Play Video
1
Mattel Vintage Chocolot Candy Maker, 1979 -  Chocolate Candy Shop
Mattel Vintage Chocolot Candy Maker, 1979 - Chocolate Candy Shop
::2012/12/20::
Play Video
2
FUNdamental Tips to Assemble the Barbie 3 Story Dream Townhouse by Mattel
FUNdamental Tips to Assemble the Barbie 3 Story Dream Townhouse by Mattel
::2011/12/15::
Play Video
3
Una Aventura con Mattel Capítulo 5: Monster High
Una Aventura con Mattel Capítulo 5: Monster High
::2012/02/01::
Play Video
4
Inside Mattel: Mo Rocca goes behind-the-scenes at toy maker
Inside Mattel: Mo Rocca goes behind-the-scenes at toy maker
::2013/11/08::
Play Video
5
Aventura con Mattel cap 1 Transportador mágico
Aventura con Mattel cap 1 Transportador mágico
::2011/11/15::
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6
Mattel WWE Entire Panel! - SDCC 2014 - San Diego Comic Con with Hulk Hogan!
Mattel WWE Entire Panel! - SDCC 2014 - San Diego Comic Con with Hulk Hogan!
::2014/07/25::
Play Video
7
Barbie and Ken: The Breakup
Barbie and Ken: The Breakup
::2011/06/09::
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8
Mattel Tommy Burst TV commercial 1960s!
Mattel Tommy Burst TV commercial 1960s!
::2007/02/11::
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9
Una Aventura con Mattel Capítulo 9: D-Rex, Cruncher y Terrordactyl
Una Aventura con Mattel Capítulo 9: D-Rex, Cruncher y Terrordactyl
::2012/02/01::
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10
Una Aventura con Mattel Cap 10 Smart Cycle Racer
Una Aventura con Mattel Cap 10 Smart Cycle Racer
::2012/02/01::
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11
WWE ACTION INSIDER: UNMASKED Kane Elite series 31 Mattel Wrestling Figure Toy Review
WWE ACTION INSIDER: UNMASKED Kane Elite series 31 Mattel Wrestling Figure Toy Review
::2014/09/01::
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12
WWE ACTION INSIDER: Co-KANE Mattel Superstars Basic Series 44 Wrestling Figure Toy
WWE ACTION INSIDER: Co-KANE Mattel Superstars Basic Series 44 Wrestling Figure Toy
::2014/09/01::
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Grims Toy Show Ep 959: Heel Wife MYSTERIO! WWE Mattel Wrestling Figures Elites Pic Review!
Grims Toy Show Ep 959: Heel Wife MYSTERIO! WWE Mattel Wrestling Figures Elites Pic Review!
::2014/08/29::
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14
Una Aventura con Mattel Capítulo 3: Max Steel
Una Aventura con Mattel Capítulo 3: Max Steel
::2012/02/01::
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15
WWE ACTION INSIDER: E31 Vader! Elite Series 31 Mattel Wrestling Figure Flashback Toy Review
WWE ACTION INSIDER: E31 Vader! Elite Series 31 Mattel Wrestling Figure Flashback Toy Review
::2014/09/02::
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16
THE LITTLE GRIMMETTES SHOW: Eva Marie B43 Mattel WWE Wrestling Action Figure
THE LITTLE GRIMMETTES SHOW: Eva Marie B43 Mattel WWE Wrestling Action Figure
::2014/08/31::
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17
Una Aventura con Mattel apítulo 6: Little Mommy
Una Aventura con Mattel apítulo 6: Little Mommy
::2012/02/01::
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18
Mattel WWE Preview Night Display - SDCC 2014 NEW Mattel WWE Wrestling Figures San Diego Comic Con
