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1
Yahoo has high hopes for Panama
Yahoo has high hopes for Panama
::2007/02/15::
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2
BINBIT PANAMA SMS AD BINBIT PANAMA SMS AD
BINBIT PANAMA SMS AD BINBIT PANAMA SMS AD
::2013/05/07::
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3
Boeing
Boeing's Unmanned Systems Ad
::2014/03/23::
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4
Hot New Hip Hop - Panama Finesse ad for #MIX&ABLEND2012
Hot New Hip Hop - Panama Finesse ad for #MIX&ABLEND2012
::2012/10/31::
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5
ADS 3er. lugar Panama Salsa Congress 2012 Diego & Mariel
ADS 3er. lugar Panama Salsa Congress 2012 Diego & Mariel
::2012/06/08::
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6
Panama Machine Advertisement
Panama Machine Advertisement
::2013/04/18::
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7
Swamp Fox II Panama - Mobility In The Tropics
Swamp Fox II Panama - Mobility In The Tropics
::2013/02/24::
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8
Citi: Citi Turns 200 this year
Citi: Citi Turns 200 this year
::2012/03/31::
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9
Wild Dolphins In Panama
Wild Dolphins In Panama
::2012/12/16::
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10
Copa Airlines Boeing 737-800 Business Class Chicago-Panama City-Santiago, Chile
Copa Airlines Boeing 737-800 Business Class Chicago-Panama City-Santiago, Chile
::2014/01/13::
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11
Panama (sm.composite of the week) RBC video
Panama (sm.composite of the week) RBC video
::2013/07/23::
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12
Panama city 2013
Panama city 2013
::2013/01/05::
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13
Skydive Panama City - Richard
Skydive Panama City - Richard
::2013/11/29::
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14
The Day After 2014 - Panama
The Day After 2014 - Panama
::2014/01/14::
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15
This is the Panama Canal from above
This is the Panama Canal from above
::2012/10/31::
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16
Panama City Beach Sandpiper
Panama City Beach Sandpiper
::2013/07/12::
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17
film Panama 2013
film Panama 2013
::2013/06/01::
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18
Panama Canal Authority Rejects EU Mediation Offer In Contract Row
Panama Canal Authority Rejects EU Mediation Offer In Contract Row
::2014/01/20::
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19
PANAMA SALSA CONGRESS 2013 - DANTE
PANAMA SALSA CONGRESS 2013 - DANTE
::2013/06/05::
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20
PANAMA STREET STYLE
PANAMA STREET STYLE
::2013/05/17::
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21
Panama-Ma éjjel fúrunk
Panama-Ma éjjel fúrunk
::2011/08/31::
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22
Miss Panama 2012 Part 1   Opening360p H 264 AAC
Miss Panama 2012 Part 1 Opening360p H 264 AAC
::2012/07/13::
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23
2013 Chevrolet Avalanche LT - for sale in Panama City, FL 32
2013 Chevrolet Avalanche LT - for sale in Panama City, FL 32
::2013/07/25::
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24
(1/2) FA 2013 :: Panama (1-2) Peru _La Previa_ 3 Junio_
(1/2) FA 2013 :: Panama (1-2) Peru _La Previa_ 3 Junio_
::2013/06/04::
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25
Panama Advert
Panama Advert
::2012/01/24::
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26
Ансамбль Джазенко - Panama Cat (ACOUSTIC ALCHEMY Cover)
Ансамбль Джазенко - Panama Cat (ACOUSTIC ALCHEMY Cover)
::2013/05/04::
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27
Panama
Panama
::2013/11/20::
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28
Panama seizes North Korean ship carrying weapons
Panama seizes North Korean ship carrying weapons
::2013/07/18::
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29
PANAMA RAILOAD PART 2
PANAMA RAILOAD PART 2
::2013/10/07::
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30
Tropical Panama Amame
Tropical Panama Amame
::2013/02/22::
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31
Tropical Panama - La Cadenita
Tropical Panama - La Cadenita
::2014/01/06::
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32
2013 Buick Regal Premium 1 - for sale in Panama City, FL 324
2013 Buick Regal Premium 1 - for sale in Panama City, FL 324
::2013/07/25::
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33
BAYLY RECIBE A JUAN CARLOS NAVARRO CANDIDATO PRESIDENCIAL DE PANAMA
BAYLY RECIBE A JUAN CARLOS NAVARRO CANDIDATO PRESIDENCIAL DE PANAMA
::2013/09/09::
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34
Why you need a system to grow an online business
Why you need a system to grow an online business
::2013/01/15::
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35
The future of the Panama Canal, 7/27/2013
The future of the Panama Canal, 7/27/2013
::2013/09/19::
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36
Ojo de Buey - Viaje a Panama!
Ojo de Buey - Viaje a Panama!
::2012/01/23::
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37
Casco Antiguo, Panama City
Casco Antiguo, Panama City
::2013/07/17::
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38
Banda Panama Para Cristo 2012, Calle 50-3
Banda Panama Para Cristo 2012, Calle 50-3
::2012/11/14::
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39
Descargar Advanced SystemCare Pro 6 -2013  -Full En  Español + Licensia Por 365 Días - HD
Descargar Advanced SystemCare Pro 6 -2013 -Full En Español + Licensia Por 365 Días - HD
::2012/10/15::
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40
TAKEMUSOSWAT CON LAS F.F.E.E DE PANAMA.
TAKEMUSOSWAT CON LAS F.F.E.E DE PANAMA.
::2013/10/07::
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41
Buque pasando el Canal de Panama
Buque pasando el Canal de Panama
::2013/01/18::
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42
Afuera - Caifanes [En vivo, Panama City 2012]
Afuera - Caifanes [En vivo, Panama City 2012]
::2012/10/29::
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43
Ship going through the Gatun Locks, Panama Canal
Ship going through the Gatun Locks, Panama Canal
::2013/02/18::
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44
SIT Study Abroad Panama Slideshow
SIT Study Abroad Panama Slideshow
::2010/10/05::
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45
Panama fishing juillet 2012
Panama fishing juillet 2012
::2013/01/16::
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46
Invitation Marco V in Panama April 20
Invitation Marco V in Panama April 20
::2013/04/17::
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47
Sunjammers Panama City Beach Fishing Report - May 23rd
Sunjammers Panama City Beach Fishing Report - May 23rd
::2013/05/24::
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48
From Mexico to Panama and Back.  My Journey
From Mexico to Panama and Back. My Journey
::2012/09/16::
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49
El canal de Panama
El canal de Panama
::2012/12/05::
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50
PANAMA STREET STYLE
PANAMA STREET STYLE
::2013/12/27::
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From Wikipedia, the free encyclopedia
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Panama is an online advertising platform created by Yahoo!.

