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Joe: The President Is Narrowcasting | Morning Joe | MSNBC
Joe: The President Is Narrowcasting | Morning Joe | MSNBC
Published: 2017/08/18
Channel: MSNBC
What is NARROWCASTING? What does NARROWCASTING mean? NARROWCASTING meaning & explanation
What is NARROWCASTING? What does NARROWCASTING mean? NARROWCASTING meaning & explanation
Published: 2017/04/19
Channel: The Audiopedia
Broadcast vs. Narrowcast
Broadcast vs. Narrowcast
Published: 2016/02/22
Channel: Buffini & Company
Doe-het-zelf narrowcasting - eenvoudig en betaalbaar | Bizplay
Doe-het-zelf narrowcasting - eenvoudig en betaalbaar | Bizplay
Published: 2012/03/29
Channel: BizplayDotCom
It’s not broadcasting; it’s ‘narrow-casting’ – Lionel on Facebook changing the game of news
It’s not broadcasting; it’s ‘narrow-casting’ – Lionel on Facebook changing the game of news
Published: 2016/05/05
Channel: RT America
Voorbeelden Narrowcasting
Voorbeelden Narrowcasting
Published: 2011/08/12
Channel: Freek Wolsink
Narrowcasting van Ameland TV
Narrowcasting van Ameland TV
Published: 2014/03/06
Channel: Opvideo.nl
Narrowcasting: Unfair & Unbalanced
Narrowcasting: Unfair & Unbalanced
Published: 2011/04/16
Channel: Lionel Nation
FFB: broadcasting vs narrowcasting
FFB: broadcasting vs narrowcasting
Published: 2014/10/16
Channel: Free-Form, Baby! the FM radio revolution . . .
Narrowcasting JIM
Narrowcasting JIM's Chicken Stache® NL
Published: 2015/04/30
Channel: Mora Belgium
TIC Narrowcasting by Verfaillie-Bauwens
TIC Narrowcasting by Verfaillie-Bauwens
Published: 2016/10/17
Channel: Verfaillie Bauwens
Narrowcasting Chili Cheese Nuggets NL
Narrowcasting Chili Cheese Nuggets NL
Published: 2017/01/12
Channel: Mora Belgium
Narrowcasting in de Zorg
Narrowcasting in de Zorg
Published: 2011/08/23
Channel: Merit Media
Narrowcasting bij de huisarts: WachtkamerTV
Narrowcasting bij de huisarts: WachtkamerTV
Published: 2016/07/29
Channel: Merit Media
e-poc Narrowcasting
e-poc Narrowcasting
Published: 2007/09/01
Channel: Casmo
MURDOCK - Narrowcasting (Official HD Audio - Basick Records)
MURDOCK - Narrowcasting (Official HD Audio - Basick Records)
Published: 2015/04/15
Channel: BASICK RECORDS
Narrowcasting Enkel scherm
Narrowcasting Enkel scherm
Published: 2017/03/09
Channel: Ad Online
Narrowcasting wachtruimte televisie - narrowcasting demo
Narrowcasting wachtruimte televisie - narrowcasting demo
Published: 2013/04/09
Channel: Narrowcasting
KRISHI DARSHAN (NARROWCASTING) -  LAUKI KI VAIGYANIK KHETI.  (D/T -21.11.2016)
KRISHI DARSHAN (NARROWCASTING) - LAUKI KI VAIGYANIK KHETI. (D/T -21.11.2016)
Published: 2017/01/19
Channel: Krishi Darshan Raipur
Narrowcasting Sinterklaasactie NL
Narrowcasting Sinterklaasactie NL
Published: 2015/11/24
Channel: Mora Belgium
Heineken StarServe narrowcasting
Heineken StarServe narrowcasting
Published: 2013/04/16
Channel: Ben Heppener
Bye to Idols and hello to narrowcasting: Gareth Cliff
Bye to Idols and hello to narrowcasting: Gareth Cliff's plan to bring investing to all
Published: 2016/12/07
Channel: CNBCAfrica
't Complimentje narrowcasting NL
Published: 2016/02/17
Channel: Mora Belgium
Uitleg Narrowcasting
Uitleg Narrowcasting
Published: 2016/02/28
Channel: Barry van der Kolk
Kanakappa - Successful story of farmer in Integrated farming. - Narrowcast bengaluru.
