Luckie Marietta is a district of Downtown Atlanta named after Luckie and Marietta Streets, surrounding Centennial Olympic Park. The district's name has been promoted since 2007 by Legacy Properties, in support of their redevelopment projects in the district. However, "Luckie Marietta" is used by a wide range of Atlanta media to refer to the district.
Developer Legacy's stated goals were to create a district within Downtown Atlanta that would contain entertainment, hotel accommodations and restaurants all within walking distance of each other and of the nearby Georgia Dome, Philips Arena, Georgia World Congress Center, CNN Center, World of Coca-Cola and Georgia Aquarium. It would lure visitors to stay, dine, and be entertained near those facilities and attractions instead of in the Peachtree Center area of Downtown or even Buckhead. Whereas a few years prior, few facilities existed in the area, by 2011, the district counted 25 restaurants and 6 hotels, the Ventana events center and a helipad. The area is set to add the College Football Hall of Fame and Times Square South to its roster of attractions.
Currently the District has 23 restaurants, 24 attractions and retail, 6 hotels, 8 sponsors and a helipad.
The College Football Hall of Fame is to move to a new facility on the southwest side of Marietta Street, between Foundry and Baker Streets.
In October 2011, Legacy Properties announced plans to build Times Square South at 285 Marietta, at the corner of Baker and Marietta streets. Characteristic of New York City's Times Square, a portion of the facade will be in the form of a dynamic video wall along two sides of a new multi-use building. Designed by Cooper Carry, Times Square South would have 350,000 square feet (33,000 m2) of class A office space and 60,000 square feet (5,600 m2) of retail/entertainment attraction space. Times Square South will sit across the street from the College Football Hall of Fame.
The Luckie Marietta District defines its boundaries as Centennial Olympic Park Drive and Baker, Luckie, Marietta and Latimer streets. The Georgia Dome, Philips Arena and Georgia World Congress Center are included because of their proximity.
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