Share
VIDEOS 1 TO 50
NBA on NBC Theme
NBA on NBC Theme
Published: 2009/04/30
Channel: Agyei D
NBA on NBC Finals Open 1992
NBA on NBC Finals Open 1992
Published: 2008/04/25
Channel: jeffreythomas63
1993 NBA on NBC - Bulls vs. Knicks - Game 5 ECF Intro
1993 NBA on NBC - Bulls vs. Knicks - Game 5 ECF Intro
Published: 2007/04/01
Channel: Larry Renforth
NBA ON NBC 2000 Finals Game 1 Intro
NBA ON NBC 2000 Finals Game 1 Intro
Published: 2017/07/26
Channel: judau89
NBA On NBC Theme 1991-2002
NBA On NBC Theme 1991-2002
Published: 2009/10/16
Channel: Armando Cervantes
NBA on NBC 1998 Bulls vs Pacers game 7 intro
NBA on NBC 1998 Bulls vs Pacers game 7 intro
Published: 2015/05/29
Channel: judau89
NBA on NBC Intro - 1996 - Chicago Bulls vs. Orlando Magic - Michael Jordan
NBA on NBC Intro - 1996 - Chicago Bulls vs. Orlando Magic - Michael Jordan
Published: 2017/02/05
Channel: NBA Vids
NBA on NBC Memories (Final game aired)
NBA on NBC Memories (Final game aired)
Published: 2013/11/27
Channel: gearmast3r
NBA on NBC intro: Curry vs. Lebron, 2015 NBA Finals
NBA on NBC intro: Curry vs. Lebron, 2015 NBA Finals
Published: 2015/05/29
Channel: EYTCHESONFILM
NBA on NBC Intro - 1999 NBA Playoffs - New York Knicks vs. Indiana Pacers Game 6
NBA on NBC Intro - 1999 NBA Playoffs - New York Knicks vs. Indiana Pacers Game 6
Published: 2017/01/07
Channel: NBA Vids
'ORIGINAL' NBA on NBC Theme - Roundball Rock - John Tesh - facebook.com/JohnTesh
Published: 2008/08/13
Channel: John Tesh
1996 NBA on NBC Intro - Lil Penny - Game 1 ECF
1996 NBA on NBC Intro - Lil Penny - Game 1 ECF
Published: 2007/03/31
Channel: Larry Renforth
MUST SEE !!!   ♪♪  NBA on NBC  ★ 1998 NBA Finals Intro ★
MUST SEE !!! ♪♪ NBA on NBC ★ 1998 NBA Finals Intro ★
Published: 2007/01/01
Channel: jjx2094
NBA ON NBC - LAKERS VS BULLS INTRO - NBA FINALS 1991
NBA ON NBC - LAKERS VS BULLS INTRO - NBA FINALS 1991
Published: 2008/03/13
Channel: DrBryant24
1997 NBA on NBC - Playoffs Bulls vs. Heat Game 5
1997 NBA on NBC - Playoffs Bulls vs. Heat Game 5
Published: 2007/04/09
Channel: Larry Renforth
NBA on NBC 2000 Lakers VS Blazers Intro
NBA on NBC 2000 Lakers VS Blazers Intro
Published: 2011/07/08
Channel: judau89
NBA on NBC Intro - 1995 - Orlando Magic vs. Miami Heat
NBA on NBC Intro - 1995 - Orlando Magic vs. Miami Heat
Published: 2017/01/07
Channel: NBA Vids
NBA on NBC Intro - 1994 NBA Playoffs - Knicks vs. Pacers Game 5
NBA on NBC Intro - 1994 NBA Playoffs - Knicks vs. Pacers Game 5
Published: 2017/01/07
Channel: NBA Vids
NBA on NBC Memories
NBA on NBC Memories
Published: 2008/05/18
Channel: NICEPARTTWO
NBA ON NBC:Game 1,2017 NBA Finals:Warriors VS Cavaliers
NBA ON NBC:Game 1,2017 NBA Finals:Warriors VS Cavaliers
Published: 2017/05/31
Channel: Proud Pinoy:Pure Filipino
NBA ON NBC 1992 NBA finals GM 4 Intro
NBA ON NBC 1992 NBA finals GM 4 Intro
Published: 2017/07/26
Channel: judau89
The NBA on NBC; Michael Jordan returns!
The NBA on NBC; Michael Jordan returns!
Published: 2007/12/13
Channel: atltwen
1991: NBA on NBC Opening NBA Finals, Game 5
1991: NBA on NBC Opening NBA Finals, Game 5
Published: 2014/05/14
Channel: CatchTheTaste
NBA on NBC - 1994 NBA Finals Game 5 Intro - Rockets vs Knicks
NBA on NBC - 1994 NBA Finals Game 5 Intro - Rockets vs Knicks
Published: 2014/06/15
Channel: Knicks Brasil
NBA on NBC Intro - Jazz vs Knicks - 3/5/00
NBA on NBC Intro - Jazz vs Knicks - 3/5/00
Published: 2017/08/15
Channel: Sports Archives
