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BADGYAL - MERCADONA PROD. FAKE GUIDO
BADGYAL - MERCADONA PROD. FAKE GUIDO
Published: 2016/09/22
Channel: Bad Gyal
NOVEDADES DELIPLUS Mercadona Junio!!!! SWEET REBEL, POLVO BRONCEADOR EXOTIC, FLORAL...
NOVEDADES DELIPLUS Mercadona Junio!!!! SWEET REBEL, POLVO BRONCEADOR EXOTIC, FLORAL...
Published: 2017/06/22
Channel: Esty Style
Conoce Mercadona Online
Conoce Mercadona Online
Published: 2017/06/22
Channel: mercadona
PRODUCTOS BUENOS Y BARATOS DE..LIDL,MERCADONA Y CARREFOUR
PRODUCTOS BUENOS Y BARATOS DE..LIDL,MERCADONA Y CARREFOUR
Published: 2017/06/26
Channel: UNA DE 50
MERCADONA
MERCADONA
Published: 2017/02/09
Channel: Pantomima Full
Últimas compras en Mercadona, Junio | El mundo de Gracia
Últimas compras en Mercadona, Junio | El mundo de Gracia
Published: 2017/06/26
Channel: El mundo de Gracia
HAUL MERCADONA Probando productos de belleza RAROS II | Pretty and Olé
HAUL MERCADONA Probando productos de belleza RAROS II | Pretty and Olé
Published: 2017/04/12
Channel: Pretty and Olé
HAUL MERCADONA Probando productos de belleza RAROS | Pretty and Olé
HAUL MERCADONA Probando productos de belleza RAROS | Pretty and Olé
Published: 2017/04/05
Channel: Pretty and Olé
LO MEJOR y LO PEOR de DELIPLUS (Mercadona)
LO MEJOR y LO PEOR de DELIPLUS (Mercadona)
Published: 2017/06/19
Channel: arroin80
NOVEDADES MERCADONA VERANO 2017 COLECCIÓN SWEET REBEL Y COLORETES
NOVEDADES MERCADONA VERANO 2017 COLECCIÓN SWEET REBEL Y COLORETES
Published: 2017/06/21
Channel: Josenna Canal
Nuevo Modelo de Tienda Eficiente de Mercadona
Nuevo Modelo de Tienda Eficiente de Mercadona
Published: 2017/03/02
Channel: mercadona
Productos DELIPLUS de MAQUILLAJE | HAUL MERCADONA 2017: Novedades de BELLEZA (JUNIO)
Productos DELIPLUS de MAQUILLAJE | HAUL MERCADONA 2017: Novedades de BELLEZA (JUNIO)
Published: 2017/06/21
Channel: Dianina XL
HAUL MERCADONA Probando labiales DELIPLUS + SORPRESA DÍA DE LA MADRE | Pretty and Olé
HAUL MERCADONA Probando labiales DELIPLUS + SORPRESA DÍA DE LA MADRE | Pretty and Olé
Published: 2017/05/07
Channel: Pretty and Olé
MERCADONA: ¿Funcionan sus productos?
MERCADONA: ¿Funcionan sus productos?
Published: 2017/03/22
Channel: Marta Frutos
ÚLTIMAS NOVEDADES DELIPLUS MERCADONA!!! COSMÉTICA Y MAQUILLAJE
ÚLTIMAS NOVEDADES DELIPLUS MERCADONA!!! COSMÉTICA Y MAQUILLAJE
Published: 2017/06/05
Channel: Esty Style
HAUL - COMPRAS DE MERCADONA (Deliplus)  MAQUILLAJE Y BELLEZA! 2017 | Ale90cb
HAUL - COMPRAS DE MERCADONA (Deliplus) MAQUILLAJE Y BELLEZA! 2017 | Ale90cb
Published: 2017/05/17
Channel: Ale90cb
