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Millennials (also known as Generation Y) are the demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years. Millennials, who are generally the children of baby boomers and older Gen Xers, are sometimes referred to as "Echo Boomers" due to a major surge in birth rates in the 1980s and 1990s. The 20th-century trend toward smaller families in developed countries continued, however, so the relative impact of the "baby boom echo" was generally less pronounced than the original post–World War II boom.
Millennial characteristics vary by region, depending on social and economic conditions. However, the generation is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world, their upbringing was marked by an increase in a liberal approach to politics and economics; the effects of this environment are disputed. The Great Recession has had a major impact on this generation because it has caused historically high levels of unemployment among young people, and has led to speculation about possible long-term economic and social damage to this generation.
Authors William Strauss and Neil Howe are widely credited with naming the Millennials. They coined the term in 1987, around the time children born in 1982 were entering preschool, and the media were first identifying their prospective link to the new millennium as the high school graduating class of 2000. They wrote about the cohort in their books Generations: The History of America's Future, 1584 to 2069 (1991) and Millennials Rising: The Next Great Generation (2000).
In August 1993, an Ad Age editorial coined the phrase Generation Y to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to Horovitz, in 2012, Ad Age "threw in the towel by conceding that Millennials is a better name than Gen Y", and by 2014, a past director of data strategy at Ad Age said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called Echo Boomers, due to them being the offspring of the baby boomers and due to the significant increase in birth rates from the early 1980s to mid 1990s, mirroring that of their parents. In the United States, birth rates peaked in August 1990 and a 20th-century trend toward smaller families in developed countries continued. In his book The Lucky Few: Between the Greatest Generation and the Baby Boom, author Elwood Carlson called this cohort the "New Boomers".
Psychologist Jean Twenge described Millennials as "Generation Me" in her 2006 book Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled—and More Miserable Than Ever Before, which was updated in 2014. In 2013, Time magazine ran a cover story titled Millennials: The Me Me Me Generation. Newsweek used the term Generation 9/11 to refer to young people who were between the ages of 10 and 20 years during the terrorist acts of 11 September 2001. The first reference to "Generation 9/11" was made in the cover story of the 12 November 2001 issue of Newsweek. Alternative names for this group proposed include Generation We, Global Generation, Generation Next and the Net Generation.
Chinese Millennials are commonly called the 1980s and 1990s generations. At a 2015 conference in Shanghai organized by University of Southern California's US-China Institute, Millennials in China were examined and contrasted with American Millennials Findings included Millennials' marriage, childbearing, and child raising preferences, life and career ambitions, and attitudes towards volunteerism and activism.
A minority of demographers and researchers start the generation in the mid-to-late 1970s, such as Synchrony Financial which describes Millennials as starting as early as 1976, Mobilize.org which uses 1976–1996, MetLife which uses birth dates ranging from 1977–1994, and Nielsen Media Research which uses 1977–1995.
The majority of researchers and demographers start the generation in the early 1980s. Many end the generation in the mid-1990s. Australia's McCrindle Research uses 1980–1994. A 2013 PricewaterhouseCoopers report and Edelman Berland use 1980–1995. Gallup Inc., Eventbrite and Dale Carnegie Training and MSW Research all use 1980–1996. Ernst and Young uses 1981–1996. Manpower Group uses 1982–1996.
Others end the generation in the late 1990s or early 2000s. Goldman Sachs, Resolution Foundation, and a 2013 Time magazine cover story all use 1980–2000. SYZYGY, a digital service agency partially owned by WPP uses 1981–1998, and the United States Census Bureau uses 1982–2000. Pew Research Center defines Millennials as being born from 1981 onwards, with no chronological end point set yet.
Demographers William Straus and Neil Howe define Millennials as born between 1982–2004. However, Howe described the dividing line between Millennials and the following Generation Z as "tentative" saying, "you can’t be sure where history will someday draw a cohort dividing line until a generation fully comes of age." He noted that the Millennials' range beginning in 1982 would point to the next generation's window starting between 2000 and 2006.
