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Waiting for "The Cal" PIRELLI 2014 by Fashion Channel
Waiting for "The Cal" PIRELLI 2014 by Fashion Channel
::2013/09/13::
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Produzione delle gomme Pirelli per la F1 2013
Produzione delle gomme Pirelli per la F1 2013
::2013/03/21::
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Super Erotic Pirelli Calendar 2014: Sex & Nudity at its Best
Super Erotic Pirelli Calendar 2014: Sex & Nudity at its Best
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Pirelli Calendar 2012 by Mario Sorrenti Making Of.
Pirelli Calendar 2012 by Mario Sorrenti Making Of.
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fashiontv | FTV.com - PIRELLI CALENDAR 2010  MAKING-OF
fashiontv | FTV.com - PIRELLI CALENDAR 2010 MAKING-OF
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PIRELLI 2014 "THE CALENDAR YEARS 1964 - 2013" 50th Anniversary Photographer Retrospective HD by FC
PIRELLI 2014 "THE CALENDAR YEARS 1964 - 2013" 50th Anniversary Photographer Retrospective HD by FC
::2013/11/21::
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"Pirelli Calendar 2005" - The Making of highlights by FashionChannel
"Pirelli Calendar 2005" - The Making of highlights by FashionChannel
::2012/11/14::
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"Pirelli Calendar 2003   The Making Of" 1 of 5 by FashionChannel
"Pirelli Calendar 2003 The Making Of" 1 of 5 by FashionChannel
::2012/11/14::
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fashiontv | FTV.com - PIRELLI CALENDAR MAKING OF FEM 2001
fashiontv | FTV.com - PIRELLI CALENDAR MAKING OF FEM 2001
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"Pirelli Calendar 2009 The Making Of" 1 of 2 by FashionChannel
"Pirelli Calendar 2009 The Making Of" 1 of 2 by FashionChannel
::2012/11/16::
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The Making Of the Pirelli Calendar
The Making Of the Pirelli Calendar
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Pirelli P7 Cinturato: wet track test with Bmw and Audi
Pirelli P7 Cinturato: wet track test with Bmw and Audi
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EDUARDO ALAGNA  FOTO ART...CALENDARIO PIRELLI 2012....
EDUARDO ALAGNA FOTO ART...CALENDARIO PIRELLI 2012....
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Pirelli
Pirelli's Secret Tire Test Facility - /SHAKEDOWN
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"PIRELLI CALENDAR 2014" By Helmut Newton by Fashion Channel
"PIRELLI CALENDAR 2014" By Helmut Newton by Fashion Channel
::2013/11/21::
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F1 2011 - Pirelli Motorsport factory
F1 2011 - Pirelli Motorsport factory
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Calendario Pirelli 2012
Calendario Pirelli 2012
::2012/02/08::
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"Pirelli Calendar 2006" - The Making of ... highlights by FashionChannel
"Pirelli Calendar 2006" - The Making of ... highlights by FashionChannel
::2012/11/14::
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Pirelli tyres vs Budget tyres
Pirelli tyres vs Budget tyres
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fashiontv - PIRELLI CALENDAR MAKING OF FEM 1984/1989 - fashiontv | FTV.com
fashiontv - PIRELLI CALENDAR MAKING OF FEM 1984/1989 - fashiontv | FTV.com
::2011/02/13::
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2014 Pirelli World Challenge Cadillac Grand Prix of St. Petersburg
2014 Pirelli World Challenge Cadillac Grand Prix of St. Petersburg
::2014/03/30::
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Making of Pirelli Calendar 2011.flv
Making of Pirelli Calendar 2011.flv
::2011/01/05::
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Pirelli Calendar 50th Anniversary Special When the World Became Global 1994-2003 | FashionTV HOT
Pirelli Calendar 50th Anniversary Special When the World Became Global 1994-2003 | FashionTV HOT
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How to make an F1 Pirelli tyre 2013
How to make an F1 Pirelli tyre 2013
::2014/01/04::
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Pirelli Calendar The Roaring Eighties 50th Anniversary Special ft Naomi Campbell | FashionTV HOT
Pirelli Calendar The Roaring Eighties 50th Anniversary Special ft Naomi Campbell | FashionTV HOT
::2013/11/25::
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2014 Pirelli World Challenge at St. Petersburg on NBC Sports Network
2014 Pirelli World Challenge at St. Petersburg on NBC Sports Network
::2014/04/07::
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Sweeney Todd- Pirelli
Sweeney Todd- Pirelli's Miracle Elixir
::2012/12/30::
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F1 Game 2012 - When Pirelli make F1 tyres (Parody)
