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1
Mercadona. Reinventarnos para ser más tenderos
Mercadona. Reinventarnos para ser más tenderos
::2014/03/06::
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2
Reportaje Mercadona en la TV Suiza
Reportaje Mercadona en la TV Suiza
::2013/08/30::
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3
MERCADONA - minimal house rmx
MERCADONA - minimal house rmx
::2010/05/31::
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4
COMPRA SEMANAL EN MERCADONA Y NOVEDADES DE MERCADONA
COMPRA SEMANAL EN MERCADONA Y NOVEDADES DE MERCADONA
::2014/12/01::
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5
Mis Favoritos Deliplus || Mercadona
Mis Favoritos Deliplus || Mercadona
::2014/11/13::
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6
EL PANTHEON DEL MERCADONA ( y el imitador de Knekro ) - League of Legends
EL PANTHEON DEL MERCADONA ( y el imitador de Knekro ) - League of Legends
::2015/01/12::
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7
Mercadona, despidos de marca blanca.
Mercadona, despidos de marca blanca.
::2014/11/29::
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8
Así es por dentro el centro logístico de Mercadona en Ciempozuelos
Así es por dentro el centro logístico de Mercadona en Ciempozuelos
::2013/11/11::
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9
MERCADONA Navidad 2014 / Nuevo New/ Lady Halcon
MERCADONA Navidad 2014 / Nuevo New/ Lady Halcon
::2014/11/28::
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10
Haul MERCADONA + NOVEDADES
Haul MERCADONA + NOVEDADES
::2014/06/17::
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11
Mis productos imprescindibles de Mercadona
Mis productos imprescindibles de Mercadona
::2011/06/28::
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12
IMPRESCINDIBLES MERCADONA
IMPRESCINDIBLES MERCADONA
::2014/10/30::
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13
NOVEDADE MERCADONA: Nueva Colección Otoño "ROSE D
NOVEDADE MERCADONA: Nueva Colección Otoño "ROSE D'OR"
::2014/09/18::
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14
Broma al Mercadona / Tortosicrack
Broma al Mercadona / Tortosicrack
::2014/11/29::
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15
Mis favoritos de Mercadona ♡Deliplus
Mis favoritos de Mercadona ♡Deliplus
::2014/10/06::
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16
HAUL MERCADONA BOTTEGA VERDE
HAUL MERCADONA BOTTEGA VERDE
::2014/12/12::
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17
Compritas Mercadona Julio 2014
Compritas Mercadona Julio 2014
::2014/07/28::
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18
Haul Variado: Mercadona, Ziaja, Nike, H&M
Haul Variado: Mercadona, Ziaja, Nike, H&M
::2014/12/12::
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19
LO MEJOR DE MERCADONA / DELIPLUS
LO MEJOR DE MERCADONA / DELIPLUS
::2014/01/15::
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20
Haul Mercadona y Deliplús agosto 2014
Haul Mercadona y Deliplús agosto 2014
::2014/08/16::
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21
Compra semanal en Mercadona Septiembre
Compra semanal en Mercadona Septiembre
::2014/09/02::
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22
Mercadona Haul!
Mercadona Haul!
::2014/11/24::
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23
Mini Compras Mercadona (Noviembre)
Mini Compras Mercadona (Noviembre)
::2014/11/16::
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24
Novedades MERCADONA Otoño 2014
Novedades MERCADONA Otoño 2014
::2014/09/19::
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25
Compras mercadona y casa
Compras mercadona y casa
::2015/01/08::
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26
Consejos para comprar para nuestra dieta en Mercadona
Consejos para comprar para nuestra dieta en Mercadona
::2013/10/17::
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27
Novedades MERCADONA NAVIDAD 2014
Novedades MERCADONA NAVIDAD 2014
::2014/11/28::
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28
