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$500 Nishiki Maricopa Road Bike
$500 Nishiki Maricopa Road Bike
Published: 2015/12/14
Channel: 5149 Media
Nishiki Mountain Bike 29er
Nishiki Mountain Bike 29er
Published: 2013/08/08
Channel: Anthony Harris
My Bike - Malcolm: 1980s Nishiki Road Bike
My Bike - Malcolm: 1980s Nishiki Road Bike
Published: 2015/09/09
Channel: BikeExchange
Nishiki Manitoba Hybrid Bike Review
Nishiki Manitoba Hybrid Bike Review
Published: 2014/07/12
Channel: HarryCo4
83 Nishiki bicycle IV. Deciphering the date codes
83 Nishiki bicycle IV. Deciphering the date codes
Published: 2011/11/18
Channel: Dan Burkhart
Nishiki Mantibo bicycle hybird review,
Nishiki Mantibo bicycle hybird review,
Published: 2015/08/24
Channel: john hill
Flipping Bicycles- Nishiki Road Bike! Make $$$$
Flipping Bicycles- Nishiki Road Bike! Make $$$$
Published: 2012/11/19
Channel: Raiken Profit
Which bike should you choose? Hybrid vs Road
Which bike should you choose? Hybrid vs Road
Published: 2014/03/31
Channel: DuVine Cycling + Adventure Co.
Dick
Dick's Sporting Goods Warrenty and Nishiki Maricopa: Experience Reviews
Published: 2015/09/02
Channel: Creative
Are Walmart mountain bikes safe?
Are Walmart mountain bikes safe?
Published: 2015/10/11
Channel: Seth's Bike Hacks
Vintage Nishiki 10 Speed
Vintage Nishiki 10 Speed
Published: 2009/03/22
Channel: BikemanforU
Nishiki Fixed Gear Conversion
Nishiki Fixed Gear Conversion
Published: 2011/02/17
Channel: Roy Bird
DOWN BY THE RIVER I SHOT MY NISHIKI CUSTOM SPORT ROAD BIKE!
DOWN BY THE RIVER I SHOT MY NISHIKI CUSTOM SPORT ROAD BIKE!
Published: 2016/12/09
Channel: newburghbmx
2017 Nishiki Altron Bike with Shimano Metrea Groupset - Walkaround - 2016 Eurobike
2017 Nishiki Altron Bike with Shimano Metrea Groupset - Walkaround - 2016 Eurobike
Published: 2016/12/27
Channel: BicycleTube
Why get a really good kids mountain bike?
Why get a really good kids mountain bike?
Published: 2016/06/24
Channel: Seth's Bike Hacks
2012 Nishiki Tamarack
2012 Nishiki Tamarack
Published: 2012/09/09
Channel: GitHappy
Nishiki alamosa review
Nishiki alamosa review
Published: 2015/12/19
Channel: Outdoor Power
Nishiki Wasatch 2013 Mountain Bike Review
Nishiki Wasatch 2013 Mountain Bike Review
Published: 2013/07/13
Channel: HarryCo4
Budget Road Bike Review & The Brutal Truth
Budget Road Bike Review & The Brutal Truth
Published: 2015/03/18
Channel: durianrider
83 Nishiki bicycle.
83 Nishiki bicycle.
Published: 2011/11/06
Channel: Dan Burkhart
Road Bike vs Hybrid Bike: A Small Test
Road Bike vs Hybrid Bike: A Small Test
Published: 2015/09/25
Channel: Gone Cycling
Top 5 - Fat Bikes
Top 5 - Fat Bikes
Published: 2014/10/08
Channel: BikeRadar
7 Hardtail 29er Bikes Considered The WORST By Their Owners...
7 Hardtail 29er Bikes Considered The WORST By Their Owners...
Published: 2016/08/18
Channel: SickBiker
WHAT A BUST/Nishiki mountain bike riding/high five /farts/hills
WHAT A BUST/Nishiki mountain bike riding/high five /farts/hills
Published: 2016/03/21
Channel: Rhyder Bennett
1985 Nishiki Prestige vintage bike 50-51" - Suntour/Dia Compe groupset - Tange Infinity
1985 Nishiki Prestige vintage bike 50-51" - Suntour/Dia Compe groupset - Tange Infinity