♪♪ The NBA on NBC Returns in 2016 Theme ★ Full New Version ★
♪♪ The NBA on NBC Returns in 2016 Theme ★ Full New Version ★
Published: 2011/07/20
Channel: NitroEng
NBA on NBC Intro (February 3, 1991); Lakers/Bulls
NBA on NBC Intro (February 3, 1991); Lakers/Bulls
Published: 2015/11/29
Channel: gamelovercommercials
1994: NBA on NBC Opening 1994 Finals, Game 7
1994: NBA on NBC Opening 1994 Finals, Game 7
Published: 2014/05/14
Channel: CatchTheTaste
NBA on NBC - Promos
NBA on NBC - Promos
Published: 2007/04/01
Channel: Larry Renforth
NBA on NBC intro 97-98
NBA on NBC intro 97-98
Published: 2010/06/23
Channel: mray2081
MUST SEE NBA on NBC Intro   2000 L.A. Lakers/Miami Heat
MUST SEE NBA on NBC Intro 2000 L.A. Lakers/Miami Heat
Published: 2011/06/16
Channel: yscoopdicky575
NBA on NBC - 1991-2002 Theme (((Audio Original)))
NBA on NBC - 1991-2002 Theme (((Audio Original)))
Published: 2014/03/23
Channel: Armando Cervantes
1996. NBA finals intro, Supersonics vs. Bulls - NBA on NBC
1996. NBA finals intro, Supersonics vs. Bulls - NBA on NBC
Published: 2012/09/26
Channel: Ivan Marić
Let
Let's Play Series! Episode 10 - NBA Showtime - NBA on NBC - Lakers vs. Clippers
Published: 2013/07/04
Channel: aznpikachu215
NBA on NBC Intro - 1992 - Bulls vs. Pistons - Rivalry - Michael Jordan
NBA on NBC Intro - 1992 - Bulls vs. Pistons - Rivalry - Michael Jordan
Published: 2017/01/04
Channel: NBA Vids
NBA ON NBC - Lakers vs Pacers Finals Intro
NBA ON NBC - Lakers vs Pacers Finals Intro
Published: 2008/03/12
Channel: DrBryant24
NBA on NBC Longer Intro - 1991
NBA on NBC Longer Intro - 1991
Published: 2009/08/02
Channel: Larry Renforth
NBA on NBC Intro - Jazz vs Lakers - 5/24/98 - WCF Game 4
NBA on NBC Intro - Jazz vs Lakers - 5/24/98 - WCF Game 4
Published: 2017/08/27
Channel: Sports Archives
NBA on NBC | Bumper | 1995 | Warriors Vs Magic
NBA on NBC | Bumper | 1995 | Warriors Vs Magic
Published: 2017/07/04
Channel: Analog Indulgence
NBA on NBC intro 2016 NBA Finals: Warriors vs Cavaliers
NBA on NBC intro 2016 NBA Finals: Warriors vs Cavaliers
Published: 2016/06/05
Channel: IanTellinu2013
1998 NBA on NBC - Bulls vs. Knicks Ending
1998 NBA on NBC - Bulls vs. Knicks Ending
Published: 2007/04/01
Channel: Larry Renforth
NBA on NBC Lakers VS Magic 1998 Intro
NBA on NBC Lakers VS Magic 1998 Intro
Published: 2014/10/05
Channel: judau89
NBA on NBC - Utah vs Seattle playoffs 1993 G5 intro
NBA on NBC - Utah vs Seattle playoffs 1993 G5 intro
Published: 2014/10/26
Channel: Pred21
NBA on NBC Intro - 1991 NBA Playoffs - Warriors vs. Spurs Game 2
NBA on NBC Intro - 1991 NBA Playoffs - Warriors vs. Spurs Game 2
Published: 2017/01/04
Channel: NBA Vids
NBA on NBC Copyright notice 2002
NBA on NBC Copyright notice 2002
Published: 2013/02/19
Channel: Eric V. Maltbia
1997 NBA on NBC - Bulls vs. Knicks Rivalry - Jordan vs. Van Gundy
1997 NBA on NBC - Bulls vs. Knicks Rivalry - Jordan vs. Van Gundy
Published: 2008/02/25
Channel: Larry Renforth
Bulls vs. Knicks at Madison Square Garden - 1998 season (NBA on NBC)
Bulls vs. Knicks at Madison Square Garden - 1998 season (NBA on NBC)
Published: 2009/07/08
Channel: Scottie33Pippen
NBA on NBC Intro - Jazz vs Bulls - 1/25/98
NBA on NBC Intro - Jazz vs Bulls - 1/25/98
Published: 2017/08/29
Channel: Sports Archives
NBA ON NBC LIVE
NBA ON NBC LIVE
Published: 2017/11/11
Channel: Chris Shepherd
Roundball rock.
Roundball rock.
Published: 2006/12/20
Channel: jstevens888
NEXT
GO TO RESULTS [51 .. 100]

WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
Jump to: navigation, search
NBA on NBC
Nba on nbc.jpg
NBA on NBC logo used from 2000 to 2002
Genre NBA game telecasts
Presented by Marv Albert
Bob Costas
Bill Walton
Ahmad Rashād
Hannah Storm
Theme music composer John Tesh[1]
Opening theme "Roundball Rock"[2]
Country of origin United States
Original language(s) English
No. of seasons 8 (19541962 version)
12 (19902002 version)
20 (total)
Production
Location(s) Various NBA arenas (game telecasts)
NBC Studios, New York City, New York (studio segments, pre-game and post-game shows)
Camera setup Multi-camera
Running time 150 minutes or until game ends
Production company(s) NBC Sports
Release
Original network NBC
Picture format 480i (SDTV),
1080i (HDTV)
Original release
  • First run: October 30, 1954 (1954-10-30) – April 7, 1962 (1962-04-07)
  • Second run: November 3, 1990 (1990-11-03)
 – June 12, 2002 (2002-06-12)
Chronology
Preceded by NBA on CBS
Followed by NBA on ABC
External links
Website www.nbcsports.com/nba

The NBA on NBC is the branding formerly used for presentations of National Basketball Association (NBA) games produced by the NBC television network in the United States. NBC held broadcast rights from 1955 to 1962 and again from 1990 (when it obtained the rights from CBS) to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-1980s.

Overview[edit]

Background[edit]

NBC's first tenure with the National Basketball Association began on October 30, 1954 and lasted until April 7, 1962. On November 9, 1989, the NBA reached an agreement with the network worth US$600 million contract to broadcast the league's games for four years, beginning with the 1990–91 season. On April 28, 1993, NBC extended its exclusive broadcast rights to the NBA with a four-year, $750 million contract.[3]

Coverage[edit]

NBC's coverage of the NBA[4] began on Christmas Day each season, with the exception of the inaugural season in 1990 (which featured a game on November 3[5] between the Los Angeles Lakers and the San Antonio Spurs), the 1998–99 season (as no Christmas games were played due to the lockout) and the final season of the network's contract in 2001–02 (which included two early season games featuring the return of Michael Jordan with the Washington Wizards). NBC aired the NBA All-Star Game every year (with the exception of 1999, when the game was canceled due to a lockout), usually at 6:00 p.m., Eastern Time. In 2002, NBC aired the game an hour earlier (at 5:00 p.m., Eastern) due to the Winter Olympics later that evening. Starting in 2000, during the NBA Playoffs, NBC would air tripleheaders on Saturdays and Sundays for the first two weeks of the playoffs. Prior to 2000, NBC would air a doubleheader on Saturday, followed by a tripleheader on Sunday.

