Play Video
1
Maggi + Milo = SEDAP??
Maggi + Milo = SEDAP??
::2014/08/18::
Play Video
2
Fried Maggi Recipe
Fried Maggi Recipe
::2013/08/22::
Play Video
3
Street masala maggi - Hindi with English subtitles मसाला मैगी
Street masala maggi - Hindi with English subtitles मसाला मैगी
::2012/01/29::
Play Video
4
Episod 1:MAGGI Mi Goreng Pattaya
Episod 1:MAGGI Mi Goreng Pattaya
::2012/07/30::
Play Video
5
SIMS 4 # 3 - Maggi für
SIMS 4 # 3 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/11::
Play Video
6
#DapurBujang Maggi - Maggi Goreng Mamak.
#DapurBujang Maggi - Maggi Goreng Mamak.
::2013/06/10::
Play Video
7
Murtabak Maggi Ayam
Murtabak Maggi Ayam
::2012/12/18::
Play Video
8
MAGGI Kari ala Kelantan
MAGGI Kari ala Kelantan
::2012/12/21::
Play Video
9
Masala Maggi Video Recipe for Bachelors or Busy People - Quick Cooking Spicy Noodles by Bhavna
Masala Maggi Video Recipe for Bachelors or Busy People - Quick Cooking Spicy Noodles by Bhavna
::2014/03/28::
Play Video
10
Maggi Noodles Spring Roll - Fast Food Recipe by Ruchi Bharani - Vegetarian [HD]
Maggi Noodles Spring Roll - Fast Food Recipe by Ruchi Bharani - Vegetarian [HD]
::2013/02/09::
Play Video
11
मसाला मैगी. Dhabha Style Maggi from Indian street food by Chawla
मसाला मैगी. Dhabha Style Maggi from Indian street food by Chawla's Kitchen
::2014/02/04::
Play Video
12
MAGGI How to Cook: Eggs
MAGGI How to Cook: Eggs
::2014/05/04::
Play Video
13
VEGITARIAN PEOPLE SHOULD NEVER EAT "Maggi" and other noodles!!
VEGITARIAN PEOPLE SHOULD NEVER EAT "Maggi" and other noodles!!
::2011/04/22::
Play Video
14
Chinese Maggi Noodles
Chinese Maggi Noodles
::2013/12/18::
Play Video
15
#DapurBujang - Murtabak Maggi.
#DapurBujang - Murtabak Maggi.
::2013/01/28::
Play Video
16
How to make Maggi more interesting
How to make Maggi more interesting
::2010/01/26::
Play Video
17
Maggi Instant Noodle Factory - Feira de Santana, Brazil
Maggi Instant Noodle Factory - Feira de Santana, Brazil
::2009/10/09::
Play Video
18
MAGGI Kari ala Johor
MAGGI Kari ala Johor
::2012/12/21::
Play Video
19
MAGGI Kari ala Melaka
MAGGI Kari ala Melaka
::2012/12/21::
Play Video
20
MAGGI® AYAM Kawen MAGGI® TOM YAM. #BestnyaKawen !
MAGGI® AYAM Kawen MAGGI® TOM YAM. #BestnyaKawen !
::2014/09/22::
Play Video
21
Bestrafung - MAGGI PARFUM WERBUNG
Bestrafung - MAGGI PARFUM WERBUNG
::2014/10/23::
Play Video
22
Kürbis-Chili-Con-Carne - MAGGI Mittwoch Hangout
Kürbis-Chili-Con-Carne - MAGGI Mittwoch Hangout
::2014/10/22::
Play Video
23
Street Masala Maggi Recipe Video
Street Masala Maggi Recipe Video
::2013/05/24::
Play Video
24
2 DE ABRIL (Adrian Maggi)
2 DE ABRIL (Adrian Maggi)
::2012/04/02::
Play Video
25
Maggi картофель по-деревенски с грибами и гренками
Maggi картофель по-деревенски с грибами и гренками
::2014/12/20::
Play Video
26
New MAGGI OATS Noodles AD #HealthIsEnjoyable
New MAGGI OATS Noodles AD #HealthIsEnjoyable
::2014/08/01::
Play Video
27
Adrian Maggi- Un par de botas
Adrian Maggi- Un par de botas
::2011/09/14::
Play Video