Mattel WWE Preview Night Display - SDCC 2014 NEW Mattel WWE Wrestling Figures San Diego Comic Con
::2014/07/24::
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19
Una Aventura con Mattel Capitulo 11 Cuento de la Princesa Blair
Una Aventura con Mattel Capitulo 11 Cuento de la Princesa Blair
::2012/02/01::
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20
24 Diecasts Cars 2 Case "G" Mattel Miles Axlerod with Open Hood CHASE 2013 Mama Topolino cars-toys
24 Diecasts Cars 2 Case "G" Mattel Miles Axlerod with Open Hood CHASE 2013 Mama Topolino cars-toys
::2013/06/20::
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21
GTS WRESTLING: Concrete Chaos! WWE Figure Matches Animation! Mattel Elite Series 31 Toys
GTS WRESTLING: Concrete Chaos! WWE Figure Matches Animation! Mattel Elite Series 31 Toys
::2014/08/30::
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22
WWE ACTION INSIDER: Ringside Battle Playset! ToysRus Exclusive Mattel Wrestling Figure Ring!
WWE ACTION INSIDER: Ringside Battle Playset! ToysRus Exclusive Mattel Wrestling Figure Ring!
::2014/08/26::
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23
El final de esta Gran Aventura con Mattel
El final de esta Gran Aventura con Mattel
::2011/12/24::
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24
Mattel Ghostbusters Neutrino Wand review
Mattel Ghostbusters Neutrino Wand review
::2013/12/24::
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25
MATTEL BACK TO THE FUTURE HOVER BOARD MATTY COLLECTOR REVIEW
MATTEL BACK TO THE FUTURE HOVER BOARD MATTY COLLECTOR REVIEW
::2012/12/24::
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26
Mattel "Monster High"
Mattel "Monster High"
::2011/01/17::
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27
Mattel WWE SDCC THURSDAY Figure Display - SDCC 2014 NEW Wrestling Figures San Diego Comic Con
Mattel WWE SDCC THURSDAY Figure Display - SDCC 2014 NEW Wrestling Figures San Diego Comic Con
::2014/07/24::
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28
8 NEW Planes Fire & Rescue Mattel Diecasts Mayday Blade Maru Drip Blackout Pontoon Disney Aviones2
8 NEW Planes Fire & Rescue Mattel Diecasts Mayday Blade Maru Drip Blackout Pontoon Disney Aviones2
::2014/05/28::
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una aventura con mattel 3 cáputilo 1 primera parte
una aventura con mattel 3 cáputilo 1 primera parte
::2013/11/05::
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30
Mattel Password Journal
Mattel Password Journal
::2013/01/21::
Play Video
31
Review: BOOMco Whipblast blaster by Mattel
Review: BOOMco Whipblast blaster by Mattel
::2014/06/25::
Play Video
32
Password Journal from Mattel
Password Journal from Mattel
::2014/01/23::
Play Video
33
Batman: Arkham Knight - Robin Design Revealed by Mattel
Batman: Arkham Knight - Robin Design Revealed by Mattel
::2014/08/26::
Play Video
34
2013 WWE CHAMPIONSHIP MATTEL KIDS TOY BELT REVIEW
2013 WWE CHAMPIONSHIP MATTEL KIDS TOY BELT REVIEW
::2013/05/16::
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35
Mattel - Barbie My Size Throne
Mattel - Barbie My Size Throne
::2013/10/13::
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36
Ghostbusters Proton Pack with Mattel Wand - Sounds - Lights - THE BEST EVER!
