1
WWE ACTION INSIDER: Daniel Bryan Elite Best of PPV ToysRus Exclusive Mattel Wrestling Figure Review
WWE ACTION INSIDER: Daniel Bryan Elite Best of PPV ToysRus Exclusive Mattel Wrestling Figure Review
DATE: 2015/03/31::
2
History of Mattel
History of Mattel
DATE: 2013/12/25::
3
Mattel Password Journal
Mattel Password Journal
DATE: 2013/01/21::
4
WrestleMania 31 - Interview with Mattel WWE Designer, Bill Miekina!
WrestleMania 31 - Interview with Mattel WWE Designer, Bill Miekina!
DATE: 2015/03/31::
5
WWE ACTION INSIDER: ToysRus ELITE Best of PPV Mattel Wrestling Figures Finally found in USA RETAIL!
WWE ACTION INSIDER: ToysRus ELITE Best of PPV Mattel Wrestling Figures Finally found in USA RETAIL!
DATE: 2015/03/30::
6
Aventura con Mattel cap 1 Transportador mágico
Aventura con Mattel cap 1 Transportador mágico
DATE: 2011/11/15::
7
This is Mattel and Google
This is Mattel and Google's View-Master | Engadget
DATE: 2015/02/13::
8
MATTEL BACK TO THE FUTURE HOVER BOARD MATTY COLLECTOR REVIEW
MATTEL BACK TO THE FUTURE HOVER BOARD MATTY COLLECTOR REVIEW
DATE: 2012/12/24::
9
WWE TOY HUNT: Razor Ramon FLOOR PILE! Target Wrestling Figure SALE! Mattel Elite Shopping FUN
WWE TOY HUNT: Razor Ramon FLOOR PILE! Target Wrestling Figure SALE! Mattel Elite Shopping FUN
DATE: 2015/03/28::
10
El final de esta Gran Aventura con Mattel
El final de esta Gran Aventura con Mattel
DATE: 2011/12/24::
11
Una Aventura con Mattel Capítulo 5: Monster High
Una Aventura con Mattel Capítulo 5: Monster High
DATE: 2012/02/01::
12
Mattel Toy Reveals Monster High | Ever After High | Barbie Toy Fair 2015
Mattel Toy Reveals Monster High | Ever After High | Barbie Toy Fair 2015
DATE: 2015/02/20::
13
Inside Mattel: Mo Rocca goes behind-the-scenes at toy maker
Inside Mattel: Mo Rocca goes behind-the-scenes at toy maker
DATE: 2013/11/08::
14
Mattel Vintage Chocolot Candy Maker, 1979 -  Chocolate Candy Shop
Mattel Vintage Chocolot Candy Maker, 1979 - Chocolate Candy Shop
DATE: 2012/12/20::
15
Studio fryzjerskie - Salon fryzjerski - Barbie - Mattel - www.MegaDyskont.pl - sklep z zabawkami
Studio fryzjerskie - Salon fryzjerski - Barbie - Mattel - www.MegaDyskont.pl - sklep z zabawkami
DATE: 2012/10/08::
16
#MethTParty with Trixie Mattel - Life In Plastic (HD)
#MethTParty with Trixie Mattel - Life In Plastic (HD)
DATE: 2015/03/25::
17
Trixie Mattel reads the season 7 queens (Manchester)
Trixie Mattel reads the season 7 queens (Manchester)
DATE: 2015/03/20::
18
Disney
Disney's Cinderella Movie Princess Royal Ball Mattel Collector's Doll Review
DATE: 2015/01/29::
19
GTS WRESTLING: WrestleMania 31 PARODY PPV EVENT Figure Matches Animation! Mattel Elites
GTS WRESTLING: WrestleMania 31 PARODY PPV EVENT Figure Matches Animation! Mattel Elites
DATE: 2015/03/28::
20
Mattel Tommy Burst TV commercial 1960s!
Mattel Tommy Burst TV commercial 1960s!
DATE: 2007/02/11::
21
Disney
Disney' Frozen Fever Dolls Elsa and Anna Showdown - Mattel Vs. Disney Store Dolls
DATE: 2015/03/08::
22
FUNdamental Tips to Assemble the Barbie 3 Story Dream Townhouse by Mattel
FUNdamental Tips to Assemble the Barbie 3 Story Dream Townhouse by Mattel
DATE: 2011/12/15::
23
Una Aventura con Mattel Capítulo 3: Max Steel
Una Aventura con Mattel Capítulo 3: Max Steel
DATE: 2012/02/01::
24
RPDR S7 Pearl vs Trixie Mattel "Dreaming"
RPDR S7 Pearl vs Trixie Mattel "Dreaming"
DATE: 2015/03/24::
25
Una Aventura con Mattel Capitulo 11 Cuento de la Princesa Blair
Una Aventura con Mattel Capitulo 11 Cuento de la Princesa Blair
DATE: 2012/02/01::
26
Trixie Mattel performing "Telephone"
Trixie Mattel performing "Telephone"
DATE: 2015/02/16::
27
I
I'm Going to be Just Fine
DATE: 2015/03/23::
28
Trixie Mattel performing "Don
