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The Samsung Galaxy Note series, which popularized the phablet form factor.

The phablet (/ˈfæblɪt/) is a class of mobile devices combining or straddling the size format of smartphones and tablets. The word itself is a portmanteau of the words phone and tablet.[1]

Phablets feature big displays that complement screen-intensive activity such as mobile web browsing and multimedia viewing. They may also include software optimized for an integral self-storing stylus to facilitate sketching, note-taking and annotation.[2] Phablets were originally designed for the Asian market where consumers could not afford both a smartphone and tablet as in North America; phones for that market are known for having "budget-specs-big-battery" with large low resolution screens and midrange processors, although other phablets have flagship specifications.[3][4] Since then, phablets in North America have become successful too for several reasons; Android 4.0 and subsequent releases of Android were suited to large as well as small screen sizes, while older consumers preferred larger screen sizes on smartphones due to deteriorating eyesight.[5]

While Samsung's Galaxy Note (2011) is largely credited with popularizing the phablet when launched in 2011,[6] examples of earlier devices with similar form factors date to 1993.[1][7][8][9]

The popularity of phablets grew dramatically in 2012, as a successor to the original Galaxy Note, along with the falling costs and increasing power efficiency of smartphone displays, began to fuel competition in the market from other smartphone manufacturers, including Lenovo, LG, HTC, Huawei, Micromax, and Sony; IHS, Samsung reported that 25.6 million phablets were sold in 2012 alone. Due to the market's growth, Reuters called 2013 the "Year of the Phablet".[10] In 2014, noting that phablets had overtaken laptops and desktops in global sales, The New York Times said "phablets could become the dominant computing device of the future – the most popular kind of phone on the market, and perhaps the only computer many of us need".[11]


The definition of a phablet has changed in recent years due to the proliferation of larger displays on mainstream smartphones, and smartphones designed with thin bezels and/or curved screens to make them more compact than other devices with similar screen sizes. Thus, a device with a "phablet-sized" screen may not necessarily be considered one.[12][13]

Current phablets typically have a diagonal display measurement between 5.1 inches (130 mm) and 7 inches (180 mm),[14][15][13] assuming a 16:9 aspect ratio.[13] In comparison, most flagship smartphones released in 2016 have a screen size of around 5.5 in (140 mm), with larger versions of mainstream flagships (such as iPhone 7 Plus, Pixel XL, and Samsung Galaxy S7 Edge) using 5.5 in (140 mm) displays.[13] PhoneArena argued that the S7 Edge was not a phablet, as it has a narrow and compact build with a physical footprint more in line with the smaller-screened Nexus 5X, due primarily to its use of a display with curved edges.[12] In the same year, Plum Mobile released the Optimax 10 (also known as the Plum Z711) with a 10.1" Screen, GSM 4G radio, dual SIM & Android 5.1 (Lollipop).

In 2017, LG, Samsung, and Apple each began to produce flagship smartphones (LG G6, Samsung Galaxy S8, and iPhone X) with displays taller than the conventional 16:9 aspect ratio used by the majority of devices, and diagonal screen sizes in line with those of phablets. However, in these cases, the sizes of the two devices are more compact than 16:9 aspect ratio devices with equivalent diagonal screen sizes.[13][16]


The Dell Streak received mixed reviews for its large size and dated software despite its pioneering design.


