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More United
Founded 24 July 2016 (2016-07-24)
Headquarters London[1]
Membership (2016) Increase 70,000+[2]
Ideology Pro-Europeanism
Political position Centre

More United is a cross-party political movement in the United Kingdom. It describes itself as a "tech-driven political startup" that supports candidates regardless of party affiliation.[3] The movement advocates public service investment, democratic reform, a green economy, tolerant society, and co-operation with the EU. It was involved in crowdfunding in the run-up to the 2017 general election and planned to deploy volunteers during the campaign.

More United takes its name from the maiden speech delivered by Jo Cox, a British MP who was murdered in June 2016.


The movement says it will support any candidate from any party which backs its values:[4] • Opportunity: we need a fair economy that bridges the gap between rich and poor. • Tolerance: we want to live in a free, diverse society where our differences are celebrated and respected. • Democracy: we want you to have real influence over politics. • Environment: we must do everything possible to tackle climate change and protect our environment. • Openness: we welcome immigration, but understand it must work for everyone, and believe in bringing down international barriers, not raising them. We also want a close relationship with Europe.


Following the result of the 2016 UK referendum on EU membership, in which the country voted to withdraw from the European Union, there was considerable media discussion concerning the future of the British centre ground.[5][6] Press rumours of a split in the Labour Party had occurred since Jeremy Corbyn's election as leader in 2015; this intensified after pro-EU members of his shadow cabinet resigned in protest of his allegedly weak support for the Remain campaign, leading to a leadership challenge by Owen Smith. The Conservatives also faced the prospect of an ideological split, as some pro-EU Conservatives feared the potential consequences of Andrea Leadsom defeating Theresa May in the leadership election;[5] Leadsom ultimately withdrew from the race, handing unopposed victory to May. Paddy Ashdown, the former leader of the Liberal Democrats, wrote an article in The Times accusing both parties of failing to provide reasonable solutions to the issues afflicting communities across Britain.[7]

More United was founded in July 2016 by a team drawn from business, academia, and politics; Austin Rathe, Bess Mayhew, Corinne Sawers and Maurice Biriotti.[8] They received support from cross party MPs, led by Paddy Ashdown.


Richmond Park by-election, 2016

More United voted to support Liberal Democrat candidate Sarah Olney, who subsequently defeated the incumbent MP, Zac Goldsmith, in December 2016.[9]

2017 general election[edit]

On 23 November 2016, More United launched a crowdfunding campaign to raise money to help support candidates. By 22 December, the campaign had raised £274,164.[10]

Candidates endorsed by More United
Candidate Seat Party Announced Result
Amna Ahmad Sutton and Cheam Liberal Democrats 4 May 2017[11] Red XN
Rosena Allin-Khan Tooting Labour Green tickY
Kelly-Marie Blundell Lewes Liberal Democrats Red XN
Jack Dromey Birmingham Erdington Labour Green tickY
Liz Kendall Leicester West Labour Green tickY
Stephen Kinnock Aberavon Labour Green tickY
Clive Lewis Norwich South Labour Green tickY
Vix Lowthian Isle of Wight Green Red XN
Caroline Lucas Brighton Pavilion Green Green tickY
Ian Lucas Wrexham Labour Green tickY
Tessa Munt Wells Liberal Democrats Red XN
Gareth Thomas Harrow West Labour Co-op Green tickY
Ruth Cadbury Brentford and Isleworth Labour 8 May 2017 Green tickY
Jane Dodds Montgomeryshire Liberal Democrats Red XN
Andrew George St Ives Liberal Democrats Red XN
Mark Hunter Cheadle Liberal Democrats Red XN
Peter Kyle Hove Labour Green tickY
Norman Lamb Norfolk North Liberal Democrats Green tickY
Alison McGovern Wirral South Labour Green tickY
Ian Murray Edinburgh South Labour Green tickY
Anna Soubry Broxtowe Conservative Green tickY
Jo Swinson East Dunbartonshire Liberal Democrats Green tickY
Sophie Walker Shipley Women's Equality Red XN
John Woodcock Barrow and Furness Labour Co-op Green tickY
Vince Cable Twickenham Liberal Democrats 18 May 2017 Green tickY
Alistair Carmichael Orkney and Shetland Liberal Democrats Green tickY
Gloria De Piero Ashfield Labour Green tickY
Christine Jardine Edinburgh West Liberal Democrats Green tickY
Rachel Reeves Leeds West Labour Green tickY
Elizabeth Riches North East Fife Liberal Democrats Red XN
Jo Roundell Greene Yeovil Liberal Democrats Red XN
Gavin Shuker Luton South Labour Co-op Green tickY
Chuka Umunna Streatham Labour Green tickY
Chris Bryant Rhondda Labour 24 May 2017 Green tickY
Daisy Cooper St Albans Liberal Democrats Red XN
Stephen Doughty Cardiff South and Penarth Labour Co-op Green tickY
David Lammy Tottenham Labour Green tickY
Sue McGuire Southport Liberal Democrats Red XN
Jonathan Reynolds Stalybridge and Hyde Labour Co-op Green tickY
Owen Smith Pontypridd Labour Green tickY
Jamie Stone Caithness, Sutherland and Easter Ross Liberal Democrats Green tickY
George Turner Vauxhall Liberal Democrats Red XN
Geraint Davies Swansea West Labour Co-op 2 June 2017 Green tickY
Seema Malhotra Feltham and Heston Labour Co-op Green tickY
Sarah Olney Richmond Park Liberal Democrats Red XN
Emma Reynolds Wolverhampton North East Labour Green tickY
Tulip Siddiq Hampstead and Kilburn Labour Green tickY
Andy Slaughter Hammersmith Labour Green tickY
Mark Williams Ceredigion Liberal Democrats Red XN


In addition to its founders, a number of prominent public figures have endorsed the movement's launch so far, with the following being listed as the organisation's Convenors:[12]

See also[edit]


  1. ^ "MORE UNITED LTD - Overview (free company information from Companies House)". 2016-07-19. Retrieved 2016-11-12. 
  2. ^ "Support the Movement - More United". Retrieved 2016-11-19. 
  3. ^ Shead, Sam (24 July 2016). "Paddy Ashdown has launched a tech-driven political startup called More United that will crowdfund MPs across all parties". Retrieved 24 July 2016. 
  4. ^ "Our Principles". Retrieved 24 July 2016. 
  5. ^ a b Daniel Boffey and Toby Helm (9 July 2016). "Pro-EU Labour and Tory MPs look at forming a new centrist party". The Guardian. 
  6. ^ Matthew Turner (12 July 2016). "Here's why a new party of the centre-ground is doomed to fail". The Independent. 
  7. ^ Paddy Ashdown (3 July 2016). "Parties fail to feed the public's hunger for a solution". The Times. 
  8. ^
  9. ^ "Richmond Park By-Election Explained". Retrieved 4 December 2016. 
  10. ^ "More United Crowdfund". Retrieved 29 December 2016. 
  11. ^ Josiah Mortimer (4 May 2017). "More United name progressive candidates in line for share of £80,000". Left Food Forward. 
  12. ^ "The team". Retrieved 18 January 2017. 

External links[edit]


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