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1
Construction of New Metro (Subway) System - Panama City - TBM Marta Breakout
Construction of New Metro (Subway) System - Panama City - TBM Marta Breakout
::2013/04/22::
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2
RFID School Attendance Tracking System- Increase Student Safety and Revenue
RFID School Attendance Tracking System- Increase Student Safety and Revenue
::2012/10/12::
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Plastic Surgery Panama City, FL  (850) 390-4221 Panama City, FL Laser Liposuction
Plastic Surgery Panama City, FL (850) 390-4221 Panama City, FL Laser Liposuction
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Elizabeth May: Canada-Panama Economic Growth and Prosperity Act (Bill C-24)
Elizabeth May: Canada-Panama Economic Growth and Prosperity Act (Bill C-24)
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CDC AND COC OF BELIZE AND PANAMA
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JOHN PANAMA MCCAIN IS A SOCIALIST - ONLY FOR BIG BUSINESS
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Casablanca Panama Ceiling Fan Review - 2013
Casablanca Panama Ceiling Fan Review - 2013
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PANAMA CITY BEACH HOUSE, FL - 91 HOMBRE CIR
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MCCAIN IS FROM PANAMA-YOU
MCCAIN IS FROM PANAMA-YOU'RE UNEMPLOYED?? ILLEGALS AREN'T
::2008/10/22::
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New Discovery in Panama ancient lost city found El Dorado www.thearkofthecovenantdiscovered.com
::2012/12/19::
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What Is A Panama City Beach DUI Lawyer, Bay County DUI Lawyer
What Is A Panama City Beach DUI Lawyer, Bay County DUI Lawyer
::2014/03/17::
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140523-N-CD100-001
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MANZANILLO INTERNATIONAL TERMINAL - THE PINK GLOVE DANCE  PANAMA!
MANZANILLO INTERNATIONAL TERMINAL - THE PINK GLOVE DANCE PANAMA!
::2013/10/05::
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The Panama Canal Railway- April 2014
The Panama Canal Railway- April 2014
::2014/05/17::
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Copa Airlines First Flight Panama to Las Vegas Airport $2.4 billion expansion Terminal 3 Travel News
Copa Airlines First Flight Panama to Las Vegas Airport $2.4 billion expansion Terminal 3 Travel News
::2012/06/28::
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52" TMT Panama-Vent Ceiling Fan
52" TMT Panama-Vent Ceiling Fan
::2014/06/18::
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Banking in Panama
Banking in Panama
::2010/06/01::
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New 2014 Harley Davidson Electra Glide Ultra Limited Motorcycles for sale - Panama City Beach
New 2014 Harley Davidson Electra Glide Ultra Limited Motorcycles for sale - Panama City Beach
::2014/03/08::
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Pure Aqua, Inc. Global Leader in Water Treatment and Reverse Osmosis Systems.
Pure Aqua, Inc. Global Leader in Water Treatment and Reverse Osmosis Systems.
::2013/09/05::
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Transforming Louisiana
Transforming Louisiana's Long Term Supports and Services System
::2014/02/13::
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Panama Hat (Original)
Panama Hat (Original)
::2014/02/16::
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23
Tino Panama Presents Ken the Coolest Nerd w Mz Cheri and Heat L Real Cool Redlight Cafe
Tino Panama Presents Ken the Coolest Nerd w Mz Cheri and Heat L Real Cool Redlight Cafe
::2010/08/30::
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70-413 70-414 Exam MCSA and MCSE IT System Center
70-413 70-414 Exam MCSA and MCSE IT System Center
::2014/03/19::
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Sailing to Panama pt 5
Sailing to Panama pt 5
::2009/06/13::
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PANAMA CITY HOUSE, FL - 2742 16TH STREET E
PANAMA CITY HOUSE, FL - 2742 16TH STREET E
::2010/05/31::
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Touax - Execution of small administrative building in Panama, USA
Touax - Execution of small administrative building in Panama, USA
::2014/06/03::
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Mobile Marketing with Flexkom - Global Customer Loyalty Cards and Apps System, Join Flexkom USA NOW!
Mobile Marketing with Flexkom - Global Customer Loyalty Cards and Apps System, Join Flexkom USA NOW!
::2013/07/20::
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29
Cemento Panama Familias
Cemento Panama Familias
::2011/05/20::
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30
Sailing to Panama pt 3
Sailing to Panama pt 3
::2009/06/13::
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Goals Panamá 8 3 Marruecos FIFA Thailand Futsal ฟุตซอลโลก ถ้วยไทย
Goals Panamá 8 3 Marruecos FIFA Thailand Futsal ฟุตซอลโลก ถ้วยไทย
::2012/11/02::
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Canale Panama, Tajani: mediazione Ue politica è valore aggiunto
Canale Panama, Tajani: mediazione Ue politica è valore aggiunto
::2014/01/22::
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[Panama] BEST online Business Opportunities 2014 | Best Home Based Business Ideas for 2014.
[Panama] BEST online Business Opportunities 2014 | Best Home Based Business Ideas for 2014.
::2013/12/05::
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PANAMA CITY HOUSE, FL - 2306 PRETTY BAYOU ISLAND DR
PANAMA CITY HOUSE, FL - 2306 PRETTY BAYOU ISLAND DR
::2010/04/07::
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Panama finds weapons on North Korean ship leaving Cuba
Panama finds weapons on North Korean ship leaving Cuba
::2013/07/17::
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36
RFID Student Attendance Tracking System- Why its critical for Students Safety ??
RFID Student Attendance Tracking System- Why its critical for Students Safety ??
::2012/10/12::
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Make Money the NEW Way - Make Money Working from Home in Panama
Make Money the NEW Way - Make Money Working from Home in Panama
::2013/12/05::
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Cliff Walker
Cliff Walker's NEW Total Business System for Jeunesse® Global
::2013/05/22::
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Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
Kingdoms of the Maya (Calendars, Architecture, Astronomy and 2012)
::2012/12/09::
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40
Panama -online Business - Exactly How To Start A Home Based Business
Panama -online Business - Exactly How To Start A Home Based Business
::2013/12/05::
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Serial Killers Returned to Panama City, Panama.wmv
Serial Killers Returned to Panama City, Panama.wmv
::2010/07/30::
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New Shop Pony - Polaris RZR-4 900 EPS Walk Around (Sound System Coming Soon!)
New Shop Pony - Polaris RZR-4 900 EPS Walk Around (Sound System Coming Soon!)
::2014/05/09::
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43
FSU Panama City commercial (30 seconds)
FSU Panama City commercial (30 seconds)
::2013/10/09::
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44
Start a Home Business Online -How to Make Money online Opportunity Panama
Start a Home Business Online -How to Make Money online Opportunity Panama
::2013/12/05::
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45
MEDUCA PANAMA.EVALUACION INSTITUCIONAL DE SAN VICENTE
MEDUCA PANAMA.EVALUACION INSTITUCIONAL DE SAN VICENTE
::2014/03/24::
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Quality online Business Opportunities in Panama best/highest paying job
Quality online Business Opportunities in Panama best/highest paying job
::2013/12/05::
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47
Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
Supercharged TRD Toyota Tundra Panama City Supercharger ! ByKayseri !
::2014/05/03::
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48
AROC Panama | Por que Vivir de tus Ideas | Sheena Jolly
AROC Panama | Por que Vivir de tus Ideas | Sheena Jolly
::2013/11/18::
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49
PSoC: Build Both Analog and Digital in Code
PSoC: Build Both Analog and Digital in Code
::2014/04/23::
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Home Business Ideas - MUST SEE!!.. The Best online Business Ideas in Panama
Home Business Ideas - MUST SEE!!.. The Best online Business Ideas in Panama
::2013/12/05::
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From Wikipedia, the free encyclopedia
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Panama is an online advertising platform created by Yahoo!.