Trixie Mattel performing "Don't Touch My Hair Hoe"
DATE: 2014/12/06::
29
Pictionary Mall Surprise | Mattel Games
Pictionary Mall Surprise | Mattel Games
DATE: 2014/10/05::
30
Trixie Mattel - Geronimo: RuPaul Presents: The CoverGurlz2
Trixie Mattel - Geronimo: RuPaul Presents: The CoverGurlz2
DATE: 2015/02/03::
31
WWE ACTION INSIDER: Rusev Elite Series 34 Mattel Wrestling Action Figure Review!
WWE ACTION INSIDER: Rusev Elite Series 34 Mattel Wrestling Action Figure Review!
DATE: 2015/03/26::
32
Trixie Mattel performing "Telephone"
Trixie Mattel performing "Telephone"
DATE: 2015/02/23::
33
Geronimo (feat. Trixie Mattel)
Geronimo (feat. Trixie Mattel)
DATE: 2015/02/04::
34
Una Aventura con Mattel Cap 10 Smart Cycle Racer
Una Aventura con Mattel Cap 10 Smart Cycle Racer
DATE: 2012/02/01::
35
Mattel "Monster High"
Mattel "Monster High"
DATE: 2011/01/17::
36
WWE ACTION INSIDER: Hulk Hogan Elite Series 34 Mattel Wrestling Figure Review!
WWE ACTION INSIDER: Hulk Hogan Elite Series 34 Mattel Wrestling Figure Review!
DATE: 2015/03/25::
37
RuPaul
RuPaul's Drag Race | Trixie Mattel’s Team: Glamazonian Airways | Season 7
DATE: 2015/03/12::
38
NEW Diecasts Aviator McQueen Disney RadiatorSprings500 Mattel Stanley Days Ramone by Toys Collector
NEW Diecasts Aviator McQueen Disney RadiatorSprings500 Mattel Stanley Days Ramone by Toys Collector
DATE: 2015/01/16::
39
2012 Mattel Voltron Toy Review
2012 Mattel Voltron Toy Review
DATE: 2012/12/10::
40
Trixie Mattel performing "Amazing!"
Trixie Mattel performing "Amazing!"
DATE: 2015/01/16::
41
Trixie Mattel & Damiana on the "RuPaul
Trixie Mattel & Damiana on the "RuPaul's Drag Race" Season 7 Premiere Red Carpet
DATE: 2015/02/28::
42
FYDR interviews Pearl + Trixie Mattel (RuPaul
FYDR interviews Pearl + Trixie Mattel (RuPaul's Drag Race Season 7)
DATE: 2015/03/31::
43
Trixie Mattel at the RuPaul
Trixie Mattel at the RuPaul's Drag Race Premiere party in DC
DATE: 2015/02/26::
44
Mattel
Mattel's new View-Master is virtual reality for kids
DATE: 2015/02/13::
45
OFFICIAL 2011 and 2012 Mattel Disney Pixar Cars 2 Collection
OFFICIAL 2011 and 2012 Mattel Disney Pixar Cars 2 Collection
DATE: 2013/05/20::
46
"Tan With You" ft. Trixie Mattel, Miss Fame, Pearl and Katya RuPaul
"Tan With You" ft. Trixie Mattel, Miss Fame, Pearl and Katya RuPaul's Drag Race S7
DATE: 2015/03/24::
47
NEW FROZEN FEVER DOLLS Elsa & Anna Frozen 2 Dolls vs Mattel Disney Originals
NEW FROZEN FEVER DOLLS Elsa & Anna Frozen 2 Dolls vs Mattel Disney Originals
DATE: 2015/02/22::
48
WWE MATTEL COLLECTION
WWE MATTEL COLLECTION
DATE: 2013/06/30::
49
Trixie Mattel Entrance
Trixie Mattel Entrance
DATE: 2015/02/22::
50
Mattel Shootin Shell 45
Mattel Shootin Shell 45
DATE: 2013/08/29::
NEXT >>
RESULTS [51 .. 101]
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Mattel, Inc.
Public company
Traded as NASDAQMAT
NASDAQ-100 Component
S&P 500 Component
Industry Toys and games
Founded 1945
Founder Harold Matson
Elliot Handler
Ruth Handler
Headquarters El Segundo, California, US
Key people
Christopher A. Sinclair
(Chairman and Interim CEO)
Products plastic dolls, toy race cars, games
Revenue
  • Increase US$ 6,484.892 million (2013)[1]
  • US$ 6,420.881 million (2012)[1]
  • Increase US$ 1,168.103 million (2013)[1]
  • US$ 1,021.015 million (2012)[1]
  • Increase US$ 903.944 million (2013)[1]
  • US$ 776.464 million (2012)[1]
Total assets
  • Decrease US$ 6,439.626 million (2013)[2]
  • US$ 6,526.785 million (2012)[1]
Total equity
  • Increase US$ 3,251.559 million (2013)[2]
  • US$ 3,067.044 million (2012)[1]
Number of employees
28,000 (December 2011)[3]
Subsidiaries Fisher-Price
Mega Brands
HIT Entertainment
Playground Productions
Website Mattel.com

