Play Video
1
Chris Nixon, Managing Director, Kelkoo Travel
Chris Nixon, Managing Director, Kelkoo Travel
::2011/11/07::
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2
Kelkoo et Grenoble, berceau des start-up
Kelkoo et Grenoble, berceau des start-up
::2011/11/07::
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3
Café Digital - Nicolas Jornet (Kelkoo)
Café Digital - Nicolas Jornet (Kelkoo)
::2012/03/09::
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4
Pierre Chappaz, l
Pierre Chappaz, l'entrepreneur pionnier derrière Kelkoo, Wikio et E-buzzing !
::2013/12/11::
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5
Kelkoo France - Clip Mojo (M)
Kelkoo France - Clip Mojo (M)
::2013/01/15::
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6
Kelkoo Kelpikoo - malayalamtube.com
Kelkoo Kelpikoo - malayalamtube.com
::2012/01/26::
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7
X Box Kinect vs Sony Playstation Move: Ollie the Kelkoo Octopus predicts the winner
X Box Kinect vs Sony Playstation Move: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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8
The Battle of the X Factor Judges: Ollie the Kelkoo Octopus predicts the winner
The Battle of the X Factor Judges: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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9
Kelkoo Christmas Shopping Guide to money saving deals, ideas, gifts, presents and more
Kelkoo Christmas Shopping Guide to money saving deals, ideas, gifts, presents and more
::2009/11/19::
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10
Harry Potter and the Deathly Hallows vs Megaminds: Ollie the Kelkoo Octopus predicts the winner
Harry Potter and the Deathly Hallows vs Megaminds: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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11
Makita accuboormachine - Doorzoek de Kelkoo categorie Makita gereedschap op accuboormachine.
Makita accuboormachine - Doorzoek de Kelkoo categorie Makita gereedschap op accuboormachine.
::2012/07/02::
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12
Kelkoo Click to Reveal -
Kelkoo Click to Reveal - 'naked' ex-Pussycat Doll Kimberly Wyatt interview - Part One
::2011/05/25::
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13
Kelkoo.fr presents -- The Complete History of the Internet in less than 4 minutes
Kelkoo.fr presents -- The Complete History of the Internet in less than 4 minutes
::2011/07/26::
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14
Idonnu kelkoo
Idonnu kelkoo
::2014/01/28::
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15
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 3
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 3
::2011/12/05::
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16
Code promo kelkoo
Code promo kelkoo
::2014/02/10::
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17
Module Export Kelkoo Prestashop
Module Export Kelkoo Prestashop
::2013/12/16::
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18
Qasimik Parayanullath Onn Kelkoo
Qasimik Parayanullath Onn Kelkoo
::2013/12/14::
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19
Kelkoo Partner Product Feed
Kelkoo Partner Product Feed
::2012/07/25::
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20
Kelkoo : Panasonic 3D Camera Un-Boxing Video
Kelkoo : Panasonic 3D Camera Un-Boxing Video
::2010/11/18::
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21
Future Trend News #47: Kelkoo,SoundCloud,Booty Selfies,Baby Bump,Travel Trends,Gol(inho) Beer
Future Trend News #47: Kelkoo,SoundCloud,Booty Selfies,Baby Bump,Travel Trends,Gol(inho) Beer
::2014/05/20::
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22
Kelkoo.co.uk presents -- The Complete History of the Internet
Kelkoo.co.uk presents -- The Complete History of the Internet
::2011/07/27::
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23
CHELARI KUTTIKALE SKSSF KAARE ORU NIMISHAM SAMADANI SAHIBINTE PRABASHANAM KELKOO
CHELARI KUTTIKALE SKSSF KAARE ORU NIMISHAM SAMADANI SAHIBINTE PRABASHANAM KELKOO
::2012/07/16::
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24
Jet Pack Buzz Lightyear vs Barbie Video Girl: Ollie the Kelkoo Octopus predicts the winner
Jet Pack Buzz Lightyear vs Barbie Video Girl: Ollie the Kelkoo Octopus predicts the winner
::2010/11/08::
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25
Kelkoo - Col du Lautaret
Kelkoo - Col du Lautaret
::2014/02/23::
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26
Kelkoo à Chamrousse
Kelkoo à Chamrousse
::2012/05/23::
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27
PENNINE ENGANE SELECT CHEYYANAM..BALUSHERY PARAYUNNAD KELKOO
PENNINE ENGANE SELECT CHEYYANAM..BALUSHERY PARAYUNNAD KELKOO
::2012/11/03::
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28
Vimarshikkunnavar sharikku kelkoo
Vimarshikkunnavar sharikku kelkoo
::2014/02/03::
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29
Kelkoo
Kelkoo's Culinary Kids - Ryland's Jubilee Tart
::2012/02/27::
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30
Presentazione di Pierpaolo Zollo e Kelkoo a Netc@fe
Presentazione di Pierpaolo Zollo e Kelkoo a Netc@fe'
::2008/11/24::
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31
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 2
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 2
::2011/12/05::
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32
Idonnu kelkoo salafikale
Idonnu kelkoo salafikale
::2014/02/10::
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33
Chris Simpson Of Kelkoo.co.uk Recommends Jason Cohen Mr Internet Video
Chris Simpson Of Kelkoo.co.uk Recommends Jason Cohen Mr Internet Video
::2011/09/09::
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34
Oru kantha bakthante varthanam kelkoo
Oru kantha bakthante varthanam kelkoo
::2013/02/19::
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35
Kelkoo
Kelkoo's Culinary Kids
::2012/03/05::
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36
Kimberly Wyatt - Kelkoo Interview
Kimberly Wyatt - Kelkoo Interview
::2011/06/02::
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37
Leegu kare.... Onnu kelkoo.....ssf kanthapuram usthad skssf samastha sys iuml.skssf.samastha
Leegu kare.... Onnu kelkoo.....ssf kanthapuram usthad skssf samastha sys iuml.skssf.samastha
::2012/10/19::
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38
ssf valiyapadam  MUJAHID NABIYE KURICH PARAYUNNAD KELKOO
ssf valiyapadam MUJAHID NABIYE KURICH PARAYUNNAD KELKOO
::2013/04/24::
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39
Kelkoo Widgets (from PrismaStar) Example #2 - HTML Banners
Kelkoo Widgets (from PrismaStar) Example #2 - HTML Banners
::2011/06/24::
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40
Bruce Fair, Kelkoo:  Monetizing mobile
Bruce Fair, Kelkoo: Monetizing mobile
::2010/09/29::
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41
Kelkoo
Kelkoo's Culinary Kids Competition
::2012/02/23::
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42
démonstration de kelkoo (Yahoo! Inc) par Clotilde, Ingénieure, service Gestion de production
démonstration de kelkoo (Yahoo! Inc) par Clotilde, Ingénieure, service Gestion de production
::2011/09/14::
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43
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 1
SANTHOSH PANDIT in Kelkoo kelpikkoo Kairali part 1
::2011/12/05::
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44
Kelkoo brand launch video
Kelkoo brand launch video
::2011/10/27::
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45
Maane Maane Vili Kelkoo ( Cover - Malayalam)
Maane Maane Vili Kelkoo ( Cover - Malayalam)
::2012/09/27::
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46
Kelkoo Widgets (from PrismaStar) Example #1 - Content Units
Kelkoo Widgets (from PrismaStar) Example #1 - Content Units
::2011/06/24::
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47
Noushad Baqavi EP ye Kurich parayunnath kelkoo
Noushad Baqavi EP ye Kurich parayunnath kelkoo
::2013/10/07::
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48
StopMotion Kelkoo Birthday 10th.wmv
StopMotion Kelkoo Birthday 10th.wmv
::2010/05/07::
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49
Kelkoo
Kelkoo's Got Talent.mpg
::2011/10/07::
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50
Fithnakkark ...Shaikhunayude Vaakukal Kelkoo
Fithnakkark ...Shaikhunayude Vaakukal Kelkoo
::2013/09/20::
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From Wikipedia, the free encyclopedia
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Kelkoo
Kelkoo's logo
Operating system Any (web based application)
Type Price comparison service
Website kelkoo.com