Kanakappa - Successful story of farmer in Integrated farming. - Narrowcast bengaluru.
Published: 2015/03/09
Channel: narrowcast bengaluru
Functionele Narrow Casting met TiC
Functionele Narrow Casting met TiC
Published: 2013/04/04
Channel: aencgroep
Narrowcasting installeren
Narrowcasting installeren
Published: 2012/08/03
Channel: easyscreentv
BIS Narrowcasting
BIS Narrowcasting
Published: 2016/03/10
Channel: BIS BV
Scala Narrowcasting Video Long Version - Dutch / NL
Scala Narrowcasting Video Long Version - Dutch / NL
Published: 2014/03/24
Channel: Scala
vir2biz instore, de innovatieve narrowcasting oplossing
vir2biz instore, de innovatieve narrowcasting oplossing
Published: 2016/11/02
Channel: vir2biz
KRISHI DARSHAN (NARROWCASTING) - CHHATTISGARH MEIN STRAWBERRY KI VAIGYANIK KHETI. (D/T-30.01.2017)
KRISHI DARSHAN (NARROWCASTING) - CHHATTISGARH MEIN STRAWBERRY KI VAIGYANIK KHETI. (D/T-30.01.2017)
Published: 2017/02/03
Channel: Krishi Darshan Raipur
Narrowcasting voorbeeld
Narrowcasting voorbeeld
Published: 2011/11/23
Channel: XInteractiveNL
Narrowcasting: B&S Communication
Narrowcasting: B&S Communication
Published: 2010/02/01
Channel: BSCommunication
Understanding Narrowcasting
Understanding Narrowcasting
Published: 2013/01/28
Channel: Samara Couwenberg
TSS Cross Media Group - Narrowcasting item RTLZ
TSS Cross Media Group - Narrowcasting item RTLZ
Published: 2015/11/05
Channel: TSS Cross Media Group B.V.
Tommies test narrowcasting bij Albert Heijn
Tommies test narrowcasting bij Albert Heijn
Published: 2009/12/23
Channel: HortiTube
Narrowcasting videotutorial
Narrowcasting videotutorial
Published: 2016/04/14
Channel: Daphne Ros
Hoe werkt narrowcasting
Hoe werkt narrowcasting
Published: 2011/12/15
Channel: Contentdisplay
Windows Vista Narrowcasting
Windows Vista Narrowcasting
Published: 2007/02/10
Channel: Robert Winters
MOVe Maassluis Trekt! Narrow casting
MOVe Maassluis Trekt! Narrow casting
Published: 2014/06/03
Channel: Chris Zweers
Narrowcasting bij Club Pellikaan
Narrowcasting bij Club Pellikaan
Published: 2014/06/25
Channel: Merit Media
Narrowcasting
Narrowcasting
Published: 2009/10/01
Channel: cvk
KRISHI DARSHAN (NARROWCASTING) -KELA KI VAIGYANIK KHETI. (D/T-19.09 2016)
KRISHI DARSHAN (NARROWCASTING) -KELA KI VAIGYANIK KHETI. (D/T-19.09 2016)
Published: 2017/04/10
Channel: Krishi Darshan Raipur
InnovationScreen - The SharePoint way of Narrowcasting
InnovationScreen - The SharePoint way of Narrowcasting
Published: 2013/06/25
Channel: Advantive TV
EkoPlaza Narrowcasting
EkoPlaza Narrowcasting
Published: 2014/10/28
Channel: Ekoplaza
Volkswagen zomercheck narrowcasting
Volkswagen zomercheck narrowcasting
Published: 2016/06/01
Channel: Jules Ponsioen
Narrowcasting nog meer narrow - product target advertising
Narrowcasting nog meer narrow - product target advertising
Published: 2017/03/29
Channel: Digital Pixel Marketing
Narrowcasting
Narrowcasting
Published: 2007/09/23
Channel: Peterbeereboom
Promed Narrowcasting
Promed Narrowcasting
Published: 2016/05/25
Channel: Greetje greetje@promed.nl
Narrowcasting ter Promotie (TINS van Merit Media)
Narrowcasting ter Promotie (TINS van Merit Media)
Published: 2015/10/05
Channel: Merit Media
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WIKIPEDIA ARTICLE