On December 30, 2000, NBC aired a rare second December game. The Saturday match was the only time that NBC aired a game between Christmas Day and the start of the regular run of games in February. In 2001, NBC was scheduled to air an October preseason game involving an NBA team playing an international team; that game was canceled due to the September 11 attacks. During the 2001–02 NBA season, NBC added a significant number of Washington Wizards games to its schedule (due to the aforementioned return of Michael Jordan). When Jordan became injured during the middle of the season, the network replaced the added Wizards games with the games that had been originally on the schedule (for example, a March 2002 game between the Wizards and Orlando Magic was replaced at the last minute with an Indiana PacersSacramento Kings game).

Music[edit]

NBA on NBC logo used from 1990 to 2000.

The theme music for the NBA on NBC broadcasts, "Roundball Rock", was composed by new-age artist John Tesh.[6] The instrumental piece, which NBC used for every telecast during the network's twelve-year tenute with the NBA, is often used to this day by NBA TV for their live game coverage. After briefly considering using the theme for its NBA coverage, ABC decided against it, and has used several theme songs in its years of covering the league. In the early days of the WNBA, NBC used a variant of the theme for its game telecasts of the new league.

In 1991, "The Dream is Still Alive" by Wilson Phillips was played during the end of the season montage. Afterwards, until 1996, NBC would play the rock song "Winning It All" by The Outfield[7] during its end-of-season montage. From 1997 to 2001, several contemporary music pieces were used for the montage (including, in 1997, R. Kelly's song "I Believe I Can Fly", which coincidentally came from a basketball film – Space Jam, which starred Michael Jordan and Pat Benatar's song "All Fired Up" from 1999 to 2001). After the 1999 Finals, NBC used "Fly Away" by Lenny Kravitz for their montage. In 2002, after NBC's final broadcast, the network aired a montage of memorable moments from every year of coverage, using music from "Titans Spirit" (from the film Remember the Titans) to "Winning It All" and most notably, "To The Flemish Cap" from the 2000 film The Perfect Storm. The song composed by James Horner is played at the beginning of the montage as well as the end featuring footage from the Los Angeles Lakers dynasty era. This theme song has made a brief comeback as part of NBC's Olympic basketball coverage in 2008, and again in 2016.

Segments[edit]

The pre-game show for NBC's NBA telecasts was NBA Showtime, a title that was used from 1990 until 2000, with the pre-game being unbranded afterward. Showtime was originally hosted by Bob Costas from the inaugural season of the 1990 contract to the 1995–96 season; Hannah Storm took over as host beginning with the 1996–97 season, who in turn was replaced by Ahmad Rashād in 2001 when Storm went on maternity leave. The video game NBA Showtime: NBA on NBC, by Midway Games, was named after the pregame show.

During the NBA Finals, additional coverage would be immediately available on CNBC, in which the panelists provided an additional half-hour of in-depth game discussions, after the NBC broadcast network's coverage concluded.

The halftime show was sponsored by Prudential Financial (Prudential Halftime Report), and later NetZero (NetZero at the Half) and Verizon Wireless (Verizon Wireless at the Half). The broadcasts also featured a segment during the live games called Miller Genuine Moments, which provided a brief retrospective on a particular historically significant and/or dramatic moment in NBA history; this segment was discontinued towards the end of NBC's coverage. For a brief period in 2001–02, NBC aired a studio segment called 24, in which each analyst (at that time, Pat Croce, Jayson Williams or Mike Fratello) would have 24 seconds to talk about issues concerning the NBA. NBC (in conjunction with completely revamping the pregame show) discontinued the segment in February 2002, after Williams was arrested on murder charges.

