The Merrie Monarch Festival is a week-long cultural festival that takes place annually in Hilo, Hawaii during the week after Easter. It honors King David Kalākaua, who was called the "Merrie Monarch" for his patronage of the arts and is credited with restoring many Hawaiian cultural traditions during his reign, including the hula. Many hālau hula (schools), including some from the U.S. mainland and some international performers, attend the festival each year to participate in exhibitions and competitions. The festival has received worldwide attention and is considered the most prestigious of all hula contests.
The festival is dedicated to the memory of King David Kalākaua, the last king of the Kingdom of Hawaii, who reigned from 1874 until his death in 1891. Kalākaua was “a patron of the arts, especially music and dance,” and is credited with reviving many endangered native Hawaiian traditions such as mythology, medicine, and chant. He was also a strong supporter of the hula, a traditional form of dance. Many of these cultural practices "had been suppressed for many years under missionary teachings." The festival is named after Kalākaua's nickname “Merrie Monarch” because he was known to always be happy, fun, and loving towards his people. The structure of the festival takes after Kalākaua’s Silver Jubilee. This was a two-week celebration of Hawaiian culture on his 50th birthday (1886) at ʻIolani Palace on the island of Oʻahu.
The Merrie Monarch Festival began in 1963 when Helene Hale, then Executive Officer of Hawaii, decided to create an event to increase tourism to the Island of Hawaii. The island had suffered from economic problems after the collapse of the sugar industry, and it was hoped that a festival would boost the depressed economy. Along with George Naʻope and Gene Wilhelm, Hale organized the first Merrie Monarch Festival in 1964. This festival “consisted of a King Kalākaua beard look–alike contest, a barbershop quartet contest, a relay race, a re–creation of King Kalākaua's coronation, and a Holoku Ball among other events.”
George Naʻope was a well known Kumu Hula (teacher of Hawaiian dance) throughout the whole world. He studied hula from his great grandmother since he was three years old and established his own hula school, the George Naʻope Hula School, shortly after graduating high school. He taught hula in Japan, Guam, Australia, Germany, England, and both North and South America. His purpose in life was to preserve the Hawaiian culture, and he thought the festival was a perfect way of allowing the culture live on.
By 1968, the festival had waned in popularity. Dottie Thompson took over the festival as Executive Director, and transformed it into a private community organization. Thompson “wanted to move the festival more toward a Hawaiian theme,” a goal that was accomplished by centering the festival events around hula. In 1971 Thompson and Na’ope introduced a hula competition. Nine wahine (female) hālau entered the competition in its first year, and in 1976 the festival opened the competition to kāne (male) hālau.
Today, the Merrie Monarch Festival is an annual week–long event culminating in three days of prestigious hula competition. It is now a non–profit organization registered with the State of Hawaii Department of Commerce and Consumer Affairs. Proceeds from the festival support educational scholarships, workshops, seminars, symposiums and the continuation of the event itself.
For the festival, a Royal Court is created to represent the King and Queen and their family. The Royal Court is coordinated by Uʻilani Peralto and Luana Kawelu. Prior to the Merrie Monarch Festival, Uʻilani and Luana search for a male and female to portray King Kalākaua and Queen Kapiʻolani. Uʻilani says, “the selection committee looks to find two individuals who exemplify maturity, humility, and pride in the Hawaiian culture.” Just like the Hālau’s who enter the competition, those who represent the royal court are carefully selected for the event. The court consists of 22 members total, typically represented by friends and family of the chosen king and queen. The rest of the royal court includes a counselor, kahu (caretaker), ladies-in-waiting, kahili bearers, chanters, and pu kane (conch shell blowers). Each person in the royal court is educated about their roles and Kalākaua’s mission. These people who make up the Royal Court represent more than just Hawaiian history, but the Hawaiian spirit that continuously flows throughout the islands.
The Merrie Monarch Festival occurs annually in the spring. It runs from Easter Sunday morning to Saturday evening.
The first four days of the festival consist of free, non–competition events. These include performances by local and international halau at many venues around Hilo, as well as an arts and crafts fair. The Wednesday Ho'ike Night Free is exhibition very popular, and often features international hālau from other Pacific islands and Japan. A final non–competition event, the Merrie Monarch Parade, takes place on Saturday morning.
The festivities culminate in the annual competitions held at the Edith Kanakaʻole Multipurpose Stadium in Hoʻolulu Park. Dancers perform individually and in groups, with seven minutes allowed for each performance.
Thursday night is the first competition event. Individual female dancers compete for the title of Miss Aloha Hula. Dancers perform in both modern (hula ʻauana) and traditional (hula kahiko) forms of hula, as well as chant (oli).
Miss Aloha Hula is hula's top solo wahine, or women's, honor. Originally known as Miss Hula, the title was later changed to Miss Aloha Hula. Aloha Dalire, a kumu hula and hula dancer, won the first Miss Aloha Hula under her maiden name, Aloha Wong, in 1971.
Saturday night features hālau performing modern style hula. Awards are also announced on Saturday night.
During their performances hālau and individuals are judged in a variety of categories. First, there is the entrance (kaʻi). During their chant (oli) and dance (hula), judges look for interpretation of the song being performed, expression of the hula, chant, or song, posture, precision, hand gestures, feet and body movement, grooming, and authenticity of costume and adornments. Finally there is the exit off stage (hoʻi). Performers are scored on each aspect of the performance.
Many believe that the Merrie Monarch Festival “brought about a renaissance of Hawaiian culture.” The festival identifies four goals related to Hawaiian culture: “1) Perpetuating the traditional culture of the Hawaiian people; 2) Developing and augmenting a living knowledge of Hawaiian arts and crafts through workshops, demonstrations, exhibitions and performances of the highest quality and authenticity; 3) Reaching those who might not otherwise have the opportunity to participate; and, 4) Enriching the future lives of all of Hawaii's children,” and claims that through the festival “thousands of people in Hawaii and throughout the world are learning about the history and culture of Hawaii.”  The Merrie Monarch Festival “has received worldwide recognition for its historic and cultural significance.” 
For some Hālau’s, the festival does not end after the competition is over. Those who place in the competition are then invited to attend the Nā Hiwahiwa Festival in Tokyo, Japan. This festival includes Merrie Monarch Festival and Nā Hōku Hanohano winners. This festival is a celebration of the Hawaiian dancers and singers who received award winning recognition in these competitions. Japan is one of the biggest supporters in the world of Hula and the Hawaiian Culture. Hula is a multimillion-dollar enterprise in Japan and there are over 100 hula schools all throughout Japan. For Japanese people, Hula acts as an outlet and helps them forget the stresses of their everyday lives. Japan Hula schools do not compete in the Merrie Monarch Festival, but most of the schools travel to Hilo every year to support Hula Hālaus and experience the festivities Merrie Monarch has to offer.
The festival was first broadcast on local TV in 1981, when KITV brought the festival to homes across Hawaii. Coverage began as taped and edited highlight segments and eventually went live. KITV broadcast the festival for 29 years; in 2009, Luana Kawelu, who had recently taken over the job of president of the Merrie Monarch Festival, signed a deal with competitor KFVE to broadcast the festival in 2010 and beyond.