1
TARGET has WWE SERIES 49 Mattel Wrestling Figures! Epic TOY HUNT
TARGET has WWE SERIES 49 Mattel Wrestling Figures! Epic TOY HUNT
DATE: 2015/05/28::
2
Mattel Password Journal
Mattel Password Journal
DATE: 2013/01/21::
3
Aventura con Mattel cap 1 Transportador mágico
Aventura con Mattel cap 1 Transportador mágico
DATE: 2011/11/15::
4
Una Aventura con Mattel Capítulo 5: Monster High
Una Aventura con Mattel Capítulo 5: Monster High
DATE: 2012/02/01::
5
Studio fryzjerskie - Salon fryzjerski - Barbie - Mattel - www.MegaDyskont.pl - sklep z zabawkami
Studio fryzjerskie - Salon fryzjerski - Barbie - Mattel - www.MegaDyskont.pl - sklep z zabawkami
DATE: 2012/10/08::
6
History of Mattel
History of Mattel
DATE: 2013/12/25::
7
El final de esta Gran Aventura con Mattel
El final de esta Gran Aventura con Mattel
DATE: 2011/12/24::
8
MATTEL BACK TO THE FUTURE HOVER BOARD MATTY COLLECTOR REVIEW
MATTEL BACK TO THE FUTURE HOVER BOARD MATTY COLLECTOR REVIEW
DATE: 2012/12/24::
9
Inside Mattel: Mo Rocca goes behind-the-scenes at toy maker
Inside Mattel: Mo Rocca goes behind-the-scenes at toy maker
DATE: 2013/11/08::
10
Boneca Barbie Morena Três Looks - Mattel
Boneca Barbie Morena Três Looks - Mattel
DATE: 2015/05/29::
11
This is Mattel and Google
This is Mattel and Google's View-Master | Engadget
DATE: 2015/02/13::
12
Una Aventura con Mattel Capítulo 3: Max Steel
Una Aventura con Mattel Capítulo 3: Max Steel
DATE: 2012/02/01::
13
Trixie Mattel performing a mashup about her time on RPDR
Trixie Mattel performing a mashup about her time on RPDR
DATE: 2015/05/10::
14
Una Aventura con Mattel Cap 10 Smart Cycle Racer
Una Aventura con Mattel Cap 10 Smart Cycle Racer
DATE: 2012/02/01::
15
Alaska, Katya, Michelle Visage, & Trixie Mattel With Damiana at the "Drag Race" Season 7 Finale
Alaska, Katya, Michelle Visage, & Trixie Mattel With Damiana at the "Drag Race" Season 7 Finale
DATE: 2015/05/28::
16
Barbie Endless Curls Doll / Barbie Wspaniałe Fryzury - Mattel - www.MegaDyskont.pl
Barbie Endless Curls Doll / Barbie Wspaniałe Fryzury - Mattel - www.MegaDyskont.pl
DATE: 2014/11/05::
17
Ginger Minj vs Trixie Mattel Lip Sync ¨Show Me Love¨ HD
Ginger Minj vs Trixie Mattel Lip Sync ¨Show Me Love¨ HD
DATE: 2015/05/05::
18
WWE ACTION INSIDER: John Cena WALMART Exclusive T-Shirt Series Mattel Wrestling Figure Review
WWE ACTION INSIDER: John Cena WALMART Exclusive T-Shirt Series Mattel Wrestling Figure Review
DATE: 2015/05/25::
19
Mattel Vintage Chocolot Candy Maker, 1979 -  Chocolate Candy Shop
Mattel Vintage Chocolot Candy Maker, 1979 - Chocolate Candy Shop
DATE: 2012/12/20::
20
Trixie Mattel: Look at Huh on Hey Qween with Jonny McGovern
Trixie Mattel: Look at Huh on Hey Qween with Jonny McGovern
DATE: 2015/04/27::
21
RuPaul’s Drag Race Star Trixie Mattel on Hey Qween with Jonny McGovern
RuPaul’s Drag Race Star Trixie Mattel on Hey Qween with Jonny McGovern
DATE: 2015/04/27::
22
WWE ACTION INSIDER: FULL set of Elite 34 at TARGET! Mattel Wrestling Figure TOY HUNT!
WWE ACTION INSIDER: FULL set of Elite 34 at TARGET! Mattel Wrestling Figure TOY HUNT!
DATE: 2015/04/22::
23
Trixie Mattel watching herself getting eliminated
Trixie Mattel watching herself getting eliminated
DATE: 2015/03/28::
24
Trixie Mattel performing "Telephone"
Trixie Mattel performing "Telephone"
DATE: 2015/02/16::
25
Trixie Mattel doing her Anne Frank number at Voyeur Nightclub
Trixie Mattel doing her Anne Frank number at Voyeur Nightclub
DATE: 2015/05/08::
26
Cooking w/ Drag Queens - Trixie Mattel - Tofu Pad Thai w/ Watercress and Almonds
Cooking w/ Drag Queens - Trixie Mattel - Tofu Pad Thai w/ Watercress and Almonds
DATE: 2015/04/29::
27
Mattel Tommy Burst TV commercial 1960s!
Mattel Tommy Burst TV commercial 1960s!
DATE: 2007/02/11::
28
Pollo Del Mar Interviews Trixie Mattel, RuPaul
Pollo Del Mar Interviews Trixie Mattel, RuPaul's Drag Race Season 7
DATE: 2015/04/21::
29