HAUL MERCADONA OCTUBRE 2014
HAUL MERCADONA OCTUBRE 2014
::2014/10/10::
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29
MIS ÚLTIMAS COMPRAS EN MERCADONA Y OTRAS TIENDAS .
MIS ÚLTIMAS COMPRAS EN MERCADONA Y OTRAS TIENDAS .
::2014/12/12::
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30
Compras Mercadona Octubre
Compras Mercadona Octubre
::2014/10/02::
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31
mercadona (hd)
mercadona (hd)
::2010/10/19::
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32
Polvos de Luna MERCADONA/nuevo/ New/review/ reseña/ Lady halcon
Polvos de Luna MERCADONA/nuevo/ New/review/ reseña/ Lady halcon
::2014/11/13::
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33
Oh que guapa MERCADONA /haul opinion/ Lady Halcon
Oh que guapa MERCADONA /haul opinion/ Lady Halcon
::2014/10/02::
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34
Haul Cosmética (Mercadona, Bodybell)
Haul Cosmética (Mercadona, Bodybell)
::2014/09/01::
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35
Compra semanal en mercadona
Compra semanal en mercadona
::2015/01/03::
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36
Haul (Compras) Noviembre 2014 | Primor y Mercadona
Haul (Compras) Noviembre 2014 | Primor y Mercadona
::2014/11/07::
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37
COMPRAS MERCADONA, CARREFOUR Y KIKO
COMPRAS MERCADONA, CARREFOUR Y KIKO
::2015/01/05::
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38
Entrevista a Javi Navajas, despedido por Mercadona.
Entrevista a Javi Navajas, despedido por Mercadona.
::2014/04/07::
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39
CLONES COLONIAS MERCADONA
CLONES COLONIAS MERCADONA
::2014/01/06::
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40
MERCADONA Brochas y Pinceles 2014/new nuevo / Lady halcon
MERCADONA Brochas y Pinceles 2014/new nuevo / Lady halcon
::2014/12/04::
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41
HAUL MERCADONA NOVIEMBRE 2014
HAUL MERCADONA NOVIEMBRE 2014
::2014/11/15::
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42
Compras Novedades Mercadona
Compras Novedades Mercadona
::2014/12/02::
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43
Mercadona abre su primer supermercado en el País Vasco
Mercadona abre su primer supermercado en el País Vasco
::2014/10/08::
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44
Review de "Oh Qué Guapa" de Mercadona
Review de "Oh Qué Guapa" de Mercadona
::2014/10/21::
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45
Review Nuevas brochas de mercadona
Review Nuevas brochas de mercadona
::2012/09/21::
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46
Haul Low Cost | Mercadona | Los Potis de Steff
Haul Low Cost | Mercadona | Los Potis de Steff
::2014/10/12::
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47
Haul ramdon MERCADONA ( Oh que guapa!!) y mas.....
Haul ramdon MERCADONA ( Oh que guapa!!) y mas.....
::2014/10/02::
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48
Haul Mercadona y Lidl Agosto´14
Haul Mercadona y Lidl Agosto´14
::2014/09/02::
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49
Haul & Review colonia Elección Mercadona
Haul & Review colonia Elección Mercadona
::2014/10/03::
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50
Hitler se entera de que van a cobrar las bolsas de plastico en Mercadona
Hitler se entera de que van a cobrar las bolsas de plastico en Mercadona
::2011/05/07::
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From Wikipedia, the free encyclopedia
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Mercadona, S.A.
Sociedad Anónima
Industry Retail
Founded Tavernes Blanques, Spain (January 1, 1977 (1977-01-01))
Founder Francisco Roig Balllester
Headquarters Tavernes Blanques, Spain
Number of locations
1,148 stores (2013)
Area served
Nationwide
Key people
  • Juan Roig Alfonso, CEO
  • Fernando Roig Alfonso, Shareholder
Products Grocery
Number of employees
70,000[1]
Website www.mercadona.com

