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1
✿ DELIPLUS - Colección 2014 "DOLCE VITA!" (Mercadona) ✿
✿ DELIPLUS - Colección 2014 "DOLCE VITA!" (Mercadona) ✿
::2014/04/08::
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2
Mercadona. Reinventarnos para ser más tenderos
Mercadona. Reinventarnos para ser más tenderos
::2014/03/06::
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3
LO MEJOR DE MERCADONA / DELIPLUS
LO MEJOR DE MERCADONA / DELIPLUS
::2014/01/15::
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4
COMPRA MERCADONA
COMPRA MERCADONA
::2014/03/30::
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5
MERCADONA - minimal house rmx
MERCADONA - minimal house rmx
::2010/05/31::
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6
Diario de... La ruta de la basura de Mercadona. (MERCA-NO-DONA) Calidad HD
Diario de... La ruta de la basura de Mercadona. (MERCA-NO-DONA) Calidad HD
::2014/02/08::
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7
Dolce vita 2014 Colección nueva Mercadona
Dolce vita 2014 Colección nueva Mercadona
::2014/03/15::
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8
Reportaje Convenio Colectivo Mercadona (Antena 3)
Reportaje Convenio Colectivo Mercadona (Antena 3)
::2014/01/21::
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9
SER: ACOSO LABORAL EN MERCADONA
SER: ACOSO LABORAL EN MERCADONA
::2012/08/27::
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10
Novedades Mercadona Navidad 2013
Novedades Mercadona Navidad 2013
::2013/11/25::
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11
Haul Deliplus (Mercadona) Agosto 2013
Haul Deliplus (Mercadona) Agosto 2013
::2013/09/04::
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12
NOVEDADES PRIMAVERA MERCADONA 2014
NOVEDADES PRIMAVERA MERCADONA 2014
::2014/03/18::
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13
Haul Noviembre 2013 (Mercadona, Lidl...)
Haul Noviembre 2013 (Mercadona, Lidl...)
::2013/11/18::
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14
Mega Haul mercadona y Maquillaje
Mega Haul mercadona y Maquillaje
::2014/01/25::
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15
HAUL COMPRAS MERCADONA
HAUL COMPRAS MERCADONA
::2014/03/03::
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16
COMPRA QUINCENAL MERCADONA CARREFOUR
COMPRA QUINCENAL MERCADONA CARREFOUR
::2013/11/11::
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17
HAUL | MERCADONA Y CARREFOUR MARZO
HAUL | MERCADONA Y CARREFOUR MARZO
::2014/03/09::
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18
Novedades Mercadona/Deliplús 2013 - Mini haul
Novedades Mercadona/Deliplús 2013 - Mini haul
::2013/07/05::
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19
Compras MERCADONA
Compras MERCADONA
::2014/04/09::
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20
Compras y Novedades Mercadona Primavera 2014
Compras y Novedades Mercadona Primavera 2014
::2014/03/27::
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21
Beyoncé comprando en el Mercadona
Beyoncé comprando en el Mercadona
::2014/02/25::
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22
Nuevas compras Navidad de mercadona
Nuevas compras Navidad de mercadona
::2013/11/30::
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23
Reportaje Mercadona en la TV Suiza
Reportaje Mercadona en la TV Suiza
::2013/08/30::
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24
PRODUCTOS ACABADOS ESPECIAL MERCADONA Y FAVORITOS
PRODUCTOS ACABADOS ESPECIAL MERCADONA Y FAVORITOS
::2014/01/01::
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25
HAUL NOVEDADES MERCADONA
HAUL NOVEDADES MERCADONA
::2013/06/30::
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26
Compritas Mercadona Marzo 2014
Compritas Mercadona Marzo 2014
::2014/03/25::
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27
CLONES COLONIAS MERCADONA
CLONES COLONIAS MERCADONA
::2014/01/06::
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28
Ponencia de Juan Roig (Mercadona) en el Congreso de Aecoc 2013 (Parte 1)