PRODUCTOS QUE NO VOLVERÉ A COMPRAR - NOVEDADES MERCADONA COSMÉTICA
PRODUCTOS QUE NO VOLVERÉ A COMPRAR - NOVEDADES MERCADONA COSMÉTICA
Published: 2017/05/02
Channel: África Montejo
COMPRA SEMANAL MERCADONA || Alimentos más sanos #99
COMPRA SEMANAL MERCADONA || Alimentos más sanos #99
Published: 2017/06/26
Channel: Sara Inisterra
BAD GYAL - MERCADONA (Letra)
BAD GYAL - MERCADONA (Letra)
Published: 2016/09/23
Channel: Lyrics Gangsta
NOVEDADES MERCADONA PERFUMERÍA || Stephievlog
NOVEDADES MERCADONA PERFUMERÍA || Stephievlog
Published: 2017/06/14
Channel: Stephievlog
MAQUILLAJE DE MERCADONA (Deliplus) 2017:💥 ¿Vale La Pena?  😱| Ale90cb
MAQUILLAJE DE MERCADONA (Deliplus) 2017:💥 ¿Vale La Pena? 😱| Ale90cb
Published: 2017/05/24
Channel: Ale90cb
→ EL CORTE INGLES VS MERCADONA // ↘ HAY MUCHA DIFERENCIA? ↙
→ EL CORTE INGLES VS MERCADONA // ↘ HAY MUCHA DIFERENCIA? ↙
Published: 2017/02/16
Channel: Nadia Proksi
COMPRAS EN MERCADONA ¡NOVEDADES!: Maquillaje, cosmetica,hogar...
COMPRAS EN MERCADONA ¡NOVEDADES!: Maquillaje, cosmetica,hogar...
Published: 2017/04/05
Channel: Albitamakeup
Consejos para comprar para nuestra dieta en Mercadona
Consejos para comprar para nuestra dieta en Mercadona
Published: 2013/10/17
Channel: Kombo Fitness Lifestyle
NOVEDADES MERCADONA MAYO 2017 BROCHAS DE MAQUILLAJE, PERFUME ...
NOVEDADES MERCADONA MAYO 2017 BROCHAS DE MAQUILLAJE, PERFUME ...
Published: 2017/05/11
Channel: Josenna Canal
NOVEDADES MERCADONA. MERECEN LA PENA?
NOVEDADES MERCADONA. MERECEN LA PENA?
Published: 2017/06/15
Channel: Josenna Canal
NOVEDADES MERCADONA ABRIL 2017  PRO PALETA COLORETES BLUSHION // PRIMOR
NOVEDADES MERCADONA ABRIL 2017 PRO PALETA COLORETES BLUSHION // PRIMOR
Published: 2017/04/08
Channel: Albanaris
Mi compra de Mercadona.🌹
Mi compra de Mercadona.🌹
Published: 2016/07/15
Channel: CONCHI CÓRDOBA y amén
NOVEDAD MERCADONA + COMPRAS EN PERFUMERIA PRIMAVERA - VERANO 2017🌺💄
NOVEDAD MERCADONA + COMPRAS EN PERFUMERIA PRIMAVERA - VERANO 2017🌺💄
Published: 2017/05/29
Channel: El Vestidor De Vero
Meal Prep⎜MiniHaul Mercadona⎜Productos Terminados
Meal Prep⎜MiniHaul Mercadona⎜Productos Terminados
Published: 2017/06/25
Channel: MakyUp
COMPRA SEMANAL EN EL SUPER MERCADONA, HAY NOVEDADESSS CHULASS!!🥗😋🍛
COMPRA SEMANAL EN EL SUPER MERCADONA, HAY NOVEDADESSS CHULASS!!🥗😋🍛
Published: 2017/06/21
Channel: Maricuki Canal
NOVEDADES MERCADONA/DELIPLUS: HAUL + NUEVOS PRODUCTOS 💄💋💋💄
NOVEDADES MERCADONA/DELIPLUS: HAUL + NUEVOS PRODUCTOS 💄💋💋💄
Published: 2017/03/12
Channel: El Vestidor De Vero
MERCADONA - NUEVA COLECCIÓN MAQUILLAJE "FLORAL" 2017 + DEMO
MERCADONA - NUEVA COLECCIÓN MAQUILLAJE "FLORAL" 2017 + DEMO
