Yahoo has high hopes for Panama

Channel: ientry   |   2007/02/15
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1
Yahoo has high hopes for Panama
Yahoo has high hopes for Panama
::2007/02/15::
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2
BINBIT PANAMA SMS AD BINBIT PANAMA SMS AD
BINBIT PANAMA SMS AD BINBIT PANAMA SMS AD
::2013/05/07::
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3
Hot New Hip Hop - Panama Finesse ad for #MIX&ABLEND2012
Hot New Hip Hop - Panama Finesse ad for #MIX&ABLEND2012
::2012/10/31::
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4
ADS 3er. lugar Panama Salsa Congress 2012 Diego & Mariel
ADS 3er. lugar Panama Salsa Congress 2012 Diego & Mariel
::2012/06/08::
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5
Panama Machine Advertisement
Panama Machine Advertisement
::2013/04/18::
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6
Convergent1 (formerly SA4i) Video Ad for Honey Badger Weight Lifting System
Convergent1 (formerly SA4i) Video Ad for Honey Badger Weight Lifting System
::2014/03/06::
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7
RV of Panama City, 2008 Holiday Rambler Endeavor
RV of Panama City, 2008 Holiday Rambler Endeavor
::2013/08/28::
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07 Changuinola, Panama
07 Changuinola, Panama
::2013/06/10::
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9
Toyota Ignition System Fort Walton Beach FL Dothan AL Panama
Toyota Ignition System Fort Walton Beach FL Dothan AL Panama
::2012/09/06::
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10
Swamp Fox II Panama - Mobility In The Tropics
Swamp Fox II Panama - Mobility In The Tropics
::2013/02/24::
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11
Wild Dolphins In Panama
Wild Dolphins In Panama
::2012/12/16::
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12
Citi: Citi Turns 200 this year
Citi: Citi Turns 200 this year
::2012/03/31::
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13
Copa Airlines Boeing 737-800 Business Class Chicago-Panama City-Santiago, Chile
Copa Airlines Boeing 737-800 Business Class Chicago-Panama City-Santiago, Chile
::2014/01/13::
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PANAMA STREET STYLE
PANAMA STREET STYLE
::2013/12/27::
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Skydive Panama City - Richard
Skydive Panama City - Richard
::2013/11/29::
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Flora y Fauna de panama
Flora y Fauna de panama
::2013/06/06::
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Panama city 2013
Panama city 2013
::2013/01/05::
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18
Panama City | Panamanian Folk Dance - Part 2
Panama City | Panamanian Folk Dance - Part 2
::2013/09/07::
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Ojo de Buey - Viaje a Panama!
Ojo de Buey - Viaje a Panama!
::2012/01/23::
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clinic at Casa de Dios in Panama City 2013
clinic at Casa de Dios in Panama City 2013
::2013/08/05::
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The Day After 2014 - Panama
The Day After 2014 - Panama
::2014/01/14::
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Panama City Beach Sandpiper
Panama City Beach Sandpiper
::2013/07/12::
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This is the Panama Canal from above
This is the Panama Canal from above
::2012/10/31::
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2014 Chevrolet Silverado 1500 LT - for sale in Panama City,
2014 Chevrolet Silverado 1500 LT - for sale in Panama City,
::2013/07/25::
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25
Panama-Ma éjjel fúrunk
Panama-Ma éjjel fúrunk
::2011/08/31::
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Panama Rainforest Discovery Center (Tours Panama Apartment Rental)
Panama Rainforest Discovery Center (Tours Panama Apartment Rental)
::2013/07/08::
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La ONU advierte posible explosión social en Panamá
La ONU advierte posible explosión social en Panamá
::2013/01/24::
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PANAMA SALSA CONGRESS 2013 - DANTE
PANAMA SALSA CONGRESS 2013 - DANTE
::2013/06/05::
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PANAMA STREET STYLE
PANAMA STREET STYLE
::2013/05/17::
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30
2013 Chevrolet Avalanche LT - for sale in Panama City, FL 32
2013 Chevrolet Avalanche LT - for sale in Panama City, FL 32
::2013/07/25::
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31
(1/2) FA 2013 :: Panama (1-2) Peru _La Previa_ 3 Junio_
(1/2) FA 2013 :: Panama (1-2) Peru _La Previa_ 3 Junio_
::2013/06/04::
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32
Van Halen - Panama Guitar Cover
Van Halen - Panama Guitar Cover
::2013/08/01::
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COTTON MATHER Panama Slides
COTTON MATHER Panama Slides
::2012/10/13::
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34
Ансамбль Джазенко - Panama Cat (ACOUSTIC ALCHEMY Cover)
Ансамбль Джазенко - Panama Cat (ACOUSTIC ALCHEMY Cover)
::2013/05/04::
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35
Panama seizes North Korean ship carrying weapons
Panama seizes North Korean ship carrying weapons
::2013/07/18::
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Panama Advert
Panama Advert
::2012/01/24::
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37
Buque pasando el Canal de Panama
Buque pasando el Canal de Panama
::2013/01/18::
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38
Ageless Wonders Panama
Ageless Wonders Panama
::2010/11/08::
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39
Afuera - Caifanes [En vivo, Panama City 2012]
Afuera - Caifanes [En vivo, Panama City 2012]
::2012/10/29::
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40
Tropical Panama Amame
Tropical Panama Amame
::2013/02/22::
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41
Panama (sm.composite of the week) RBC video
Panama (sm.composite of the week) RBC video
::2013/07/23::
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42
Tropical Panama - La Cadenita
Tropical Panama - La Cadenita
::2014/01/06::
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43
BUENA IDEA PANAMA
BUENA IDEA PANAMA
::2013/10/08::
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44
From Mexico to Panama and Back.  My Journey
From Mexico to Panama and Back. My Journey
::2012/09/16::
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45
2013 Buick Regal Premium 1 - for sale in Panama City, FL 324
2013 Buick Regal Premium 1 - for sale in Panama City, FL 324
::2013/07/25::
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BAYLY RECIBE A JUAN CARLOS NAVARRO CANDIDATO PRESIDENCIAL DE PANAMA
BAYLY RECIBE A JUAN CARLOS NAVARRO CANDIDATO PRESIDENCIAL DE PANAMA
::2013/09/09::
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PANAMA RAILOAD PART 2
PANAMA RAILOAD PART 2
::2013/10/07::
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The future of the Panama Canal, 7/27/2013
The future of the Panama Canal, 7/27/2013
::2013/09/19::
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Panama (Swe) - Across The Freedom Line
Panama (Swe) - Across The Freedom Line
::2013/08/25::
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Casco Antiguo, Panama City
Casco Antiguo, Panama City
::2013/07/17::
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From Wikipedia, the free encyclopedia
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Panama is an online advertising platform created by Yahoo!.