Published: 2015/07/14
Channel: Bo RM
Vintage Nishiki Bombardier Mountain Bike
Vintage Nishiki Bombardier Mountain Bike
Published: 2016/08/25
Channel: BananaJSSI
The Seat is Coming Apart on My Nishiki Maricopa
The Seat is Coming Apart on My Nishiki Maricopa
Published: 2015/08/11
Channel: 5149 Media
road bike Nishiki-Olimpic 12
road bike Nishiki-Olimpic 12
Published: 2010/03/22
Channel: ulyssesgood1
83 Nishiki bicycle II. disassembly..
83 Nishiki bicycle II. disassembly..
Published: 2011/11/09
Channel: Dan Burkhart
Nishiki mountain bike live comp
Nishiki mountain bike live comp
Published: 2016/10/04
Channel: Rhyder Bennett
How to Use a Floor Pump
How to Use a Floor Pump
Published: 2013/03/12
Channel: TheBellGarage
Nishiki Olympic 12
Nishiki Olympic 12
Published: 2013/10/15
Channel: J Granton Bell
Mongoose Ledge 3.5, Mongoose Ledge 2.1 and Nishiki pueblo mountain bike
Mongoose Ledge 3.5, Mongoose Ledge 2.1 and Nishiki pueblo mountain bike
Published: 2016/05/10
Channel: Fabb Dadd
83 Nishiki bicycle V. Setting frame spacing and alignment..
83 Nishiki bicycle V. Setting frame spacing and alignment..
Published: 2011/11/21
Channel: Dan Burkhart
How To Install Aero Brake Levers On Vintage Bike
How To Install Aero Brake Levers On Vintage Bike
Published: 2013/08/17
Channel: RJ The Bike Guy
2013 Nishiki Kinzua 29er mountain bike overview
2013 Nishiki Kinzua 29er mountain bike overview
Published: 2013/08/27
Channel: PaperBatVGmini
How to Install a Kickstand on a Bicycle
How to Install a Kickstand on a Bicycle
Published: 2015/05/26
Channel: cjhoyle
The restoration vintage bicycle
The restoration vintage bicycle
Published: 2013/08/13
Channel: sakonboonyakait
Cherry Road Bike, Made in Japan, looks like Fuji, Miyata, Nishiki, Bridgestone, Panasonic,  Univega
Cherry Road Bike, Made in Japan, looks like Fuji, Miyata, Nishiki, Bridgestone, Panasonic, Univega
Published: 2016/08/30
Channel: Bicycles of New Orleans
Nishiki Bicycle
Nishiki Bicycle
Published: 2015/06/26
Channel: Joel Garcia
Nishiki Prestige 1984
Nishiki Prestige 1984
Published: 2011/03/16
Channel: Richard Carlsen
83 Nishiki bicycle III. Water bottle cage installation..
83 Nishiki bicycle III. Water bottle cage installation..
Published: 2011/11/17
Channel: Dan Burkhart
NISHIKI Bigfoot 29"er mtb bike
NISHIKI Bigfoot 29"er mtb bike
Published: 2012/07/23
Channel: MrRottboss
83 Nishiki bicycle VI. Checking the chain line.
83 Nishiki bicycle VI. Checking the chain line.
Published: 2012/01/27
Channel: Dan Burkhart
American Eagle/ Nishiki
American Eagle/ Nishiki
Published: 2010/12/07
Channel: sfbikekidder
Fitting Yourself to a Comfort Bicycle
Fitting Yourself to a Comfort Bicycle
Published: 2013/02/18
Channel: funnzie
Road Bike Vs Cyclocross Bike - 5 Key Differences
Road Bike Vs Cyclocross Bike - 5 Key Differences
Published: 2016/10/20
Channel: Global Cycling Network
Nishiki girls bikes
Nishiki girls bikes
Published: 2011/10/15
Channel: TheCons8792
1985 Nishiki Tri A
1985 Nishiki Tri A
Published: 2015/07/07
Channel: Robert Garcia
83 Nishiki IX All finished.
83 Nishiki IX All finished.
Published: 2012/02/14
Channel: Dan Burkhart
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Nishiki headbadge (c.1977)

