Type of site
119 (Global, January 2018)
Naver (Hangul: 네이버)IPA: [neivər] is a South Korean online platform operated by Naver Corporation. It debuted in 1999 as the first web portal in Korea to develop and use its own search engine. It was also the world's first operator to introduce the comprehensive search feature, which compiles search results from various categories and presents them in a single page. Naver has since added a multitude of new services ranging from basic features such as e-mail and news to the world's first online Q&A platform Knowledge iN.
As of September 2017, the search engine handled 74.7% of all web searches in South Korea and had 42 million enrolled users. More than 25 million Koreans have Naver as the start page on their default browser and the mobile application has 28 million daily visitors. Naver is also constantly referred to as 'the Google of South Korea'.
Naver was created in June 1999 as the first South Korean portal website with a self-developed search engine. In August 2000, Naver began the 'comprehensive search' service, which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, cafes, etc. This was five years before Google launched a similar offer with its 'universal search' function.
In the early days of Naver's operation, there was a relative dearth of webpages available in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the 'Knowledge iN (Hangul: 네이버 지식인)' service in 2002. In Knowledge iN, users can pose questions on any subject and select among answers provided by other users, awarding points to the users who gives the best answers. Knowledge iN was launched three years before Yahoo! launched its similar 'Yahoo! Answers' service, and now possesses a database of over 200 million answers.
Over the years, Naver has continued to expand its services. It launched its Web comic service 'Webtoon' in 2004 and its personal Blog service in 2005. From 2005 to 2007, Naver expanded its multimedia search services, including music and video search as well as mobile search.
Junior Naver (Hangul: 쥬니어 네이버), also known as Juniver (Hangul:쥬니버), is a portal website for children considered similar to Yahooligans. Junior Naver offers services such as avatars, educational content, quizzes, videos, Q&A, and a homework helper. Junior Naver utilizes a panel of experts and educators to filter out harmful content in order to ensure a safe internet environment for children. Ever since its competitors Daum Kids and Yahoo Kids have closed down, Junior Naver is the only children's portal site operating in Korea.
Naver Webtoon (Hangul: 네이버 만화, also called 웹툰) is a web-comic platform where users have free access to a variety of webtoons created by professional artists. They can also pay publishers to view comic books and genre fiction contents online. Naver also has a 'Challenge' section which allows amateurs to post and promote their own works.
Knowledge iN (Korean:지식인), formerly Knowledge Search (Korean:지식검색), is an online Q&A platform launched in October 2002. The tool allows users to ask any question and to receive answers from other users. Knowledge iN was an early example of harnessing user-generated content to expand the amount of information available on the web, particularly in the Korean language. Bradley Horowitz, Vice President of Product Strategy at Yahoo!, has cited Knowledge iN as the inspiration for Yahoo! Answers, which was launched three years after Naver introduced the original service.
Knowledge IN has several categories:
Naver Dictionary supports 34 languages, including English, Korean, Chinese, Chinese characters, Japanese, Global Communication, Vietnamese, Uzbek, Indonesian, Thai, Arabic, Cambodian, Tamil, Mongolian, Hindi, Persian, Nepali, Swahili, French, German, Spanish, Russian, Italian, Latin, Portuguese, Turkish, Georgian, Albanian, Ukrainian, Romanian, Dutch, Swedish, Hungarian, Polish, and Czech as of May 2017. Handwriting recognition is supported in Japanese and Chinese. In 2016, Naver announced that it would invest 10 billion won for the development of language dictionaries.
Naver Encyclopedia consists of a professional database with over 3 million entries from many different encyclopedias.
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