Ratings[edit]

During its twelve-year run, the NBA on NBC experienced ratings highs and lows for the NBA. In the 1990s, the NBA Finals ratings were stellar, with the exception of 1999 Finals. In 1998, the NBA set a Finals ratings record, with an 18.7 household rating for the second Chicago BullsUtah Jazz series, the last championship run by the Michael Jordan-led Bulls. The very next year (after a lockout which erased part of the season), the ratings for the 1999 Finals plummeted, marking the beginning of an ongoing period of lower viewership for the league's game telecasts.[8] In 2002, NBC set a record for the highest-rated Western Conference Final, including a 14.2 rating for Game 7 of the series between the Los Angeles Lakers and Sacramento Kings.

NBC's highest-rated regular season game was Michael Jordan's first game back from playing minor league baseball; the March 1995 game between the Chicago Bulls and Indiana Pacers scored a 10.9 rating (higher than all but three NBA telecasts on ABC). As a comparison, the first game in Jordan's second comeback (a game against the New York Knicks that aired on TBS opposite the 2001 World Series) scored a rating between a 3.0 and 4.0. NBC's first game of Jordan's second comeback scored ratings similar to that number.

The end of The NBA on NBC[edit]

Upon the expiration of NBC Sports' contract with the NBA in 2002, the league signed a broadcast television rights agreement with ABC, which began airing games in the 2002–03 season. NBC had made a four-year, US $1.3 billion bid in the spring of 2002 to renew its NBA rights, but the league instead made six-year deals worth $4 billion with ESPN, ABC and TNT.[9]

Whereas NBC normally televised 33 regular games per year, ABC would generally air fewer than 20 regular season games annually. According to NBA Commissioner David Stern, the reduced number of network telecasts was at the league's own request since the NBA believed that they would get a higher audience for a single game (in contrast to NBC's tripleheaders). From 2002 to 2006, the NBA's ratings on broadcast television (ABC) have dropped almost a full ratings point (from nearly a 3.0 average rating to just above a 2.0 rating). NBC averaged a 5.5 average rating during the 2002 NBA Playoffs. ABC averaged a 3.3 average rating for the 2005 NBA Playoffs.

In response to the impending loss of NBA coverage, NBC Entertainment president Jeff Zucker said:

Within two years of the network losing the NBA rights, NBC dropped to fourth place in the prime time television rankings for the first time in its history, which was also partly the result of a weaker prime time schedule, and would more or less remain there until for almost nine years.

NBC Sports chairman Dick Ebersol[10] said:

NBC's last NBA telecast to date was Game 4 of the 2002 NBA Finals, which closed with highlights from the network's 12-year run with the league, through the Chicago Bulls' dynasty led by Michael Jordan and Scottie Pippen, the retirement of Larry Bird and Magic Johnson and the Los Angeles Lakers' new Shaq/Kobe reign. The final image of the end montage was set in an empty gym, showing a basketball bouncing into the background and ending with the message, "Thanks for The Memories." Prior to the sequence, announcer Marv Albert and color commentators Steve Jones and Bill Walton evaluated the end of their NBA contract and of the series. After that, Bob Costas closed the network's last NBA broadcast with the following:

Okay, Marv. Thanks very much. And as Marv himself would say, "it should be pointed out" that Marv is celebrating his forty-ninth birthday tonight for a record twelfth consecutive year. Well, another season is in the books. The Lakers title run continues with perhaps no end in sight. But as Marv said, we have reached the end of our run with the NBA. NBC's twelve years televising the league had been filled with indelible moments. And so, as we say good night, here's an appreciative look back. And for one last time, you've been watching the NBA on NBC.

