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1
Construction of New Metro (Subway) System - Panama City - TBM Marta Breakout
Construction of New Metro (Subway) System - Panama City - TBM Marta Breakout
::2013/04/22::
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2
Elizabeth May: Canada-Panama Economic Growth and Prosperity Act (Bill C-24)
Elizabeth May: Canada-Panama Economic Growth and Prosperity Act (Bill C-24)
::2012/05/16::
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3
Plastic Surgery Panama City, FL  (850) 390-4221 Panama City, FL Laser Liposuction
Plastic Surgery Panama City, FL (850) 390-4221 Panama City, FL Laser Liposuction
::2012/09/03::
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4
RFID School Attendance Tracking System- Increase Student Safety and Revenue
RFID School Attendance Tracking System- Increase Student Safety and Revenue
::2012/10/12::
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5
Four Horsemen
Four Horsemen's Power Lords "Adam Power and Lord Power" Action Figures Video Review
::2014/08/07::
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6
JOHN PANAMA MCCAIN IS A SOCIALIST - ONLY FOR BIG BUSINESS
JOHN PANAMA MCCAIN IS A SOCIALIST - ONLY FOR BIG BUSINESS
::2008/10/28::
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7
CDC AND COC OF BELIZE AND PANAMA
CDC AND COC OF BELIZE AND PANAMA
::2013/09/23::
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8
New Discovery in Panama ancient lost city found El Dorado www.thearkofthecovenantdiscovered.com
New Discovery in Panama ancient lost city found El Dorado www.thearkofthecovenantdiscovered.com
::2012/12/19::
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9
PANAMA CITY HOUSE, FL - 2742 16TH STREET E
PANAMA CITY HOUSE, FL - 2742 16TH STREET E
::2010/05/31::
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10
Bill Graves & Bob Costello Discuss ATA Trip to Panama
Bill Graves & Bob Costello Discuss ATA Trip to Panama
::2014/04/14::
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11
MCCAIN IS FROM PANAMA-YOU
MCCAIN IS FROM PANAMA-YOU'RE UNEMPLOYED?? ILLEGALS AREN'T
::2008/10/22::
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12
aaron frost heating and cooling  ac repair sevice video dothan Panama City Enterprise Marianna
aaron frost heating and cooling ac repair sevice video dothan Panama City Enterprise Marianna
::2012/03/04::
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13
PANAMA CITY HOUSE, FL - 2306 PRETTY BAYOU ISLAND DR
PANAMA CITY HOUSE, FL - 2306 PRETTY BAYOU ISLAND DR
::2010/04/07::
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14
Copa Airlines First Flight Panama to Las Vegas Airport $2.4 billion expansion Terminal 3 Travel News
Copa Airlines First Flight Panama to Las Vegas Airport $2.4 billion expansion Terminal 3 Travel News
::2012/06/28::
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15
Casablanca Panama Ceiling Fan Review - 2013
Casablanca Panama Ceiling Fan Review - 2013
::2013/07/02::
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16
New 2014 Harley Davidson Electra Glide Ultra Limited Motorcycles for sale - Panama City Beach
New 2014 Harley Davidson Electra Glide Ultra Limited Motorcycles for sale - Panama City Beach
::2014/03/08::
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17
Transforming Louisiana
Transforming Louisiana's Long Term Supports and Services System
::2014/02/13::
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18
Tino Panama Presents Ken the Coolest Nerd w Mz Cheri and Heat L Real Cool Redlight Cafe
Tino Panama Presents Ken the Coolest Nerd w Mz Cheri and Heat L Real Cool Redlight Cafe
::2010/08/30::
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19
Panama Hat (Original)
Panama Hat (Original)
::2014/02/16::
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20
Banking in Panama
Banking in Panama
::2010/06/01::
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21
PANAMA CITY BEACH HOUSE, FL - 91 HOMBRE CIR
PANAMA CITY BEACH HOUSE, FL - 91 HOMBRE CIR
::2010/05/31::
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22
52" TMT Panama-Vent Ceiling Fan
52" TMT Panama-Vent Ceiling Fan
::2014/06/18::
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23
[Panama] BEST online Business Opportunities 2014 | Best Home Based Business Ideas for 2014.
[Panama] BEST online Business Opportunities 2014 | Best Home Based Business Ideas for 2014.
::2013/12/05::
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24
Sailing to Panama pt 5
Sailing to Panama pt 5
::2009/06/13::
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25
Touax - Execution of small administrative building in Panama, USA
Touax - Execution of small administrative building in Panama, USA
::2014/06/03::
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26
Canale Panama, Tajani: mediazione Ue politica è valore aggiunto
Canale Panama, Tajani: mediazione Ue politica è valore aggiunto
::2014/01/22::
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27
Cemento Panama Familias
Cemento Panama Familias
::2011/05/20::
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28
Panama finds weapons on North Korean ship leaving Cuba
Panama finds weapons on North Korean ship leaving Cuba
::2013/07/17::
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29
Dj Unidos Panama Latin Party Dallas
Dj Unidos Panama Latin Party Dallas
::2012/09/03::
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30
Quality online Business Opportunities in Panama best/highest paying job
Quality online Business Opportunities in Panama best/highest paying job
::2013/12/05::
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31
Sailing to Panama pt 3
Sailing to Panama pt 3
::2009/06/13::
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32
Serial Killers Returned to Panama City, Panama.wmv
Serial Killers Returned to Panama City, Panama.wmv
::2010/07/30::
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33
Cliff Walker
Cliff Walker's NEW Total Business System for Jeunesse® Global
::2013/05/22::
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34
Panama -online Business - Exactly How To Start A Home Based Business
Panama -online Business - Exactly How To Start A Home Based Business
::2013/12/05::
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35
Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
::2012/12/09::
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36
FSU Panama City commercial (30 seconds)
FSU Panama City commercial (30 seconds)
::2013/10/09::
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37
MEDUCA PANAMA.EVALUACION INSTITUCIONAL DE SAN VICENTE
MEDUCA PANAMA.EVALUACION INSTITUCIONAL DE SAN VICENTE
::2014/03/24::
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38
New Shop Pony - Polaris RZR-4 900 EPS Walk Around (Sound System Coming Soon!)
New Shop Pony - Polaris RZR-4 900 EPS Walk Around (Sound System Coming Soon!)
::2014/05/09::
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39
RFID Student Attendance Tracking System- Why its critical for Students Safety ??
RFID Student Attendance Tracking System- Why its critical for Students Safety ??
::2012/10/12::
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40
Start a Home Business Online -How to Make Money online Opportunity Panama
Start a Home Business Online -How to Make Money online Opportunity Panama
::2013/12/05::
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41
Home Business Ideas - MUST SEE!!.. The Best online Business Ideas in Panama
Home Business Ideas - MUST SEE!!.. The Best online Business Ideas in Panama
::2013/12/05::
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42
Make Money the NEW Way - Make Money Working from Home in Panama
Make Money the NEW Way - Make Money Working from Home in Panama
::2013/12/05::
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43
Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
::2014/05/03::
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44
LA NUEVA CARA DE PANAMA - AeroCam Reel Noviembre
LA NUEVA CARA DE PANAMA - AeroCam Reel Noviembre
::2013/11/06::
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45
Ocean Front Villa - Panama
Ocean Front Villa - Panama
::2010/01/06::
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46
Water Innovation Awards -- Panama Springs
Water Innovation Awards -- Panama Springs
::2008/10/09::
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47
Panama Red - These Cold World Lines
Panama Red - These Cold World Lines
::2013/10/31::
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48
Ways To Make Money Online -- Panama - Ways To Make Money from home
Ways To Make Money Online -- Panama - Ways To Make Money from home
::2013/12/05::
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49
URI-Ads by PANAM-ADS
URI-Ads by PANAM-ADS
::2012/03/28::
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50
1-800 Numbers for Business  Pensacola, Panama City, Tallahassee FL 1-800 Numbers for Business
1-800 Numbers for Business Pensacola, Panama City, Tallahassee FL 1-800 Numbers for Business
::2013/08/12::
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From Wikipedia, the free encyclopedia
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Panama is an online advertising platform created by Yahoo!.