Early Nishiki Logo: The early Nishiki logo derived from the American Eagle logo, which was largely identical and featured an eagle head along with the tri-color square. Kawamura Cycle, the original manufacturer of Nishiki bikes, had used a tri-color square in its domestic marketing — the three colors symbolizing passion for the customer (red), quality products (yellow) and sincerity in business (blue). WCC sought and received permission from Kawamura to use the same mark within the Nishiki logo and in their company marketing.
1977 Nishiki International
Ten speed road bike

Manufacturer: Kawamura Cycles, Kobe, Japan
U.S. Importer: West Coast Cycle
Frame: Lugged, plain gauge Cromoly
Fork: high-tensile steel
Rear Derailleur Suntour Cyclone
Front Derailleur: Suntour Cyclone
Stem Shifters: Suntour
Brakes: Dia-compe, single pivot side-pull
Rims: Araya 27 x 1.25, 36 count spokes
Hubs: Shimano
Crank: Sugino Super Maxy
Seat stem: LaPrade

Non-standard equipment:
handlebars, saddle, chrome cable guides, rear rack
1971 advertisement: American Eagle Bikes, American Bicyclist Magazine, with 'KB Bicycles' signifying 'Kawamura-Built'

Nishiki is a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the American Eagle brand beginning in 1965[1] and later under the Nishiki brand until 2001.

Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and West Coast Cycle competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji, Bridgestone, Panasonic, Univega, Lotus and Centurion—itself a line of Japanese-manufactured bicycles that were specified, distributed and marketed by Western States Imports (WSI), a U.S. company similar to West Coast Cycle. Japanese-manufactured bikes succeeded in the U.S. market until currency fluctuations in the late 1980s made them less competitive, leading companies to source bicycles from Taiwan.

As of 2013, Nishiki Europe markets bicycle models in Denmark, Finland, and Sweden. In 2010, Dick's Sporting Goods acquired the licensing rights to the Nishiki brand for the U.S. market and began marketing Nishiki-branded bicycles and accessories.[citation needed]

History[edit]

West Coast Cycle and the Cohens[edit]

West Coast Cycle was founded by Leo Cohen Sr. and RosaBelle Cohen[2][3] who had previously been partners in Wheel Goods Corporation in Minneapolis, later moving to Los Angeles in 1946 to purchase an existing retail bicycle store, Atlas Cycle, renaming it Playrite Bicycle Supply Co.. The Cohens subsequently founded a bicycle, parts and accessory distribution company in the late 1950s, naming it West Coast Cycle Supply Company. They operated the company — widely known as West Coast Cycle (or WCC) — with their daughter Louise and sons Leo Jr. and Howie (Howard Sherwin Cohen). Howie Cohen subsequently took over the business, followed by his brother.[1]

When Cohen Sr. died in 1963, Howie Cohen traveled to Japan to find new sources for bicycles,[1] and especially, a Japanese bicycle factory capable of producing high quality bikes that would be welcomed by U.S. independent bike dealers and the bicycling community; bicycles that would be able to compete with American and European-built bicycles.

After visiting over 60 bicycles factories over a period of six weeks, Cohen turned to Kawamura Cycles. Kawamura had produced quality bicycles for the Japan domestic market, but at the directive of their overseas buyers, had produced lower-quality, lower-priced bicycles for the U.S. market, for example, under the brand name 'Royce Union.'

Cohen also created working relationships with Japanese bicycle parts manufacturers including Asahi, Araya, Dia-Compe, Kashima, Kusuki, Kyokuto (KKT), Mikashima (MKS), Mitsuboshi, Taihei, Sanshin, Shimano, Sugino, Takagi, Suntour and others.[1] Cohen travelled to Japan 8-10 times per year while developing his brands (American Eagle, Nishiki, Azuki and CyclePro).