F1 Game 2012 - When Pirelli make F1 tyres (Parody)
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Pirelli Calendar 2013 : Making of (full version - 720p)
Pirelli Calendar 2013 : Making of (full version - 720p)
::2012/11/27::
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Pirelli: il ritorno delle Gomme Innamorate.
Pirelli: il ritorno delle Gomme Innamorate.
::2014/03/24::
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2014 F1 supplier Pirelli never far away from tyres
2014 F1 supplier Pirelli never far away from tyres
::2014/01/23::
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F1 2014 - Pirelli - The 2014 Formula 1 tyres & new regulations
F1 2014 - Pirelli - The 2014 Formula 1 tyres & new regulations
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Pirelli Calendar 2012: Kate Moss & Milla Jovovich by Mario Sorrenti - Best Of | FashionTV FTV HOT
Pirelli Calendar 2012: Kate Moss & Milla Jovovich by Mario Sorrenti - Best Of | FashionTV FTV HOT
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The Pirelli calendar 50th anniversary: "The Cal" 1964-2014
The Pirelli calendar 50th anniversary: "The Cal" 1964-2014
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2013 Pirelli World Challenge at COTA and Detroit on NBC Sports Network
2013 Pirelli World Challenge at COTA and Detroit on NBC Sports Network
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"Pirelli Calendar 2009" - The making of ... highlights photographer Peter Beard by FashionChannel
"Pirelli Calendar 2009" - The making of ... highlights photographer Peter Beard by FashionChannel
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PIRELLI P7 All Season Plus tires
PIRELLI P7 All Season Plus tires
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Behind the scenes of the Pirelli 2013 Calendar - rezulteo
Behind the scenes of the Pirelli 2013 Calendar - rezulteo
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Pirelli Dual Sport Motorcycle Tire Buyers Guide
Pirelli Dual Sport Motorcycle Tire Buyers Guide
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Pirelli Sportbike & Track Tire Guide at RevZilla.com
Pirelli Sportbike & Track Tire Guide at RevZilla.com
::2012/04/30::
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Isabeli Fontana: 2011 Pirelli calendar models
Isabeli Fontana: 2011 Pirelli calendar models
::2010/11/11::
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Sweeney Todd Song 8   Pirelli
Sweeney Todd Song 8 Pirelli's Miracle Elixir
::2011/04/21::
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Pirelli Motorcycle Tire Guide & Brand Overview at RevZilla.com
Pirelli Motorcycle Tire Guide & Brand Overview at RevZilla.com
::2012/04/30::
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"Pirelli Calendar 2004" - The Making of ... highlights by FashionChannel
"Pirelli Calendar 2004" - The Making of ... highlights by FashionChannel
::2012/11/14::
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Pirelli Calendar 50th Anniversary Presentation: Part 1 ft Bianca Balti | FashionTV HOT
Pirelli Calendar 50th Anniversary Presentation: Part 1 ft Bianca Balti | FashionTV HOT
::2013/12/16::
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Money Talks - Make A Ton, Spend A Ton Chris Pirelli
Money Talks - Make A Ton, Spend A Ton Chris Pirelli
::2014/03/14::
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Pirelli Diablo Rosso II Tire Review
Pirelli Diablo Rosso II Tire Review
::2012/02/27::
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New Pirelli Carrier: a breakthrough in mileage
New Pirelli Carrier: a breakthrough in mileage
::2014/04/14::
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Kate Moss, Isabeli Fontana, Natasha Poly for the "Pirelli Calendar 2012" part 2 by FashionChannel
Kate Moss, Isabeli Fontana, Natasha Poly for the "Pirelli Calendar 2012" part 2 by FashionChannel
::2012/05/11::
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Pour le calendrier de ses 50 ans, Pirelli ressort un trésor oublié de 1986 - Autosital
Pour le calendrier de ses 50 ans, Pirelli ressort un trésor oublié de 1986 - Autosital
::2013/11/22::
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From Wikipedia, the free encyclopedia
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Pirelli & C. S.p.A.
Type Società per azioni
Traded as BITPC
Industry auto and parts
Founded 1872
Founder(s) Giovanni Battista Pirelli
Headquarters Milan, Italy
Area served Worldwide
Key people
Products Car, Moto, Industrial Tyres
Revenue 6.072 billion (2012)[2]
Operating income € 781 million (2012)[2]
Profit € 398 million (2012)[2]
Total assets € 7.592 billion (2012)[2]
Total equity € 2.389 billion (2012)[2]
Employees 37,338 (2012)[2]
Subsidiaries Pirelli Tyre S.p.A
Website pirelli.com/corporate