[12]

TNT airs many of the NBA's marquee games (the NBA All-Star Game, a full Conference Final, Opening Night games, and the vast majority of playoff games). In recent years, fans have reckoned it as what NBC was during that network's coverage of the league.[13] TNT would seem to be the NBA's preferred carrier as well; from 2003 to 2005, TNT aired the Conference Final with the most interest from the national media (Spurs-Mavericks in 2003, Lakers-Wolves in 2004 and Pistons-Heat in 2005). TNT also airs most of the big games during the regular season (TNT aired a Lakers-Heat game for the third straight year in 2007), and TNT studio content is streamed to NBA.com via the TNT Overtime section.

Announcers[edit]

1954–1962[edit]

As previously mentioned, NBC Sports first broadcast the NBA from the 1954–55 through 1961–62 seasons. The announcers during this period[14] included:

The 1959 NBA All-Star Game marked the first time that the All-Star Game was nationally televised. However, NBC only broadcast the second half at 10:00 p.m. Eastern Time, in lieu of its Friday Night Fights telecast.

1990–1997[edit]

NBC's first broadcast team of the 1990s–2000s era was made up of Marv Albert and Mike Fratello, with Ahmad Rashād serving as sideline reporter. Other broadcasters at the time included Dick Enberg and Steve "Snapper" Jones. Aside from Rashad, Jim Gray and Hannah Storm also handled sideline reporting duties; before becoming the television voice of the Spurs, Lakers and Pelicans, Joel Meyers also started as a sideline reporter for NBC. Bob Costas presided as host of the network's pre-game show, NBA Showtime.

In 1992, basketball legend Earvin "Magic" Johnson became a top game analyst (alongside the likes of Enberg, Albert and Fratello), however his performance was heavily criticized.[15] Among the complaints were his apparently poor diction skills, his tendency for "stating the obvious", his habitual references to his playing days, and an overall lackluster chemistry with his broadcasting partners. Johnson would ultimately be slowly phased out of the NBA on NBC after helping commentate the 1993 NBA Finals.

In 1994, Mike Fratello left the booth (in order to become the head coach of the Cleveland Cavaliers) and was replaced with Matt Guokas. Albert and Guokas broadcast the 1994 NBA Finals and were joined for the 1995 NBA Finals by Bill Walton. Albert, Guokas and Walton, while not working regular season games together (Walton usually worked games with Steve Jones and play-by-play announcers Dick Enberg, Tom Hammond or Greg Gumbel), broadcast the next two Finals (1996 and 1997) together in a three-man booth.

1998–2000[edit]

1997 was the last time Marv Albert would call the NBA Finals for NBC during the decade, as an embarrassing sex scandal forced NBC to fire Albert before the start of the 1997–1998 season. To replace Albert, NBC tapped studio host Bob Costas for play-by-play. Matt Guokas did not return to his post as main color commentator, and was replaced by NBA legend Isiah Thomas; Costas was replaced on the pre-game show by Hannah Storm. Midway through the season, Costas and Thomas were joined by recently fired Detroit Pistons coach Doug Collins. Collins served to take some weight off Thomas, who was considered by some to be uncomfortable in the role of lead analyst. Thomas, in particular, was singled out for his soft voice and often stammered analysis.[16]

The team of Costas, Thomas and Collins worked the major games that season including the 1998 NBA Finals (which set an all-time ratings record for the NBA). Mike Breen, who played second fiddle to Albert on MSG Network's New York Knicks broadcasts, was hired to do select playoff games that year and was later promoted to backup announcer status. For the 1998–99 season, Thomas was moved to the studio, while Costas and Collins made up the lead team. The 1998–1999 season, which was marred by a lengthy lockout (which resulted in the regular season being shortened to 50 games) included the low-rated 1999 NBA Finals between the San Antonio Spurs and the New York Knicks. Albert was brought back for the 1999–2000 season, making a return which included calling that year's lead Christmas Day game between the San Antonio Spurs and the Los Angeles Lakers from Staples Center.