Trixie Mattel Interview • FOF #2143 – A Deeper Shade of Pink
Trixie Mattel Interview • FOF #2143 – A Deeper Shade of Pink
DATE: 2015/04/03::
30
RPDR S7 Pearl vs Trixie Mattel "Dreaming"
RPDR S7 Pearl vs Trixie Mattel "Dreaming"
DATE: 2015/03/24::
31
una aventura con mattel 3 cáputilo 1 primera parte
una aventura con mattel 3 cáputilo 1 primera parte
DATE: 2013/11/05::
32
FUNdamental Tips to Assemble the Barbie 3 Story Dream Townhouse by Mattel
FUNdamental Tips to Assemble the Barbie 3 Story Dream Townhouse by Mattel
DATE: 2011/12/15::
33
RuPaul
RuPaul's Drag Race | Trixie Mattel’s Team: Glamazonian Airways | Season 7
DATE: 2015/03/12::
34
Trixie Mattel Hosting S7E08 - What Really Happened
Trixie Mattel Hosting S7E08 - What Really Happened
DATE: 2015/04/21::
35
Scrabble "Anagram Lovers" | Mattel Games
Scrabble "Anagram Lovers" | Mattel Games
DATE: 2015/05/21::
36
#MethTParty with Trixie Mattel - Life In Plastic (HD)
#MethTParty with Trixie Mattel - Life In Plastic (HD)
DATE: 2015/03/25::
37
Hey Qween! BONUS: Trixie Mattel
Hey Qween! BONUS: Trixie Mattel's Boyfriend Revealed!
DATE: 2015/04/30::
38
Trixie Mattel performing Aqua at Drag Carnage on 9/12/13
Trixie Mattel performing Aqua at Drag Carnage on 9/12/13
DATE: 2013/10/11::
39
Trixie Mattel performing Kelis at Neverland
Trixie Mattel performing Kelis at Neverland's Drag Carnage: Circus on 11/21/14
DATE: 2014/11/24::
40
GTS WRESTLING: Dead Pool 2! WWE Figure Matches Animation! Mattel Elite Action Figure Toys
GTS WRESTLING: Dead Pool 2! WWE Figure Matches Animation! Mattel Elite Action Figure Toys
DATE: 2015/05/23::
41
Trixie Mattel Makeup Transformation - Nova
Trixie Mattel Makeup Transformation - Nova
DATE: 2015/04/22::
42
Trixie Mattel (@trixiemattel) - "Telephone" - LIVE @ Killer Queens in Detroit - 2/26/15
Trixie Mattel (@trixiemattel) - "Telephone" - LIVE @ Killer Queens in Detroit - 2/26/15
DATE: 2015/03/03::
43
Trixie Mattel
Trixie Mattel's Snatch Game Audition
DATE: 2015/04/28::
44
#MethTParty with Trixie Mattel - An Extra Slice (HD)
#MethTParty with Trixie Mattel - An Extra Slice (HD)
DATE: 2015/05/06::
45
Trixie Mattel performing at The Other Fantasy @ Jungle Atlanta
Trixie Mattel performing at The Other Fantasy @ Jungle Atlanta
DATE: 2015/04/01::
46
Transforming Myself Into Trixie Mattel
Transforming Myself Into Trixie Mattel
DATE: 2015/03/22::
47
Trixie Mattel & Damiana on the "RuPaul
Trixie Mattel & Damiana on the "RuPaul's Drag Race" Season 7 Premiere Red Carpet
DATE: 2015/02/28::
48
Trixie Mattel "Public School" Rucap Compilation - Rupaul
Trixie Mattel "Public School" Rucap Compilation - Rupaul's Drag Race Season 7
DATE: 2015/03/27::
49
Geronimo (feat. Trixie Mattel)
Geronimo (feat. Trixie Mattel)
DATE: 2015/02/04::
50
Elimination Transformation with Jamie-Lynn: Trixie Mattel
Elimination Transformation with Jamie-Lynn: Trixie Mattel
DATE: 2015/03/30::
NEXT >>
RESULTS [51 .. 101]
From Wikipedia, the free encyclopedia
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Mattel, Inc.
Public company
Traded as NASDAQMAT
NASDAQ-100 Component
S&P 500 Component
Industry Toys and games
Founded 1945, El Segundo, California
Founder Harold Matson
Elliot Handler
Ruth Handler
Headquarters El Segundo, California, US
Key people
Christopher A. Sinclair
(Chairman and CEO)
Products plastic dolls, toy race cars, games
Revenue
  • Increase US$ 6,484.892 million (2013)[1]
  • US$ 6,420.881 million (2012)[1]
  • Increase US$ 1,168.103 million (2013)[1]
  • US$ 1,021.015 million (2012)[1]
  • Increase US$ 903.944 million (2013)[1]
  • US$ 776.464 million (2012)[1]
Total assets
  • Decrease US$ 6,439.626 million (2013)[2]
  • US$ 6,526.785 million (2012)[1]
Total equity
  • Increase US$ 3,251.559 million (2013)[2]
  • US$ 3,067.044 million (2012)[1]
Number of employees
28,000 (December 2011)[3]
Subsidiaries Fisher-Price
Mega Brands
HIT Entertainment
Playground Productions
Website Mattel.com