Mattel, Inc. (/məˈtɛl/) is an American toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2014, it ranked #403 on the Fortune 500.[4] The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and WWE Toys. In the early-1980s Mattel produced video game systems, under both its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 nations.[5] The company operates through three business segments: North America, international, and American Girl.[5]

The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945.

History[edit]

Acquisition year
Dee & Cee Toy Co. Ltd. 1962
Standard Plastic Products, Inc. 1966
Hong Kong Industrial Co., Ltd.
Precision Moulds, Ltd.
Rosebud Dolls Ltd. 1967
Monogram Models, Inc. 1968
A&A Die Casting Company
Ratti Vallensasca, Mebetoys, Ebiex S.A. 1969
H&H Plastics Co., Inc.
Metaframe Corp.

[6]

Mattel Creations was founded in 1945 by Harold "Matt" Matson and Ruth and Elliot Handler. The company initially sold picture frames then dollhouse furniture. Matson soon sold his share to the Handlers due to poor health. In 1947, the company had its first hit toy, "Uke-A-Doodle". The company was incorporated the next year in California. In a first for marketing, Mattel became a year-round sponsor of the Mickey Mouse Club in 1955. The Barbie doll was introduced in 1959, becoming the company's best selling toy ever.[6] In 1960 Mattel introduced Chatty Cathy, a talking doll that revolutionized the toy industry. The pull string talking mechanism created for Chatty Cathy was used in several later toys such as See 'N Say (introduced in 1965).

Mattel went public in 1960 and was listed on the New York Stock Exchange in 1963. Mattel also acquired a number of companies during the 1960s (see table) Dee & Cee Toy Company Ltd. was a large toymaker in Canada, Standard Plastic Products, Inc. produced all the Barbie doll cases etc., Rosebud Dolls Ltd. was British doll manufacturer. Hot Wheels cars and accessories debuted in 1968. In 1974, the Handlers left the company and pursued other interests.