In tracing the 10 earliest devices in the history of the phablet concept, PC Magazine called the 1993 AT&T EO 440, "the first true phablet",[17] followed by the following devices:

The Android-based Dell Streak included a 5-inch (130 mm), 800×480 display and a widescreen-optimized interface. Reviewers encountered issues with its outdated operating system, Android 1.6 (which was not yet optimized for such a large screen size), and the device was commercially unsuccessful.[18][19][20]

Galaxy Note and competitors[edit]

The Samsung Galaxy Note[21] used a 5.3 inches (130 mm) screen. While some media outlets questioned the viability of the device,[22][23] the Note received positive reception for its stylus functionality, the speed of its 1.5 GHz dual-core processor, and the advantages of its high resolution display. The Galaxy Note was a commercial success; Samsung announced in December 2011 that the Galaxy Note had sold 1 million units in two months. In February 2012, Samsung debuted a Note version with LTE support.[24] By August 2012, the Note had sold 10 million units worldwide.[25]

In late 2012, Samsung introduced the Galaxy Note II, featuring a 1.6 GHz quad-core processor, a 5.55 inches (141 mm) screen and the ability to run two applications at once via a split-screen view. The Note II also incorporated a refreshed hardware design based on the Galaxy S III, with a narrower, smoother body.[26][27] International sales of the Galaxy Note II reached 5 million in two months.[28] The 2012 LG Optimus Vu used a 5-inch (130 mm) display with an unusual 4:3 aspect ratio – in contrast to the 16:9 aspect ratio used by most smartphones.[18] Joining the Galaxy Note II on many carriers' lineups in 2013 was the nearly-identically-sized LG Optimus G Pro, released in April.[29]

In late-2012 and early 2013, companies began to release smartphones with 5 inch screens at 1080p resolution, such as the HTC Droid DNA and Samsung Galaxy S4. Despite the screen size approaching those of phablets, HTC's design director Jonah Becker said that the Droid DNA was not a phablet.[30][31] HTC would release a proper phablet, the HTC One Max – a smartphone with a 5.9 in (150 mm) screen and a design based on its popular HTC One model, in October 2013.[32]

Examples of Android phablets with screens larger than 6 inches began appearing in 2013; with the Chinese company Huawei unveiling its 6.1 in (150 mm) Ascend Mate at Consumer Electronics Show, and Samsung introducing the Galaxy Mega, a phablet with a 6.3 in (160 mm) variant, which has midrange specs and lacks a stylus compared to the flagship Galaxy Note series.[33][34][35] Sony Mobile also entered the phablet market with its 6.4 in (160 mm) Xperia Z Ultra.[36]

As a variation of the concept, Asus and Samsung also released otherwise small-sized tablets, the FonePad, Galaxy Note 8.0 and Galaxy Tab 3 8.0, with cellular connectivity and the ability to place voice calls.[37] Later that year, Nokia also introduced Windows Phone 8 phablets, such as the 6-inch Lumia 1520.[38]

In September 2014, Apple released its first phablet, the 5.5 in (140 mm)-inch iPhone 6 Plus; the introduction of the new model reversed a previous policy under late Apple CEO Steve Jobs not to produce a mid-sized device larger than the iPhone or smaller than the iPad, which were 3.5 inches and 9.7 inches, respectively, at the time of his death. While Apple's iPad heavily dominated the tablet market, the void in their lineup left an opening for intermediate-sized, with other handset manufacturers already jumping on the trend of producing larger screen sizes to suit all niches.[39][11]


Talking on a 6.4-inch phablet (Sony Xperia Z Ultra)

Engadget identified falling screen prices, increasing screen power efficiency and battery life, and the evolving importance of multimedia viewing as critical factors in the popularity of the phablet.[40] Phablets also satisfy a consumer need – for the perfect sized device, since smartphones may be too small for viewing and tablets lose their portability – fuelling their global market growth. Phablets have also been popular with an older demographic of smartphone users – their large screens provide a benefit to those with deteriorating eyesight.[41][42]

In April 2013, Doug Conklyn, vice president of global design for Dockers told Fox News that the company reworked the size of its pants pockets "to accommodate the growing size of smartphones".[43] For women, a small handbag can easily accommodate a phablet, but not most tablets.[44]