In his 2008 book The Lucky Few: Between the Greatest Generation and the Baby Boom, author Elwood Carlson defined this cohort as born between 1983–2001 based on the upswing in births after 1983 and finishing with the "political and social challenges" that occurred after the September 11 terrorist acts. In 2016, U.S Pirg described Millennials as those born between 1983 and 2000. On the American television program Survivor, for their 33rd season, subtitled Millennials vs. Gen X, the "Millennial tribe" consisted of individuals born between 1984 and 1997.
Due to birth-year overlap between definitions of Generation X and Millennials, some individuals born in the late 1970s and early 1980s see themselves as being "between" the two generations. Names given to those born in the Generation X and Millennial cusp years include Xennials, The Lucky Ones, Generation Catalano, and the Oregon Trail Generation.
Authors William Strauss and Neil Howe believe that each generation has common characteristics that give it a specific character with four basic generational archetypes, repeating in a cycle. According to their hypothesis, they predicted Millennials will become more like the "civic-minded" G.I. Generation with a strong sense of community both local and global. Strauss and Howe ascribe seven basic traits to the Millennial cohort: special, sheltered, confident, team-oriented, conventional, pressured, and achieving. Arthur E. Levine, author of When Hope and Fear Collide: A Portrait of Today's College Student describes these generational images as "stereotypes".
Strauss and Howe's research has been influential, but it also has critics. Psychologist Jean Twenge says Strauss and Howe's assertions are overly-deterministic, non-falsifiable, and unsupported by rigorous evidence. Twenge, the author of the 2006 book Generation Me, considers Millennials, along with younger members of Generation X, to be part of what she calls "Generation Me". Twenge attributes Millennials with the traits of confidence and tolerance, but also describes a sense of entitlement and narcissism, based on personality surveys showing increased narcissism among Millennials compared to preceding generations when they were teens and in their twenties. She questions the predictions of Strauss and Howe that this generation will turn out civic-minded. A 2016 study by SYZYGY a digital service agency, found Millennials in the U.S. continue to exhibit elevated scores on the Narcissistic Personality Inventory as they age, finding millennials exhibited 16% more narcissism than older adults, with males scoring higher on average than females. The study examined two types of narcissism: grandiose narcissism, described as “the narcissism of extraverts, characterized by attention-seeking behavior, power and dominance”, and vulnerable narcissism, described as “the narcissism of introverts, characterized by an acute sense of self-entitlement and defensiveness.”
The University of Michigan's "Monitoring the Future" study of high school seniors (conducted continually since 1975) and the American Freshman survey, conducted by UCLA's Higher Education Research Institute of new college students since 1966, showed an increase in the proportion of students who consider wealth a very important attribute, from 45% for Baby Boomers (surveyed between 1967 and 1985) to 70% for Gen Xers, and 75% for Millennials. The percentage who said it was important to keep abreast of political affairs fell, from 50% for Baby Boomers to 39% for Gen Xers, and 35% for Millennials. The notion of "developing a meaningful philosophy of life" decreased the most across generations, from 73% for Boomers to 45% for Millennials. The willingness to be involved in an environmental cleanup program dropped from 33% for Baby Boomers to 21% for Millennials.
A 2013 Pew Research Poll found that 84% of Millennials, born since 1980, who were at that time between the ages of 18 and 32, favored legalizing the use of marijuana. In 2015, the Pew Research Center also conducted research regarding generational identity that said a majority did not like the "Millennial" label.
In March 2014, the Pew Research Center issued a report about how "Millennials in adulthood" are "detached from institutions and networked with friends." The report said Millennials are somewhat more upbeat than older adults about America's future, with 49% of Millennials saying the country’s best years are ahead though they're the first in the modern era to have higher levels of student loan debt and unemployment.
Fred Bonner, a Samuel DeWitt Proctor Chair in Education at Rutgers University and author of Diverse Millennial Students in College: Implications for Faculty and Student Affairs, believes that much of the commentary on the Millennial Generation may be partially accurate, but overly general and that many of the traits they describe apply primarily to "white, affluent teenagers who accomplish great things as they grow up in the suburbs, who confront anxiety when applying to super-selective colleges, and who multitask with ease as their helicopter parents hover reassuringly above them." During class discussions, Bonner listened to black and Hispanic students describe how some or all of the so-called core traits did not apply to them. They often said that the "special" trait, in particular, is unrecognizable. Other socio-economic groups often do not display the same attributes commonly attributed to Millennials. "It's not that many diverse parents don't want to treat their kids as special," he says, "but they often don't have the social and cultural capital, the time and resources, to do that."
