New Look (clothing retailer)

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New Look Retailers Ltd
Type	Private
Industry	Retailer
Founded	Wellington, England (1969)
Founder(s)	Tom Singh
Headquarters	Weymouth, Dorset, United Kingdom
Number of locations	1,000 (2010)
Area served	United Kingdom Ireland Belgium France Saudi Arabia Kuwait Egypt Bahrain United Arab Emirates The Netherlands Malta Russia Singapore Poland Azerbaijan
Key people	Anders Kristiansen, Chief Executive
Products	Clothing Fashion
Revenue	GBP £1.147 Billion^[1] (2008)
Operating income	£179 million (2008)
Employees	30,000 (worldwide) 17,000 (UK)
Website	www.newlook.com

New Look is a British global fashion retailer with a chain of high street shops in the UK, Belgium, France, The Netherlands, the Republic of Ireland, Malta, Singapore, United Arab Emirates, Azerbaijan and Poland.

1 History
2 Market
- 2.1 Promotions
3 See also
4 References
5 External links

[edit] History

New Look was founded in 1969 in Wellington, Somerset, England by Tom Singh. Since then the company has rapidly expanded and now operates across a chain of over 1,000 stores internationally and a staff of over 30,000.^{[citation needed]} The group had a turn over of £1,147 million in y/e 2008 with profits of £179 million.^[2]

In 2008, New Look continued its expansion in the UAE and opened its largest store till then in Liverpool One Shopping Centre.^{[citation needed]} In February 2009, its 40th anniversary year, it opened its first store in Russia.^[3]

In July 2010, New Look opened its Scottish flagship store in Glasgow Fort Shopping Park. The store is a massive 18,000 sq ft (1,700 m²). It was built on the site of a former Borders store.

The largest New Look store in the world opened in Dublin, Ireland on November 4, 2010 located at the Jervis Shopping Centre.^[4] It is the 29th New Look store in Ireland.

In 2004, after six years afloat, the company withdrew from the stock market and was taken back to being a privately owned business by founder Tom Singh and chief executive Phil Wrigley, and private equity investors Permira, Apax Partners and Quillian Investments.

On 26 April 2007, a fire occurred at a New Look branch in Oxford Street, London.^{[citation needed]} The subsequent investigation revealed an extensive catalogue of failings relating to fire safety precautions and measures. The company subsequently pleaded guilty to criminal charges and on 25 November 2009, was fined a total of £400,000 with £136,052 costs.^[5]

In 2010, the fines were upheld by the Court of Appeal.^[6]

[edit] Market

The retailer's core audience is women in the 16-30 year old age bracket; however in 2001 the retailer diversified into men's clothing which has now been implemented into over 20% of the chain.

[edit] Promotions

In 2007 New Look launched its first advertising campaign for three years. The same year it used online advertising for the first time and launched its transactional website, which went live in December 2007 and currently carries womenswear, menswear, Generation 915 for teens, kids, footwear, accessories, lingerie, maternity, tall & Inspire (sizes 18–26).