Mattel, Inc. (/məˈtɛl/) is an American toy manufacturing company founded in 1945 with headquarters in El Segundo, California. In 2014, it ranked #403 on the Fortune 500.[4] The products and brands it produces include Fisher-Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and WWE Toys. In the early-1980s Mattel produced video game systems, under both its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 nations.[5] The company operates through three business segments: North America, international, and American Girl.[5]

The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945.

History[edit]

Mattel Creations was founded in 1945 by Harold "Matt" Matson and Ruth and Elliot Handler. The company initially sold picture frames then dollhouse furniture. Matson soon sold his share to the Handlers due to poor health. In 1947, the company had its first hit toy, "Uke-A-Doodle". The company was incorporated the next year in California. In a first for marketing, Mattel became a year-round sponsor of the Mickey Mouse Club in 1955. The Barbie doll was introduced in 1959, becoming the company's best selling toy ever.[6] In 1960 Mattel introduced Chatty Cathy, a talking doll that revolutionized the toy industry. The pull string talking mechanism created for Chatty Cathy was used in several later toys such as See 'N Say (introduced in 1965).

Acquisition[6] year
Dee & Cee Toy Co. Ltd. 1962
Standard Plastic Products, Inc. 1966
Hong Kong Industrial Co., Ltd.
Precision Moulds, Ltd.
Rosebud Dolls Ltd. 1967
Monogram Models, Inc. 1968
A&A Die Casting Company
Ratti Vallensasca, Mebetoys, Ebiex S.A. 1969
H&H Plastics Co., Inc.
Metaframe Corp.