Ponencia de Juan Roig (Mercadona) en el Congreso de Aecoc 2013 (Parte 1)
::2013/10/23::
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29
Consejos para comprar para nuestra dieta en Mercadona
Consejos para comprar para nuestra dieta en Mercadona
::2013/10/17::
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30
Favoritos de Mercadona cosmética y alimentación
Favoritos de Mercadona cosmética y alimentación
::2014/03/09::
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31
haul mercadona y mini haul ropa
haul mercadona y mini haul ropa
::2014/02/12::
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32
Compras para la dieta: mercadona, carrefour, alcampo y eleclerc. Vol.1
Compras para la dieta: mercadona, carrefour, alcampo y eleclerc. Vol.1
::2013/08/04::
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33
Mercadona. Crecimiento compartido
Mercadona. Crecimiento compartido
::2013/05/21::
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34
Haul Febrero Kiko Carrefour Mercadona
Haul Febrero Kiko Carrefour Mercadona
::2014/03/11::
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35
Mercadona Acosa y Despide
Mercadona Acosa y Despide
::2013/12/22::
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36
MEGA haul potis MERCADONA
MEGA haul potis MERCADONA
::2013/12/29::
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37
Novedades MERCADONA + HAUL grandes marcas
Novedades MERCADONA + HAUL grandes marcas
::2013/11/17::
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38
HAUL MERCADONA
HAUL MERCADONA
::2014/04/12::
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39
Productos recomendados del Mercadona
Productos recomendados del Mercadona
::2014/03/18::
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40
COMPRITAS VARIAS ( xinorris, mercadona...)
COMPRITAS VARIAS ( xinorris, mercadona...)
::2013/12/12::
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41
Mercadona. Apuesta por el sector primario. CRECIENDO JUNTOS
Mercadona. Apuesta por el sector primario. CRECIENDO JUNTOS
::2013/05/30::
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42
Así es por dentro el centro logístico de Mercadona en Ciempozuelos
Así es por dentro el centro logístico de Mercadona en Ciempozuelos
::2013/11/11::
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43
Compritas: Haul de cosméticos de Mercadona (Deliplus)
Compritas: Haul de cosméticos de Mercadona (Deliplus)
::2014/02/26::
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44
compras mercadona
compras mercadona
::2013/12/17::
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45
BÁSICOS de MERCADONA - DELIPLÚS
BÁSICOS de MERCADONA - DELIPLÚS
::2013/10/06::
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46
HAUL MERCADONA CON NOVEDADES
HAUL MERCADONA CON NOVEDADES
::2013/07/31::
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47
Productos que no volvere a comprar del Mercadona
Productos que no volvere a comprar del Mercadona
::2013/07/10::
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48
DOLCE VITA! 2014 MERCADONA
DOLCE VITA! 2014 MERCADONA
::2014/03/15::
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49
Mis productos imprescindibles de Mercadona
Mis productos imprescindibles de Mercadona
::2011/06/28::
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50
PACK: patinazo de Mercadona. Revisión nuevo lote de geles
PACK: patinazo de Mercadona. Revisión nuevo lote de geles
::2013/11/04::
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From Wikipedia, the free encyclopedia
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Mercadona, S.A.
Type Sociedad Anónima
Industry Retail
Founded Tavernes Blanques, Spain (January 1, 1977 (1977-01-01))
Founder(s) Francisco Roig Balllester
Headquarters Tavernes Blanques, Spain
Number of locations 1,148 stores (2013)
Area served Nationwide
Key people
  • Juan Roig Alfonso, CEO
  • Fernando Roig Alfonso, Shareholder
Products Grocery
Employees 70,000[1]
Website www.mercadona.com