In January 2013, IHS reported that 25.6 million phablet devices were sold in 2012 and estimated that these figures would grow to 60.4 million in 2013, and 146 million by 2016.[34] Barclays projected sales of phablets rising from 27 million in 2012 to 230 million in 2015.[45] In September 2013 International Data Corporation (IDC) reported that its research indicated that phablets "overtook shipments of both laptops and tablets in Asia in the second quarter of 2013".[46]

In 2014, Business Insider predicted phablets would outsell smartphones by 2017.[47] Speaking with CNET in 2014, David Burke, Vice President of Engineering at Google, said "If you gave them a phablet for a week, 50 percent of [consumers] would say they like it and not go back".[48]

In Q1 2014, phablets made up 6% of US smartphones sold. In the first quarter of 2015, phablets accounted for 21% of all smartphones sold in the US, with the iPhone 6 Plus making up 44 percent of those phablets sold.[49]


Brand Model Screen size (diagonally) Operating system
Akyumen Holofone 7.0 inches (18 cm) Windows 10/Android/IOS
Apple iPhone 6 Plus 5.5 inches (14 cm) iOS
iPhone 6S Plus 5.5 inches (14 cm) iOS
iPhone 7 Plus 5.5 inches (14 cm) iOS
iPhone 8 Plus 5.5 inches (14 cm) iOS
iPhone X 5.8 inches (15 cm) iOS
Archos Archos 64 6.4 inches (16 cm) Android
ASUS Fonepad Note 6 6.0 inches (15 cm) Android
Zenfone 2 5.5 inches (14 cm) Android
Zenfone 6 6.0 inches (15 cm) Android
Zenfone Max 5.5 inches (14 cm) Android
Zenfone Zoom 5.5 inches (14 cm) Android
BlackBerry Priv 5.43 inches (13.8 cm) Android
Motion 5.5 inches (14 cm) Android
BLU Products Pure XL 6 inches (15 cm) Android
Elephone M1 5.5 inches (14 cm)
M3 Pro 5.5 inches (14 cm)
P20 5.5 inches (14 cm)
P8000 5.5 inches (14 cm)
P9000 5.5 inches (14 cm)
P9000 Edge 5.5 inches (14 cm)
S2 Plus 5.5 inches (14 cm)
S3 5.2 inches (13 cm)
Vowney Lite 5.5 inches (14 cm)
Essential Products Essential Phone 5.71 inches (14.5 cm) Android
Google Nexus 6 5.96 inches (15.1 cm) Android
Nexus 6P 5.7 inches (14 cm) Android
Pixel XL 5.5 inches (14 cm) Android
Pixel 2 XL 6 inches (15 cm) Android
Hewlett-Packard Elite x3 5.96 inches (15.1 cm) Windows 10 mobile
HMD Global/Nokia Nokia 6 (2017) 5.5 inches (14 cm) Android
Nokia 6 (2018) 5.5 inches (14 cm) Android
Nokia 8 Sirocco 5.5 inches (14 cm) Android
HTC Desire 816 / 816G 5.5 inches (14 cm) Android
Desire 820 / 820S / 820G / 820Q 5.5 inches (14 cm) Android
One E9 / E9+ 5.5 inches (14 cm) Android
One Max 5.9 inches (15 cm) Android
U11 5.5 inches (14 cm) Android
U11+ 6.0 inches (15 cm) Android
U Ultra 5.7 inches (14 cm) Android
Huawei Ascend G7 5.5 inches (14 cm) Android
Ascend G730 6.1 inches (15 cm) Android
Ascend Mate 6.1 inches (15 cm) Android