Pirelli & C. SpA is a multinational company based in Milan, Italy, listed on Milan Stock Exchange since 1922.[3] The company, the world’s fifth-largest tyre manufacturer behind Bridgestone, Michelin, Goodyear, and Continental, is present in over 160 countries, has 22 manufacturing sites around the world and a network of around 10,000 distributors and retailers.[4][5]

Pirelli has been sponsoring sport competitions since 1907 and is currently the exclusive tyre supplier for the Formula One Championship for 2011-2018[6] and for the FIM World Superbike Championship.[7]

While tyre manufacturing represents 99% of Pirelli’s revenue,[8][9] the company has also launched fashion project PZero, a high-tech sportswear brand,[10] and operates in renewable energy and sustainable mobility through Pirelli Prodotti e Servizi per l’Ambiente.

Pirelli has published its Pirelli Calendar since 1964, which has featured the contribution of famous photographers over the years. The 2013 edition was commissioned to war photographer Steve McCurry.[11]

Pirelli’s headquarters are located in Milan’s Bicocca district, an area that is home to the rapidly growing Italian University, Università degli studi di Milano-Bicocca, and cultural locations such as the Teatro degli Arcimboldi and Hangar Bicocca, an exhibition centre for contemporary art that Pirelli founded.

History[edit]

Pirelli headquarters

Founded in Milan in 1872 by Giovanni Battista Pirelli, Pirelli initially specialised in rubber and derivative processes, and the company formerly made scuba diving rebreathers.[12] Effectively, Pirelli's activities are still primarily focused on the production of tyres and cables (for energy and telecommunications). In 2005, Pirelli sold its cable division to Goldman Sachs, which changed the new group's name to Prysmian. It is said[by whom?] that Giovanni and his brother, Francesco Pirelli will award the companies net worth to their grandson, Marcello; the favorite of the Pirelli billion-dollar family.

In the 1950s, Alberto Pirelli commissioned the building of a famous Milanese skyscraper in the same area that housed the very first Pirelli factory during the 19th century: see Pirelli Tower.[13]

In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos. At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1975 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure.

Subsequently, Porsche started using the same tyres with the award-winning Porsche 911 Turbo.[14]

Today,[when?] the wide tyres are still the standard in sport & racing cars in Europe.

In 2002 started production of clothing, watches, eyewear with brand Pirelli.[15]

Corporate affairs[edit]

Major shareholders[edit]

The list of Pirelli main shareholders[16][17]

Shareholder Stake %
Camfin S.p.A 20.32%
Mediobanca S.p.A 4.61%
Edizione Srl 4.61%
Fondiaria SAI S.p.A 4.42%
Allianz S.p.A 4.41%
Assicurazioni Generali S.p.A 4.41%
Intesa Sanpaolo S.p.A 1.62%
Sinpar S.p.A 0.63%
Massimo Moratti 0.49%

Board of directors[edit]

The list of Pirelli Board of Directors:[18][19]

Position Name
Chairman and CEO - from 7 May 2003 Marco Tronchetti Provera
Deputy Chairman - from 7 May 2003 Alberto Pirelli
Director Carlo Acutis
Director Anna Maria Artoni
Director Gilberto Benetton
Director Alberto Bombassei
Director Franco Bruni
Director Luigi Campiglio
Director Paolo Fiorentino
Director Jean Paul Fitoussi
Director Pietro Guindani
Director Elisabetta Magistretti
Director Massimo Moratti
Director Renato Pagliaro
Director Luigi Roth
Director Luca_Rovati
Director Carlo Secchi
Director Manuela Soffientini
Director Claudio Sposito

Financial information[edit]

Financial Data [2] 2012

(million €)

2011

(million €)

2010

(million €)

Net Sales 6,072 5,655 4,848
Gross Operating Profit 1,052 807 629
EBIT 781 582 408
Net Income 398 441 4
Net Invested Capital 4,427 3,727 3,281
Equity 2,389 2,192 2,028
Employees 37,338 34,259 29,573

Marketing[edit]

The Pirelli Calendar is published annually, and regularly features famous actresses and fashion models. The calendar also features the work of many of the most respected fashion photographers in the world, including Herb Ritz, Richard Avedon, Mert & Marcus, Peter Lindbergh, Annie Leibovitz, and Patrick Demarchelier.

The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of science and technology conducted entirely on the Internet.