28
MAGGI gotowa na wszystko!
MAGGI gotowa na wszystko!
::2014/12/10::
Play Video
29
MAGGI® KARI Kawen MAGGI® ASAM LAKSA. #BestnyaKawen !
MAGGI® KARI Kawen MAGGI® ASAM LAKSA. #BestnyaKawen !
::2014/09/22::
Play Video
30
Sopa maggi de pollo con vegetales
Sopa maggi de pollo con vegetales
::2014/08/01::
Play Video
31
MAGGI NOODLES- How To Prepare Maggi In Less Than 2 Minutes
MAGGI NOODLES- How To Prepare Maggi In Less Than 2 Minutes
::2012/07/23::
Play Video
32
Tá viejo mi tata - Adrian Maggi
Tá viejo mi tata - Adrian Maggi
::2013/07/01::
Play Video
33
Adrian Maggi- La Carta.
Adrian Maggi- La Carta.
::2010/07/07::
Play Video
34
Adrián Maggi -  A mi madre
Adrián Maggi - A mi madre
::2012/06/28::
Play Video
35
Adrian Maggi - La Manta del Camionero
Adrian Maggi - La Manta del Camionero
::2008/07/15::
Play Video
36
Florida Herrera Tutoriales - Como maquillarse con maggi y ladrillo raspado.
Florida Herrera Tutoriales - Como maquillarse con maggi y ladrillo raspado.
::2014/09/03::
Play Video
37
How to Make Funny Delicious onion maggi
How to Make Funny Delicious onion maggi
::2014/02/25::
Play Video
38
Kürbis-Flammkuchen mit Walnüssen - MAGGI Mittwoch Hangout
Kürbis-Flammkuchen mit Walnüssen - MAGGI Mittwoch Hangout
::2014/10/15::
Play Video
39
#DapurBujang Maggi - Begedil Maggi.
#DapurBujang Maggi - Begedil Maggi.
::2013/06/09::
Play Video
40
11 Novembre 2014 - Padre Alberto Maggi - "Chi non muore si rivede"
11 Novembre 2014 - Padre Alberto Maggi - "Chi non muore si rivede"
::2014/11/14::
Play Video
41
MARKTCHECK checkt Maggi - Mit Maggi schmeckt das Leben?
MARKTCHECK checkt Maggi - Mit Maggi schmeckt das Leben?
::2012/08/09::
Play Video
42
El hornero-Adrian Maggi
El hornero-Adrian Maggi
::2012/04/29::
Play Video
43
Adrian Maggi - El Camionero
Adrian Maggi - El Camionero
::2010/03/15::
Play Video
44
para las ama de casa adrian maggi
para las ama de casa adrian maggi
::2012/03/08::
Play Video
45
So entstehen Maggi-Zombies! | Fun Facts
So entstehen Maggi-Zombies! | Fun Facts
::2014/05/21::
Play Video
46
Cosa si intende per vocazione?clausura? fr.Alberto Maggi intervistato da C.Augias
Cosa si intende per vocazione?clausura? fr.Alberto Maggi intervistato da C.Augias
::2013/05/10::
Play Video
47
#DapurBujang Maggi - Maggi Gulung.
#DapurBujang Maggi - Maggi Gulung.
::2013/06/10::
Play Video
48
Nestle Maggi Reality : Maggie is a Non-veg Food
Nestle Maggi Reality : Maggie is a Non-veg Food
::2013/11/07::
Play Video
49
Maurren Maggi medalha de Ouro - Pequim 2008
Maurren Maggi medalha de Ouro - Pequim 2008
::2011/06/04::
Play Video
50
Carlos Maggi está en El Observador TV
Carlos Maggi está en El Observador TV
::2014/11/13::
NEXT >>
RESULTS [51 .. 101]
From Wikipedia, the free encyclopedia
Jump to: navigation, search
For other uses, see Maggi (disambiguation).
Maggi
Type Aktiengesellschaft; subsidiary of Nestlé
Industry Food
Founded 1890
Founders Julius Maggi
Headquarters Cham , Zug Switzerland
Key people Alain Pedersen
Website maggi.ch