Mercadona (Valencian: [meɾkaˈðɔna], Spanish: [merkaˈðona]) is a Spanish family owned supermarket chain. Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi, founded the company in 1977,[2] which began as a small butcher shop in Valencia.[3] Juan Roig assumed the role of CEO in 1981 and the company has since expanded nationwide. In the 1990s, Mr. Roig oversaw a series of changes companywide and revealed the new façade of Mercadona which was able to compete with its French competitor Carrefour and the co-operative Eroski. Mercadona has locations in 46 provinces of 15 autonomous communities.

Mercadona was ranked the 9th most reputable company in the world in 2009 by the Reputation Institute as listed in Forbes Magazine.[4]

Growth[edit]

Since its days as butcher shop in 1977, Mercadona expanded to eight stores in 1981 and 1,148 stores as of October 2013 with more on the way. Today it holds 13.5% of Spain’s total food retail space[5] and brought in more than €508 million in profits for the 2012 fiscal year.[6]

Despite Spain’s recent economic crisis beginning in 2008, Mercadona hired more than 4,000 workers in 2012 and is one of the few Spanish companies to profit during this period. CEO Juan Roig plans to bring Mercadona to Italy or France in 2014, but may modify his Spanish model of business to compete in the new markets. He was quoted in the Economist saying, “We must learn everything from everyone,” an idea which promotes an innovative, yet adaptive culture to the current business environment.[7]

Modern Changes[edit]

Mercadona was the first Spanish company to implement the barcode scanning system in its stores. The system has since permitted increased monitoring of product movement, in addition to an increase in the speed of customer checkout times in stores.[6] Mercadona also has an automated distribution center, located in the outskirts of Madrid, where computer monitors keep track of orders, while robot arms do all the work.[7] The modern adaptability of Mercadona has been a positive model for increasing productivity, and growing with the needs of the consumer.

Business Model[edit]

The main goals of Mercadona are to meet the “food, cleaning, hygiene and pet care needs” and keep product costs low in the process.[5] Mercadona ensures this by buying directly from sellers, and eliminating the additional costs of working through a middleman. Mercadona also works to develop trusting relationships with its suppliers in order to regulate low pricing. The supermarket chain works closely with 100 suppliers of its own-brand products, such as Hacendado, Bosque Verde, Deliplus, and Compy, to ensure product selection and quality that can compete with name brands yet cost less.

Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved €2.2 billion by reducing packaging materials.[7] This included opting out of a glossy finish on packaging which company leaders deemed unnecessary,[3] and adding a plastic lid to a can of tuna, making it easier to open and more appealing to purchase.

Mercadona has a marketing model that does not spend capital resources on advertising or market campaigns and adds yet another method of cutting costs.[7] It instead relies on word of mouth and free social media to promote and maintain its brand. The official Mercadona Twitter feed, @Mercadona, shares pictures and videos of products and company practices with thousands of followers to entice consumers to choose their brands and services. The same occurs on their Facebook and YouTube accounts. The company has been quick to accept to the trend of social media which reaches out directly to the increasing number of technologically connected consumers.

Employees[edit]

Mercadona employs more than 70,000 workers, all of whom are under permanent contracts. Upon hire, workers are required to complete four weeks of training, costing the company an average of $6,500 per employee. Employees must also go through twenty additional hours of training each year. Employees receive salaries above the national average of workers in the grocery store industry and the majority of employees receive a bonus each year.[3] Leaders of Mercadona believe this combination of training and payment creates employees who are dedicated and flexible when it comes to meeting customer needs. It is also believed to have helped the company to maintain a relatively low level of only 5% employee turnover in 2012.[3]

Stores[edit]

Mercadona supermarket stores offer a variety of products and services. The company strategically buys products at the best possible time to ensure freshness and to supply all of its “environments,” a term used to refer to each department, with the best quality products at the lowest possible price. Stores also provide a multitude of services including home delivery service, bag lockers, climate control, telephone orders, bank cards, a free customer service line, online shopping, and bakeries.[5]

Customer Service[edit]

The chain provides multiple outlets for customers to provide their input and voice their opinions. The official Twitter feed, Facebook page and YouTube channel are monitored daily and allow customer needs to be addresses in a timely fashion. The company also provides a free customer service hotline, in addition to options for submitting comments electronically, or via post.[5] The website caters to speakers of Spanish, Valencian, Catalan, Galician, Euskara, English and German, further demonstrating its dedication to its diverse customers.

References[edit]

  1. ^ What is Mercadona? at official website
  2. ^ "Mercadona". Retrieved 19 October 2013. 
  3. ^ a b c d Ball, Deborah and Ilan Brat (23 October 2012). "Spanish Supermarket Chain Finds Recipe". The Wall Street Journal. Retrieved 19 October 2013. 
  4. ^ Kneale, Klaus World's Most Reputable Companies: The Rankings (2009) at Forbes Magazine, 5 June 2009
  5. ^ a b c d "Mercadona". Retrieved 19 October 2013. 
  6. ^ a b "Meet Spain's Mercadona Supermarket Billionaires". Bloomberg TV. 
  7. ^ a b c d "Spanish aisles, Why a low-price retailer is thriving". The Economist. 4 June 2011. Retrieved 19 October 2013. 

External links[edit]

Official
Financial
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