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BADGYAL - MERCADONA PROD. FAKE GUIDO
BADGYAL - MERCADONA PROD. FAKE GUIDO
Published: 2016/09/22
Channel: Bad Gyal
MAQUILLAJE PRODUCTOS MERCADONA ¿Vale la pena?
MAQUILLAJE PRODUCTOS MERCADONA ¿Vale la pena?
Published: 2017/11/05
Channel: Nona Spínola
DELIPLUS | Súper Haul Maquillaje Colección Navidad (Mercadona).
DELIPLUS | Súper Haul Maquillaje Colección Navidad (Mercadona).
Published: 2017/12/10
Channel: miss leesi
Mercadona! Novedades Diciembre 2017: DIVA
Mercadona! Novedades Diciembre 2017: DIVA
Published: 2017/12/01
Channel: porporaporpita
Nuevo Modelo de Tienda Eficiente de Mercadona
Nuevo Modelo de Tienda Eficiente de Mercadona
Published: 2017/03/02
Channel: mercadona
MERCADONA COLECCIÓN MAQUILLAJE DIVA NAVIDAD 2017
MERCADONA COLECCIÓN MAQUILLAJE DIVA NAVIDAD 2017
Published: 2017/11/29
Channel: Josenna Canal
Productos DELIPLUS de MAQUILLAJE | HAUL MERCADONA 2017: Novedades de BELLEZA (JUNIO)
Productos DELIPLUS de MAQUILLAJE | HAUL MERCADONA 2017: Novedades de BELLEZA (JUNIO)
Published: 2017/06/21
Channel: Dianina XL
Novedades de Belleza y Maquillaje MERCADONA | Productos DELIPLUS low cost ¿FUNCIONAN?
Novedades de Belleza y Maquillaje MERCADONA | Productos DELIPLUS low cost ¿FUNCIONAN?
Published: 2017/11/08
Channel: Dianina XL
FAVORITOS MERCADONA Y NOVEDADES DELIPLUS Agosto 2017 //OJOSDEGATA MAKEUP
FAVORITOS MERCADONA Y NOVEDADES DELIPLUS Agosto 2017 //OJOSDEGATA MAKEUP
Published: 2017/08/06
Channel: Ojosdegata makeup
FAVORITOS Y NOVEDADES DELIPLUS MERCADONA /OCTUBRE 2017 RAKBCN
FAVORITOS Y NOVEDADES DELIPLUS MERCADONA /OCTUBRE 2017 RAKBCN
Published: 2017/10/05
Channel: RAKBCN
NOVEDADES MERCADONA | PERFUMERÍA || Stephievlog
NOVEDADES MERCADONA | PERFUMERÍA || Stephievlog
Published: 2017/11/26
Channel: Stephievlog
Mercadona! Novedades Noviembre 2017
Mercadona! Novedades Noviembre 2017
Published: 2017/11/08
Channel: porporaporpita
NOVEDADES MERCADONA DICIEMBRE 2017
NOVEDADES MERCADONA DICIEMBRE 2017
Published: 2017/12/10
Channel: Nayade !
MERCADONA
MERCADONA
Published: 2017/02/09
Channel: Pantomima Full
NUEVAS PALETAS DE MAQUILLAJE MERCADONA NOVIEMBRE 2017
NUEVAS PALETAS DE MAQUILLAJE MERCADONA NOVIEMBRE 2017
Published: 2017/11/13
Channel: Josenna Canal
COMPRA SEMANAL MERCADONA ||NOVEDADES DE ALIMENTOS SANOS||
COMPRA SEMANAL MERCADONA ||NOVEDADES DE ALIMENTOS SANOS||
Published: 2017/10/30
Channel: Sara Inisterra TV
MERCADONA: Cepillo FACIAL eléctrico ¡A prueba! | Mi OPINION sobre su LIMPIEZA FACIAL profunda
MERCADONA: Cepillo FACIAL eléctrico ¡A prueba! | Mi OPINION sobre su LIMPIEZA FACIAL profunda
Published: 2017/10/22
Channel: Dianina XL
MERCADONA SE ACABÓ
MERCADONA SE ACABÓ
