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1
Maggi + Milo = SEDAP??
Maggi + Milo = SEDAP??
::2014/08/18::
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2
Bestrafung - MAGGI PARFUM WERBUNG
Bestrafung - MAGGI PARFUM WERBUNG
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3
SIMS 4 # 1 - Maggi für
SIMS 4 # 1 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/05::
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4
Fried Maggi Recipe
Fried Maggi Recipe
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5
Street masala maggi - Hindi with English subtitles मसाला मैगी
Street masala maggi - Hindi with English subtitles मसाला मैगी
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6
Episod 1:MAGGI Mi Goreng Pattaya
Episod 1:MAGGI Mi Goreng Pattaya
::2012/07/30::
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7
Murtabak Maggi Ayam
Murtabak Maggi Ayam
::2012/12/18::
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8
MAGGI Kari ala Kelantan
MAGGI Kari ala Kelantan
::2012/12/21::
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9
ADRIAN MAGGI - 2 DE ABRIL
ADRIAN MAGGI - 2 DE ABRIL
::2008/05/22::
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10
#DapurBujang Maggi - Maggi Goreng Mamak.
#DapurBujang Maggi - Maggi Goreng Mamak.
::2013/06/10::
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11
VEGITARIAN PEOPLE SHOULD NEVER EAT "Maggi" and other noodles!!
VEGITARIAN PEOPLE SHOULD NEVER EAT "Maggi" and other noodles!!
::2011/04/22::
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12
MAGGI How to Cook: Eggs
MAGGI How to Cook: Eggs
::2014/05/04::
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13
मसाला मैगी. Dhabha Style Maggi from Indian street food
मसाला मैगी. Dhabha Style Maggi from Indian street food
::2014/02/04::
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Masala Maggi Video Recipe for Bachelors or Busy People - Quick Cooking Spicy Noodles by Bhavna
Masala Maggi Video Recipe for Bachelors or Busy People - Quick Cooking Spicy Noodles by Bhavna
::2014/03/28::
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15
How to make Maggi more interesting
How to make Maggi more interesting
::2010/01/26::
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16
Maggi Noodles Spring Roll - Fast Food Recipe by Ruchi Bharani - Vegetarian [HD]
Maggi Noodles Spring Roll - Fast Food Recipe by Ruchi Bharani - Vegetarian [HD]
::2013/02/09::
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17
SIMS 4 # 15 - Maggi für
SIMS 4 # 15 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/10/20::
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18
Adrian Maggi - cuando me fui de las casas
Adrian Maggi - cuando me fui de las casas
::2010/08/13::
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19
SIMS 4 # 3 - Maggi für
SIMS 4 # 3 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/11::
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20
Maggi Instant Noodle Factory - Feira de Santana, Brazil
Maggi Instant Noodle Factory - Feira de Santana, Brazil
::2009/10/09::
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21
Chinese Maggi Noodles
Chinese Maggi Noodles
::2013/12/18::
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22
SIMS 4 # 2 - Maggi für
SIMS 4 # 2 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/08::
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23
Maggi reklám Bendegúzzal
Maggi reklám Bendegúzzal
::2010/05/03::
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24
SIMS 4 # 16 - Maggi für
SIMS 4 # 16 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/10/23::
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25
Street Masala Maggi Recipe Video
Street Masala Maggi Recipe Video
::2013/05/24::
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26
#DapurBujang - Murtabak Maggi.
#DapurBujang - Murtabak Maggi.
::2013/01/28::
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27
MAGGI® AYAM Kawen MAGGI® TOM YAM. #BestnyaKawen !
MAGGI® AYAM Kawen MAGGI® TOM YAM. #BestnyaKawen !
::2014/09/22::
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28
SIMS 4 # 5 - Maggi für
SIMS 4 # 5 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/17::
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29
New MAGGI OATS Noodles AD #HealthIsEnjoyable
New MAGGI OATS Noodles AD #HealthIsEnjoyable
::2014/08/01::
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30
MARKTCHECK checkt Maggi - Mit Maggi schmeckt das Leben?
MARKTCHECK checkt Maggi - Mit Maggi schmeckt das Leben?
::2012/08/09::
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31
SIMS 4 # 4 - Maggi für
SIMS 4 # 4 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/14::
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32
SIMS 4 # 14 - Maggi für
SIMS 4 # 14 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/10/16::
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33
MAGGI Kari ala Johor
MAGGI Kari ala Johor
::2012/12/21::
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34
SIMS 4 # 12 - Maggi für
SIMS 4 # 12 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/10/08::
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35
MAGGI® KARI Kawen MAGGI® ASAM LAKSA. #BestnyaKawen !
MAGGI® KARI Kawen MAGGI® ASAM LAKSA. #BestnyaKawen !
::2014/09/22::
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36
MAGGI NOODLES- How To Prepare Maggi In Less Than 2 Minutes
MAGGI NOODLES- How To Prepare Maggi In Less Than 2 Minutes
::2012/07/23::
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37
SIMS 4 # 8 - Maggi für
SIMS 4 # 8 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/26::
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38
"A mi padre" Adrian Maggi
"A mi padre" Adrian Maggi
::2012/07/06::
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39
2 DE ABRIL (Adrian Maggi)
2 DE ABRIL (Adrian Maggi)
::2012/04/02::
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40
Bestnya Kawen - Mak Suruh Kawen!
Bestnya Kawen - Mak Suruh Kawen!
::2014/08/28::
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41
How to cook noodles/Maggi noodles in Microwave.
How to cook noodles/Maggi noodles in Microwave.
::2013/11/27::
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42
SIMS 4 # 10 - Maggi für
SIMS 4 # 10 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/10/02::
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43
SIMS 4 # 13 - Maggi für
SIMS 4 # 13 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/10/11::
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44
Sopa maggi de pollo con vegetales
Sopa maggi de pollo con vegetales
::2014/08/01::
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45
Florida Herrera Tutoriales - Como maquillarse con maggi y ladrillo raspado.
Florida Herrera Tutoriales - Como maquillarse con maggi y ladrillo raspado.
::2014/09/03::
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46
SIMS 4 # 7 - Maggi für
SIMS 4 # 7 - Maggi für's Leben «» Let's Play Sims 4 | HD
::2014/09/23::
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47
How to Make Maggi Noodles with Egg and Peas
How to Make Maggi Noodles with Egg and Peas
::2013/01/21::
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48
Wieso reißt ihr Maggi-Sprüche ? - Frag PietSmiet ?!
Wieso reißt ihr Maggi-Sprüche ? - Frag PietSmiet ?!
::2014/06/26::
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49
Maggi Buchstabensuppe (lustige Werbung)
Maggi Buchstabensuppe (lustige Werbung)
::2008/10/01::
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50
ADRIAN MAGGI.La Paradoja de la Vida.
ADRIAN MAGGI.La Paradoja de la Vida.
::2013/07/20::
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From Wikipedia, the free encyclopedia
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For other uses, see Maggi (disambiguation).
Maggi
Type Aktiengesellschaft; subsidiary of Nestlé
Industry Food
Founded 1890
Founders Julius Maggi
Headquarters Cham , Zug Switzerland
Key people Alain Pedersen
Website maggi.ch

