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Yahoo has high hopes for Panama
Yahoo has high hopes for Panama
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Construction of New Metro (Subway) System - Panama City - TBM Marta Breakout
::2013/04/22::
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::2012/05/16::
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::2013/01/31::
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::2008/10/22::
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::2014/04/08::
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::2014/01/07::
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::2014/03/17::
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::2014/03/08::
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::2014/02/13::
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::2014/04/11::
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::2010/08/30::
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::2011/05/20::
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::2010/04/07::
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::2009/06/13::
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::2010/06/01::
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::2013/09/05::
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::2014/02/19::
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::2013/07/17::
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::2014/06/26::
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::2014/01/22::
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::2013/12/05::
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Mobile Marketing with Flexkom - Global Customer Loyalty Cards and Apps System, Join Flexkom USA NOW!
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Make Money the NEW Way - Make Money Working from Home in Panama
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Goals Panamá 8 3 Marruecos FIFA Thailand Futsal ฟุตซอลโลก ถ้วยไทย
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::2013/01/15::
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Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
::2014/05/03::
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Quality online Business Opportunities in Panama best/highest paying job
Quality online Business Opportunities in Panama best/highest paying job
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Panama -online Business - Exactly How To Start A Home Based Business
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::2013/05/22::
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Xbox One: Invitation
Xbox One: Invitation
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MEDUCA PANAMA.EVALUACION INSTITUCIONAL DE SAN VICENTE
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::2014/03/24::
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Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
::2012/12/10::
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Harley Davidson Motorcycle Riding Jackets - Triple Vent System
Harley Davidson Motorcycle Riding Jackets - Triple Vent System
::2013/09/08::
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Ocean Front Villa - Panama
Ocean Front Villa - Panama
::2010/01/07::
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Setting Up a Shell Corporation in Panama: Easy as 1-2-3
Setting Up a Shell Corporation in Panama: Easy as 1-2-3
::2009/05/12::
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Panama Heart Patient
Panama Heart Patient
::2014/05/03::
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My 12 week BODY TRANSFORMATION - Gold's Gym Challenge COMPLETE!!!
::2012/04/03::
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From Wikipedia, the free encyclopedia
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Panama is an online advertising platform created by Yahoo!.

The new advertising platform is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing business currently dominated by Google.

The first release was code-named Project Panama, which went live in October 2006 for Yahoo!'s existing customers.[1] Customers with accounts already on Yahoo! were transferred over to the new system over the following few months.

History[edit]

Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by user. Meanwhile, Google operates under a more sophisticated model, which ranks paid ads on the basis of bid price as well as prior click through rates. This improvement generally produces higher click through rates (hence higher revenues) for the search engine.

For example, an ambulance-chasing attorney bidding for the keywords "back pain" would likely get a lower clickthrough rate than the keyword "physiotherapist", regardless of what the two parties bid per click. An algorithm that eventually de-prioritises attorney's ad is better for the search engine (in terms of revenue produced) and the user (more relevant ads).

Features[edit]

The platform provides advertisers with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their effectiveness. It includes interactive tools that suggest to advertisers what to bid based on their budget and the number of users they want to attract.[2]

Quality Index[edit]

The quality index, as called by Yahoo! engineers, gives advertisers a sense of how the system will rank an ad, and sophisticated analytical tools that give advertisers insights on why certain campaigns are effective.

References[edit]

  1. ^ http://sg.news.yahoo.com/061212/1/45f5a.html[dead link][dead link]
  2. ^ Helft, Miguel (2007-02-05). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times. Retrieved 2010-05-21. 

External links[edit]

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