Ascend Mate 2 6.2 inches (16 cm) Android
Ascend Mate 7 6.0 inches (15 cm) Android
G8 5.5 inches (14 cm)
Honor 4X 5.5 inches (14 cm) Android
Honor 6X 5.5 inches (14 cm) Android
MediaPad X1 7.0 inches (18 cm) Android
MediaPad X2 7.0 inches (18 cm) Android
Mate 8 6 inches (15 cm) Android
Mate 9 5.9 inches (15 cm) Android
Mate 10 5.9 inches (15 cm) Android
Mate 10 Pro 6 inches (15 cm) Android
Mate S 5.5 inches (14 cm) Android
P8 Max 6.8 inches (17 cm) Android
Honor 8 Pro 5.7 inches (14 cm) Android
Lenovo A7000 5.5 inches (14 cm)
A850 5.5 inches (14 cm)
A880 / A889 6.0 inches (15 cm)
K3 Note 5.5 inches (14 cm)
K80 5.5 inches (14 cm)
K900 5.5 inches (14 cm)
P90 5.5 inches (14 cm)
P2 5.5 inches (14 cm) Android
Phab 6.98 inches (17.7 cm) Android
Phab 2 6.4 inches (16 cm) Android
Phab 2 Pro 6.4 inches (16 cm) Android
Phab Plus 6.8 inches (17 cm) Android
S856 5.5 inches (14 cm)
S930 / S939 6.0 inches (15 cm)
Vibe Z 5.5 inches (14 cm) Android
Vibe Z2 5.5 inches (14 cm) Android
Vibe Z2 Pro 6 inches (15 cm) Android
Vibe X3 5.5 inches (14 cm) Android
LG Electronics G3 5.5 inches (14 cm) Android
G4 5.5 inches (14 cm) Android
G4 Stylus 5.7 inches (14 cm) Android
G6 5.7 inches (14 cm) Android
G Flex 6.0 inches (15 cm) Android
G Flex 2 5.5 inches (14 cm) Android
G Pro 2 5.9 inches (15 cm) Android
Optimus G Pro 5.5 inches (14 cm) Android
V10 5.7 inches (14 cm) Android
V20 5.7 inches (14 cm) Android
V30 6.0 inches (15 cm) Android
Meizu MX5 5.5 inches (14 cm) Android
Micromax/YU Canvas Doodle 3 6 inches (15 cm)
Canvas Doodle 4 Q391 6 inches (15 cm)
Canvas 6 5.5 inches (14 cm)
Canvas 6 Pro 5.5 inches (14 cm)
Canvas Mega 2 6 inches (15 cm)
Canvas L A108 5.5 inches (14 cm)
Canvas Xpress 2 E313 6 inches (15 cm)
Q355 5.5 inches (14 cm)
Yureka 5.5 inches (14 cm)
Yureka Note 6 inches (15 cm)
Ynicorn 5.5 inches (14 cm)
Microsoft Mobile/Nokia Lumia 1320 6.0 inches (15 cm) Windows Phone 8
Lumia 1520 6.0 inches (15 cm) Windows Phone 8
Lumia 640 XL 5.7 inches (14 cm) Windows Phone 8
Lumia 950 5.2 inches (13 cm) Windows 10 mobile
Lumia 950 XL 5.7 inches (14 cm) Windows 10 mobile
Motorola Mobility Moto X Play (Droid Maxx 2) 5.5 inches (14 cm) Android 5.1.1
Moto X Style (Moto X Pure Edition) 5.7 inches (14 cm) Android
Moto G4 and G4 Plus 5.5 inches (14 cm) Android
Moto G5S 5.5 inches (14 cm) Android 7.0
Moto G6 and Moto G6 Play 5.7 inches (14 cm) Android 8.0
Moto G6 Plus 5.9 inches (15 cm) Android 8.0
OnePlus OnePlus One 5.46 inches (13.9 cm) Android
OnePlus 2 5.5 inches (14 cm) Android
OnePlus 3 5.5 inches (14 cm) Android
OnePlus 3T 5.5 inches (14 cm) Android
OnePlus 5 5.5 inches (14 cm) Android
OnePlus 5T 6.0 inches (15 cm) Android
Oppo Find 7 5.5 inches (14 cm) Android