The new advertising platform is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing business currently dominated by Google.

The first release was code-named Project Panama, which went live in October 2006 for Yahoo!'s existing customers.[1] Customers with accounts already on Yahoo! were transferred over to the new system over the following few months.

History[edit]

Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by user. Meanwhile, Google operates under a more sophisticated model, which ranks paid ads on the basis of bid price as well as prior click through rates. This improvement generally produces higher click through rates (hence higher revenues) for the search engine.

For example, an ambulance-chasing attorney bidding for the keywords "back pain" would likely get a lower clickthrough rate than the keyword "physiotherapist", regardless of what the two parties bid per click. An algorithm that eventually de-prioritises attorney's ad is better for the search engine (in terms of revenue produced) and the user (more relevant ads).

Features[edit]

The platform provides advertisers with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their effectiveness. It includes interactive tools that suggest to advertisers what to bid based on their budget and the number of users they want to attract.[2]

Quality Index[edit]

The quality index, as called by Yahoo! engineers, gives advertisers a sense of how the system will rank an ad, and sophisticated analytical tools that give advertisers insights on why certain campaigns are effective.

References[edit]

  1. ^ http://sg.news.yahoo.com/061212/1/45f5a.html[dead link][dead link]
  2. ^ Helft, Miguel (2007-02-05). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times. Retrieved 2010-05-21. 

External links[edit]

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