"Power is nothing without control" is the well known slogan of Pirelli Tyre Company, and is featured in numerous television and print advertisements.

Pirelli is the long-serving main sponsor of Italian football club F.C. Internazionale Milano, having sponsored the Italian team since the 1995–96 season.

Sponsorship[edit]

Football[edit]

Pirelli has a history of sponsoring football teams. Pirelli is well known for its long term primary sponsorship of the Italian football team Internazionale. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club Valletta for a short time. Pirelli's sponsorship of football teams not only happens in Europe, South America is a key market and as a result successful clubs South America have been sponsored by the tyre company. The Brazilan team Palmeiras, Uruguayan team Peñarol and Argentinian side Vélez Sársfield both had Pirelli as a shirt sponsor. When English Football League Two side Burton Albion Football Club built their new stadium in 2005, Pirelli became the title sponsor the new ground. This was because the new stadium, named Pirelli Stadium lies next to the Pirelli factory in Burton-upon-Trent, Staffordshire, England. In 2009 Pirelli became the title sponsor of the Chinese Super League (CSL), China's top tier football league.

Rally[edit]

Pirelli also supports rally with their Pirelli Star Driver program as an initiative to support young rally drivers, organised by Pirelli and the Fédération Internationale de l'Automobile (FIA).

Motorsport[edit]

Pirelli is the only allowed tyre brand in the FIM World Superbike Championship since 2007 (along with its support classes, such as the Supersport World Championship). Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010.[20] Pirelli were also the official tyre supplier of the World Rally Championship replacing BF Goodrich for the 2008 season, with all cars using Pirelli tyres and wearing Pirelli decals until the company withdrew to focus on its Formula 1 commitments at the end of the 2010 season.

Pirelli is the sole tyre supplier in Formula One, following Bridgestone's decision to withdraw from the role at the end of 2010.[21][22][23] Pirelli previously competed in Formula One from 19501958, 19811986 and 19891991.

Controversy surrounded Pirelli's Formula 1 tyres as at the 2013 British Grand Prix seven Pirelli tyres failed: Pérez twice, Alonso, Hamilton, Gutierrez, Vergne, and Massa. Following a safety car period drivers were instructed to stay off the kerbs that were later found to be "razor sharp" and may have been the cause, but the president of the British Racing Drivers' Club rejected the idea that the kerbs could be at fault, saying that "These kerbs have been in since 2009 and we have had thousands and thousands of cars go over these kerbs and they have been absolutely fine".[24] The incidents were described as "unacceptable" by F1 drivers.[25] It was later suggested that the cause of the tyre failures could be the teams putting them on the wrong side of the car. Pirelli stressed that the tyres are of an asymmetrical construction and are not interchangeable, and that if they are used correctly, they do not pose a threat to safety.[26] However, the fault was ultimately found to be in Pirelli's design of the tyres so Pirelli changed the construction of the tyres to prevent further incidents.

Pirelli suffered further tyre problems at the 2013 Belgian Grand Prix. During the second practice two tyres failed: Vettel and Alonso. One senior figure at Pirelli described the failures as a "big concern", whilst Pirelli's motorsport director Paul Hembery admitted the tyre failures were "a worry for the sport".[27] Following these issues, just one day later Michelin announced that they could replace Pirelli as the tyre supplier for 2014. In October 2013 Fernando Alonso complained that "the quality of the tyres is very on the limit", and that they "will not do 5km". Pirelli motorsport director Paul Hembery said: "Of course Alonso is one of the great F1 drivers, so to hear such comments is disappointing and below the standards you would expect from such a champion.[28] In the Korean Grand Prix Pérez locked a front tyre heavily and then suffered a dramatic failure on the subsequent long straight.[29] Pirelli hit controversy at the Indian Grand Prix where they requested the teams run the tyres a limited number of laps due to their fragility. One senior engineer at a top team said this was the worst blistering ever experienced.[30]

In pre-season testing for the 2014 season the tyre on Rosberg's car failed, sending Rosberg into a 200mph spin.[31] The incident prompted considerable alarm, and Pirelli stated that the tyre "will not be proposed again".[32] In January 2014, it was revealed that Pirelli had signed a contract with the FIA to supply tyres to Formula One for the 2014, 2015 and 2016 seasons.[33] The Pirelli 2014 wet tyre was criticised by Adrian Sutil as "the worst I have driven" and Jenson Button "twitchy" and "they take away that grip that they gave you".[34]

Year Official test drivers
2010 Germany Nick Heidfeld
Spain Pedro de la Rosa
2011 Spain Pedro de la Rosa
Brazil Lucas di Grassi
2012 Brazil Lucas di Grassi
Spain Jaime Alguersuari
2013

Overseas investment[edit]

In April 2012, Pirelli & C. SpA signed joint venture agreement with Indonesian counterpart PT Astra Autoparts a subsidiary of PT Astra International for the construction of a motorcycle tire plant with a total investment of $120 million. 60 percent shares will be held by Pirelli. Pirelli hoped to strengthen its presence in the largest motorcycle market in the world, the Southeast Asia region which has 250 million motorcycles.[35]

In 2012, the company become a major sponsor of the Russian Cup.