The website Kelkoo is a European price comparison service founded in France in 1999, allowing customers to find information on products they want to purchase, including price and seller information.[1] It was bought by Yahoo! in 2004.[2] It operates in 10 countries, including UK, France, Spain, Italy, Norway, Sweden, Germany, Denmark, Netherlands, and Belgium.[2] On 21 November 2008, Yahoo sold Kelkoo to Jamplant, a private equity company.[1]

History[edit]

Kelkoo was founded in 1999 by Pierre Chappaz and Mauricio Lopez.[3] Initial funding of $3 million was provided by Banexis Ventures and Innovacom. Once Kelkoo merged with 3 other European businesses, it absorbed those founders into one single collective, consisting of Per Siljubergsåsen, William Klippgen, Philip Wilkinson, and Jorge Garcia[4]

In April 2000, within days of each other, Kelkoo merged with Spanish-based Dondecomprar.com[5] and UK based competitor ShopGenie, founded by Philip Wilkinson.[6] In September of the same year, Kelkoo merged with Norway-based Zoomit.com,[7] paying the Zoomit-shareholders in shares amounting to a third of Kelkoo's total equity making Zoomit.com the largest entity within "new" Kelkoo.

In June 2003, it partnered with the European arm of the Microsoft site MSN to provide shopping listings.[8] A similar deal was announced in June 2004 with Ask.com (formerly Ask Jeeves).

In April 2004, Kelkoo was bought by Yahoo! Inc for €450 million.[2] Yahoo explained this move as providing advertisers with the ability to target individual products.[9]

In October 2005 a book on Kelkoo appeared in French called Ils ont réussi leur start-up! La success-story de Kelkoo.[10] written by Julien Codorniou and Cyrille de Lasteyrie.

In November 2008, Kelkoo was sold by Yahoo! Inc to the private equity firm Jamplant Ltd.[3]

Origin of the name[edit]

The name "Kelkoo" is a phonetic spelling meaning primarily the French phrase "Quel coût?", meaning "At what price?". It can also be understood as "Quel coup", meaning "What a bargain".[11]

Business model[edit]

Kelkoo has been profitable since Q4 2002. Similar to other price comparison services in how it operates, Kelkoo has focused much of its marketing on capturing users through SEO and launching partner sites[12] including ITV's PriceTerrier.com.[13]

In addition to being a price comparison site, Kelkoo also offers an API webservice where other price comparison websites, such as PriceSpin.com[14] shopping comparison website, and SmartShopper.com[15] price comparison browser add-on, use data and content from Kelkoo's database.[16] This is a shared revenue business model. Kelkoo offers an affiliate commission to the partner sites who use their data for every qualified click that they generate.

Brazil Launch[edit]

Kelkoo historically was a Europe-based shopping price comparison service.With the rapid e-commerce growth of the BRIC countries, Kelkoo launched their Brazil website in 2012. Winning over India and China, Brazil has a large growing market with a sizable population who have purchased online previously. Since the launch, the Brazil business has shown growth and potential.[17]

References[edit]

External links[edit]

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