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OUI Magazine making of cover - Salma Rachid سلمى رشيد
OUI Magazine making of cover - Salma Rachid سلمى رشيد
Published: 2015/12/14
Channel: habbi hakim
Oui Vintage Porn Magazine November 1972!
Oui Vintage Porn Magazine November 1972!
Published: 2016/04/14
Channel: The Lomas
Angela Ruiz - OUI Magazine New-York
Angela Ruiz - OUI Magazine New-York
Published: 2016/04/04
Channel: Angela Ruiz
Oui December 1972 Porn Magazine!
Oui December 1972 Porn Magazine!
Published: 2016/06/06
Channel: The Lomas
Vintage Porn Magazine Oui January 1973!
Vintage Porn Magazine Oui January 1973!
Published: 2016/07/17
Channel: The Lomas
ALEXDUQUEBEC - Magazine de pute 2
ALEXDUQUEBEC - Magazine de pute 2
Published: 2014/10/02
Channel: ALEXDUQUEBEC
oui*73 - princess - 1997
oui*73 - princess - 1997
Published: 2015/12/01
Channel: Buffalo Music Archive - Promoting and Preserving Indie Music from Western New York
TOP 10 SEX/ADULT MAGAZINE
TOP 10 SEX/ADULT MAGAZINE
Published: 2016/10/12
Channel: Striking Top 10
KasinoA4 Magazine - new porn
KasinoA4 Magazine - new porn
Published: 2012/02/19
Channel: maniaksociopath
ALEXDUQUEBEC - Magazine De Pute 6
ALEXDUQUEBEC - Magazine De Pute 6
Published: 2015/04/11
Channel: ALEXDUQUEBEC
Elizabeth Ashley Knockout Magazine Centerfold Shoot Set 1
Elizabeth Ashley Knockout Magazine Centerfold Shoot Set 1
Published: 2014/02/01
Channel: Knockout Magazine
oui and more expressions in French
oui and more expressions in French
Published: 2014/05/08
Channel: Learn French with Pascal
The A-Z of the World
The A-Z of the World's Top Supermodels
Published: 2013/11/25
Channel: i-D
OUI!! JE ME MARIE!!!
OUI!! JE ME MARIE!!!
Published: 2016/04/27
Channel: Nou Mada
Wallifornian Degeneration - Ben Oui, Ça Change Des Magazines
Wallifornian Degeneration - Ben Oui, Ça Change Des Magazines
Published: 2015/05/24
Channel: Wallifornian Degeneration
Teaser Oh oui
Teaser Oh oui
Published: 2011/02/07
Channel: Jérôme Lairaudat
Paris Oui Oui
Paris Oui Oui
Published: 2017/03/09
Channel: joking722
L’écriture inclusive ? Et si oui, comment ? Débat dans M
L’écriture inclusive ? Et si oui, comment ? Débat dans M
Published: 2017/10/13
Channel: BX1
#naturisme Magazine naturiste Natmag - Edition 42 - Bande-annonce
#naturisme Magazine naturiste Natmag - Edition 42 - Bande-annonce
Published: 2015/10/01
Channel: naturismetvweb
1H de Petit Ours Brun - Compilation #1
1H de Petit Ours Brun - Compilation #1
Published: 2014/03/14
Channel: Petit Ours Brun
FEMME BIONIQUE - L
FEMME BIONIQUE - L'ORTIE
Published: 2017/05/12
Channel: L' Ortie
Bon rétablissement
Bon rétablissement
Published: 2014/05/12
Channel: Learn French with Pascal
Journal TV du 16/10/2017
Journal TV du 16/10/2017
Published: 2017/10/16
Channel: Auto Plus Magazine
Je m
Je m'appelle Funny Bear - Full French Version - Gummy Bear Song
Published: 2007/10/15
Channel: icanrockyourworld
15 chose importantes sur ana jara ( soy luna)
15 chose importantes sur ana jara ( soy luna)
Published: 2017/10/14
Channel: lunita life
Mila raconte mille et une histoire en francais 2018 | Dessin animé complet en francais disney [HD]
Mila raconte mille et une histoire en francais 2018 | Dessin animé complet en francais disney [HD]
