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The Untold Story of Magic Leap, the World
The Untold Story of Magic Leap, the World's Most Secretive Startup
Published: 2016/04/19
Channel: WIRED
Magic Leap | How It All Began
Magic Leap | How It All Began
Published: 2017/10/05
Channel: Magic Leap
Magic Leap | Demos: Everyday Magic with Mixed Reality
Magic Leap | Demos: Everyday Magic with Mixed Reality
Published: 2015/10/21
Channel: Magic Leap
Magic Leap | Original Concept Video
Magic Leap | Original Concept Video
Published: 2015/03/19
Channel: Magic Leap
Andre Iguodala has tried Magic Leap. What
Andre Iguodala has tried Magic Leap. What's it like?
Published: 2017/04/13
Channel: CNET
"Into the Future" with Magic Leap
"Into the Future" with Magic Leap's Graeme Devine
Published: 2017/03/07
Channel: Variety
Magic Leap | Demos: Waking Up with Mixed Reality
Magic Leap | Demos: Waking Up with Mixed Reality
Published: 2016/04/19
Channel: Magic Leap
Magic Leap gives a hope to cease Zoos and Aquaria
Magic Leap gives a hope to cease Zoos and Aquaria
Published: 2015/10/25
Channel: ScubaFilmFactory
World
World's Most Secretive Startup: Magic Leap - New Research Simplified and Explained
Published: 2017/08/17
Channel: Sebastien Perez
ILMxLAB and Magic Leap “Lost Droids” Mixed Reality Test
ILMxLAB and Magic Leap “Lost Droids” Mixed Reality Test
Published: 2016/06/16
Channel: ILMVisualFX
An interview with Magic Leap
An interview with Magic Leap's Graeme Devine
Published: 2017/07/11
Channel: Develop Conference
Keynote - Into The Future: A World Without Edges with Graeme Devine
Keynote - Into The Future: A World Without Edges with Graeme Devine
Published: 2017/09/22
Channel: Games for Change
Magic Leap Concept Explored Part 1
Magic Leap Concept Explored Part 1
Published: 2016/10/28
Channel: Vance Vids
Magic Leap Virtual Reality - Behold The Future
Magic Leap Virtual Reality - Behold The Future
Published: 2016/06/17
Channel: UPHIGH Productions
A LEAP INTO MIXED REALITY | Fortune
A LEAP INTO MIXED REALITY | Fortune
Published: 2016/07/12
Channel: Fortune Magazine
Rony Abovitz, CEO of Magic Leap, at eMerge Americas 2017
Rony Abovitz, CEO of Magic Leap, at eMerge Americas 2017
Published: 2017/06/13
Channel: MyTransmedia
What Is Magic Leap, And Why Is It Worth $500M?
What Is Magic Leap, And Why Is It Worth $500M?
Published: 2014/10/22
Channel: Newsy Tech
Magic Leap - The Top Secret Mixed Reality Startup Explained
Magic Leap - The Top Secret Mixed Reality Startup Explained
Published: 2016/06/24
Channel: GeekBite
World
World's First (kind of) Magic Leap Unboxing
Published: 2017/10/19
Channel: Mallmagician
Breaking News | Is magic leap having a nervous breakdown or making an announcement?
Breaking News | Is magic leap having a nervous breakdown or making an announcement?
Published: 2017/09/29
Channel: Breaking News 24/7
VR Roundtable - Episode 53 (Magic Leap worth $6bn, iPhone X, Google Earth VR update + More)
VR Roundtable - Episode 53 (Magic Leap worth $6bn, iPhone X, Google Earth VR update + More)
Published: 2017/09/18
Channel: VR Roundtable
Has Magic Leap
Has Magic Leap's amazing augmented-reality tech been leaked?
Published: 2017/02/13
Channel: CNET
Magic Leap Concept Explored Part 3
Magic Leap Concept Explored Part 3
Published: 2016/12/17
Channel: Vance Vids
Magic Leap Concept Explored Part 2
Magic Leap Concept Explored Part 2
Published: 2016/10/28
Channel: Vance Vids
AR Future Panel | AR in ACTION
AR Future Panel | AR in ACTION
Published: 2017/07/31
Channel: AR in ACTION
Magic Leap   -  All videos in one
Magic Leap - All videos in one
Published: 2017/05/12
Channel: salenak 7