The company first sold home video game consoles in the 1980s but made a $394 million loss in 1983 and almost filed for bankruptcy. Chairman John W. Amerman improved the company's financials in 1987 by focusing on core brands. Mattel returned to working with the Disney company in 1988.[6]

In 1993, 1997, and 1998, Mattel purchased Fisher-Price Inc., Tyco Toys, Inc. and Pleasant Company (maker of the American Girl brand).[6] The popular toys at that time were talking redneck "Bubba" teddy bears.

Mattel purchased The Learning Co. in 1999 for $3.5 billion, but sold it in 2000 at a loss. The company had a $430.9 million net loss that year.[6]

In December 2000, Mattel sued the band Aqua, saying their song "Barbie Girl" violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "blonde bimbo." The lawsuit was rejected in 2002.[7]

In 2002, Mattel closed its last factory in the United States, originally part of the Fisher-Price division, outsourcing production to China which began a chain of events that led to a scandal involving lead contamination.[8]

On August 14, 2007, Mattel recalled over 18 million products. The New York Times closely covered Mattel's multiple recalls. Many of the products had exceeded the US limits set on surface coatings that contain lead. Surface coatings cannot exceed .06% lead by weight.[9] Additional recalls were because it was possible that some toys could pose a danger to children due to the use of strong magnets that may detach. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.[10] The recall included 7.1 million Polly Pocket toys produced before November 2006; 600,000 Barbie and Tanner Playsets; 1 million Doggie Daycare; Shonen Jump's One Piece; and thousands of Batman Manga toys due to exposed magnets.[10] In 2009 Mattel would pay a $2.9 million fine to the Consumer Products Safety Commission for marketing, importing, and selling non-compliant toys.[11] Mattel was lauded as a gold standard for its crisis response by several publications, including PRWeek, the Los Angeles Times, FORTUNE Magazine and Business Management.

In early 2010, HiT Entertainment licensed Thomas & Friends to Mattel for toys.[12]

Mattel agreed to purchase HiT Entertainment sans Sprout from Apax Partners group in October 2011 for $680 million.[12][13] The sale/merger was completed on February 1, 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel,[14] managed under its Fisher-Price unit.[15]

Mattel was named by Fortune magazine as one of the top 100 companies to work for in 2013, noting that only 1,292 positions were newly filled out of 164,045 job applications during the previous year, as well as the fact that more than 1,000 employees have been with the company longer than 15 years.[16]

In October 2013, Mattel launched its new in-house film studio, Playground Productions, to handle multi-media production, films, TV shows, web series, live events and games, for Mattel's brands. Its first animated project is “Team Hot Wheels: The Origin of Awesome”. Mattel has under development a live-action Hot Wheels movie at Legendary Entertainment, a Masters of the Universe movie at Columbia, a Monster High feature with Universal and a Max Steel movie with Dolphin Entertainment.[17]

On February 28, 2014, Mattel acquired Mega Brands.[18]

Mattel Electronics[edit]

History[edit]

In 1971, a Mattel subsidiary Optigan Corporation released an electronic keyboard instrument based on pre-recorded optical soundtracks—Optigan. Later in the decade, Mattel Electronics entered the handheld electronic game market.

In 1978, Mattel Electronics decided to make its own video game console, the Intellivision, which was released in 1979. Although the Intellivision was in direct competition with the Atari 2600, Mattel Electronics created a new division, the M Network, to release game cartridges for the 2600. Mattel later filed a suit against Atari when the latter company began releasing cartridges for the Intellivision under its Atarisoft label.[19] At the time of the Intellivision's release, Mattel had promised that the console could be expanded into a fully functional home computer with the Keyboard Component; however, the original component proved too costly to mass-produce. Mattel ultimately released the lower-cost Entertainment Computer System peripheral to meet Federal Trade Commission obligations, at the expense of less functionality than the originally planned component. As the North American video game market crashed, Mattel liquidated its Intellivision assets.