See also[edit]

References[edit]

  1. ^ "Board of Directors". Pirelli. Retrieved 5 June 2013. 
  2. ^ a b c d e f g "Annual Report 2012". Pirelli & C. 
  3. ^ "Pirelli Company Profile". Borsa Italiana. Retrieved 21 February 2013. 
  4. ^ "Pirelli puts corporate governance plan into action". World Finance. Retrieved 21 February 2013. 
  5. ^ "Pirelli Company Profile". Pirelli. Retrieved 21 February 2013. 
  6. ^ "Sporting regulations". Formula 1. Retrieved 21 February 2013. 
  7. ^ "Pirelli supply wsbk tyres". Yahoo sport. Retrieved 21 February 2013. 
  8. ^ "Pirelli in 2011: sales up revenue way up". Modern tire dealer. Retrieved 21 February 2013. 
  9. ^ "Pirelli the board of directors approves consolidated financial statements". Pirelli. Retrieved 21 February 2013. 
  10. ^ "The Pirelli PZero project". Motorcycle. Retrieved 21 February 2013. 
  11. ^ Coman, Julian (30 December 2012). "Pirelli calendar turns over a new leaf with war photographer Steve McCurry". London: The Guardian. Retrieved 21 February 2013. 
  12. ^ Coates, JK; Kincaid, TC; Lanphier, EH (1952). "Evaluation of the Pirelli Underwater Oxygen Breathing Equipment for Use in the Naval Service.". Navy Experimental Diving Unit Technical Report. NEDU-RR-2-52. Retrieved 16 March 2009. 
  13. ^ Skyscrapers, Antonino Terranova, White Star Publishers, 2003 (ISBN-8880952307)
  14. ^ [1][dead link]
  15. ^ official website
  16. ^ "Consolidated financial statements". Pirelli. Retrieved 25 October 2013. 
  17. ^ "Borsa Italiana". Pirelli. Retrieved 25 October 2013. 
  18. ^ "Pirelli Board of Directors". Pirelli. Retrieved 25 October 2013. 
  19. ^ "Pirelli Corporate Governance". Borsa Italiana. Retrieved 5 June 2013. 
  20. ^ British Superbikes 2007[dead link]
  21. ^ "Bridgestone to Cease Tire Supply to the FIA Formula One World Championship". Bridgestone. 2 November 2009. Retrieved 2 November 2009. 
  22. ^ "World Motor Sport Council: 23 June 2010". fia.com. Fédération Internationale de l'Automobile. 23 June 2010. Retrieved 23 June 2010. 
  23. ^ Collantine, Keith (23 June 2010). "Pirelli return to F1 after 20-year absence". F1 Fanatic (Keith Collantine). Retrieved 23 June 2010. 
  24. ^ http://www.bbc.co.uk/sport/0/formula1/23132957
  25. ^ http://www.bbc.co.uk/sport/0/formula1/23118249
  26. ^ http://www.pirelli.com/tyre/ww/en/news/2013/07/02/pirelli-explanation-on-silverstone-facts-and-next-races/
  27. ^ http://www.bbc.co.uk/sport/0/formula1/23816972
  28. ^ http://www.bbc.co.uk/sport/0/formula1/24409735
  29. ^ http://www.bbc.co.uk/sport/0/formula1/24420547
  30. ^ http://www.bbc.co.uk/sport/0/formula1/24690717
  31. ^ http://www.bbc.co.uk/sport/0/formula1/25449812
  32. ^ Sky Sports http://www1.skysports.com/f1/news/12472/9080138/pirelli-tyre-which-failed-on-rosbergs-car-was-prototype-that-wont-be-used-again |url= missing title (help). 
  33. ^ Autosport. 16 January 2014 http://www.autosport.com/news/report.php/id/112150 |url= missing title (help). 
  34. ^ http://www.bbc.co.uk/sport/0/formula1/26800835
  35. ^ "Indonesia welcomes Pirelli, Italian touch for local shoes". 25 April 2012. 

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