The new advertising platform is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing business currently dominated by Google.

The first release was code-named Project Panama, which went live in October 2006 for Yahoo!'s existing customers.[1] Customers with accounts already on Yahoo! were transferred over to the new system over the following few months.

History[edit]

Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by user. Meanwhile, Google operates under a more sophisticated model, which ranks paid ads on the basis of bid price as well as prior click through rates. This improvement generally produces higher click through rates (hence higher revenues) for the search engine.

For example, an ambulance-chasing attorney bidding for the keywords "back pain" would likely get a lower clickthrough rate than the keyword "physiotherapist", regardless of what the two parties bid per click. An algorithm that eventually de-prioritises attorney's ad is better for the search engine (in terms of revenue produced) and the user (more relevant ads).

Features[edit]

The platform provides advertisers with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their effectiveness. It includes interactive tools that suggest to advertisers what to bid based on their budget and the number of users they want to attract.[2]

Quality Index[edit]

The quality index, as called by Yahoo! engineers, gives advertisers a sense of how the system will rank an ad, and sophisticated analytical tools that give advertisers insights on why certain campaigns are effective.

References[edit]

  1. ^ http://sg.news.yahoo.com/061212/1/45f5a.html[dead link][dead link]
  2. ^ Helft, Miguel (2007-02-05). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times. Retrieved 2010-05-21. 

External links[edit]

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