In his book Fast Future, author David Burstein describes Millennials' approach to social change as "pragmatic idealism" with a deep desire to make the world a better place, combined with an understanding that doing so requires building new institutions while working inside and outside existing institutions.
There are vast, and conflicting, amounts of literature and empirical studies discussing the existence of generational differences as it pertains to the workplace. The majority of research concludes Millennials differ from both their generational cohort predecessors, and can be characterized by a preference for a flat corporate culture, an emphasis on work-life balance and social consciousness.
According to authors from Florida International University, original research performed by Howe and Strauss as well as Yu & Miller suggest Baby Boomers resonate primarily with loyalty, work ethic, steady career path, and compensation when it comes to their professional lives. Generation X on the other hand, started shifting preferences towards an improved work-life balance with a heightened focus on individualistic advancement, stability, and job satisfaction. Meanwhile, Millennials place an emphasis on producing meaningful work, finding a creative outlet, and have a preference for immediate feedback. Findings also suggest the introduction of social media has augmented collaborative skills and created a preference for a team-oriented environment.
In the 2010 the Journal of Business and Psychology, contributors Myers and Sadaghiani find Millennials "expect close relationships and frequent feedback from supervisors" to be a main point of differentiation. Multiple studies observe Millennials’ associating job satisfaction with free flow of information, strong connectivity to supervisors, and more immediate feedback. Hershatter and Epstein, researches from Emory University, argue a lot of these traits can be linked to Millennials entering the educational system on the cusp of academic reform, which created a much more structured educational system. Some argue in the wake of these reforms, such as the No Child Left Behind Act, Millennials have increasingly sought the aid of mentors and advisers, leading to 66% of Millennials seeking a flat work environment.
Hershatter and Epstein also stress a growing importance on work-life balance. Studies show nearly one-third of students top priority is to "balance personal and professional life". The Brain Drain Study shows nearly 9 out of 10 Millennials place an importance on work-life balance, with additional surveys demonstrating the generation to favor familial over corporate values. Studies also show a preference for work-life balance, which contrast to the Baby Boomers' work-centric attitude.
Data also suggests Millennials are driving a shift towards the public service sector. In 2010, Myers and Sadaghiani published research in the Journal of Business and Psychology stating heightened participation in the Peace Corps and MeriCorps as a result of Millennials, with volunteering being at all-time highs. Volunteer activity between 2007 and 2008 show the Millennial age group experienced almost three-times the increase of the overall population, which is consistent with a survey of 130 college upperclassmen depicting an emphasis on altruism in their upbringing. This has led, according to a Harvard University Institute of Politics, six out of ten Millennials to consider a career in public service.
The 2014 Brookings publication shows a generational adherence to corporate social responsibility, with the National Society of High School Scholars (NSHSS) 2013 survey and Universum’s 2011 survey, depicting a preference to work for companies engaged in the betterment of society. Millennials shift in attitudes has led to data depicting 64% of Millennials would take a 60% pay cut to pursue a career path aligned with their passions, and financial institutions have fallen out of favor with banks comprising 40% of the generation's least like brands.
In 2008, author Ron Alsop called the Millennials "Trophy Kids," a term that reflects a trend in competitive sports, as well as many other aspects of life, where mere participation is frequently enough for a reward. It has been reported that this is an issue in corporate environments. Some employers are concerned that Millennials have too great expectations from the workplace. Some studies predict they will switch jobs frequently, holding many more jobs than Gen Xers due to their great expectations.
There is also a contention that the major differences are found solely between Millennials and Generation X. Researchers from the University of Missouri and The University of Tennessee conducted a study based on measurement equivalence to determine if such a difference does in fact exist . The study looked at 1,860 participants whom had completed the Multidimensional Work Ethic Profile (MWEP), a survey aimed at measuring identification with work-ethic characteristics, across a 12-year period spanning from 1996 to 2008. The results of the findings suggest the main difference in work ethic sentiments arose between the two most recent generational cohorts, Generation X and Millennials, with relatively small variances between the two generations and their predecessor, the Baby Boomers.
