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Maggi + Milo = SEDAP??
Maggi + Milo = SEDAP??
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Fried Maggi Recipe
Fried Maggi Recipe
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Episod 1:MAGGI Mi Goreng Pattaya
Episod 1:MAGGI Mi Goreng Pattaya
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Street masala maggi - Hindi with English subtitles मसाला मैगी
Street masala maggi - Hindi with English subtitles मसाला मैगी
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MAGGI Kari ala Kelantan
MAGGI Kari ala Kelantan
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#DapurBujang Maggi - Maggi Goreng Mamak.
#DapurBujang Maggi - Maggi Goreng Mamak.
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Chinese Maggi Noodles
Chinese Maggi Noodles
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मसाला मैगी. Dhabha Style Maggi from Indian street food by Chawla
मसाला मैगी. Dhabha Style Maggi from Indian street food by Chawla's Kitchen
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Masala Maggi Video Recipe for Bachelors or Busy People - Quick Cooking Spicy Noodles by Bhavna
Masala Maggi Video Recipe for Bachelors or Busy People - Quick Cooking Spicy Noodles by Bhavna
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MAGGI How to Cook: Eggs
MAGGI How to Cook: Eggs
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New MAGGI Ad 2015 | Khushiyon Ki Recipe | #MomsMAGGI
New MAGGI Ad 2015 | Khushiyon Ki Recipe | #MomsMAGGI
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Maggi Noodles Spring Roll - Fast Food Recipe by Ruchi Bharani - Vegetarian [HD]
Maggi Noodles Spring Roll - Fast Food Recipe by Ruchi Bharani - Vegetarian [HD]
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New MAGGI Rajkumari ad 2015 | Khushiyon Ki Recipe | #MomsMAGGI
New MAGGI Rajkumari ad 2015 | Khushiyon Ki Recipe | #MomsMAGGI
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Murtabak Maggi Ayam
Murtabak Maggi Ayam
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Street Masala Maggi Recipe Video
Street Masala Maggi Recipe Video
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MAGGI® Kari lazat dimasak macam kari mak
MAGGI® Kari lazat dimasak macam kari mak
::2014/12/15::
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VEGITARIAN PEOPLE SHOULD NEVER EAT "Maggi" and other noodles!!
VEGITARIAN PEOPLE SHOULD NEVER EAT "Maggi" and other noodles!!
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Nestle Maggi Reality : Maggie is a Non-veg Food
Nestle Maggi Reality : Maggie is a Non-veg Food
::2013/11/07::
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#DapurBujang - Murtabak Maggi.
#DapurBujang - Murtabak Maggi.
::2013/01/28::
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How to make Maggi more interesting
How to make Maggi more interesting
::2010/01/26::
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Maggi Instant Noodle Factory - Feira de Santana, Brazil
Maggi Instant Noodle Factory - Feira de Santana, Brazil
::2009/10/09::
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How to Make Funny Delicious onion maggi
How to Make Funny Delicious onion maggi
::2014/02/25::
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MAGGI® AYAM Kawen MAGGI® TOM YAM. #BestnyaKawen !
MAGGI® AYAM Kawen MAGGI® TOM YAM. #BestnyaKawen !
::2014/09/22::
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New Maggi recipe with Eggs & Caramelized Onions | Quick & Easy Recipes | New Recipes | Chef Saransh
New Maggi recipe with Eggs & Caramelized Onions | Quick & Easy Recipes | New Recipes | Chef Saransh
::2014/07/28::
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Festival de Baradero 2015 - Adrián Maggi
Festival de Baradero 2015 - Adrián Maggi
::2015/02/13::
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MAGGI NOODLES- How To Prepare Maggi In Less Than 2 Minutes
MAGGI NOODLES- How To Prepare Maggi In Less Than 2 Minutes
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Texas Maggi (Maggi Texas)
Texas Maggi (Maggi Texas)
::2015/02/04::
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Masala Maggi recipe -noodle with vegetables
Masala Maggi recipe -noodle with vegetables
::2012/03/03::
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Bestrafung - MAGGI PARFUM WERBUNG
Bestrafung - MAGGI PARFUM WERBUNG
::2014/10/23::
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2 DE ABRIL (Adrian Maggi)
2 DE ABRIL (Adrian Maggi)
::2012/04/02::
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Bestnya Kawen - Mak Suruh Kawen!
Bestnya Kawen - Mak Suruh Kawen!
::2014/08/28::
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WAX in MAGGI??
WAX in MAGGI??
::2012/01/17::
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MARKTCHECK checkt Maggi - Mit Maggi schmeckt das Leben?
MARKTCHECK checkt Maggi - Mit Maggi schmeckt das Leben?
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Making Of Maggi
Making Of Maggi
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MAGGI Kari ala Melaka
MAGGI Kari ala Melaka
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Adrián Maggi -  A mi madre
Adrián Maggi - A mi madre
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Adrian Maggi - La Manta del Camionero
Adrian Maggi - La Manta del Camionero
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Yin Yang presenta MAGGI Pasta #OrientalExpress Curry
Yin Yang presenta MAGGI Pasta #OrientalExpress Curry
::2014/11/10::
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Maggi ile Lezzete Yolculuk - Denizli 1. Gün
Maggi ile Lezzete Yolculuk - Denizli 1. Gün
::2015/01/19::
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Florida Herrera Tutoriales - Como maquillarse con maggi y ladrillo raspado.
Florida Herrera Tutoriales - Como maquillarse con maggi y ladrillo raspado.
::2014/09/03::
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para las ama de casa adrian maggi
para las ama de casa adrian maggi
::2012/03/08::
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RECITADO EL GAUCHITO GIL-ADRIAN MAGGI
RECITADO EL GAUCHITO GIL-ADRIAN MAGGI
::2012/08/13::
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New MAGGI OATS Noodles AD #HealthIsEnjoyable
New MAGGI OATS Noodles AD #HealthIsEnjoyable
::2014/08/01::
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44
Carlos Maggi está en El Observador TV
Carlos Maggi está en El Observador TV
::2014/11/13::
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Voci in Rete - Padre Alberto Maggi
Voci in Rete - Padre Alberto Maggi
::2012/01/12::
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"La cena del Signore" incontro con Alberto Maggi
"La cena del Signore" incontro con Alberto Maggi
::2014/11/14::
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#DapurBujang Maggi - Begedil Maggi.
#DapurBujang Maggi - Begedil Maggi.
::2013/06/10::
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Blairo Maggi avalia efeitos da greve dos caminhoneiros para a cadeia produtiva
Blairo Maggi avalia efeitos da greve dos caminhoneiros para a cadeia produtiva
::2015/02/24::
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49
MAGGI Kari ala Johor
MAGGI Kari ala Johor
::2012/12/21::
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#DapurBujang Maggi - Maggi Gulung.
#DapurBujang Maggi - Maggi Gulung.
::2013/06/10::
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From Wikipedia, the free encyclopedia
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For other uses, see Maggi (disambiguation).
Maggi
Aktiengesellschaft; subsidiary of Nestlé
Industry Food
Founded 1890
Founder Julius Maggi
Headquarters Cham, Zug Switzerland
Key people
Alain Pedersen
Website maggi.ch