N1 5.9 inches (15 cm) Android
N3 5.5 inches (14 cm) Android
R7 Plus 6.0 inches (15 cm) Android
R7s 5.5 inches (14 cm) Android
Razer Razer Phone 5.7 inches (14 cm) Android
Samsung Electronics Galaxy A7 (2015), A7 (2016) and A7 (2017) 5.5 inches (14 cm) and 5.7 inches (14 cm) Android
Galaxy A8 (2015) and Galaxy A8 (2016) 5.7 inches (14 cm) Android
Galaxy A9 (2016) and A9 Pro (2016) 6 inches (15 cm) Android
Samsung Galaxy A8 (2018) 5.6 inches (14 cm) Android
Samsung Galaxy A8+ (2018) 6 inches (15 cm) Android
Galaxy E7 5.5 inches (14 cm) Android
Galaxy J7 (2015), Galaxy J7 (2016), Galaxy J7 (2017), Galaxy J7 Max and Pro 5.5 inches (14 cm) and 5.7 inches (14 cm) Android
Galaxy Mega 5.8 5.7 inches (14 cm) Android
Galaxy Mega 6.3 6.3 inches (16 cm) Android
Galaxy Mega 2 6 inches (15 cm) Android
Galaxy Note (original) 5.3 inches (13 cm) Android
Galaxy Note Edge 5.6 inches (14 cm) Android
Galaxy Note II 5.5 inches (14 cm) Android
Galaxy Note 3 5.7 inches (14 cm) Android
Galaxy Note 3 Neo 5.5 inches (14 cm) Android
Galaxy Note 4 5.7 inches (14 cm) Android
Galaxy Note 5 5.7 inches (14 cm) Android
Galaxy Note 7 5.7 inches (14 cm) Android (Samsung Experience)
Galaxy Note FE 5.7 inches (14 cm) Android (Samsung Experience)
Galaxy Note 8 6.3 inches (16 cm) Android (Samsung Experience)
Galaxy Note 9 6.4 inches (16 cm) Android (Samsung Experience)
Galaxy S6 edge+ 5.7 inches (14 cm) Android
Galaxy S7 edge 5.5 inches (14 cm) Android (Samsung Experience)
Galaxy S8 5.8 inches (15 cm) Android (Samsung Experience)
Galaxy S8+ 6.2 inches (16 cm) Android (Samsung Experience)
Galaxy S9 5.8 inches (15 cm) Android (Samsung Experience)
Galaxy S9+ 6.2 inches (16 cm) Android (Samsung Experience)
Sony Mobile Xperia C3 5.5 inches (14 cm) Android
Xperia C4 5.5 inches (14 cm) Android
Xperia C5 Ultra 6.0 inches (15 cm) Android
Xperia T2 Ultra 6.0 inches (15 cm) Android
Xperia Z Ultra 6.4 inches (16 cm) Android
Xperia Z5 Premium 5.5 inches (14 cm) Android
Xperia XA Ultra 6.0 inches (15 cm) Android
Xperia XZ Premium 5.5 inches (14 cm) Android
Vodafone Smart 4 max 6 inches (15 cm) Android
Smart ultra 6 5.5 inches (14 cm) Android
Smart ultra 7 5.5 inches (14 cm) Android
Smart platinum 7 5.5 inches (14 cm) Android
Xiaomi Mi MIX 6.4 inches (16 cm) Android
Mi Max 6.4 inches (16 cm) Android
Mi Note 5.7 inches (14 cm) Android
Mi Note Pro 5.7 inches (14 cm) Android
Redmi Note 5.5 inches (14 cm) Android
Xiaomi Redmi Note 2 5.5 inches (14 cm) Android
Xiaomi Redmi Note 3 5.5 inches (14 cm) Android
Xiaomi Redmi Note 4 5.5 inches (14 cm) Android
Mi Max 2 6.44 inches (16.4 cm) Android
Mi MIX 2 5.99 inches (15.2 cm) Android
ZUK Mobile Z1 5.5 inches (14 cm)


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