That said, some research fail to find convincing differences. A meta study conducted by researchers from The George Washington University and The U.S. Army Research Institute for the Behavioral and Social Sciences questions the validity of workplace differences across any generational cohort. According to the researches, disagreement in which events to include when assigning generational cohorts, as well as varied opinions on which age ranges to include in each generational category is the main driver behind their skepticism. The analysis of 20 research reports focusing on the three work related factors of job satisfaction, organizational commitment and intent to turnover proved any variation was too small to discount the impact of employee tenure and aging of individuals. Newer research shows that Millennials change jobs for the same reasons as other generations—namely, more money and a more innovative work environment. They look for versatility and flexibility in the workplace, and strive for a strong work–life balance in their jobs and have similar career aspirations to other generations, valuing financial security and a diverse workplace just as much as their older colleagues.
Surveys of political attitudes among Millennials in the United Kingdom have suggested increasingly social liberal views, as well as higher overall support for classical liberal economic policies than preceding generations. They are more likely to support same-sex marriage and the legalization of drugs. The Economist parallels this with Millennials in the United States, whose attitudes are more supportive of social liberal policies and same-sex marriage relative to other demographics. They are also more likely to oppose animal testing for medical purposes than older generations. Bernie Sanders, a self-proclaimed democratic socialist and democratic candidate in the 2016 United States presidential election, was the most popular candidate among Millennial voters in the primary phase, having garnered more votes from people under 30 in 21 states than the major parties' candidates, Donald Trump and Hillary Clinton, did combined. In April 2016, The Washington Post viewed him as changing the way Millennials viewed politics, saying, "He's not moving a party to the left. He's moving a generation to the left." Bernie Sanders referred to Millennials as "the least prejudiced generation in the history of the United States".
In the United Kingdom, the majority of Millennials opposed the British withdrawal from the European Union. Blaming Baby boomers, who largely supported the referendum, one commenter said: "The younger generation has lost the right to live and work in 27 other countries. We will never know the full extent of the lost opportunities, friendships, marriages and experiences we will be denied." The Washington Post phrased this as "we let you steal our future", reporting high voter turnout among those over 55 years of age and low voter turnout among those under 34 years of age. A 2014 poll for the libertarian Reason magazine suggested that American Millennials were social liberals and fiscal centrists, more often than their global peers. The magazine predicted that Millennials would become more conservative on fiscal issues once they started paying taxes.
Millennials have brought a resurgence of political correctness. In 2015, a Pew Research study found 40% of Millennials in the United States supported government restriction of public speech offensive to minority groups. Support for restricting offensive speech was significantly lower among older generations: with 27% of Gen Xers, 24% of Baby Boomers, and only 12% of the Silent Generation supporting such restrictions. Pew Research noted similar age related trends in the United Kingdom, but not in Germany and Spain, where Millennials were less supportive of restricting offensive speech than older groups. Millennials have brought changes to higher education in the US and the UK via drawing attention to microaggressions and lobbying for implementation of safe spaces and trigger warnings in the university setting. Critics of such changes have raised concerns regarding their impact on free speech, asserting these changes can promote censorship, while proponents have described these changes as promoting inclusiveness.
William Strauss and Neil Howe projected in their 1991 book Generations that the U.S. Millennial population would be 76 million. Later[when?] Neil Howe revised the number to over 95 million people (in the U.S.). As of 2012[update], it was estimated that there were approximately 80 million U.S. Millennials. The estimated number of U.S. Millennials in 2015 is 83.1 million people. In 2016, the Pew Research Center found that Millennials surpassed Baby Boomers to become the largest living generation in the United States. By analyzing 2015 U.S Census data they found there were 75.4 million Millennials compared to 74.9 million Baby Boomers.
