|Foundation date||July 2005|
|Headquarters||New York City, New York
Palo Alto, California (Corporate), U.S.
|Key people||Pete Cashmore, Chief Executive Officer
Lance Ulanoff, Editor-in-Chief
Adam Ostrow, Chief strategy officer
|Slogan(s)||"The Social Media Guide"|
|Alexa rank||335 (April 2013[update])|
|Type of site||News & blogging|
Mashable (Mashable Inc.) is a Scottish-American news website, technology and social media blog founded by Pete Cashmore in 2005. The website's primary focus is social media news, but also covers news and developments in mobile, entertainment, online video, business, web development, technology, memes and gadgets. It does approximately 50M pageviews per month and is one of the world's largest websites.
Mashable was launched by Pete Cashmore from his home in Aberdeen, Scotland in July 2005. Time noted Mashable as one of the 25 best blogs in 2009, and has been described as "one stop shop" for social media. As of March 2013, it has over 3,200,000 Twitter followers and over 1,000,000 fans on Facebook.
On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners. On 10 January 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards. Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.
The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the 'People's Choice' component were Encyclopedia Dramatica in the wiki category, Digg in the 'Social News and Social Bookmarking' category, Netlog in the 'Mainstream and Large Social Networks' category and MySpace in the 'Places and Events' category.
The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.
In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year.
Mashable Connect is an annual invite-only conference. It was held on 12 May – 14 May 2011, with 300 attendees. Speakers included Scott Belsky, Founder & CEO, Behance, Adam Ostrow, Rohit Bhargava, SVP, Global Strategy & Marketing, Ogilvy. Sabrina Caluori, Director of Social Media & Marketing, HBO, and Greg Clayman, Publisher, The Daily.
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