Mercadona (Valencian: [meɾkaˈðɔna], Spanish: [merkaˈðona]) is a Spanish family owned supermarket chain. Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi, founded the company in 1977,[2] which began as a small butcher shop in Valencia.[3] Juan Roig assumed the role of CEO in 1981 and the company has since expanded nationwide. In the 1990s, Mr. Roig oversaw a series of changes companywide and revealed the new façade of Mercadona which was able to compete with its French competitor Carrefour and the co-operative Eroski. Mercadona has locations in 46 provinces of 15 autonomous communities.

Mercadona was ranked the 9th most reputable company in the world in 2009 by the Reputation Institute as listed in Forbes Magazine.[4]

Growth[edit]

Since its days as butcher shop in 1977, Mercadona expanded to eight stores in 1981 and 1,148 stores as of October 2013 with more on the way. Today it holds 13.5% of Spain’s total food retail space[5] and brought in more than €508 million in profits for the 2012 fiscal year.[6]

Despite Spain’s recent economic crisis beginning in 2008, Mercadona hired more than 4,000 workers in 2012 and is one of the few Spanish companies to profit during this period. CEO Juan Roig plans to bring Mercadona to Italy or France in 2014, but may modify his Spanish model of business to compete in the new markets. He was quoted in the Economist saying, “We must learn everything from everyone,” an idea which promotes an innovative, yet adaptive culture to the current business environment.[7]

Modern Changes[edit]

Mercadona was the first Spanish company to implement the barcode scanning system in its stores. The system has since permitted increased monitoring of product movement, in addition to an increase in the speed of customer checkout times in stores.[6] Mercadona also has an automated distribution center, located in the outskirts of Madrid, where computer monitors keep track of orders, while robot arms do all the work.[7] The modern adaptability of Mercadona has been a positive model for increasing productivity, and growing with the needs of the consumer.

Business Model[edit]

The main goals of Mercadona are to meet the “food, cleaning, hygiene and pet care needs” and keep product costs low in the process.[5] Mercadona ensures this by buying directly from sellers, and eliminating the additional costs of working through a middleman. Mercadona also works to develop trusting relationships with its suppliers in order to regulate low pricing. The supermarket chain works closely with 100 suppliers of its own-brand products, such as Hacendado, Bosque Verde, Deliplus, and Compy, to ensure product selection and quality that can compete with name brands yet cost less.

Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved €2.2 billion by reducing packaging materials.[7] This included opting out of a glossy finish on packaging which company leaders deemed unnecessary,[3] and adding a plastic lid to a can of tuna, making it easier to open and more appealing to purchase.

Mercadona has a marketing model that does not spend capital resources on advertising or market campaigns and adds yet another method of cutting costs.[7] It instead relies on word of mouth and free social media to promote and maintain its brand. The official Mercadona Twitter feed, @Mercadona, shares pictures and videos of products and company practices with thousands of followers to entice consumers to choose their brands and services. The same occurs on their Facebook and YouTube accounts. The company has been quick to accept to the trend of social media which reaches out directly to the increasing number of technologically connected consumers.

Employees[edit]

Mercadona employs more than 70,000 workers, all of whom are under permanent contracts. Upon hire, workers are required to complete four weeks of training, costing the company an average of $6,500 per employee. Employees must also go through twenty additional hours of training each year. Employees receive salaries above the national average of workers in the grocery store industry and the majority of employees receive a bonus each year.[3] Leaders of Mercadona believe this combination of training and payment creates employees who are dedicated and flexible when it comes to meeting customer needs. It is also believed to have helped the company to maintain a relatively low level of only 5% employee turnover in 2012.[3]

Stores[edit]

Mercadona supermarket stores offer a variety of products and services. The company strategically buys products at the best possible time to ensure freshness and to supply all of its “environments,” a term used to refer to each department, with the best quality products at the lowest possible price. Stores also provide a multitude of services including home delivery service, bag lockers, climate control, telephone orders, bank cards, a free customer service line, online shopping, and bakeries.[5]

Customer Service[edit]

The chain provides multiple outlets for customers to provide their input and voice their opinions. The official Twitter feed, Facebook page and YouTube channel are monitored daily and allow customer needs to be addresses in a timely fashion. The company also provides a free customer service hotline, in addition to options for submitting comments electronically, or via post.[5] The website caters to speakers of Spanish, Valencian, Catalan, Galician, Euskara, English and German, further demonstrating its dedication to its diverse customers.

References[edit]

  1. ^ What is Mercadona? at official website
  2. ^ "Mercadona". Retrieved 19 October 2013. 
  3. ^ a b c d Ball, Deborah and Ilan Brat (23 October 2012). "Spanish Supermarket Chain Finds Recipe". The Wall Street Journal. Retrieved 19 October 2013. 
  4. ^ Kneale, Klaus World's Most Reputable Companies: The Rankings (2009) at Forbes Magazine, 5 June 2009
  5. ^ a b c d "Mercadona". Retrieved 19 October 2013. 
  6. ^ a b "Meet Spain's Mercadona Supermarket Billionaires". Bloomberg TV. 
  7. ^ a b c d "Spanish aisles, Why a low-price retailer is thriving". The Economist. 4 June 2011. Retrieved 19 October 2013. 

External links[edit]

Official
Financial
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