelkoo France - Clip Mojo (M)
::2013/01/15::
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7
Kelkoo Christmas Shopping Guide to money saving deals, ideas, gifts, presents and more
Kelkoo Christmas Shopping Guide to money saving deals, ideas, gifts, presents and more
::2009/11/19::
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8
Café Digital - Nicolas Jornet (Kelkoo)
Café Digital - Nicolas Jornet (Kelkoo)
::2012/03/09::
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9
Code promo kelkoo
Code promo kelkoo
::2014/02/10::
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10
Harry Potter and the Deathly Hallows vs Megaminds: Ollie the Kelkoo Octopus predicts the winner
Harry Potter and the Deathly Hallows vs Megaminds: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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11
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 3
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 3
::2011/12/05::
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12
Kelkoo
Kelkoo's Culinary Kids - Ryland's Jubilee Tart
::2012/02/27::
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13
Jet Pack Buzz Lightyear vs Barbie Video Girl: Ollie the Kelkoo Octopus predicts the winner
Jet Pack Buzz Lightyear vs Barbie Video Girl: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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14
Kelkoo.fr presents -- The Complete History of the Internet in less than 4 minutes
Kelkoo.fr presents -- The Complete History of the Internet in less than 4 minutes
::2011/07/26::
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15
Kelkoo Partner Product Feed
Kelkoo Partner Product Feed
::2012/07/25::
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16
The Battle of the X Factor Judges: Ollie the Kelkoo Octopus predicts the winner
The Battle of the X Factor Judges: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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17
Idonnu kelkoo
Idonnu kelkoo
::2014/01/28::
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18
Kelkoo Click to Reveal -
Kelkoo Click to Reveal - 'naked' ex-Pussycat Doll Kimberly Wyatt interview - Part One
::2011/05/25::
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19
Module Export Kelkoo Prestashop
Module Export Kelkoo Prestashop
::2013/12/16::
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20
Kelkoo : Panasonic 3D Camera Un-Boxing Video
Kelkoo : Panasonic 3D Camera Un-Boxing Video
::2010/11/18::
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21
Qasimik Parayanullath Onn Kelkoo
Qasimik Parayanullath Onn Kelkoo
::2013/12/14::
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22
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 2
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 2
::2011/12/05::
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23
PENNINE ENGANE SELECT CHEYYANAM..BALUSHERY PARAYUNNAD KELKOO
PENNINE ENGANE SELECT CHEYYANAM..BALUSHERY PARAYUNNAD KELKOO
::2012/11/03::
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24
Vimarshikkunnavar sharikku kelkoo
Vimarshikkunnavar sharikku kelkoo
::2014/02/03::
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25
Kelkoo à Chamrousse
Kelkoo à Chamrousse
::2012/05/23::
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26
Kelkoo - Col du Lautaret
Kelkoo - Col du Lautaret
::2014/02/23::
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27
Kelkoo.co.uk presents -- The Complete History of the Internet
Kelkoo.co.uk presents -- The Complete History of the Internet
::2011/07/27::
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28
CHELARI KUTTIKALE SKSSF KAARE ORU NIMISHAM SAMADANI SAHIBINTE PRABASHANAM KELKOO
CHELARI KUTTIKALE SKSSF KAARE ORU NIMISHAM SAMADANI SAHIBINTE PRABASHANAM KELKOO
::2012/07/16::
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29
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 1
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 1
::2011/12/05::
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30
Makita accuboormachine - Doorzoek de Kelkoo categorie Makita gereedschap op accuboormachine.
Makita accuboormachine - Doorzoek de Kelkoo categorie Makita gereedschap op accuboormachine.
::2012/07/02::
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31
Idonnu kelkoo salafikale
Idonnu kelkoo salafikale
::2014/02/10::
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32
Kelkoo
Kelkoo's Culinary Kids Competition
::2012/02/23::
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33
Kelkoo Click to Reveal -
Kelkoo Click to Reveal - 'naked' ex-Pussycat Doll Kimberly Wyatt interview - Part Two
::2011/05/31::
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34
Future Trend News #47: Kelkoo,SoundCloud,Booty Selfies,Baby Bump,Travel Trends,Gol(inho) Beer
Future Trend News #47: Kelkoo,SoundCloud,Booty Selfies,Baby Bump,Travel Trends,Gol(inho) Beer
::2014/05/20::
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35
Presentazione di Pierpaolo Zollo e Kelkoo a Netc@fe
Presentazione di Pierpaolo Zollo e Kelkoo a Netc@fe'
::2008/11/24::
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36
Leegu kare.... Onnu kelkoo.....ssf kanthapuram usthad skssf samastha sys iuml.skssf.samastha
Leegu kare.... Onnu kelkoo.....ssf kanthapuram usthad skssf samastha sys iuml.skssf.samastha
::2012/10/19::
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37
Kelkoo
Kelkoo's Culinary Kids
::2012/03/05::
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38
Oru kantha bakthante varthanam kelkoo
Oru kantha bakthante varthanam kelkoo
::2013/02/19::
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39
Chris Simpson Of Kelkoo.co.uk Recommends Jason Cohen Mr Internet Video
Chris Simpson Of Kelkoo.co.uk Recommends Jason Cohen Mr Internet Video
::2011/09/09::
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40
WINNER OF KELKOO AND PET SUPERMARKET  "Britains most talented pets"  2011
WINNER OF KELKOO AND PET SUPERMARKET "Britains most talented pets" 2011
::2011/05/30::
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41
Bruce Fair, Kelkoo:  Barriers to m-commerce
Bruce Fair, Kelkoo: Barriers to m-commerce
::2010/09/29::
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42
ssf valiyapadam  MUJAHID NABIYE KURICH PARAYUNNAD KELKOO
ssf valiyapadam MUJAHID NABIYE KURICH PARAYUNNAD KELKOO
::2013/04/24::
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43
Maane Maane Vili Kelkoo ( Cover - Malayalam)
Maane Maane Vili Kelkoo ( Cover - Malayalam)
::2012/09/27::
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44
démonstration de kelkoo (Yahoo! Inc) par Clotilde, Ingénieure, service Gestion de production
démonstration de kelkoo (Yahoo! Inc) par Clotilde, Ingénieure, service Gestion de production
::2011/09/14::
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45
Kelkoo Widgets (from PrismaStar) Example #2 - HTML Banners
Kelkoo Widgets (from PrismaStar) Example #2 - HTML Banners
::2011/06/24::
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46
Kelkoo Widgets (from PrismaStar) Example #1 - Content Units
Kelkoo Widgets (from PrismaStar) Example #1 - Content Units
::2011/06/24::
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47
Bruce Fair, Kelkoo:  Monetizing mobile
Bruce Fair, Kelkoo: Monetizing mobile
::2010/09/29::
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48
Noushad Baqavi EP ye Kurich parayunnath kelkoo
Noushad Baqavi EP ye Kurich parayunnath kelkoo
::2013/10/07::
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49
Fithnakkark ...Shaikhunayude Vaakukal Kelkoo
Fithnakkark ...Shaikhunayude Vaakukal Kelkoo
::2013/09/20::
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50
Bruce Fair, Kelkoo:  Connecting buyers and sellers
Bruce Fair, Kelkoo: Connecting buyers and sellers
::2010/09/29::
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From Wikipedia, the free encyclopedia
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Kelkoo
Kelkoo's logo
Operating system Any (web based application)
Type Price comparison service
Website kelkoo.com