MAGIC LEAP - worth $4.5 BILLION
MAGIC LEAP - worth $4.5 BILLION
Published: 2017/08/31
Channel: IAMSYMPHONY
Develop 2017 Highlight "Magic Leap
Develop 2017 Highlight "Magic Leap's Mixed Reality Prototypes" - Graeme Devine
Published: 2017/07/11
Channel: Develop Conference
360 Video of Magic Leap at eMerge Americas 2017 in Miami unveiling new information
360 Video of Magic Leap at eMerge Americas 2017 in Miami unveiling new information
Published: 2017/06/13
Channel: Nick Quay Real Estate Group
Magic Leap: il futuro è nel Mixed Reality | HDblog #Storie
Magic Leap: il futuro è nel Mixed Reality | HDblog #Storie
Published: 2016/10/26
Channel: HDblog
The Dawn of Mixed Reality
The Dawn of Mixed Reality
Published: 2016/06/17
Channel: FORA.tv
Magic Leap
Magic Leap's Andrew Rabinovich Performs Multiple Perception Tasks In a Single Algorithm (Preview)
Published: 2017/08/28
Channel: Embedded Vision Alliance
Magic leap final render
Magic leap final render
Published: 2016/12/16
Channel: Lyssa Victoria
Keynote - Into the Future, with Magic Leap
Keynote - Into the Future, with Magic Leap's Graeme Devine
Published: 2016/07/26
Channel: Games for Change
eMerge 2017 Magic Leap Interview Rony Abovitz
eMerge 2017 Magic Leap Interview Rony Abovitz
Published: 2017/06/20
Channel: Miami360VR.com
AR, VR, MR: Making Sense of Magic Leap and the Future of Reality
AR, VR, MR: Making Sense of Magic Leap and the Future of Reality
Published: 2017/07/20
Channel: Evan Loftus
Augmented reality: Facebook patents AR glasses that projects images into users
Augmented reality: Facebook patents AR glasses that projects images into users' eyes - TomoNews
Published: 2017/08/26
Channel: TomoNews US
That cool Magic Leap AR demo is probably fake, but we love it anyway Tomorrow Daily 148
That cool Magic Leap AR demo is probably fake, but we love it anyway Tomorrow Daily 148
Published: 2017/08/26
Channel: Technology & You
Alibaba
Alibaba's Mixed Reality Shopping App on Magic Leap [Chinese]
Published: 2016/10/08
Channel: VCUND
Inside a company creating mixed-reality technology
Inside a company creating mixed-reality technology
Published: 2016/04/23
Channel: CBS This Morning
NASA / Magic Leap to faking space
NASA / Magic Leap to faking space
Published: 2017/06/21
Channel: Heath
Magic Leap - Google
Magic Leap - Google
Published: 2014/10/23
Channel: TVLaTribune
Magic Leap HQ - Augmented Reality
Magic Leap HQ - Augmented Reality
Published: 2015/07/05
Channel: vr360videos
Whale Surprise Jumps into a Gym in Mixed Reality (Exciting) by Magic Leap
Whale Surprise Jumps into a Gym in Mixed Reality (Exciting) by Magic Leap
Published: 2016/05/04
Channel: IamVR Official
LEAP BY AGUS TJIU AWESOME MAGIC TRICK
LEAP BY AGUS TJIU AWESOME MAGIC TRICK
Published: 2017/05/27
Channel: MagicWorldUK
Magic leap reportedly looking to raise even more cash, this time at a $6 billion valuation by BuzzF
Magic leap reportedly looking to raise even more cash, this time at a $6 billion valuation by BuzzF
Published: 2017/09/14
Channel: BuzzFresh News
AR, VR, MR: Making Sense of Magic Leap and the Future of Reality
AR, VR, MR: Making Sense of Magic Leap and the Future of Reality
Published: 2016/04/19
Channel: WIRED
Magic Leap Partners With Lucasfilm’s ILMxLAB
Magic Leap Partners With Lucasfilm’s ILMxLAB
Published: 2016/06/16
Channel: WIRED
Magic Leap Reveals Hololens-Like Device - IGN News
Magic Leap Reveals Hololens-Like Device - IGN News
Published: 2016/04/24
Channel: IGN
The HH Podcast 20: More Magic Leap Drama!
The HH Podcast 20: More Magic Leap Drama!
Published: 2017/07/21
Channel: The Holo Herald
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WIKIPEDIA ARTICLE

