Moe's Southwest Grill, referred to informally as Moe's, was founded in Atlanta, Georgia, in December 2000,[3] by Raving Brands. In August 2007, the brand was purchased by FOCUS Brands.[4] As of the 2007 purchase, there were 360 locations in operation in 35 states.[1]
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| Type | Subsidiary |
|---|---|
| Industry | Chain restaurant |
| Founded | Atlanta, Georgia, United States 2000 |
| Headquarters | Atlanta, United States |
| Number of locations | 362 (2007)[1] |
| Area served | North America |
| Key people | Paul Damico (President)[2] |
| Products | Tacos, Burritos, and other Tex-Mex cuisine |
| Parent | FOCUS Brands |
| Website | moes.com |
Moe's Southwest Grill, referred to informally as Moe's, was founded in Atlanta, Georgia, in December 2000,[3] by Raving Brands. In August 2007, the brand was purchased by FOCUS Brands.[4] As of the 2007 purchase, there were 360 locations in operation in 35 states.[1]
Many of the menu items have names drawn from popular culture memes such as:
- "Art Vandalay" and "Close Talker" (both from the television series Seinfeld)[5]
- "Who is Kaiser Salsa", a reference to the villain in The Usual Suspects.
- "El Guapo's Infamous Salsa", named after the villain in the movie Three Amigos.
- The "Triple Lindy" burrito (no longer on the menu), a reference to the movie Back to School.
- The "John Coctostan" quesadilla, a reference to the movie Fletch.
- The "Billy Barou" nachos, a reference to the movie Caddyshack.
- The "Ruprict" may be a mistaken reference to Steve Martin's character "Ruprecht" in a scene from the movie Dirty Rotten Scoundrels.
"the very first Moe's on earth"
The number of Moe's locations has now increased to 500+ according to their recent promotion celebrating the achievement.
International Locations[edit]
According to the company website, franchise partners exist in Costa Rica, Libya and Turkey.
RUSSIA
In September 2012 Moe's opened its first Russian franchise (http://moesrussia.com/) located in the center of Moscow near the Kremlin on 13 Pyatnitskaya street.
References[edit]
- ^ a b FOCUS Brands press release, FOCUS Brands and Roark Capital Complete Purchase of Moe's Southwest Grill, August 30, 2007
- ^ FOCUS Brands press release, Moe’s Southwest Grill Names Paul Damico as Brand President, May 6, 2008
- ^ FOCUS Brands press release, FOCUS Brands to Acquire Moe’s Southwest Grill, April 11, 2007
- ^ Minnick, Fred, FOCUS Brands Buys Moe's Southwest Grill, QSR Magazine, April 11, 2007
- ^ McClurg, Kelly (2002-04-12). "Moe's Southwest Grill expanding in local market". Birmingham Business Journal. Retrieved 2009-04-01.
External links[edit]
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- Companies based in Atlanta, Georgia
- Cuisine of the Western United States
- Fast-food Mexican restaurants
- Fast-food chains of the United States
- Restaurants in Georgia (U.S. state)
- Restaurants established in 2000
- Restaurant chains in the United States
- Restaurants in Atlanta, Georgia
- Companies based in Georgia (U.S. state)