Published: 2017/12/14
Channel: faris all sultan
💖💸MERCADONA💸💖Novedades Noviembre + Muchos Productos // Rocío Soriano //
💖💸MERCADONA💸💖Novedades Noviembre + Muchos Productos // Rocío Soriano //
Published: 2017/11/10
Channel: Rocio Soriano
Crema SISBELA de MERCADONA ¿Es igual que la de 60€?
Crema SISBELA de MERCADONA ¿Es igual que la de 60€?
Published: 2017/07/28
Channel: arroin80
COMPRA SEMANAL MERCADONA || SANA, EQUILIBRADA Y MUY VARIADA
COMPRA SEMANAL MERCADONA || SANA, EQUILIBRADA Y MUY VARIADA
Published: 2017/11/27
Channel: Sara Inisterra TV
BAD GYAL - MERCADONA (Letra)
BAD GYAL - MERCADONA (Letra)
Published: 2016/09/23
Channel: Lyrics Gangsta
COMPRA SEMANAL MERCADONA | NOVEDADES ALIMENTACIÓN || Stephievlog
COMPRA SEMANAL MERCADONA | NOVEDADES ALIMENTACIÓN || Stephievlog
Published: 2017/12/10
Channel: Stephievlog
Mis Productos Saludables de Mercadona
Mis Productos Saludables de Mercadona
Published: 2017/08/25
Channel: Elena HG
COMPRA SEMANAL MERCADONA | NOVEDADES ALIMENTACIÓN || Stephievlog
COMPRA SEMANAL MERCADONA | NOVEDADES ALIMENTACIÓN || Stephievlog
Published: 2017/11/29
Channel: Stephievlog
HAUL MERCADONA Probando productos de belleza RAROS | Pretty and Olé
HAUL MERCADONA Probando productos de belleza RAROS | Pretty and Olé
Published: 2017/04/05
Channel: Pretty and Olé
NOVEDADES MERCADONA Colección DIVA Edición Limitada Navidades | NOVIEMBRE 2017
NOVEDADES MERCADONA Colección DIVA Edición Limitada Navidades | NOVIEMBRE 2017
Published: 2017/11/29
Channel: MyBEAUTYandMAKEUP
MAQUILLAJE con productos de MERCADONA!! | Eva Davis
MAQUILLAJE con productos de MERCADONA!! | Eva Davis
Published: 2017/08/30
Channel: Eva Davis
Compra semanal Mercadona (Novedades )
Compra semanal Mercadona (Novedades )
Published: 2017/11/21
Channel: mama libris
COMPRAS MERCADONA HAUL DICIEMBRE 2017
COMPRAS MERCADONA HAUL DICIEMBRE 2017
Published: 2017/12/12
Channel: noespaisparaviejas vk
💖💸MERCADONA💸💖 Colección DIVA // NOVEDADES DICIEMBRE // Rocío Soriano //
💖💸MERCADONA💸💖 Colección DIVA // NOVEDADES DICIEMBRE // Rocío Soriano //
Published: 2017/12/01
Channel: Rocio Soriano
Un paseo por Mercadona con Carlos Ríos
Un paseo por Mercadona con Carlos Ríos
Published: 2017/11/21
Channel: Comida Real
LO MEJOR y LO PEOR de DELIPLUS (Mercadona)
LO MEJOR y LO PEOR de DELIPLUS (Mercadona)
Published: 2017/06/19
Channel: arroin80
Mercadona. Lo más estable es el cambio
Mercadona. Lo más estable es el cambio
Published: 2017/11/14
Channel: mercadona
MERCADONA AGOSTO NOVEDADES
MERCADONA AGOSTO NOVEDADES
Published: 2017/08/13
Channel: UNA DE 50
NOVEDADES DE MERCADONA!!!
NOVEDADES DE MERCADONA!!!
Published: 2017/06/30
Channel: UNA DE 50