Published: 2017/06/02
Channel: Isa Bestreviews
Favoritos Mercadona 2016
Favoritos Mercadona 2016
Published: 2016/03/13
Channel: Sirarous
COMPRAS EN MERCADONA CON ¡NOVEDADES!/JUNIO 2017
COMPRAS EN MERCADONA CON ¡NOVEDADES!/JUNIO 2017
Published: 2017/06/04
Channel: Albitamakeup
NUEVOS LABIALES COLOR FIX DELIPLUS MERCADONA, NOVEDAD SUPER MOLONA!!!!!
NUEVOS LABIALES COLOR FIX DELIPLUS MERCADONA, NOVEDAD SUPER MOLONA!!!!!
Published: 2017/03/18
Channel: Esty Style
Mercadona. Reinventarnos para ser más tenderos
Mercadona. Reinventarnos para ser más tenderos
Published: 2014/03/06
Channel: mercadona
Las imágenes de las cámaras del Mercadona de As Lagoas
Las imágenes de las cámaras del Mercadona de As Lagoas
Published: 2017/01/12
Channel: Telemiño Ourense
NOVEDADES  MERCADONA //COLECCIÓN CALIFORNIA + AGUA PERFUMADA 💅💅
NOVEDADES MERCADONA //COLECCIÓN CALIFORNIA + AGUA PERFUMADA 💅💅
Published: 2017/06/09
Channel: El Vestidor De Vero
NOVEDADES MERCADONA JUNIO 2017// POLVO FACIAL BRONCEADOR EXOTIC
NOVEDADES MERCADONA JUNIO 2017// POLVO FACIAL BRONCEADOR EXOTIC
Published: 2017/06/16
Channel: Albanaris
HAUL MERCADONA | Poniendo A PRUEBA Productos DELIPLUS de BELLEZA y MAQUILLAJE
HAUL MERCADONA | Poniendo A PRUEBA Productos DELIPLUS de BELLEZA y MAQUILLAJE
Published: 2017/05/21
Channel: Dianina XL
Compritas Mercadona y Alguna Novedad
Compritas Mercadona y Alguna Novedad
Published: 2017/06/26
Channel: Loli y su mundillo Ruiz
COMPRA MERCADONA || NOVEDADES ALIMENTACIÓN | Stephievlog
COMPRA MERCADONA || NOVEDADES ALIMENTACIÓN | Stephievlog
Published: 2017/06/07
Channel: Stephievlog
HAUL maquillaje MERCADONA - Probando Novedades Deliplus
HAUL maquillaje MERCADONA - Probando Novedades Deliplus
Published: 2017/05/07
Channel: isashopaholic
Mercadona Cosmeticos TOP 6
Mercadona Cosmeticos TOP 6
Published: 2017/06/25
Channel: MotaRosa Channel
Novedad Mercadona 2017 Junio
Novedad Mercadona 2017 Junio
Published: 2017/06/25
Channel: Sirarous
COMPRA SEMANAL MERCADONA, PRODUCTOS NUEVOS #97
COMPRA SEMANAL MERCADONA, PRODUCTOS NUEVOS #97
Published: 2017/06/19
Channel: Sara Inisterra
PRODUCTACOS por menos de 10€: ¿PUNTAZO DEL MERCADONA? COLOR FIX | Sandsleek
PRODUCTACOS por menos de 10€: ¿PUNTAZO DEL MERCADONA? COLOR FIX | Sandsleek
Published: 2017/03/26
Channel: Sandsleek
productos mercadona y compra online
productos mercadona y compra online
Published: 2017/06/14
Channel: EVAPITIUSA
NOVEDADES MERCADONA VERANO COLECCIÓN FLORAL
NOVEDADES MERCADONA VERANO COLECCIÓN FLORAL
Published: 2017/05/29
Channel: Josenna Canal
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WIKIPEDIA ARTICLE