The new advertising platform is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing business currently dominated by Google.

The first release was code-named Project Panama, which went live in October 2006 for Yahoo!'s existing customers.[1][dead link] Customers with accounts already on Yahoo! were transferred over to the new system over the following few months.

History[edit]

Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by user. Meanwhile, Google operates under a more sophisticated model, which ranks paid ads on the basis of bid price as well as prior click through rates. This improvement generally produces higher click through rates (hence higher revenues) for the search engine.

For example, an ambulance-chasing attorney bidding for the keywords "back pain" would likely get a lower clickthrough rate than the keyword "physiotherapist", regardless of what the two parties bid per click. An algorithm that eventually de-prioritises attorney's ad is better for the search engine (in terms of revenue produced) and the user (more relevant ads).

Features[edit]

The platform provides advertisers with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their effectiveness. It includes interactive tools that suggest to advertisers what to bid based on their budget and the number of users they want to attract.[2]

Quality Index[edit]

The quality index, as called by Yahoo! engineers, gives advertisers a sense of how the system will rank an ad, and sophisticated analytical tools that give advertisers insights on why certain campaigns are effective.

References[edit]

  1. ^ http://sg.news.yahoo.com/061212/1/45f5a.html[dead link]
  2. ^ Helft, Miguel (2007-02-05). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times. Retrieved 2010-05-21. 

External links[edit]

Wikipedia content is licensed under the GFDL License

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