Mis Favoritos de Mercadona , Todo por menos de 5,00€ : Mari Carmen Carrión
Mis Favoritos de Mercadona , Todo por menos de 5,00€ : Mari Carmen Carrión
Published: 2017/07/06
Channel: carmen mateo leon
NOVEDADES MERCADONA // OCTUBRE 2017
NOVEDADES MERCADONA // OCTUBRE 2017
Published: 2017/10/11
Channel: Albanaris
🎁🎅NOVEDADES MERCADONA ESPECIAL NAVIDAD🎄⛄
🎁🎅NOVEDADES MERCADONA ESPECIAL NAVIDAD🎄⛄
Published: 2017/12/03
Channel: El Vestidor De Vero
MIS PERFUMES DE MERCADONA - SIMILARES Y OPINIÓN
MIS PERFUMES DE MERCADONA - SIMILARES Y OPINIÓN
Published: 2017/10/29
Channel: Isa Bestreviews
MERCADONA!!! MÁS NOVEDADES!!!
MERCADONA!!! MÁS NOVEDADES!!!
Published: 2017/11/03
Channel: UNA DE 50
NUEVOS PRODUCTOS MERCADONA NOVIEMBRE 2017
NUEVOS PRODUCTOS MERCADONA NOVIEMBRE 2017
Published: 2017/11/10
Channel: Josenna Canal
Novedades MERCADONA: Productos DELIPLUS GEISHA ¡A PRUEBA! | Haul Maquillaje barato
Novedades MERCADONA: Productos DELIPLUS GEISHA ¡A PRUEBA! | Haul Maquillaje barato
Published: 2017/10/04
Channel: Dianina XL
NOVEDADES MERCADONA!!! 😍Colection Navidades!!!🎁🎄
NOVEDADES MERCADONA!!! 😍Colection Navidades!!!🎁🎄
Published: 2017/11/28
Channel: AnnaBeautyandLife AnnaBeautyandLife
NOVEDADES MERCADONA || NAVIDAD 2017 | Stephievlog
NOVEDADES MERCADONA || NAVIDAD 2017 | Stephievlog
Published: 2017/11/13
Channel: Stephievlog
Súper HAUL de Compras MERCADONA (Deliplus) | Maquillaje y Cosmética! 2017
Súper HAUL de Compras MERCADONA (Deliplus) | Maquillaje y Cosmética! 2017
Published: 2017/05/17
Channel: Ale90cb
COMPRA SEMANAL MERCADONA ¡NOVEDADES! Y VUESTRAS RECOMENDACIONES
COMPRA SEMANAL MERCADONA ¡NOVEDADES! Y VUESTRAS RECOMENDACIONES
Published: 2017/09/18
Channel: Sara Inisterra TV
اجيوا نساريكم ف MERCADONA+ الجديد --- PASEO POR MERCADONA
اجيوا نساريكم ف MERCADONA+ الجديد --- PASEO POR MERCADONA
Published: 2017/07/13
Channel: hasna&latifacanal
HAUL MERCADONA Probando productos de belleza RAROS II | Pretty and Olé
HAUL MERCADONA Probando productos de belleza RAROS II | Pretty and Olé
Published: 2017/04/12
Channel: Pretty and Olé
NOVEDADES MERCADONA SEPTIEMBRE 2017, COLECCIÓN MAQUILLAJE GEISHA
NOVEDADES MERCADONA SEPTIEMBRE 2017, COLECCIÓN MAQUILLAJE GEISHA
Published: 2017/08/31
Channel: Josenna Canal
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Mercadona, S.A.
Sociedad Anónima
Industry Retail
Founded Tavernes Blanques, Spain (January 1, 1977 (1977-01-01))
Founder Francisco Roig Ballester
Headquarters Tavernes Blanques, Spain
Number of locations
1,588 stores (30.6.2016)[1]
Area served
Nationwide
Key people
Juan Roig (Chairman & CEO)
Products Grocery
Owner Juan Roig (63%)
Hortensia Herrero (28%)
Fernando Roig (9%)
Number of employees
74,000[1]
Website www.mercadona.com