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Mercadona, S.A.
Sociedad Anónima
Industry Retail
Founded Tavernes Blanques, Spain (January 1, 1977 (1977-01-01))
Founder Francisco Roig Ballester
Headquarters Tavernes Blanques, Spain
Number of locations
1,588 stores (30.6.2016)[1]
Area served
Nationwide
Key people
Juan Roig (Chairman & CEO)
Products Grocery
Owner Juan Roig (63%)
Hortensia Herrero (28%)
Fernando Roig (9%)
Number of employees
74,000[1]
Website www.mercadona.com

Mercadona (Valencian: [meɾkaˈðɔna], Spanish: [merkaˈðona]) is a Spanish family-owned supermarket chain. Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi, founded the company in 1977,[2] which began as a small butcher shop in Valencia.[3] Juan Roig assumed the role of CEO in 1981 and the company has since expanded nationwide. In the 1990s, Juan Roig oversaw a series of changes companywide and revealed the new façade of Mercadona which was able to compete with its French competitor Carrefour and the co-operative Eroski. Mercadona has locations in 46 provinces of 17 autonomous communities.

Mercadona was ranked the 9th most reputable company in the world in 2009 by the Reputation Institute as listed in Forbes magazine.[4]

History[edit]

Since its days as a butcher shop in 1977, Mercadona expanded to eight stores in 1981 and 1,148 stores as of October 2013 with more on the way. Today it holds 13.5% of Spain’s total food retail space[5] and brought in more than €508 million in profits for the 2012 fiscal year.[6]

CEO Juan Roig plans to bring Mercadona to Italy or France in 2014, but may modify his Spanish model of business to compete in the new markets. He was quoted in the Economist saying, "We must learn everything from everyone"..[7]

Ownership[edit]

Juan Roig, is the CEO and major shareholder, his wife Hortensia Herrero owns 28% , and his brother Fernando Roig owns, 9%. They are all billionaires.[8]

Modern changes[edit]

Mercadona was the first Spanish company to use barcodes in its stores. The system has since permitted increased monitoring of product movement, in addition to an increase in the speed of customer checkout times.[6] Mercadona also has an automated distribution center, in the outskirts of Madrid, where computer monitors keep track of orders, while robot arms do all the work.[7] The modern adaptability of Mercadona has been a positive model for increasing productivity, and growing with the needs of the consumer.

Business model[edit]

Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved €2.2 billion by reducing packaging materials.[7] This included opting out of a glossy finish on packaging which company leaders deemed unnecessary,[3] and adding a plastic lid to a can of tuna, making it easier to open and more appealing to purchase.

Mercadona does not spend capital resources on advertising or marketing campaigns, yet another method of cutting costs.[7] It instead relies on word of mouth and free social media to promote and maintain its brand. Their Twitter Facebook and YouTube accounts share pictures and videos of products and company practices.[citation needed]

Revenue[edit]

Revenue in Millions of Euros[9]
Source: Mercadona

Employees[edit]

Mercadona employs more than 70,000 workers, all on permanent contracts. Upon hire, workers are required to complete four weeks of training, costing the company an average of $6,500 per employee. Employees must also go through twenty additional hours of training each year. Employees receive salaries above the national average of workers in the grocery store industry and the majority of employees receive a bonus each year.[3] Leaders of Mercadona believe this combination of training and payment creates employees who are dedicated and flexible when it comes to meeting customer needs. It is also believed to have helped the company to maintain a relatively low level of only 5% employee turnover in 2012.[3]

Gluten-free products[edit]

Mercadona offers over 850 products for the wheat-intolerant. Mercadona has received over 750 comments, suggestions and requests from wheat-intolerant customers and coeliac associations in 2013, and has acted on these by passing them onto distribution companies and food manufacturers, as well as the store's own factories. Mercadona aims to create products that taste as close as possible to their mainstream counterparts. All of this while keeping the costs as low as possible. Products for the wheat-intolerant at Mercadona include yogurt, instant potato for making 'tortilla', or Spanish omelet, beans, sauces, hot chocolate powder, snack mixes, sliced bread, and even iced lollies and drinkable sorbets. It is said that the gluten-free movement started in Mercadona when a member of the founding family was diagnosed with coeliac disease. Gluten-free products were hard to come by in Spain, which prompted Mercadona to create a whole line of gluten-free products at very affordable prices. [10]

Customer service[edit]

The website caters to speakers of Spanish, Valencian, Catalan, Galician, Euskara, English and German.[citation needed]

References[edit]

  1. ^ a b What is Mercadona? at official website
  2. ^ Mercadona[better source needed]
  3. ^ a b c d Ball, Deborah and Ilan Brat (23 October 2012). "Spanish Supermarket Chain Finds Recipe". The Wall Street Journal. Retrieved 19 October 2013. 
  4. ^ Kneale, Klaus World's Most Reputable Companies: The Rankings (2009) at Forbes magazine, 5 June 2009
  5. ^ "Mercadona". Retrieved 19 October 2013. 
  6. ^ a b "Meet Spain's Mercadona Supermarket Billionaires". Bloomberg TV. 
  7. ^ a b c d "Spanish aisles, Why a low-price retailer is thriving". The Economist. 4 June 2011. Retrieved 19 October 2013. 
  8. ^ "Fernando Roig". Forbes. Retrieved 18 October 2015. 
  9. ^ Mercadona (Spoin) (ed.). "Revenue. Oficial Data.". Retrieved 3 March 2015. 
  10. ^ "Mercadona now offers 850 gluten-free products". ThinkSpain. Retrieved 30 April 2017. 

External links[edit]

Official

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