Published: 2017/10/06
Channel: Mila raconte 1001 Histoires ! Officiel
Fabri Fibra - Fenomeno
Fabri Fibra - Fenomeno
Published: 2017/03/03
Channel: FabriFibraVEVO
DSK : les dessous de son mariage
DSK : les dessous de son mariage
Published: 2017/10/11
Channel: 6Medias
De travers
De travers
Published: 2014/05/20
Channel: Learn French with Pascal
Demi Moore Complete Time-Lapse Filmography - Through the years, Before and Now!
Demi Moore Complete Time-Lapse Filmography - Through the years, Before and Now!
Published: 2016/01/28
Channel: Wonderful Actors
Référendum en Catalogne : le vote aura-t-il lieu ?
Référendum en Catalogne : le vote aura-t-il lieu ?
Published: 2017/09/29
Channel: FRANCE 24
The Simulation Hypothesis - FULL PROGRAM - HD (Original)
The Simulation Hypothesis - FULL PROGRAM - HD (Original)
Published: 2015/10/07
Channel: Fair Wind Films
bel et bien in French
bel et bien in French
Published: 2014/03/26
Channel: Learn French with Pascal
K-Pop Group BTS Dish On Who
K-Pop Group BTS Dish On Who's Most Romantic, Korea Vs. USA & More Confessions | People NOW | People
Published: 2017/08/29
Channel: PeopleTV
Être sûr de soi
Être sûr de soi
Published: 2014/05/19
Channel: Learn French with Pascal
NORMAN - LUIGI CLASH MARIO
NORMAN - LUIGI CLASH MARIO
Published: 2014/01/31
Channel: NORMAN FAIT DES VIDÉOS
Mykki Blanco Celebrates Johannesburg
Mykki Blanco Celebrates Johannesburg's Born-Free Queer Artists and Activists - Full Film
Published: 2017/10/03
Channel: i-D
Asking yes no questions in French
Asking yes no questions in French
Published: 2016/01/05
Channel: Learn French with Pascal
emporter vs emmener
emporter vs emmener
Published: 2014/05/21
Channel: Learn French with Pascal
i-D Meets: Next Gen Photographers
i-D Meets: Next Gen Photographers
Published: 2017/09/12
Channel: i-D
Secret Story 11 : Les Secrets des Candidats
Secret Story 11 : Les Secrets des Candidats
Published: 2017/09/05
Channel: Info Secret Story
LE SWASTIKA, DÉTOURNÉE PAR LES NAZIS ! (EP2M #01)
LE SWASTIKA, DÉTOURNÉE PAR LES NAZIS ! (EP2M #01)
Published: 2016/10/23
Channel: L' Archéonaute
Why some Indigenous people are calling out Canada 150
Why some Indigenous people are calling out Canada 150
Published: 2017/06/23
Channel: Maclean's
Charlottesville: Race and Terror – VICE News Tonight on HBO
Charlottesville: Race and Terror – VICE News Tonight on HBO
Published: 2017/08/15
Channel: VICE
Inside Gosha Rubchinskiy’s Post-Soviet Generation
Inside Gosha Rubchinskiy’s Post-Soviet Generation
Published: 2017/07/31
Channel: i-D
Exploring girl power from breaking menstrual taboos to riding motorcycles
Exploring girl power from breaking menstrual taboos to riding motorcycles
Published: 2016/09/08
Channel: i-D
Behind Brazil
Behind Brazil's Extreme Beauty Addiction
Published: 2016/09/29
Channel: i-D
SANS CONDOM C NON (SEXUALITÉ A RISQUE)
SANS CONDOM C NON (SEXUALITÉ A RISQUE)
Published: 2017/08/24
Channel: Jonathan Boivin
La NASA Simule Tout - NASA Faking Everything
La NASA Simule Tout - NASA Faking Everything
Published: 2017/10/11
Channel: Libertas Media
La Femme - Où va le monde
La Femme - Où va le monde
Published: 2016/06/03
Channel: LaFemmeVEVO
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WIKIPEDIA ARTICLE

