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1
Construction of New Metro (Subway) System - Panama City - TBM Marta Breakout
Construction of New Metro (Subway) System - Panama City - TBM Marta Breakout
::2013/04/22::
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2
Plastic Surgery Panama City, FL  (850) 390-4221 Panama City, FL Laser Liposuction
Plastic Surgery Panama City, FL (850) 390-4221 Panama City, FL Laser Liposuction
::2012/09/03::
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3
RFID School Attendance Tracking System- Increase Student Safety and Revenue
RFID School Attendance Tracking System- Increase Student Safety and Revenue
::2012/10/12::
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4
Panama vs. Guatemala - Group B - 2014 Centrobasket U15
Panama vs. Guatemala - Group B - 2014 Centrobasket U15
::2014/07/16::
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5
Elizabeth May: Canada-Panama Economic Growth and Prosperity Act (Bill C-24)
Elizabeth May: Canada-Panama Economic Growth and Prosperity Act (Bill C-24)
::2012/05/16::
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6
Panama Real Estate: 5  Beautiful Beach Properties Under $45K In Puerto Armuelles, Panama
Panama Real Estate: 5 Beautiful Beach Properties Under $45K In Puerto Armuelles, Panama
::2013/01/31::
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7
PANAMA CITY BEACH HOUSE, FL - 91 HOMBRE CIR
PANAMA CITY BEACH HOUSE, FL - 91 HOMBRE CIR
::2010/05/31::
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8
MCCAIN IS FROM PANAMA-YOU
MCCAIN IS FROM PANAMA-YOU'RE UNEMPLOYED?? ILLEGALS AREN'T
::2008/10/22::
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9
CDC AND COC OF BELIZE AND PANAMA
CDC AND COC OF BELIZE AND PANAMA
::2013/09/23::
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10
JOHN PANAMA MCCAIN IS A SOCIALIST - ONLY FOR BIG BUSINESS
JOHN PANAMA MCCAIN IS A SOCIALIST - ONLY FOR BIG BUSINESS
::2008/10/28::
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11
Students build model of Panama Canal
Students build model of Panama Canal
::2014/04/08::
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12
What Is A Panama City Beach DUI Lawyer, Bay County DUI Lawyer
What Is A Panama City Beach DUI Lawyer, Bay County DUI Lawyer
::2014/03/17::
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13
Banking in Panama
Banking in Panama
::2010/06/01::
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14
PANAMA CITY HOUSE, FL - 2742 16TH STREET E
PANAMA CITY HOUSE, FL - 2742 16TH STREET E
::2010/05/31::
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15
New 2014 Harley Davidson Electra Glide Ultra Limited Motorcycles for sale - Panama City Beach
New 2014 Harley Davidson Electra Glide Ultra Limited Motorcycles for sale - Panama City Beach
::2014/03/08::
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16
Transforming Louisiana
Transforming Louisiana's Long Term Supports and Services System
::2014/02/13::
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17
Cemento Panama Familias
Cemento Panama Familias
::2011/05/20::
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18
Sailing to Panama pt 5
Sailing to Panama pt 5
::2009/06/13::
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19
Tino Panama Presents Ken the Coolest Nerd w Mz Cheri and Heat L Real Cool Redlight Cafe
Tino Panama Presents Ken the Coolest Nerd w Mz Cheri and Heat L Real Cool Redlight Cafe
::2010/08/30::
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20
PANAMA CITY HOUSE, FL - 2306 PRETTY BAYOU ISLAND DR
PANAMA CITY HOUSE, FL - 2306 PRETTY BAYOU ISLAND DR
::2010/04/07::
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21
Mobile Marketing with Flexkom - Global Customer Loyalty Cards and Apps System, Join Flexkom USA NOW!
Mobile Marketing with Flexkom - Global Customer Loyalty Cards and Apps System, Join Flexkom USA NOW!
::2013/07/20::
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22
Canale Panama, Tajani: mediazione Ue politica è valore aggiunto
Canale Panama, Tajani: mediazione Ue politica è valore aggiunto
::2014/01/22::
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23
PANAMA EN EL OLYMPIA AMATEUR LATINOAMERICA 2014
PANAMA EN EL OLYMPIA AMATEUR LATINOAMERICA 2014
::2014/06/26::
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24
Display Advertising Llama 507-270-6195 Display Advertising
Display Advertising Llama 507-270-6195 Display Advertising
::2013/11/19::
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25
[Panama] BEST online Business Opportunities 2014 | Best Home Based Business Ideas for 2014.
[Panama] BEST online Business Opportunities 2014 | Best Home Based Business Ideas for 2014.
::2013/12/05::
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26
Panama finds weapons on North Korean ship leaving Cuba
Panama finds weapons on North Korean ship leaving Cuba
::2013/07/17::
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27
Car Audio Installation - 2008 Nissan Altima Full NVX System - Speakers, Subs + more
Car Audio Installation - 2008 Nissan Altima Full NVX System - Speakers, Subs + more
::2013/08/09::
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28
Sailing to Panama pt 3
Sailing to Panama pt 3
::2009/06/13::
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29
Make Money the NEW Way - Make Money Working from Home in Panama
Make Money the NEW Way - Make Money Working from Home in Panama
::2013/12/05::
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30
Setting Up a Shell Corporation in Panama: Easy as 1-2-3
Setting Up a Shell Corporation in Panama: Easy as 1-2-3
::2009/05/12::
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31
Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
::2012/12/09::
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32
Cliff Walker
Cliff Walker's NEW Total Business System for Jeunesse® Global
::2013/05/22::
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33
Quality online Business Opportunities in Panama best/highest paying job
Quality online Business Opportunities in Panama best/highest paying job
::2013/12/05::
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34
Panama -online Business - Exactly How To Start A Home Based Business
Panama -online Business - Exactly How To Start A Home Based Business
::2013/12/05::
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35
1-800 Numbers for Business  Pensacola, Panama City, Tallahassee FL 1-800 Numbers for Business
1-800 Numbers for Business Pensacola, Panama City, Tallahassee FL 1-800 Numbers for Business
::2013/08/12::
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36
FSU Panama City commercial (30 seconds)
FSU Panama City commercial (30 seconds)
::2013/10/09::
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37
Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
::2014/05/03::
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38
Ocean Front Villa - Panama
Ocean Front Villa - Panama
::2010/01/06::
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39
MEDUCA PANAMA.EVALUACION INSTITUCIONAL DE SAN VICENTE
MEDUCA PANAMA.EVALUACION INSTITUCIONAL DE SAN VICENTE
::2014/03/24::
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40
Ways To Make Money Online -- Panama - Ways To Make Money from home
Ways To Make Money Online -- Panama - Ways To Make Money from home
::2013/12/05::
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41
AROC Panama | Por que Vivir de tus Ideas | Sheena Jolly
AROC Panama | Por que Vivir de tus Ideas | Sheena Jolly
::2013/11/18::
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42
Unico Boston Ad
Unico Boston Ad
::2014/04/09::
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43
Start a Home Business Online -How to Make Money online Opportunity Panama
Start a Home Business Online -How to Make Money online Opportunity Panama
::2013/12/05::
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44
Home Business Ideas - MUST SEE!!.. The Best online Business Ideas in Panama
Home Business Ideas - MUST SEE!!.. The Best online Business Ideas in Panama
::2013/12/05::
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45
MPK 2013: Bosch driver information system for Cadillac
MPK 2013: Bosch driver information system for Cadillac
::2013/06/12::
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46
Dj Unidos Panama Latin Party Dallas
Dj Unidos Panama Latin Party Dallas
::2012/09/03::
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47
Water Innovation Awards -- Panama Springs
Water Innovation Awards -- Panama Springs
::2008/10/09::
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48
Panama Heart Patient
Panama Heart Patient
::2014/05/03::
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Panama Canal CGC Bertholf June 2013
Panama Canal CGC Bertholf June 2013
::2013/09/07::
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50
Paseo Porsche Club Panama
Paseo Porsche Club Panama
::2012/01/03::
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From Wikipedia, the free encyclopedia
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Panama is an online advertising platform created by Yahoo!.