Maggi is an international brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. Owned by Nestlé since 1947, the original company was founded in Switzerland in 1872 by Julius Maggi.

The brand is known for Maggi noodles, Maggi cube, and Maggi-Würze (seasoning sauce).

Company history[edit]

The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.

Today, Maggi is known throughout the world for its dry soups, seasoning sauce and instant noodle dishes. In New Zealand, Maggi Onion Soup mix is often combined with reduced cream to create an onion dip for potato chips that has come to be generally accepted as a Kiwi favorite.[1]

Noodles[edit]

In India and Malaysia, Maggi instant noodles are very popular; Nestle have 39% of the market in Malaysia, where "Maggi" is synonymous with instant noodles;[2] and a 60% share in India where it was the first instant noodle brand.[3] In Malaysia, fried noodles made from maggi noodles are called Maggi goreng.

Advertised as 2 minute noodles since 1982. Maggi noodles recently introduced a new variety of its noodles like 'No MSG', 'Less Salt', and 'No Trans fat' to cater to the health conscious. In mid-2008, New Zealand supermarkets introduced replacement formulations for its beef, oriental, and curry flavours. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the average of top-three (unnamed) 2-minute-noodle competitors. The new Maggi range also has considerably lower fat than its own previous formulation. However, the salt content has been increased by 31 percent.

Nestlé have faced criticism of their advertising not adhering to marketing regulations in developed countries, and making misleading claims in developing countries. For example, Nestlé claims "vegetarian" label on the product while the entire production of product fully use several animal fats and hydrogenated fats from animal sources. The noodle manufacturing line is technologically developed for sophisticated mixing of animal oils and other animal based by-products for the entire packaging brand. Also, in October 2008 Nestlé mistakenly aired an advert meant for Bangladeshi TV on British TV. The advert made false claims that the noodles would "help to build strong muscles, bone and hair". The British Advertising Standards Authority said that the advert did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims.[4]

Seasoning sauce[edit]

A bottle of Polish Maggi sauce

In parts of China, Vietnam, Thailand, Taiwan, the Philippines, Singapore, Pakistan, Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovakia, Slovenia, Poland and France, "Maggi" is still synonymous with the brand's Maggi-Würze (Maggi seasoning sauce) (in Spain and Mexico, it is sold under the name Jugo), a dark, soy sauce-type hydrolysed vegetable protein-based sauce.[5]

In Indonesia, Malaysia, the Philippines, Thailand and Vietnam, Maggi seasoning sauce is a popular condiment, and the bottles are familiar sights on tables in restaurants and homes.

Prior to the early 2000s, Maggi seasoning was an actual soy sauce, using soy and wheat as some of their ingredients, however a change in ingredients resulted in the omission of soy. It was introduced in 1886 as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland, Austria and especially in Germany. It is also well known in Poland and the Netherlands. Maggi Würze has popularity in Serbia and Macedonia, despite not being officially available in those countries. Maggi is very popular in East Asia, Southeast Asia, and South Asia, where Maggi seasoning is used in many soups, stir-fries, marinades and as a dipping/topping sauce. Maggi seasoning is commonly used in Asia as a "soy sauce".

Cube[edit]

The bouillon cube or "Maggi cube", which was another meat substitute product, was introduced in 1908. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. In Liberia, they are used as an application to the cut umbilical stump of newborn babies.[6] Throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.

References[edit]

External links[edit]

MAGGI Romania

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