Maggi is an international brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. Owned by Nestlé since 1947, the original company was founded in Switzerland in 1872 by Julius Maggi.

The brand is known for Maggi noodles, Maggi cube, and Maggi-Würze (seasoning sauce).

Company history[edit]

The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.

Today, Maggi is known throughout the world for its dry soups, seasoning sauce and instant noodle dishes. In New Zealand, Maggi Onion Soup mix is often combined with reduced cream to create an onion dip for potato chips that has come to be generally accepted as a Kiwi favorite.[1]

Noodles[edit]

In India and Malaysia, Maggi instant noodles are very popular; Nestle have 39% of the market in Malaysia, where "Maggi" is synonymous with instant noodles;[2] and a 60% share in India where it was the first instant noodle brand.[3] In Malaysia, fried noodles made from maggi noodles are called Maggi goreng.

Advertised as 2 minute noodles since 1982. Maggi noodles recently introduced a new variety of its noodles like 'No MSG', 'Less Salt', and 'No Trans fat' to cater to the health conscious. In mid-2008, New Zealand supermarkets introduced replacement formulations for its beef, oriental, and curry flavours. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the average of top-three (unnamed) 2-minute-noodle competitors. The new Maggi range also has considerably lower fat than its own previous formulation. However, the salt content has been increased by 31 percent.

Nestlé have faced criticism of their advertising not adhering to marketing regulations in developed countries, and making misleading claims in developing countries. For example, Nestlé claims "vegetarian" label on the product while the entire production of product fully use several animal fats and hydrogenated fats from animal sources. The noodle manufacturing line is technologically developed for sophisticated mixing of animal oils and other animal based by-products for the entire packaging brand. Also, in October 2008 Nestlé mistakenly aired a commercial meant for Bangladeshi television on British TV. The advert made false claims that the noodles would "help to build strong muscles, bone and hair". The British Advertising Standards Authority said that the advert did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims.[4]

Seasoning sauce[edit]

A bottle of Polish Maggi sauce

In China, Taiwan, Vietnam, Thailand, the Philippines, Singapore, Pakistan, India, Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Poland and France, "Maggi" is still synonymous with the brand's Maggi-Würze (Maggi seasoning sauce), a dark, soy sauce-type hydrolysed vegetable protein-based condiment sauce. In Spain and Mexico, it is sold under the name Jugo.[5]

Prior to the early 2000s, Maggi seasoning was an actual soy sauce, using soy and wheat as some of their ingredients, however a change in ingredients resulted in the omission of soy. It was introduced in 1886 as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland, Austria and especially in Germany. It is also widely used in Poland (known there as "Przyprawa W Plynie") and the Netherlands. Maggi Würze has popularity in Serbia and Macedonia, despite not being officially available in those countries. Maggi is very popular in East Asia, Southeast Asia, and South Asia, where Maggi seasoning is used in many soups, stir-fries, marinades and as a dipping/topping sauce. Maggi seasoning is commonly used in Asia as a "soy sauce", imparting a umami [savory] flavor. In Indonesia, Malaysia, Thailand, Vietnam, Singapore and Hong Kong, Maggi seasoning sauce is a popular condiment, and the bottles are familiar sights on tables in restaurants and homes.

Cube[edit]

The bouillon cube or "Maggi cube", which was another meat substitute product, was introduced in 1908. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. In Liberia, they are used as an application to the cut umbilical stump of newborn babies.[6] In Haiti,[7] and throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.

References[edit]

External links[edit]

Wikipedia content is licensed under the GFDL License
Powered by YouTube
MASHPEDIA
LEGAL
  • Mashpedia © 2014