Ghostbusters Proton Pack with Mattel Wand - Sounds - Lights - THE BEST EVER!
::2014/01/30::
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37
Una Aventura con Mattel Capítulo 8: Súper Concierto Pop de Polly Pocket
Una Aventura con Mattel Capítulo 8: Súper Concierto Pop de Polly Pocket
::2011/12/24::
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38
OFFICIAL 2011 and 2012 Mattel Disney Pixar Cars 2 Collection
OFFICIAL 2011 and 2012 Mattel Disney Pixar Cars 2 Collection
::2013/05/20::
Play Video
39
Mattel Batman
Mattel Batman '66 Action Figure Display at SDCC 2014
::2014/07/25::
Play Video
40
Review: BOOMco Rapid Madness blaster by Mattel
Review: BOOMco Rapid Madness blaster by Mattel
::2014/06/25::
Play Video
41
PRANK CALLING MATTEL! WWE Figure stuck in MY BUTT! By Grims Toy Show
PRANK CALLING MATTEL! WWE Figure stuck in MY BUTT! By Grims Toy Show
::2014/07/30::
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42
Disney Frozen: Elsa Of Arendelle Doll Toy Review, Mattel
Disney Frozen: Elsa Of Arendelle Doll Toy Review, Mattel
::2013/11/12::
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43
Mattel Marauder.wmv
Mattel Marauder.wmv
::2011/09/07::
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44
Mattel Hoverboard Review
Mattel Hoverboard Review
::2012/12/12::
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45
Mattel DCUC Super Powers Collection Riddler Figure Video Review
Mattel DCUC Super Powers Collection Riddler Figure Video Review
::2014/08/25::
Play Video
46
Ever After High Spellbinding Secret Chest from Mattel
Ever After High Spellbinding Secret Chest from Mattel
::2014/08/19::
Play Video
47
Mattel Shootin Shell 45
Mattel Shootin Shell 45
::2013/08/29::
Play Video
48
MATTEL FANNER 50 SHOOTIN
MATTEL FANNER 50 SHOOTIN' SHELL CAP GUN COMMERCIAL
::2009/09/03::
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49
Monster High dolls, toys unveiled at Toy Fair 2014 from Mattel
Monster High dolls, toys unveiled at Toy Fair 2014 from Mattel
::2014/02/19::
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50
Mattel Ghostbusters Ecto Goggles review
Mattel Ghostbusters Ecto Goggles review
::2013/08/24::
NEXT >>
RESULTS [51 .. 101]
From Wikipedia, the free encyclopedia
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Mattel, Inc.
Type Public company
Traded as NASDAQMAT
NASDAQ-100 Component
S&P 500 Component
Industry Toys and games
Founded 1945
Founders Harold Matson
Elliot Handler
Headquarters El Segundo, California, US
Key people Bryan G. Stockton
(Chairman and CEO)
Products plastic dolls, toy race cars, games
Revenue
  • Increase US$ 6,484.892 million (2013)[1]
  • Increase US$ 6,420.881 million (2012)[1]
Operating income
  • Increase US$ 1,168.103 million (2013)[1]
  • Decrease US$ 1,021.015 million (2012)[1]
Net income
  • Increase US$ 903.944 million (2013)[1]
  • Increase US$ 776.464 million (2012)[1]
Total assets
  • Decrease US$ 6,439.626 million (2013)[2]
  • Increase US$ 6,526.785 million (2012)[1]
Total equity
  • Increase US$ 3,251.559 million (2013)[2]
  • Increase US$ 3,067.044 million (2012)[1]
Employees 28,000 (December 2011)[3]
Subsidiaries Fisher-Price
Mega Brands
HIT Entertainment
Playground Productions
Website Mattel.com