Maggi[pronunciation 1] is an international brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. Owned by Nestlé since 1947, the original company was founded in Switzerland in 1872 by Julius Maggi.

The brand is known for Maggi noodles, Maggi cube, and Maggi-Würze (seasoning sauce).

Company history[edit]

The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.

Today, Maggi is known throughout the world for its dry soups, seasoning sauce and instant noodle dishes. In New Zealand, Maggi Onion Soup mix is often combined with reduced cream to create an onion dip for potato chips that has come to be generally accepted as a Kiwi favorite.[1]

Major Products[edit]

Noodles[edit]

In India and Malaysia, Maggi instant noodles are very popular; Nestle has 39% of the market in Malaysia, where "Maggi" is synonymous with instant noodles;[2] and a 60% share in India where it was the first instant noodle brand.[3] In Malaysia, fried noodles made from maggi noodles are called Maggi goreng.

Maggi noodles have been advertised as 2 minute noodles since 1982. The firm recently introduced new varieties of its noodles, for example 'No MSG', 'Less Salt', and 'No Trans fat' to cater to the health conscious. In mid-2008, New Zealand supermarkets introduced replacement formulations for the beef, oriental, and curry flavours. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the average of top-three (unnamed) 2-minute-noodle competitors. The new Maggi range also has considerably lower fat than its own previous formulation. However, the salt content has been increased by 31 percent.

Nestlé has faced criticism of its advertising not adhering to marketing regulations in developed countries, and making misleading claims in developing countries. For example, Nestlé claims "vegetarian" on its noodle-product labelling, even though the production of this line makes use of several animal fats and hydrogenated fats from animal sources (in addition to fats from vegetable sources). The noodle manufacturing line has been technologically developed for sophisticated mixing of animal oils and other animal based by-products for the entire packaging brand. Also, in October 2008 Nestlé mistakenly aired a commercial meant for Bangladeshi television on British TV. The advert made false claims that the noodles would "help to build strong muscles, bone and hair". The British Advertising Standards Authority said that the advert did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims.[4]

Seasoning sauce[edit]

A bottle of Polish Maggi sauce

In China, Taiwan, Vietnam, Thailand, the Philippines, Singapore, Pakistan, India, Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Poland and France, "Maggi" is still synonymous with the brand's Maggi-Würze (Maggi seasoning sauce), a dark, soy sauce-type hydrolysed vegetable protein-based condiment sauce. In Spain and Mexico, it is sold under the name Jugo.[5]

It was introduced in 1886 as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland, Austria and especially in Germany. It is also widely used in Poland (known there as "Przyprawa W Plynie") and the Netherlands. Maggi Würze has popularity in Serbia and Macedonia, despite not being officially available in those countries. Maggi is very popular in East Asia, Southeast Asia, and South Asia, where Maggi seasoning is used in many soups, stir-fries, marinades and as a dipping/topping sauce. Maggi seasoning is commonly used in Asia as a "soy sauce", imparting a umami [savory] flavor. In Indonesia, Malaysia, Thailand, Vietnam, Singapore and Hong Kong, Maggi seasoning sauce is a popular condiment, and the bottles are familiar sights on tables in restaurants and homes.

Cube[edit]

The bouillon cube or "Maggi cube", which was another meat substitute product, was introduced in 1908. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. In Liberia, they are used as an application to the cut umbilical stump of newborn babies.[6] In Haiti,[7] and throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.

Notes[edit]

  1. ^ Italian pronunciation: [ˈmaːddʒi]; Swizz German: [ˈmadʒi].

References[edit]

External links[edit]

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