Today it is one of the top three national beauty contests in Ukraine, others being Miss Ukraine Universe and Queen of Ukraine. Miss Ukraine serves as preliminary for the Miss World and sometimes Miss International. Until 2006 it was the only national beauty contest, participants of which were qualifying for all the international pageant contests. Miss Ukraine still is the most prestigious and broadcast, however other concourses such as Miss Ukraine Universe with the help from Oleksandra Nikolayenko becomes well accepted also.
The first national pageant Miss Ukraine became an eighteen-year-old university student Olha Ovcharenko/Rechdouni, who was also a semi finalist in "Miss USSR" beauty pageant, and the first runner-up in 1990 Miss Kiev beauty pageant. The participants of Miss Ukraine would qualify to represent Ukraine on the international level such as the Big Four Pageants, Miss Intercontinental as well as continental beauty contests. Miss Universe contest usually was attended by the first runner up of Miss Ukraine but sometimes the winner can also compete. The national beauty contest was reorganized after Miss Ukraine Organization lost its franchise to one of the former pageant winners Oleksandra Nikolayenko (2001). Since 2006 Oleksandra Nikolayenko organizes Miss Ukraine Universe concourse as qualification to Miss Universe independently.
The contest takes place out of 26 candidates from all the regions of Ukriane. The major regional contests are Miss Kiev, Miss Odessa, Miss Donbass, Miss Western Ukraine and Bukovina, Miss Dnipropetrovsk, and others.
In 2002 Miss World 2002 was attended by the first runner up of Miss Ukraine Iryna Udovenko as the winner of the national contest Yelena Stohniy was over the age restriction to participate on the international level.
Since 2005 Miss Ukraine is being broadcast every year by one of the leaders of the national TV-networks Inter.
In 2010 the Ukrainian National pageant took place in fall on Saturday, September 4. The winner received a crown estimated at 250,000 euros, an automobile "Renault", and various make-up products.
The winner of Miss Ukraine represents her country at Miss World. On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent. Traditionally there are titles for Winner, Runner-ups and People's Choice Award.
The second title of Miss Ukraine represents her country at Miss International. On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent. Sometimes Miss Ukraine Organization will be appointing the contestants to represent Ukraine at Miss International by castings.
Golden Crown of Ukraine (Золота Корона України), was conducted for the first time on November 6, 2004 at the Lviv Opera Theater. The winner of the contest Yelena Klepko from Poltava won the automobile Peugeot-206, a golden crown, and the title Miss Transport of Ukraine 2004. She also was allowed to participate at the Top Model of the World contest.
In March 2010 there took place a Miss Bukovel contest as part of popularization of the Prykarpattya ski-resort Bukovel. The contest was won by a representative from Luhansk who later participated in Miss Ukraine 2010 as Miss Bukovel.
Throughout Ukraine take place numerous other regular regional pageant contests among such are Transcarpathian Open ( 2010), Miss Kiev City (2009), Miss Crimean Champaign (2010), Miss Sevastopol (2009, 2010), pageant contest of Chernihiv Region (1996), and others.