Economic prospects for some Millennials have declined largely due to the Great Recession in the late 2000s. Several governments have instituted major youth employment schemes out of fear of social unrest due to the dramatically increased rates of youth unemployment. In Europe, youth unemployment levels were very high (56% in Spain, 44% in Italy, 35% in the Baltic states, 19.1% in Britain and more than 20% in many more countries). In 2009, leading commentators began to worry about the long-term social and economic effects of the unemployment. Unemployment levels in other areas of the world were also high, with the youth unemployment rate in the U.S. reaching a record 19.1% in July 2010 since the statistic started being gathered in 1948. In Canada, unemployment among youths in July 2009 was 15.9%, the highest it had been in 11 years. Underemployment is also a major factor. In the U.S. the economic difficulties have led to dramatic increases in youth poverty, unemployment, and the numbers of young people living with their parents. In April 2012, it was reported that half of all new college graduates in the US were still either unemployed or underemployed. It has been argued that this unemployment rate and poor economic situation has given Millennials a rallying call with the 2011 Occupy Wall Street movement. However, according to Christine Kelly, Occupy is not a youth movement and has participants that vary from the very young to very old.
A variety of names have emerged in various European countries hard hit following the financial crisis of 2007–2008 to designate young people with limited employment and career prospects. These groups can be considered to be more or less synonymous with Millennials, or at least major sub-groups in those countries. The Generation of €700 is a term popularized by the Greek mass media and refers to educated Greek twixters of urban centers who generally fail to establish a career. In Greece, young adults are being "excluded from the labor market" and some "leave their country of origin to look for better options". They're being "marginalized and face uncertain working conditions" in jobs that are unrelated to their educational background, and receive the minimum allowable base salary of €700 per month. This generation evolved in circumstances leading to the Greek debt crisis and some participated in the 2010–2011 Greek protests. In Spain, they're referred to as the mileurista (for €1,000 per month), in France "The Precarious Generation," and as in Spain, Italy also has the "milleurista"; generation of 1,000 euros (per month).
In 2015, Millennials in New York City were reported as earning 20% less than the generation before them, as a result of entering the workforce during the great recession. Despite higher college attendance rates than Generation X, many were stuck in low-paid jobs, with the percentage of degree-educated young adults working in low-wage industries rising from 23% to 33% between 2000 and 2014. In 2016, research from the Resolution Foundation found Millennials in the UK earned £8,000 less in their 20s than Generation X, describing Millennials as "on course to become the first generation to earn less than the one before".
Generation Flux is a neologism and psychographic (not demographic) designation coined by Fast Company for American employees who need to make several changes in career throughout their working lives due to the chaotic nature of the job market following the Great Recession. Societal change has been accelerated by the use of social media, smartphones, mobile computing, and other new technologies. Those in "Generation Flux" have birth-years in the ranges of both Generation X and Millennials. "Generation Sell" was used by author William Deresiewicz to describe Millennials' interest in small businesses.
Millennials are expected to make up approximately half of the U.S. workforce by 2020. Millennials are the most highly educated and culturally diverse group of all generations, and have been regarded as hard to please when it comes to employers. To address these new challenges, many large firms are currently studying the social and behavioral patterns of Millennials and are trying to devise programs that decrease intergenerational estrangement, and increase relationships of reciprocal understanding between older employees and Millennials. The UK's Institute of Leadership & Management researched the gap in understanding between Millennial recruits and their managers in collaboration with Ashridge Business School. The findings included high expectations for advancement, salary and for a coaching relationship with their manager, and suggested that organizations will need to adapt to accommodate and make the best use of Millennials. In an example of a company trying to do just this, Goldman Sachs conducted training programs that used actors to portray Millennials who assertively sought more feedback, responsibility, and involvement in decision making. After the performance, employees discussed and debated the generational differences they saw played out.
Millennials have benefited the least from the economic recovery following the Great Recession, as average incomes for this generation have fallen at twice the general adult population's total drop and are likely to be on a path toward lower incomes for at least another decade. A Bloomberg L.P. article wrote that "Three and a half years after the worst recession since the Great Depression, the earnings and employment gap between those in the under-35 population and their parents and grandparents threatens to unravel the American dream of each generation doing better than the last. The nation's younger workers have benefited least from an economic recovery that has been the most uneven in recent history."
In 2014, Millennials were entering an increasingly multi-generational workplace. Even though research has shown that Millennials are joining the workforce during a tough economic time they still have remained optimistic, as shown when about nine out of ten Millennials surveyed by the Pew Research Center said that they currently have enough money or that they will eventually reach their long-term financial goals.