Mattel, Inc. /məˈtɛl/ is an American toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2008, it ranked #413 on the Fortune 500.[4] The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, WWE Toys, and early-1980s video game systems.

The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945.

History[edit]

Acquisition year
Dee & Cee Toy Co. Ltd. 1962
Standard Plastic Products, Inc. 1966
Hong Kong Industrial Co., Ltd.
Precision Moulds, Ltd.
Rosebud Dolls Ltd. 1967
Monogram Models, Inc. 1968
A&A Die Casting Company
Ratti Vallensasca, Mebetoys, Ebiex S.A. 1969
H&H Plastics Co., Inc.
Metaframe Corp.

[5]

Mattel Creations was founded in 1945 by Harold "Matt" Matson, Ruth and Elliot Handler. The company initially sold picture frames then dollhouse furniture. Matson soon sold his share to the Handlers due to poor health. In 1947, the company had its first hit toy, "Uke-A-Doodle". The company was incorporated the next year in California. In a first for marketing, Mattel became a year-round sponsor of the Mickey Mouse Club in 1955. The Barbie doll was introduced in 1959, becoming the company's best selling toy ever.[5] In 1960 Mattel introduced Chatty Cathy, a talking doll that revolutionized the toy industry. The pull string talking mechanism created for Chatty Cathy was used in several later toys such as See 'N Say that was first introduced in 1965.

Mattel in 1960 went public and was listed on the New York Stock Exchange in 1963. Mattel also acquired a number of companies during the 1960s (see table). Hot Wheels was first released to the market to 1968. In 1974, the Handlers left the company and pursued other interests.

The company entered the home video game console market in the 1980s but racked up a $394 million loss in 1983 and almost filed for bankruptcy. Chairman John W. Amerman improved the company's financials in 1987 by focusing on core brands. Mattel returned to working with the Disney company in 1988.[5]

In 1993, 1997, and 1998, Mattel purchased Fisher-Price Inc., Tyco Toys, Inc. and Pleasant Company (maker of the American Girl brand).[5] The popular toys were the talking redneck "Bubba" teddy bears.

Mattel re-entered the computer game market with the purchase of The Learning Co. in 1999 for $3.5 billion, but sold it in 2000 at a sizeable loss. The company reported a $430.9 million net loss that year.[5]

In December 2000, Mattel sued the band Aqua, saying their song "Barbie Girl" violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "blonde bimbo." The lawsuit was rejected in 2002.[6]

In 2002, Mattel closed its last factory in the United States, originally part of the Fisher-Price division, outsourcing production to China which began a chain of events that led to a scandal involving lead contamination.[7]

On August 14, 2007, Mattel recalled over 18 million products. The New York Times closely covered Mattel's multiple recalls. Many of the products had exceeded the US limits set on surface coatings that contain lead. Surface coatings cannot exceed .06% lead by weight.[8] Additional recalls were because it was possible that some toys could pose a danger to children due to the use of strong magnets that may detach. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.[9] The recall included 7.1 million Polly Pocket toys produced before November 2006; 600,000 Barbie and Tanner Playsets; 1 million Doggie Daycare; Shonen Jump's One Piece; and thousands of Batman Manga toys due to exposed magnets.[9] In 2009 Mattel would pay a $2.9 million fine to the Consumer Products Safety Commission for marketing, importing, and selling non-compliant toys.[10] Mattel was lauded as a gold standard for its crisis response by several publications, including PRWeek, the Los Angeles Times, FORTUNE Magazine and Business Management.

In early 2010, HiT Entertainment licensed Thomas & Friends to Mattel for toys.[11]

Mattel agreed to purchase HiT Entertainment sans Sprout from Apax Partners group in October 2011 for $680 million.[11][12] The sale/merger was completed on February 1, 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel,[13] managed under its Fisher-Price unit.[14]

Mattel was named by Fortune magazine as one of the top 100 companies to work for in 2013, noting that only 1,292 positions were newly filled out of 164,045 job applications during the previous year, as well as the fact that more than 1,000 employees have been with the company longer than 15 years.[15]

In October 2013, Mattel launched its new in-house film studio, Playground Productions, to handle multi-media production, films, TV shows, web series, live events and games, for Mattel's brands. Its first animated project is “Team Hot Wheels: The Origin of Awesome”. Mattel had under development at the time: a live-action Hot Wheels movie at Legendary Entertainment, a He-Man flick is in the works at Columbia and a Monster High feature with Universal and a in-production Max Steel movie with Dolphin Entertainment.[16]

On February 28, 2014, Mattel acquired Mega Brands.[17]

Mattel Electronics[edit]

History[edit]

In 1971, a Mattel subsidiary Optigan Corporation released an electronic keyboard instrument based on pre-recorded optical soundtracks - Optigan. Later in the decade, Mattel Electronics entered the handheld electronic game market.