2000–2001[edit]

The 2000–2001 season brought to an end to Bob Costas' direct role with the NBA on NBC (although Costas would work playoff games for the next two seasons and would return to host NBC's coverage for the 2002 NBA Finals). Costas deferred to Marv Albert, allowing Albert to again be the lead broadcaster for the NBA, and stayed on only to deliver interviews and special features. On the studio front, Hannah Storm left her position as studio host to go on maternity leave, with Ahmad Rashād taking over for Storm; Isiah Thomas left NBC to become coach of the Indiana Pacers. Joining Ahmad Rashād were former Phoenix Suns player Kevin Johnson and former NBA coach P. J. Carlesimo. Marv Albert joined Doug Collins as the primary broadcast team, and the two broadcast the 2001 NBA Finals, which had the highest ratings for a Finals match since 1998. After the season, Collins was hired away from NBC by the Washington Wizards, which forced the network to move the longtime secondary color duo of Steve Jones and Bill Walton to the lead broadcast team with Albert.

During the 2001 NBA Finals between the Los Angeles Lakers and the Philadelphia 76ers, NBC decided to cross-promote its NBA coverage with its then-popular quiz show The Weakest Link. Two 10-minute editions of The Weakest Link aired during halftime of Games 2 and 3, featuring Bob Costas, Bill Walton and Steve Jones as contestants, along with Charlotte Hornets guard Baron Davis and Los Angeles Sparks center Lisa Leslie.

2001–2002[edit]

The 2001–2002 season featured several anomalies, as NBC started their coverage on the first Saturday of the season, for the first time since 1991. The reason for this was NBA legend Michael Jordan's return to playing, this time for the Washington Wizards. NBC covered an early December game featuring Jordan's Wizards as well, which marked the first time a broadcast television network aired more than one pre-Christmas NBA game since CBS in the 1980s.

That year also marked the return of Hannah Storm from maternity leave, with her and Ahmad Rashād alternating as studio hosts throughout the 2002 season. That year, NBC's studio team consisted of Rashad and Storm with former Philadelphia 76ers owner Pat Croce, the returning Mike Fratello, and former player Jayson Williams. The tandem stayed together through the 2002 NBA All-Star Game. During the week between the All-Star Game and NBC's next scheduled telecast, Williams was arrested after shooting and killing his limousine driver. He was promptly fired by NBC, which also did not return Croce or Fratello to studio coverage. Instead, the network brought in Tom Tolbert, who had only recently been added to NBC Sports as a third-string analyst paired with Mike Breen. Tolbert stayed on as the lone studio analyst through the end of the season, and won acclaim by several in the media, including USA Today sports columnist Rudy Martzke. Hannah Storm was not able to anchor the 2002 NBA All-Star Game as she was on assignment at the 2002 Winter Olympics in Salt Lake City serving as daytime studio host; Rashad solo anchored from the studio.

In June 2002, Ahmad Rashād told the Los Angeles Times, in an interview conducted before the 2002 NBA Finals began, that he would be ending his 20-year run with NBC Sports, after hosting the pre-game show for Game 3 of the Finals.[17] Hannah Storm, meanwhile, covered the 2002 NBA Finals as host of the CNBC post-game show.

Two days before NBC was to begin its playoff coverage, both Marv Albert and Mike Fratello, returning from working a Philadelphia 76ers–Indiana Pacers game on TNT, were seriously injured in a limousine accident. That week, NBC juggled its announcing teams, which resulted in Bob Costas and Paul Sunderland working some early-round playoff games. Fratello would return to TNT after several days, and Albert returned to NBC for Game 1 of the Western Conference Semifinals between the Dallas Mavericks and Sacramento Kings.

The season would also turn out to be NBC's last with the NBA. In January 2002, the league announced a six-year agreement with The Walt Disney Company and AOL-Time Warner, which resulted in the broadcast television rights being acquired by ABC. That year, NBC's playoff ratings were much higher than in previous years, including tallying record-high ratings for the 2002 Western Conference Finals. Those high ratings did not translate to the Finals, which scored their lowest ratings in over two decades.