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Narrowcasting has traditionally been understood as the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience; not to the broader public at-large. Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.[1] While the first uses of the term appeared within the context of subscription radio programs in the late 1940s,[2] the term first entered the common lexicon due to computer scientist and public broadcasting advocate J. C. R. Licklider, who in a 1967 report envisioned

"a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences. 'Here,' stated Licklider, 'I should like to coin the term "narrowcasting," using it to emphasize the rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.' "[3]

The term "narrowcasting" can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source.[4]

Commercial application[edit]

Marketing experts are often interested in narrowcast media as a commercial advertising tool, since access to such content implies exposure to a specific and clearly defined prospective consumer audience. The theory being that, by identifying particular demographics viewing such programmes, advertisers can better target their markets. Pre-recorded television programmes are often broadcast to captive audiences in taxi cabs, buses, elevators and queues (such as at branches of the Post Office in the United Kingdom). For instance, the Cabvision network in London's black cabs shows limited pre-recorded television programmes interspersed with targeted advertising to taxicab passengers. Television has made a transition from broadcasting to narrowcasting which has given advertisers a greater advantage when it comes to directing their messages to a specific demographic audience. For example, if an energy drink company wanted to target 18- to 25-year-old action sport athletes, they may purchase commercial time on a niche network that only narrowcasts mixed martial arts, thus making their message more valuable by marketing to a concentrated audience.

On the Internet[edit]

The Internet uses both a broadcast and a narrowcast model. Most websites are on a broadcast model since anyone with Internet access can view the sites (Wikipedia is a good example, this website can be received by anyone with an internet connection). However, sites that require one to log-in before viewing content are based more on the narrowcast model. Push technologies which send information to subscribers are another form for narrowcasting. Perhaps the best example of narrowcasting are electronic mailing lists where messages are sent only to individuals who subscribe to the list.

Narrowcasting is also sometimes applied to podcasting, since the audience for a podcast is often specific and sharply defined. Dr. Jonathan Sterne of McGill University stated, "Narrowcasting is a form of broadcasting, if the latter term is understood as the 'wide dissemination of content through mechanical or electronic media'." [5] Other one-way, traditional media approaches to narrowcasting, such as Internet Talk Radio, can be contrasted with broadcast radio programs. Narrowcasting approaches are focused on a specific (narrow) topic, whereas broadcast programs have a wider coverage of broad topics.

Interactive narrowcasting[edit]

A new type of narrowcasting is evolving in the form of interactive narrowcasting. Interactive narrowcasting enables shoppers to influence the content displayed via narrowcasting. One way of doing this is via a touch screen. More and more systems are being introduced into the narrowcasting market.

User-driven content also provides an excellent medium for narrowcast marketing, provided the correct product is matched with the appropriate medium.

These systems enable brands to communicate with their customers via a personal computer. The advantage of the majority of interactive narrowcasting projects is that they are more effective and less costly over time.[citation needed]

See also[edit]

References[edit]

  1. ^ Flera, Aguie. Mass Media Communication in Canada. Thompson Nelson. Scarborough: 2003. p. 379
  2. ^ Time Magazine (1948) Narrowcasting. Time, 51(5), p. 69.
  3. ^ Parsons, Patrick (March 2003). "The evolution of the cables-satellite distribution system.". Journal of Broadcasting & Electronic Media. 47 (1): 1–16. doi:10.1207/s15506878jobem4701_1. Retrieved 2011-02-26. 
  4. ^ Legendre, Franck; et al. (2008). "Narrowcasting: An Empirical Performance Evaluation Study" (PDF). 
  5. ^ Dr. Jonathan Sterne defining Narrowcasting

Lotz, Amanda D. (2007) “The Television Will Be Revolutionized”.New York. NY:New York University Press. p. 180

http://www.signageinfo.com/tag/narrowcasting/

External links[edit]

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