The new advertising platform is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing business currently dominated by Google.

The first release was code-named Project Panama, which went live in October 2006 for Yahoo!'s existing customers.[1][dead link] Customers with accounts already on Yahoo! were transferred over to the new system over the following few months.

History[edit]

Yahoo! inherited the search advertising business when it purchased Overture (previously named Goto.com). Until Panama, Yahoo! search continued to operate the original simplistic algorithm which ranked text ads according to how much advertisers bid for the keyword searched by user. Meanwhile, Google operates under a more sophisticated model, which ranks paid ads on the basis of bid price as well as prior click through rates. This improvement generally produces higher click through rates (hence higher revenues) for the search engine.

For example, an ambulance-chasing attorney bidding for the keywords "back pain" would likely get a lower clickthrough rate than the keyword "physiotherapist", regardless of what the two parties bid per click. An algorithm that eventually de-prioritises attorney's ad is better for the search engine (in terms of revenue produced) and the user (more relevant ads).

Features[edit]

The platform provides advertisers with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their effectiveness. It includes interactive tools that suggest to advertisers what to bid based on their budget and the number of users they want to attract.[2]

Quality Index[edit]

The quality index, as called by Yahoo! engineers, gives advertisers a sense of how the system will rank an ad, and sophisticated analytical tools that give advertisers insights on why certain campaigns are effective.

References[edit]

  1. ^ http://sg.news.yahoo.com/061212/1/45f5a.html[dead link]
  2. ^ Helft, Miguel (2007-02-05). "A Long-Delayed Ad System Has Yahoo Crossing Its Fingers". The New York Times. Retrieved 2010-05-21. 

External links[edit]

Wikipedia content is licensed under the GFDL License

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