Mattel went public in 1960 and was listed on the New York Stock Exchange in 1963. Mattel also acquired a number of companies during the 1960s (see table) Dee & Cee Toy Company Ltd. was a large toymaker in Canada, Standard Plastic Products, Inc. produced all the Barbie doll cases etc., Rosebud Dolls Ltd. was British doll manufacturer. Hot Wheels cars and accessories debuted in 1968. In 1974, the Handlers left the company and pursued other interests.

The company first sold home video game consoles in the 1980s but made a $394 million loss in 1983 and almost filed for bankruptcy. Chairman John W. Amerman improved the company's financials in 1987 by focusing on core brands. Mattel returned to working with the Disney company in 1988.[6]

In 1993, 1997, and 1998, Mattel purchased Fisher-Price Inc., Tyco Toys, Inc. and Pleasant Company (maker of the American Girl brand).[6] The popular toys at that time were talking redneck "Bubba" teddy bears.

Mattel purchased The Learning Co. in 1999 for $3.5 billion, but sold it in 2000 at a loss. The company had a $430.9 million net loss that year.[6]

In December 2000, Mattel sued the band Aqua, saying their song "Barbie Girl" violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "blonde bimbo." The lawsuit was rejected in 2002.[7]

In 2002, Mattel closed its last factory in the United States, originally part of the Fisher-Price division, outsourcing production to China which began a chain of events that led to a scandal involving lead contamination.[8]

On August 14, 2007, Mattel recalled over 18 million products. The New York Times closely covered Mattel's multiple recalls. Many of the products had exceeded the US limits set on surface coatings that contain lead. Surface coatings cannot exceed .06% lead by weight.[9] Additional recalls were because it was possible that some toys could pose a danger to children due to the use of strong magnets that may detach. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.[10] The recall included 7.1 million Polly Pocket toys produced before November 2006; 600,000 Barbie and Tanner Playsets; 1 million Doggie Daycare; Shonen Jump's One Piece; and thousands of Batman Manga toys due to exposed magnets.[10] In 2009 Mattel would pay a $2.9 million fine to the Consumer Products Safety Commission for marketing, importing, and selling non-compliant toys.[11] Mattel was lauded as a gold standard for its crisis response by several publications, including PRWeek, the Los Angeles Times, FORTUNE Magazine and Business Management.

In early 2010, HiT Entertainment licensed Thomas & Friends to Mattel for toys.[12]

Mattel agreed to purchase HiT Entertainment sans Sprout from Apax Partners group in October 2011 for $680 million.[12][13] The sale/merger was completed on February 1, 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel,[14] managed under its Fisher-Price unit.[15]

Mattel was named by Fortune magazine as one of the top 100 companies to work for in 2013, noting that only 1,292 positions were newly filled out of 164,045 job applications during the previous year, as well as the fact that more than 1,000 employees have been with the company longer than 15 years.[16]

In October 2013, Mattel launched its new in-house film studio, Playground Productions, to handle multi-media production, films, TV shows, web series, live events and games, for Mattel's brands. Its first animated project is “Team Hot Wheels: The Origin of Awesome”. Mattel has under development a live-action Hot Wheels movie at Legendary Entertainment, a Masters of the Universe movie at Columbia, a Monster High feature with Universal and a Max Steel movie with Dolphin Entertainment.[17]

On February 28, 2014, Mattel acquired Mega Brands.[18]

Mattel Electronics[edit]

History[edit]

In 1971, a Mattel subsidiary Optigan Corporation released an electronic keyboard instrument based on pre-recorded optical soundtracks—Optigan. Later in the decade, Mattel Electronics entered the handheld electronic game market.

In 1978, Mattel Electronics decided to make its own video game console, the Intellivision, which was released in 1979. Although the Intellivision was in direct competition with the Atari 2600, Mattel Electronics created a new division, the M Network, to release game cartridges for the 2600. Mattel later filed a suit against Atari when the latter company began releasing cartridges for the Intellivision under its Atarisoft label.[19] At the time of the Intellivision's release, Mattel had promised that the console could be expanded into a fully functional home computer with the Keyboard Component; however, the original component proved too costly to mass-produce. Mattel ultimately released the lower-cost Entertainment Computer System peripheral to meet Federal Trade Commission obligations, at the expense of less functionality than the originally planned component. As the North American video game market crashed, Mattel liquidated its Intellivision assets.