American sociologist Kathleen Shaputis labeled Millennials as the Boomerang Generation or Peter Pan generation, because of the members’ perceived tendency for delaying some rites of passage into adulthood for longer periods than most generations before them. These labels were also a reference to a trend toward members living with their parents for longer periods than previous generations. Kimberly Palmer regards the high cost of housing and higher education, and the relative affluence of older generations, as among the factors driving the trend. Questions regarding a clear definition of what it means to be an adult also impacts a debate about delayed transitions into adulthood and the emergence of a new life stage, Emerging Adulthood. A 2012 study by professors at Brigham Young University found that college students were more likely to define "adult" based on certain personal abilities and characteristics rather than more traditional "rite of passage" events. Larry Nelson noted that "In prior generations, you get married and you start a career and you do that immediately. What young people today are seeing is that approach has led to divorces, to people unhappy with their careers … The majority want to get married […] they just want to do it right the first time, the same thing with their careers."
Their expectations have had a dampening effect on Millennials' rate of marriage. In 2012, the average American couple spent an average of over $27,000 on their wedding. A 2013 joint study by sociologists at the University of Virginia and Harvard University found that the decline and disappearance of stable full-time jobs with health insurance and pensions for people who lack a college degree has had profound effects on working-class Americans, who now are less likely to marry and have children within marriage than those with college degrees. Data from a 2014 study of US Millennials revealed over 56% of this cohort considers themselves as part of the working class, with only approximately 35% considering themselves as part of the middle class; this class identity is the lowest polling of any generation.
Research by the Urban Institute conducted in 2014, projected that if current trends continue, Millennials will have a lower marriage rate compared to previous generations, predicting that by age 40, 30.7% of millennial women will remain single, approximately twice the share of their single Gen X counterparts. The data showed similar trends for males. A 2016 study from Pew Research showed Millennials delay some activities considered rites of passage of adulthood with data showing young adults aged 18–34 were more likely to live with parents than with a relationship partner, an unprecedented occurrence since data collection began in 1880. Data also showed a significant increase in the percentage of young adults living with parents compared to the previous demographic cohort, Generation X, with 23% of young adults aged 18–34 living with parents in 2000, rising to 32% in 2014. Additionally, in 2000, 43% of those aged 18–34 were married or living with a partner, with this figure dropping to 31.6% in 2014. High student debt is described as one reason for continuing to live with parents, but may not be the dominant factor for this shift as the data shows the trend is stronger for those without a college education. Richard Fry, a senior economist for Pew Research said of Millennials, “they're the group much more likely to live with their parents.” furthering “they're concentrating more on school, careers and work and less focused on forming new families, spouses or partners and children”.
According to a cross-generational study comparing Millennials to Generation X conducted at Wharton School of Business, more than half of Millennial undergraduates surveyed do not plan to have children. The researchers compared surveys of the Wharton graduating class of 1992 and 2012. In 1992, 78% of women planned to eventually have children dropping to 42% in 2012. The results were similar for male students. The research revealed among both genders the proportion of undergraduates who reported they eventually planned to have children had dropped in half over the course of a generation.
In the U.S., Millennials are the least likely to be religious. There is a trend towards irreligion that has been increasing since the 1940s. 29 percent of Americans born between 1983 and 1994 are irreligious, as opposed to 21 percent born between 1963 and 1981, 15 percent born between 1948 and 1962 and only 7 percent born before 1948. A 2005 study looked at 1,385 people aged 18 to 25 and found that more than half of those in the study said that they pray regularly before a meal. One-third said that they discussed religion with friends, attended religious services, and read religious material weekly. Twenty-three percent of those studied did not identify themselves as religious practitioners. A Pew Research Center study on Millennials shows that of those between 18–29 years old, only 3% of these emerging adults self-identified as "atheists" and only 4% self-identified as "agnostics". Overall, 25% of Millennials are "Nones" and 75% are religiously affiliated.
Over half of Millennials polled in the United Kingdom in 2013 said they had "no religion nor attended a place of worship", other than for a wedding or a funeral. 25% said they "believe in a God", while 19% believed in a "spiritual greater power" and 38% said they did not believe in God nor any other "greater spiritual power". The poll also found 41% thought religion was "the cause of evil" in the world more often than good.