List of broadcasters[edit]

Voice-over artists[edit]

Jim Fagan's voice was heard in nearly every single NBA telecast on NBC; as the voice behind "This is the NBA on NBC", he also did several voice-over promotions for the network's game broadcasts, along with "arena announcer" duties in EA Sports's NBA Live video game series. Mitch Phillips also did voice-over work for the broadcasts, primarily for promotions.[18]

Criticisms[edit]

Several NBA observers accused NBC and the NBA of being biased with only certain teams and individual players. NBC benefited from having all of the Finals it televised involve the popular Chicago Bulls or the large-market Los Angeles Lakers, New York Knicks or Houston Rockets; however, smaller-market teams such as those in San Antonio, Sacramento, Phoenix, Seattle, Portland, Utah, Indiana, Orlando and Miami all made regular appearances on NBC games during its run.

Statistics[edit]

Games televised / television contracts per season (NBC)
Season 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1999 1999–2000 2000–01 2001–02
Games 46 52 55 55 54 54 54 54 58 71 69 69
Contracts $601 million/4 years $892 million/4 years $1.616 billion/4 years

References[edit]

  1. ^ John Tesh's Facebook page
  2. ^ NBA on NBC Theme on YouTube
  3. ^ "November 9, 1989: The NBA signs a lucrative 4-year television deal with NBC". Sports Media Watch. 
  4. ^ ""NBA on NBC" Regular Season TV Schedules – 1990–2002". The506.com. 
  5. ^ "NBA on NBC introduces "Roundball Rock" theme song". NBC Sports History Page. 
  6. ^ "John Tesh's Facebook Page". Facebook. 
  7. ^ "Welcome to THEOUTFIELD.com". TheOutfield.com. 
  8. ^ Bill Carter (March 20, 2000). "Basketball Ratings Hit a Slump at NBC And That Is Costly". The New York Times. The New York Times Company. Retrieved July 29, 2011. 
  9. ^ Richard Sandomir (January 9, 2002). "Cable Is Said to Muscle Out NBC for N.B.A. Rights". The New York Times. The New York Times Company. Retrieved July 29, 2011. 
  10. ^ Tom Ziller (May 19, 2011). "Dick Ebersol Resigns: NBC Sports Embraced, Dismissed NBA During His Reign". SBNation.com. OpenCalais. Retrieved May 19, 2011. 
  11. ^ "SportsBusinessDaily.com". Sports Business Daily. 
  12. ^ The Final Closing Credits To The NBA on NBC on YouTube
  13. ^ "Old School Friday". SLAMonline. 11 August 2006. Retrieved June 30, 2015. 
  14. ^ "The NBA on NBC: 1954–55 to 1961–62". The506.com. 
  15. ^ Bill Simmons (September 27, 2002). "Magic's Act". ESPN. Archived from the original on December 10, 2002. 
  16. ^ Ryan Yoder (January 25, 2012). "Top 10 Sports Media Busts". Awful Announcing. Retrieved July 28, 2012. 
  17. ^ Larry Stewart (June 10, 2002). 10 articles.latimes.com/2002/june/10 "Walton Delivers the Jabs, O'Neal the Knockout" Check |url= value (help). Los Angeles Times. Times Mirror Company. Retrieved May 19, 2011. 
  18. ^ NBA NBC 1993 Promo on YouTube

External links[edit]

Preceded by
DuMont
NBA network broadcast partner
19551962
Succeeded by
SNI
Preceded by
CBS
NBA network broadcast partner
19902002
Succeeded by
ABC
Preceded by
none
WNBA network broadcast partner
19972002
Succeeded by
ABC

Disclaimer

None of the audio/visual content is hosted on this site. All media is embedded from other sites such as GoogleVideo, Wikipedia, YouTube etc. Therefore, this site has no control over the copyright issues of the streaming media.

All issues concerning copyright violations should be aimed at the sites hosting the material. This site does not host any of the streaming media and the owner has not uploaded any of the material to the video hosting servers. Anyone can find the same content on Google Video or YouTube by themselves.

The owner of this site cannot know which documentaries are in public domain, which has been uploaded to e.g. YouTube by the owner and which has been uploaded without permission. The copyright owner must contact the source if he wants his material off the Internet completely.

Powered by YouTube
Wikipedia content is licensed under the GFDL and (CC) license