Mattel reentered the video game market overseas when it formed a deal with Nintendo in order to bring the Nintendo Entertainment System to the PAL regions. This was later believed to have been a mistake on Nintendo's part, as their North American success with the console (and its Japanese counterpart, the Famicom) was not replicated in the PAL regions, and they were outsold in these regions by the Sega Master System. This resulted in Nintendo being unhappy with the arrangement with Mattel, and cutting ties with the company. Nintendo's release of the Gameboy without Mattel's involvement was far more successful than the NES was.

Labor Abuse[edit]

In November 2014, China Labor Watch published a report on Mattel supplier factories in China which uncovered labor contract violations, excessive and illegal overtime, poor living conditions, environmental pollution, and other problems. These issues were further investigated by a congressional hearing in December 2014.[20][21]

See also[edit]


Notes[edit]

  1. ^ a b c d e f g h "MATTEL INC /DE/ 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 26, 2014. 
  2. ^ a b "MATTEL INC /DE/ 2014 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. April 29, 2014. 
  3. ^ "Mattel 2011 Annual Report, Form 10-K, Filing Date Feb 23, 2012". secdatabase.com. Retrieved July 8, 2012. 
  4. ^ "Fortune 500 List (2008)". Fortune. May 5, 2008. Retrieved July 31, 2008. 
  5. ^ a b "Mattel, Inc. Company Profile". MarketLine. November 25, 2014. 
  6. ^ a b c d e "Mattel, Inc. History". International Directory of Company Histories. Vol.61. St. James Press (2000). Retrieved May 7, 2014. 
  7. ^ "Barbie loses battle over bimbo image". BBC News. July 25, 2002. Retrieved August 8, 2007. 
  8. ^ "CTV article on recall". Ctv.ca. Retrieved June 9, 2011. 
  9. ^ Story, Louise. "Lead Paint Prompts Mattel to Recall 967,000 Toys". Retrieved 8 November 2013. 
  10. ^ a b "Mattel to announce toy recall". Service.mattel.com. Retrieved June 9, 2011. 
  11. ^ Kavitanz, Parija. "Mattel fined $2.3 million over lead in toys". Retrieved 8 November 2013. 
  12. ^ a b KELL, JOHN (October 25, 2011). "Mattel to Buy HIT Entertainment". Wall Street Journal. Retrieved 8 April 2013. 
  13. ^ "Barbie maker Mattel to buy Thomas the Tank Engine owner". BBC News. 24 October 2011. Retrieved 25 October 2011. 
  14. ^ Szalai, Georg (January 31, 2012). "Mattel's Acquisition of 'Thomas & Friends' Maker HIT Entertainment to Close on Wednesday". Hollywoodreporter.com. Retrieved 8 April 2013. 
  15. ^ Welcome to HiT Entertainment. HiT Entertainment. Accessed on October 28, 2013
  16. ^ "Mattel - Best Companies to Work For 2013 - Fortune". Money.cnn.com. 2013-02-04. Retrieved 2013-07-10. 
  17. ^ Graser, Marc (November 5, 2013). "Mattel’s Bold Plan to Take Control Back From Hollywood". Variety. Retrieved May 7, 2014. 
  18. ^ "Jealous Barbie: Mattel Comes After Lego With Mega Bloks Purchase". Forbes. February 28, 2014. Retrieved March 5, 2014. 
  19. ^ Herman, Leonard (1997). Phoenix: The Fall & Rise of Videogames. Rolenta Press. p. 96. ISBN 0-9643848-2-5. 
  20. ^ "Working Conditions and Factory Auditing in the Chinese Toy Industry". 
  21. ^ "Barbie, Mickey Mouse, Optimus Prime, Thomas the Tank Engine: Who Else Continues to Exploit Toy Workers?". 

References[edit]

  • Kettelkamp, Sean; Chatty Cathy and Her Talking Friends, Schiffer Publishing (1998)

External links[edit]

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