Mattel reentered the video game market overseas when it formed a deal with Nintendo in order to bring the Nintendo Entertainment System to the PAL regions. This was later believed to have been a mistake on Nintendo's part, as their North American success with the console (and its Japanese counterpart, the Famicom) was not replicated in the PAL regions, and they were outsold in these regions by the Sega Master System. This resulted in Nintendo being unhappy with the arrangement with Mattel, and cutting ties with the company.

Labor abuse[edit]

In November 2014, China Labor Watch published a report on Mattel supplier factories in China which uncovered labor contract violations, excessive and illegal overtime, poor living conditions, environmental pollution, and other problems. These issues were further investigated by a congressional hearing in December 2014.[20][21]

See also[edit]


Notes[edit]

  1. ^ a b c d e f g h "MATTEL INC /DE/ 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 26, 2014. 
  2. ^ a b "MATTEL INC /DE/ 2014 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. April 29, 2014. 
  3. ^ "Mattel 2011 Annual Report, Form 10-K, Filing Date Feb 23, 2012" (PDF). secdatabase.com. Retrieved July 8, 2012. 
  4. ^ "Fortune 500 List (2008)". Fortune. May 5, 2008. Retrieved July 31, 2008. 
  5. ^ a b "Mattel, Inc. Company Profile". MarketLine. November 25, 2014. 
  6. ^ a b c d e "Mattel, Inc. History". International Directory of Company Histories. Vol.61. St. James Press (2000). Retrieved May 7, 2014. 
  7. ^ "Barbie loses battle over bimbo image". BBC News. July 25, 2002. Retrieved August 8, 2007. 
  8. ^ "CTV article on recall". Ctv.ca. Retrieved June 9, 2011. 
  9. ^ Story, Louise. "Lead Paint Prompts Mattel to Recall 967,000 Toys". Retrieved 8 November 2013. 
  10. ^ a b "Mattel to announce toy recall". Service.mattel.com. Retrieved June 9, 2011. 
  11. ^ Kavitanz, Parija. "Mattel fined $2.3 million over lead in toys". Retrieved 8 November 2013. 
  12. ^ a b KELL, JOHN (October 25, 2011). "Mattel to Buy HIT Entertainment". Wall Street Journal. Retrieved 8 April 2013. 
  13. ^ "Barbie maker Mattel to buy Thomas the Tank Engine owner". BBC News. 24 October 2011. Retrieved 25 October 2011. 
  14. ^ Szalai, Georg (January 31, 2012). "Mattel's Acquisition of 'Thomas & Friends' Maker HIT Entertainment to Close on Wednesday". Hollywoodreporter.com. Retrieved 8 April 2013. 
  15. ^ Welcome to HiT Entertainment. HiT Entertainment. Accessed on October 28, 2013
  16. ^ "Mattel - Best Companies to Work For 2013 - Fortune". Money.cnn.com. 2013-02-04. Retrieved 2013-07-10. 
  17. ^ Graser, Marc (November 5, 2013). "Mattel’s Bold Plan to Take Control Back From Hollywood". Variety. Retrieved May 7, 2014. 
  18. ^ "Jealous Barbie: Mattel Comes After Lego With Mega Bloks Purchase". Forbes. February 28, 2014. Retrieved March 5, 2014. 
  19. ^ Herman, Leonard (1997). Phoenix: The Fall & Rise of Videogames. Rolenta Press. p. 96. ISBN 0-9643848-2-5. 
  20. ^ "Working Conditions and Factory Auditing in the Chinese Toy Industry". 
  21. ^ "Barbie, Mickey Mouse, Optimus Prime, Thomas the Tank Engine: Who Else Continues to Exploit Toy Workers?". 

References[edit]

  • Kettelkamp, Sean; Chatty Cathy and Her Talking Friends, Schiffer Publishing (1998)

External links[edit]

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