In 1978, Mattel Electronics decided to make its own video game console, the Intellivision, which was released in 1979. Although the Intellivision was in direct competition with the Atari 2600, Mattel Electronics created a new division, the M Network, to release game cartridges for the 2600. Mattel later filed a suit against Atari when the latter company began releasing cartridges for the Intellivision under its Atarisoft label.[18] At the time of the Intellivision's release, Mattel had promised that the console could be expanded into a fully functional home computer with the Keyboard Component; however, the original component proved too costly to mass-produce. Mattel ultimately released the lower-cost Entertainment Computer System peripheral to meet Federal Trade Commission obligations, at the expense of less functionality than the originally planned component. As the North American video game market crashed, Mattel liquidated its Intellivision assets.

Mattel reentered the video game market overseas when it formed a deal with Nintendo in order to bring the Nintendo Entertainment System to the PAL regions. This was later believed to have been a mistake on Nintendo's part, as their North American success with the console (and its Japanese counterpart, the Famicom) was not replicated in the PAL regions, and they were outsold in these regions by the Sega Master System. This resulted in Nintendo being unhappy with the arrangement with Mattel, and cutting ties with the company. Nintendo released the Gameboy without Mattel's involvement and as a result, it was far more successful than the NES was.

See also[edit]


References[edit]

  1. ^ a b c d e f g h "MATTEL INC /DE/ 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 26, 2014. 
  2. ^ a b "MATTEL INC /DE/ 2014 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. April 29, 2014. 
  3. ^ "Mattel 2011 Annual Report, Form 10-K, Filing Date Feb 23, 2012". secdatabase.com. Retrieved July 8, 2012. 
  4. ^ "Fortune 500 List (2008)". Fortune. May 5, 2008. Retrieved July 31, 2008. 
  5. ^ a b c d e "Mattel, Inc. History". International Directory of Company Histories. Vol.61. St. James Press (2000). Retrieved May 7, 2014. 
  6. ^ "Barbie loses battle over bimbo image". BBC News. July 25, 2002. Retrieved August 8, 2007. 
  7. ^ "CTV article on recall". Ctv.ca. Retrieved June 9, 2011. 
  8. ^ Story, Louise. "Lead Paint Prompts Mattel to Recall 967,000 Toys". Retrieved 8 November 2013. 
  9. ^ a b "Mattel to announce toy recall". Service.mattel.com. Retrieved June 9, 2011. 
  10. ^ Kavitanz, Parija. "Mattel fined $2.3 million over lead in toys". Retrieved 8 November 2013. 
  11. ^ a b KELL, JOHN (October 25, 2011). "Mattel to Buy HIT Entertainment". Wall Street Journal. Retrieved 8 April 2013. 
  12. ^ "Barbie maker Mattel to buy Thomas the Tank Engine owner". BBC News. 24 October 2011. Retrieved 25 October 2011. 
  13. ^ Szalai, Georg (January 31, 2012). "Mattel's Acquisition of 'Thomas & Friends' Maker HIT Entertainment to Close on Wednesday". Hollywoodreporter.com. Retrieved 8 April 2013. 
  14. ^ Welcome to HiT Entertainment. HiT Entertainment. Accessed on October 28, 2013
  15. ^ "Mattel - Best Companies to Work For 2013 - Fortune". Money.cnn.com. 2013-02-04. Retrieved 2013-07-10. 
  16. ^ Graser, Marc (November 5, 2013). "Mattel’s Bold Plan to Take Control Back From Hollywood". Variety. Retrieved May 7, 2014. 
  17. ^ "Jealous Barbie: Mattel Comes After Lego With Mega Bloks Purchase". Forbes. February 28, 2014. Retrieved March 5, 2014. 
  18. ^ Herman, Leonard (1997). Phoenix: The Fall & Rise of Videogames. Rolenta Press. p. 96. ISBN 0-9643848-2-5. 

14. Kettelkamp, Sean; Chatty Cathy and Her Talking Friends, Schiffer Publishing (1998)

External links[edit]

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