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Magic Leap
Type of business Private
Headquarters Plantation, FL
Founder(s) Rony Abovitz
Key people Richard Taylor
Graeme Devine
Sundar Pichai
Rio Caraeff
Website magicleap.com
Launched 2010 (2010)
Current status Active

Magic Leap is a U.S. startup company that is working on a head-mounted virtual retinal display which superimposes 3D computer-generated imagery over real world objects, by projecting a digital light field into the user's eye,[1][2] involving technologies potentially suited to applications in augmented reality and computer vision. It is attempting to construct a light-field chip using silicon photonics.[3]

Magic Leap was founded by Rony Abovitz in 2010[4] and has raised $1.4 billion from a list of investors including Google and China's Alibaba Group.[5] In December 2016 Forbes estimated that Magic Leap was worth $4.5 billion.[6] As of October 2017, the company has not released a product to the market.

History[edit]

Magic Leap was founded by Rony Abovitz in 2010.[4] In October 2014, when the company was still operating in stealth mode (but already reported to be working on projects relating to augmented reality and computer vision), it had raised more than $540 million of venture funding from Google,[7] Qualcomm, Andreessen Horowitz and Kleiner Perkins, among other investors.[8][9] Richard Taylor of special effects company Weta Workshop is involved in Magic Leap alongside Abovitz.[10] Science fiction author Neal Stephenson joined the company in December 2014.[1] Graeme Devine is their Chief Creative Officer & Senior VP Games, Apps and Creative Experiences.[11]

According to past versions of its website, the startup evolved from a company named "Magic Leap Studios" which around 2010 was working on a graphic novel and a feature film series, and in 2011 became a corporation, releasing an augmented reality app at Comic-Con that year.[10]

A November 2014 analysis by Gizmodo, based on job listings, trademark registrations and patent applications from Magic Leap, concluded that the company appears to aim at building "a Google Glass on steroids that can seamlessly blend computer-generated graphics with the real world".[10] It has also been compared to Microsoft HoloLens.[1]

Before Magic Leap, a head-mounted display using light field had been demonstrated by Nvidia in 2013, and the MIT Media Lab has also constructed a 3D display using "compressed light fields"; however, Magic Leap asserts that it achieves better resolution with a new proprietary technique that projects an image directly onto the user's retina.[4] According to a researcher who studied the company's patents, Magic Leap is likely to use stacked silicon waveguides.[3]

On March 19, 2015 Magic Leap released a demo video titled "Just another day in the office at Magic Leap". The video includes augmented reality gaming and productivity applications but it was unclear if the video was actual footage using their technology or a simulated experience.[12]

On October 10, 2015 Magic Leap released actual footage of their product. While still not showing any hardware, the footage claims that it was filmed through a Magic Leap device without the use of special effects or compositing. The video suggests that virtual 3D objects can be occluded by real objects, which may be predefined geometry in the scene, but lead to speculation about 3D spatial mapping being used. It also shows virtual light reflecting from a real table, which seem to be incorrectly placed in space, and therefore may suggest that the reflections are part of the virtual scene without interacting with the real world (similarly to "fake" shadows in early video games). The video showcases only quite bright objects superimposed over dark areas of the real world. This suggests that the hardware can only add new light without blocking incoming light from the real world. This would allow to render only fully transparent objects which emit or reflect light, and may not allow virtual objects to occlude real objects. This would work well for bright virtual objects in front of dark real backgrounds as in the video, but not for dark virtual objects in front of brighter real backgrounds.[13]

On December 9, 2015, Forbes reported on documents filed in the state of Delaware, indicating a Series C funding round of $827m. This funding round could bring the company’s total funding to $1.4 billion, and its post-money valuation to $3.7 billion.[14]