In their 2007 book, authors Junco and Mastrodicasa expanded on the work of William Strauss and Neil Howe to include research-based information about the personality profiles of Millennials, especially as it relates to higher education. They conducted a large-sample (7,705) research study of college students. They found that Next Generation college students, born between 1983–1992, were frequently in touch with their parents and they used technology at higher rates than people from other generations. In their survey, they found that 97% of these students owned a computer, 94% owned a mobile phone, and 56% owned an MP3 player. They also found that students spoke with their parents an average of 1.5 times a day about a wide range of topics. Other findings in the Junco and Mastrodicasa survey revealed 76% of students used instant messaging, 92% of those reported multitasking while instant messaging, 40% of them used television to get most of their news, and 34% of students surveyed used the Internet as their primary news source.
Gen Xers and Millennials were the first to grow up with computers in their homes. In a 1999 speech at the New York Institute of Technology, Microsoft Chairman and CEO Bill Gates encouraged America's teachers to use technology to serve the needs of the first generation of kids to grow up with the Internet. Many Millennials enjoy a 250+-channel home cable TV universe. But many other millenials don't even have a TV-set, and instead prefer streaming over the Internet. One of the more popular forms of media use by Millienials is social networking. In 2010, research was published in the Elon Journal of Undergraduate Research which claimed that students who used social media and decided to quit showed the same withdrawal symptoms of a drug addict who quit their stimulant. Marc Prensky coined the term "digital native" to describe "K through college" students in 2001, explaining they "represent the first generations to grow up with this new technology." Millennials are identified as "digital natives" by the Pew Research Center which conducted a survey titled Millennials in Adulthood.
Millennials use social networking sites, such as Facebook, to create a different sense of belonging, make acquaintances, and to remain connected with friends. In the Frontline episode "Generation Like" there is discussion about Millennials, their dependence on technology, and the ways the social media sphere is commoditized.
Strauss & Howe's book titled Millennials Rising: The Next Great Generation describes the Millennial generation as "civic-minded", rejecting the attitudes of the Baby Boomers and Generation X. Since the 2000 U.S. Census, which allowed people to select more than one racial group, Millennials in abundance have asserted the ideal that all their heritages should be respected, counted, and acknowledged. Millennials are the children of Baby Boomers or Generation Xers, while some older members may have parents from the Silent Generation. A 2013 poll in the United Kingdom found that Generation Y was more "open-minded than their parents on controversial topics". Of those surveyed, nearly 75% supported same-sex marriage.
A 2013 Pew Research Poll found that 84% of Millennials, born since 1980, who were at that time between the ages of 18 and 32, favored legalizing the use of marijuana. In 2015, the Pew Research Center also conducted research regarding generational identity. It was discovered that Millennials, or members of Generation Y, are less likely to strongly identify with the generational term when compared to Generation X or to the baby boomers, with only 40% of those born between 1981–1997 identifying as part of the Millennial Generation. Among older Millennials, those born 1981–1988, Pew Research found 43% personally identified as members of the older demographic cohort, Generation X, while only 35% identified as Millennials. Among younger Millennials (born 1989–1997), generational identity was not much stronger, with only 45% personally identifying as Millennials. It was also found that Millennials chose most often to define itself with more negative terms such as self-absorbed, wasteful or greedy. In this 2015 report, Pew defined Millennials with birth years ranging from 1981 onwards.
Millennials came of age in a time where the entertainment industry began to be affected by the Internet. On top of Millennials being the most ethnically and racially diverse compared to the generations older than they are, they are also on pace to be the most educated. As of 2008[update], 39.6% of Millennials between the ages of 18–24 were enrolled in college, which was an American record. Along with being educated, Millennials are also very upbeat. As stated above in the economic prospects section, about 9 out of 10 Millennials feel as though they have enough money or that they will reach their long-term financial goals, even during the tough economic times, and they are more optimistic about the future of the U.S. Additionally, Millennials are also more open to change than older generations. According to the Pew Research Center that did a survey in 2008, Millennials are the most likely of any generation to self-identify as liberals and are also more supportive of progressive domestic social agenda than older generations. Finally, Millennials are less overtly religious than the older generations. About one in four Millennials are unaffiliated with any religion, which is much more than the older generations when they were the ages of Millennials.
Today's 21-year-olds, who were born in 1982 and are part of the leading edge of Generation Y, are among the most-studied group of young adults ever.
born between 1983 and 1994