The new advertising platform is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing business currently dominated by Google.

The first release was code-named Project Panama, which went live in October 2006 for Yahoo!'s existing customers.[1] Customers with accounts already on Yahoo! were transferred over to the new system over the following few months.

History[edit]

Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by user. Meanwhile, Google operates under a more sophisticated model, which ranks paid ads on the basis of bid price as well as prior click through rates. This improvement generally produces higher click through rates (hence higher revenues) for the search engine.

For example, an ambulance-chasing attorney bidding for the keywords "back pain" would likely get a lower clickthrough rate than the keyword "physiotherapist", regardless of what the two parties bid per click. An algorithm that eventually de-prioritises attorney's ad is better for the search engine (in terms of revenue produced) and the user (more relevant ads).

Features[edit]

The platform provides advertisers with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their effectiveness. It includes interactive tools that suggest to advertisers what to bid based on their budget and the number of users they want to attract.[2]

Quality Index[edit]

The quality index, as called by Yahoo! engineers, gives advertisers a sense of how the system will rank an ad, and sophisticated analytical tools that give advertisers insights on why certain campaigns are effective.

References[edit]

  1. ^ http://sg.news.yahoo.com/061212/1/45f5a.html[dead link][dead link]
  2. ^ Helft, Miguel (2007-02-05). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times. Retrieved 2010-05-21. 

External links[edit]

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