The website Kelkoo is a European price comparison service founded in France in 1999, allowing customers to find information on products they want to purchase, including price and seller information.[1] It was bought by Yahoo! in 2004.[2] It operates in 10 countries, including UK, France, Spain, Italy, Norway, Sweden, Germany, Denmark, Netherlands, and Belgium.[2] On 21 November 2008, Yahoo sold Kelkoo to Jamplant, a private equity company.[1]

History[edit]

Kelkoo was founded in 1999 by Pierre Chappaz and Mauricio Lopez.[3] Initial funding of $3 million was provided by Banexis Ventures and Innovacom. Once Kelkoo merged with 3 other European businesses, it absorbed those founders into one single collective, consisting of Per Siljubergsåsen, William Klippgen, Philip Wilkinson, and Jorge Garcia[4]

In April 2000, within days of each other, Kelkoo merged with Spanish-based Dondecomprar.com[5] and UK based competitor ShopGenie, founded by Philip Wilkinson.[6] In September of the same year, Kelkoo merged with Norway-based Zoomit.com,[7] paying the Zoomit-shareholders in shares amounting to a third of Kelkoo's total equity making Zoomit.com the largest entity within "new" Kelkoo.

In June 2003, it partnered with the European arm of the Microsoft site MSN to provide shopping listings.[8] A similar deal was announced in June 2004 with Ask.com (formerly Ask Jeeves).

In April 2004, Kelkoo was bought by Yahoo! Inc for €450 million.[2] Yahoo explained this move as providing advertisers with the ability to target individual products.[9]

In October 2005 a book on Kelkoo appeared in French called Ils ont réussi leur start-up! La success-story de Kelkoo.[10] written by Julien Codorniou and Cyrille de Lasteyrie.

In November 2008, Kelkoo was sold by Yahoo! Inc to the private equity firm Jamplant Ltd.[3]

Origin of the name[edit]

The name "Kelkoo" is a phonetic spelling meaning primarily the French phrase "Quel coût?", meaning "At what price?". It can also be understood as "Quel coup", meaning "What a bargain".[11]

Business model[edit]

Kelkoo has been profitable since Q4 2002. Similar to other price comparison services in how it operates, Kelkoo has focused much of its marketing on capturing users through SEO and launching partner sites[12] including ITV's PriceTerrier.com.[13]

In addition to being a price comparison site, Kelkoo also offers an API webservice where other price comparison websites, such as PriceSpin.com[14] shopping comparison website, and SmartShopper.com[15] price comparison browser add-on, use data and content from Kelkoo's database.[16] This is a shared revenue business model. Kelkoo offers an affiliate commission to the partner sites who use their data for every qualified click that they generate.

Brazil Launch[edit]

Kelkoo historically was a Europe-based shopping price comparison service.With the rapid e-commerce growth of the BRIC countries, Kelkoo launched their Brazil website in 2012. Winning over India and China, Brazil has a large growing market with a sizable population who have purchased online previously. Since the launch, the Brazil business has shown growth and potential.[17]

References[edit]

External links[edit]

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