Cohen placed his initial order for 570 bikes with Kawamura, selling them under the American Eagle brand.[1] WCC sold tens of thousands of American Eagle bikes[1] before changing the name — when a customer suggested it was disingenuous to put such an American-sounding name on a Japanese product.[1]

WCC wanted a new, Japanese name that was easy to pronounce, with an inoffensive translation — and a name not easily mispronounced for comic or derisive effect. Cohen held a contest with Kawamura factory workers for Japanese names, choosing Nishiki for WCC's primary, nationwide line of bikes (after Saga Nishiki and the gold Nishiki thread often woven into wedding kimonos) — and Azuki for the secondary bicycle line (after the sweetened, red Azuki bean), using the chrysanthemum as the Azuki logo.

A second line allowed WCC to market essentially identical bikes through more than a single dealership in a sales territory. Louisville Cycle & Supply (Louisville, KY) were sub-distributors for both brands in the Southeast, and Pettee Cycle (Denver, CO) were sub-distributors of both brands in Colorado and surrounding states. Kawamura trademarked both names for the Japanese Domestic Market and Europe, WCC trademarked the brands for the USA. Early promotional material for American Eagle and Nishiki lines often carried the tagline 'KB Bicycles' or simply 'KB' — signifying 'Kawamura-Built.' WCC continued also to market the bicycle brands of Mundo, Caloi, Windsor, Zeus, and Mondia.

Howie Cohen served as President of WCC from 1965 until his retirement in 1976,[1] with WCC subsequently operated by his brother, Leo Jr. and outside investors. Through the 1980s WCC continued to sell Nishiki bikes produced by Kawamura. International currency fluctuations in the late 1980s made Japanese-manufactured bicycles far more expensive and less competitive in the United States, leading WCC to move Nishiki production to Giant of Taiwan. Leo Cohen and his associates later sold West Coast Cycle to Medalist — with Derby International eventually acquiring the rights from West Coast Cycle to market bikes under the Nishiki brand in the United States.

After manufacture of Nishiki bikes shifted to Giant, Kawamura continued manufacturing bicycles for the Japanese and European markets (including private label bikes for Takara, Schwinn, and others), to be subsequently acquired by the sporting goods company Mizuno.

Howie Cohen later founded the company Everything Bicycles, working with Kuwahara to build and import BMX bikes carrying the Kuwahara brand name, developing the first major BMX distributorship[4] — and ultimately supplying Kuwahara bicycles for the 1982 movie E.T. and securing the right to market the "ET Bicycle."[1] To make the Kuwahara brand name a household word, Cohen ran a promotion giving free stickers to children who called a toll-free phone number and could correctly pronounce the brand name.[1] In 1989, Cohen sold the Kuwahara name back to the Japanese parent company.[2] In 1992, Cohen returned to the bicycle industry to assist the Gary Fisher bike brand[4] — 18 months later brokering the acquisition of Gary Fisher Mountain Bikes by Trek Bicycle Corporation.[4]

Cohen later worked as a consultant in the bicycle industry for several companies, including Rotor Componentes of Spain, [4] and subsequently retired from Lomita, California[5] to Colorado where he and his wife, Kay (Kay Piercy Guithues Cohen)[5] catalogued his collection of bicycling memorabilia and maintained his website, HowieBikeMan.com.

When Howie Cohen died on July 11, 2013, Bicycle Retailer said he was "a hugely influential figure in developing the U.S. BMX market and arguably the first person to bring high-quality Asian-made bikes to America."[4] retired from Lomita, California[6]

Derby[edit]

From 1989 through 2001, Derby International marketed bikes in the United States under the Nishiki as well as Univega and Raleigh brand names. These Nishiki models, though manufactured outside Japan (e.g., in Taiwan, by Giant Bicycles and possibly in Italy by Colnago, Olmo or Viner) often carried the name Nashiki and the same model names as had been used on the Kuwahara-built bicycles.[7] The brand name Nishiki was retired by Derby in 2001 in North America.[8] As of 2010, Nishiki-branded bicycles, manufactured by Accell Group were available for sale again in the U.S. at Dick's Sporting Goods. Dick's had obtained licensing rights to the Nishiki Bike brand in the U.S.

Currently (2013), Nishiki Europe, an unrelated group of European distributors markets bicycle models in Denmark, Finland, and Sweden. Nishiki bikes had previously been also marketed in Norway, Belgium, Germany, the Netherlands, Luxembourg, and Estonia.