On February 2, 2016, Financial Times reported that Magic Leap further raised another funding round of close to $800m, valuing the startup at $4.5 billion.[15]

On February 11, 2016, Silicon Angle reported that Magic Leap had joined the Entertainment Software Association.[16]

On April 18, 2016, Magic Leap acquired Israeli cybersecurity company NorthBit.[17]

Magic Leap has raised $1.4 billion from a list of investors including Google and the Chinese Alibaba Group.[5]

On June 16, 2016, Magic Leap announced a partnership with Disney's Lucasfilm and its ILMxLAB R&D unit. The two companies will form a joint research lab at Lucasfilm's San Francisco campus.[18]

On February 18th, 2017, Magic Leap acquired the 3D division of Swiss computer vision company Dacuda.[19]

In May 2017, a former employee sued Magic Leap for sex discrimination. Magic Leap is currently settling the suit.[20]

See also[edit]

References[edit]

  1. ^ a b c Lapowsky, Issie (2015-02-24). "Magic Leap CEO Teases 'Golden Tickets' for Its Augmented-Reality Device". Wired. 
  2. ^ Huet, Ellen (2015-02-24). "Magic Leap CEO: Augmented Reality Could Replace Smartphones". Forbes.com. 
  3. ^ a b Bourzac, Katherine (2015-06-11). "Can Magic Leap Do What It Claims with $592 Million?". MIT Technology Review. Retrieved 2015-06-13. 
  4. ^ a b c Markoff, John (July 14, 2014). "Real-Life Illness in a Virtual World". New York Times. 
  5. ^ a b "Magic raises $ 1.4 billion". Yahoo Tech. Associated Press. May 27, 2016. Retrieved May 28, 2016. 
  6. ^ Ewalt, David M. "Inside Magic Leap, The Secretive $4.5 Billion Startup Changing Computing Forever". Forbes. Retrieved 2016-11-03. 
  7. ^ The company, not its investment arm Google Ventures
  8. ^ David Lidsky (October 21, 2014). "So Badass You Can't Believe It". Fast Company. 
  9. ^ David Gelles and Michael J. de la Merced (October 21, 2014). "Google Invests Heavily in Magic Leap’s Effort to Blend Illusion and Reality". New York Times. 
  10. ^ a b c Hollister, Sean (November 19, 2014). "How Magic Leap Is Secretly Creating a New Alternate Reality". Gizmodo. 
  11. ^ EmTech Digital, MIT Technology Review. "10 Breakthrough Technologies 2015 - Magic Leap". MIT Technology Review. Retrieved 9 June 2015. 
  12. ^ Etherington, Darrell. "Watch Magic Leap’s Video Of Seamless Augmented Reality Office Game Play". TechCrunch. Retrieved 2015-10-21. 
  13. ^ "Stunning Magic Leap demo is as real as augmented reality gets - CNET". CNET. Retrieved 2015-10-21. 
  14. ^ "Secretive Augmented Reality Startup Magic Leap Raising $827 Million". Forbes. Retrieved 2015-12-09. 
  15. ^ Bradshaw, Tim (2016-02-02). "Magic Leap raises $800m from Alibaba, Warner Bros and Google". Financial Times. ISSN 0307-1766. Retrieved 2016-02-03. 
  16. ^ "AR and VR firms Magic Leap and Virtuix join the Entertainment Software Association". SiliconANGLE. Retrieved 2016-02-12. 
  17. ^ "Magic Leap Acquires Israeli Cyber Security Company NorthBit". Bloomberg. Retrieved 2016-04-19. 
  18. ^ Spangler, Todd (2016-06-16). "Lucasfilm Developing 'Star Wars' Augmented-Reality Content Under Pact With Magic Leap (VIDEO)". Variety. Retrieved 2016-06-22. 
  19. ^ "Magic Leap Acquiring Dacuda's 3D Scanning Assets". Tom's Hardware. 2017-02-19. Retrieved 2017-03-05. 
  20. ^ https://www.vrandfun.com/magic-leap-settling-sex-discrimination-lawsuit-with-former-employee/

Further reading[edit]

External links[edit]

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