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Oui
Oui premiere.jpg
OUI magazine first cover (October 1972)
Categories Pornographic magazine
Frequency 12 / year
Year founded 1972
Final issue 2007
Country United States
Language English

Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. Oui ceased publication in 2007. ("Oui" is French for "yes".)

Playboy years[edit]

Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy.[1][2] In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor.[3][4] Arthur Kretchmer, the editor of Playboy, however, had a role in assuring that editorial choices would be in line with Hugh Hefner's vision.[5][6]

The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse, with its more explicit photography, and therefore compete on multiple fronts.[1] At first Playboy considered a direct response by following Penthouse in a nudity escalation (Pubic Wars), but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy's readership at that time was estimated to be over 35 [7]). Instead a separate publication, Oui was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood." [8]

Article content[edit]

In the late seventies, Oui published some interesting articles, including "Is this the man who ate Michael Rockefeller?" (April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles. In the end, he found a man who claimed he had eaten the unfortunate collector.

Oui also hosted several reportages about Central Intelligence Agency (CIA) activity, like the article "CIA vs. USA – The Agency's Plot to Take Over America" by Philip Agee, about an alleged Operation PBPrime, whose leaders were the top four men in the Central Intelligence Agency and whose target was the control of the U.S. government.

In a more humorous vein, Oui also published the essay "The 3 Most Important Things in Life"[9] by Harlan Ellison in its November 1978 issue. The three things in question were sex, violence and labor relations, each illustrated by anecdotes from Ellison's life. The sex anecdote involved a less-than-successful assignation with a young woman, the violence anecdote was about witnessing a murder in a movie theater during a screening of Save the Tiger, and the labor relations anecdote was Ellison's version of the story of his being fired after only one morning at The Walt Disney Company for jokingly suggesting the making of a pornographic cartoon using the primary Disney characters. The piece has since been republished in Ellison's Stalking the Nightmare and Edgeworks 1. Oui also published short fiction.

A 1977 interview by Peter Manso to the then 29-year-old emerging actor Arnold Schwarzenegger on issues like sex, drugs, bodybuilding and homosexuality produced some embarrassment 25 years later to candidate Schwarzenegger in the 2003 California gubernatorial campaign.[10]

Post Playboy years[edit]

Despite its popularity, Oui was unable to produce a profit. Furthermore, management realized that Oui was stealing more readers from Playboy than from Penthouse.[11][12][13] So, in June 1981 Playboy Enterprises, based in Chicago,[14] ended its Oui experiment.[15] The magazine was sold to Laurant Publishing Ltd. in New York; its new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group.[16]

Initially, Laurant featured celebrity nudity in Oui, peaking in 1982 with pictorials of Linda Blair, Demi Moore and Pia Zadora. The 1990s found the magazine focusing on pop culture and youth-centered topics, with rock musician interviews and an increasingly large comics section that included R-rated versions of the X-rated Carnal Comics: True Stories of Adult Film Stars line, Rip Off Press' Demi the Demoness (later the first adults-only comic character to be adapted as a live action film), and a serialized version of Jay Allen Sanford's illustrated book Triple-X Cinema: A Cartoon History.

The magazine subsequently experienced a significant decline in circulation. As had many of its competitors, Oui expanded its photo content to hardcore in the early 2000s, which included depictions of couples having sexual intercourse, including explicit penetration. Oui ceased publication in 2007.

See also[edit]

References[edit]

  1. ^ a b Aaron Latham, "Rabbit, Run", New York, Nov 27, 1972, p.54
  2. ^ Stéphane Groueff, "My Odyssey", iUniverse, 2003, ISBN 0-595-25709-7, p. 574
  3. ^ Carroll, Jon: "Strange Days at The Playboy Mansion", San Francisco Chronicle, April 09, 1996
  4. ^ Carroll, Jon: "Strange Days at The Playboy Mansion (Part II)", San Francisco Chronicle, April 10, 1996
  5. ^ Carroll, Jon: "Windy City legend hangs up his cleats", San Francisco Chronicle, September 16, 2002
  6. ^ Carroll, Jon: "Arthur Kretchmer tried to warn me", San Francisco Chronicle, September 17, 2002
  7. ^ "Hefner's Grandchild" Time, August 28, 1972
  8. ^ "Adventures in the Skin Trade", Time, Jul. 30, 1973
  9. ^ "The 3 Most Important Things in Life" at harlanellison.com
  10. ^ "Schwarzenegger has 'no memory' of lewd 1977 interview - Candidate says he never lived 'to be a politician'" Thursday, August 28, 2003 CNN
  11. ^ Steven Watts, Mr Playboy: Hugh Hefner and the American Dream, John Wiley and Sons, 2009
  12. ^ Susan Gunelius, Building Brand Value the Playboy Way, Palgrave Macmillan, 2009
  13. ^ Elizabeth Fraterrigo, Playboy and the Making of the Good Life in Modern America,Oxford University Press, 2011
  14. ^ "Oui Album 1". Abe Books. Retrieved January 16, 2016. 
  15. ^ Sari Thomas, "Gender and social-class coding in popular photographic erotica", Communication Quarterly, 34 (1986) 103-114. doi:10.1080/01463378609369626
  16. ^ Dougherty, Philip H. New York Times, June 12, 1981

External links[edit]

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