Models[edit]

  • Apache
  • Aero, Aero II
  • Alamosa
  • Alouette
  • Alien
  • Ariel
  • Arrow Speed
  • Arroyo
  • Barbarian
  • Backroads
  • Blazer
  • Bombardier
  • Bushwhaker
  • Carrera
  • Cascade
  • Century
  • Cervino (possibly uncataloged)
  • Citi Sport
  • Colorado
  • Comp, Comp II and Comp III
  • Competition
  • Continental
  • Custom Sport
  • Cresta
  • Crossroads
  • Expedition (made in Taiwan)
  • Gran Tour 15 (probable precursor to Ultra Tour 18)
  • International (earlier named Kokusai)
  • Katmandu
  • Kodiak
  • Kokusai (later renamed International)
  • Landau
  • Linear
  • Maricops
  • Manitoba
  • Marina
  • Maxima (possibly uncataloged, frame only)
  • Medalist
  • Meridian
  • Modulus
  • Mountain
  • NFS Alpha
  • NFS Beta
  • NFS Altron
  • Odyssey
  • Olympiad (American Eagle)
  • Olympic, Olympic Royal
  • Prestige
  • Professional
  • Pueblo
  • Race Master
  • Rally
  • Regal
  • Riviera
  • Road Compe
  • Road Master
  • Rockhound
  • Royale
  • Safari
  • Sebring
  • Seral
  • Semi-Pro (American Eagle)
  • Sport, Custom Sport
  • sTORM
  • Stony Point (mountain bike)
  • Super-five
  • Superbe
  • Team Issue
  • Tri-A
  • Triathlon
  • Trim Master
  • Ultimate
  • Ultima (possibly uncatalogued)
  • Ultra Tour (uncatalogued, possibly specified by one store in Southern California, USA)
  • Ultra Tour 18 (probable successor to Gran Tour 15)
  • Westwood

Serial Numbers[edit]

Serial Numbers for Nishiki bikes were decoded by Tom Marshall, Canadian engineer, racer and runner, using a trial and error database methodology.

Kawamura manufactured frames (1972–1987): These frames used a serial number XYZZZZZ format where:

  • X is the market (C = Canada (pre-1985) K = USA (pre 1985) W = USA (1985–1987)).
  • Y is the last digit of the manufacturing calendar year (A =1, B = 2, C = 3… J = 0. Exception is letter S, used on all frames prior to 1975).
  • ZZZZZ is a five or six digit number, possibly representing a sequential frame manufacturing number for the year (or era in the case of pre 1975 frames).
Example 1: KA24587 is the 24,587th frame produced in 1981 for the US market
Example 2: CG23117 is the 23,117th frame produced in 1977 for the Canadian market
Example 3: WE54612 is the 54,612th frame produced in 1985 for the US market

Giant manufactured frames (1980-1986*): With a date code generally stamped on the dropout on the drive side of the bike, these frames used a two part serial number in a G MM YY format, where:

  • G = Giant.
  • MM = month (01 = Jan, 02 = Feb, etc.).
  • YY = year (80 = 1980, 81 = 1981, etc.).
Example: G0384 is a Giant-manufactured frame from March 1984

See also[edit]

References[edit]

  1. ^ a b c d e f g h i j "A lifetime in the Bicycle Industry, Howie Cohen". Bicycle Industry and Retailer News, Steve Frothingham, August 1, 1999. 
  2. ^ a b "Bicycles in his blood". Kickstand Magazine, James Burrus, August 15, 2009. 
  3. ^ "Southern California Retrospective". Bicycle Retailer and Industry News, Jason Norman, 5/29/2009. 
  4. ^ a b c d e "Early BMX Pioneers". American Bicycle Association BMX. 
  5. ^ a b "Bicycles Appear Everywhere in Collectors Home". The NewsPress, December 8, 1989. 
  6. ^ "Beloved industry figure Howie Cohen, 74, dies". Bicycle Retailer, July 12, 2013. 
  7. ^ A Nishiki History
  8. ^ Japanese Bicycles in the U.S. Market

External links[edit]

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