Mercadona (Valencian: [meɾkaˈðɔna], Spanish: [merkaˈðona]) is a Spanish family-owned supermarket chain. Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi, founded the company in 1977,[2] which began as a small butcher shop in Valencia.[3] Juan Roig assumed the role of CEO in 1981 and the company has since expanded nationwide. In the 1990s, Juan Roig oversaw a series of changes companywide and revealed the new façade of Mercadona which was able to compete with its French competitor Carrefour and the co-operative Eroski. Mercadona has locations in 46 provinces of 17 autonomous communities.

Mercadona was ranked the 9th most reputable company in the world in 2009 by the Reputation Institute as listed in Forbes magazine.[4]

History[edit]

Since its days as a butcher shop in 1977, Mercadona expanded to eight stores in 1981 and 1,148 stores as of October 2013 with more on the way. Today it holds 13.5% of Spain’s total food retail space[5] and brought in more than €508 million in profits for the 2012 fiscal year.[6]

CEO Juan Roig plans to bring Mercadona to Italy or France in 2014, but may modify his Spanish model of business to compete in the new markets. He was quoted in the Economist saying, "We must learn everything from everyone"..[7]

Ownership[edit]

Juan Roig, is the CEO and major shareholder, his wife Hortensia Herrero owns 28% , and his brother Fernando Roig owns, 9%. They are all billionaires.[8]

Modern changes[edit]

Mercadona was the first Spanish company to use barcodes in its stores. The system has since permitted increased monitoring of product movement, in addition to an increase in the speed of customer checkout times.[6] Mercadona also has an automated distribution center, in the outskirts of Madrid, where computer monitors keep track of orders, while robot arms do all the work.[7] The modern adaptability of Mercadona has been a positive model for increasing productivity, and growing with the needs of the consumer.

Business model[edit]

Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved €2.2 billion by reducing packaging materials.[7] This included opting out of a glossy finish on packaging which company leaders deemed unnecessary,[3] and adding a plastic lid to a can of tuna, making it easier to open and more appealing to purchase.

Mercadona does not spend capital resources on advertising or marketing campaigns, yet another method of cutting costs.[7] It instead relies on word of mouth and free social media to promote and maintain its brand. Their Twitter Facebook and YouTube accounts share pictures and videos of products and company practices.[citation needed]

Revenue[edit]

Revenue in Millions of Euros[9]
Source: Mercadona

Employees[edit]

Mercadona employs more than 70,000 workers, all on permanent contracts. Upon hire, workers are required to complete four weeks of training, costing the company an average of $6,500 per employee. Employees must also go through twenty additional hours of training each year. Employees receive salaries above the national average of workers in the grocery store industry and the majority of employees receive a bonus each year.[3] Leaders of Mercadona believe this combination of training and payment creates employees who are dedicated and flexible when it comes to meeting customer needs. It is also believed to have helped the company to maintain a relatively low level of only 5% employee turnover in 2012.[3]

Gluten-free products[edit]

Mercadona offers over 850 products for the wheat-intolerant. Mercadona has received over 750 comments, suggestions and requests from wheat-intolerant customers and coeliac associations in 2013, and has acted on these by passing them onto distribution companies and food manufacturers, as well as the store's own factories. Mercadona aims to create products that taste as close as possible to their mainstream counterparts. All of this while keeping the costs as low as possible. Products for the wheat-intolerant at Mercadona include yogurt, instant potato for making 'tortilla', or Spanish omelet, beans, sauces, hot chocolate powder, snack mixes, sliced bread, and even iced lollies and drinkable sorbets. It is said that the gluten-free movement started in Mercadona when a member of the founding family was diagnosed with coeliac disease. Gluten-free products were hard to come by in Spain, which prompted Mercadona to create a whole line of gluten-free products at very affordable prices. [10]

Customer service[edit]

The website caters to speakers of Spanish, Valencian, Catalan, Galician, Euskara, English and German.[citation needed]

References[edit]

  1. ^ a b What is Mercadona? at official website
  2. ^ Mercadona[better source needed]
  3. ^ a b c d Ball, Deborah and Ilan Brat (23 October 2012). "Spanish Supermarket Chain Finds Recipe". The Wall Street Journal. Retrieved 19 October 2013. 
  4. ^ Kneale, Klaus World's Most Reputable Companies: The Rankings (2009) at Forbes magazine, 5 June 2009
  5. ^ "Mercadona". Retrieved 19 October 2013. 
  6. ^ a b "Meet Spain's Mercadona Supermarket Billionaires". Bloomberg TV. 
  7. ^ a b c d "Spanish aisles, Why a low-price retailer is thriving". The Economist. 4 June 2011. Retrieved 19 October 2013. 
  8. ^ "Fernando Roig". Forbes. Retrieved 18 October 2015. 
  9. ^ Mercadona (Spoin) (ed.). "Revenue. Oficial Data". Retrieved 3 March 2015. 
  10. ^ "Mercadona now offers 850 gluten-free products". ThinkSpain. Retrieved 30 April 2017. 

External links[edit]

Official

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