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How to create a Product Feed
How to create a Product Feed
Published: 2012/10/24
Channel: Michael Karpovich
Simplify product feed management using structured data on your website
Simplify product feed management using structured data on your website
Published: 2017/03/28
Channel: Google Shopping
An Overview of Creating a Facebook Product Feed & Catalog from Shopify
An Overview of Creating a Facebook Product Feed & Catalog from Shopify
Published: 2016/03/12
Channel: The Shopify Guy
Guide to Google Shopping: Upload your products with a data feed (small inventory)
Guide to Google Shopping: Upload your products with a data feed (small inventory)
Published: 2015/03/31
Channel: Google Shopping
Facebook DPA Ads | How To Sync Shopify Products To FB Product Feed and Product Catalog
Facebook DPA Ads | How To Sync Shopify Products To FB Product Feed and Product Catalog
Published: 2017/03/07
Channel: Dan Bukin
Google Shopping Feeds Training: Best Practices for Product Feed Optimization
Google Shopping Feeds Training: Best Practices for Product Feed Optimization
Published: 2016/06/15
Channel: Google Shopping
How to choose the right export option for your product feed
How to choose the right export option for your product feed
Published: 2017/04/03
Channel: Google Shopping
Sana Commerce - Product Feed Export
Sana Commerce - Product Feed Export
Published: 2016/03/30
Channel: Sana Commerce
Intro to Woocommerce product feed manager
Intro to Woocommerce product feed manager
Published: 2016/07/07
Channel: Auke WP Marketing Robot
Google Shopping Feeds Training: Best Practices for Product Feed Optimization
Google Shopping Feeds Training: Best Practices for Product Feed Optimization
Published: 2016/06/14
Channel: AdWords
Upload WooCommerce Product Feed to Google Merchant Center
Upload WooCommerce Product Feed to Google Merchant Center
Published: 2016/04/06
Channel: Web Appick
How to Create CSV Product Feed for Facebook Dynamic Product Ads
How to Create CSV Product Feed for Facebook Dynamic Product Ads
Published: 2017/05/11
Channel: Helpful Video Tutorials
Google Shopping product feed set up for WooCommerce
Google Shopping product feed set up for WooCommerce
Published: 2017/08/24
Channel: AdTribes.io
How to Set Up The Product Listing Ads Feed For Google Shopping
How to Set Up The Product Listing Ads Feed For Google Shopping
Published: 2017/02/14
Channel: Effective Ecommerce
Shopping Cart Product Feed -  Advanced
Shopping Cart Product Feed - Advanced
Published: 2014/06/06
Channel: Web Hosting
Shopping Feed Automation & Product Listing Optimization
Shopping Feed Automation & Product Listing Optimization
Published: 2014/06/07
Channel: GoDataFeed
Export Feed - Export Product Feed to Amazon, Google, Bing, Shopify from WooCommerce, VirtueMart
Export Feed - Export Product Feed to Amazon, Google, Bing, Shopify from WooCommerce, VirtueMart
Published: 2015/10/12
Channel: ExportFeed
How to make XML feed using WooCommerce Product Feed - webappick.com
How to make XML feed using WooCommerce Product Feed - webappick.com
Published: 2016/02/15
Channel: Web Appick
How To Setup Product Feed From Shopify to Facebook
How To Setup Product Feed From Shopify to Facebook
Published: 2017/01/23
Channel: Paul Klaszus
Vue 2.0 and Laravel 5.3 #13 Product Feed
Vue 2.0 and Laravel 5.3 #13 Product Feed
Published: 2017/01/09
Channel: Devlob
Building a product feed in Magento: How to fill in the Google product category
Building a product feed in Magento: How to fill in the Google product category
Published: 2017/01/27
Channel: Adfix Online Marketing
Woocommerce Feed for Facebook Product Catalog and Google Merchant
Woocommerce Feed for Facebook Product Catalog and Google Merchant
Published: 2016/12/04
Channel: PixelYourSite
ShopClues.com - How to upload products in bulk using Product Feed Tool?
ShopClues.com - How to upload products in bulk using Product Feed Tool?
Published: 2017/04/17
Channel: ShopClues.com - Merchant
Facebook Product Feed Features
Facebook Product Feed Features
Published: 2016/12/30
Channel: The Shopify Guy
Upload woocommerce product feed manager
Upload woocommerce product feed manager
Published: 2016/05/02
Channel: Auke WP Marketing Robot
How to make CSV  feed using WooCommerce Product Feed - webappick.com
How to make CSV feed using WooCommerce Product Feed - webappick.com
Published: 2016/02/16
Channel: Web Appick
Facebook Dynamic Ad / remarketing product feed set up for WooCommerce
Facebook Dynamic Ad / remarketing product feed set up for WooCommerce
Published: 2017/09/09
Channel: AdTribes.io
SmartFeed Product Feed Manager Promotional Video
SmartFeed Product Feed Manager Promotional Video
Published: 2009/06/06
Channel: smartfeed
How to install WooCommerce Product Feed Export - ExportFeed.com
How to install WooCommerce Product Feed Export - ExportFeed.com
Published: 2016/02/09
Channel: ExportFeed
WooCommerce Product Feed
WooCommerce Product Feed
Published: 2016/01/10
Channel: Web Appick
Product Marketing Automation/Data Feed Performance
Product Marketing Automation/Data Feed Performance
Published: 2015/12/08
Channel: GoDataFeed
How to make feed for specific product type  - WooCommerce Product Feed Pro
How to make feed for specific product type - WooCommerce Product Feed Pro
Published: 2017/02/21
Channel: Web Appick
Training Video  Product Feed Tool
Training Video Product Feed Tool
Published: 2014/08/08
Channel: ShopCluesVideos
WooCommerce XML Product Feed for Google + Google & BING Webmaster Tools
WooCommerce XML Product Feed for Google + Google & BING Webmaster Tools
Published: 2013/05/14
Channel: Web Hosting
How to import my product feed in Google Shopping?
How to import my product feed in Google Shopping?
Published: 2017/09/27
Channel: businesstechvideos
How to make Dynamic Price using WooCommerce Product Feed - webappick.com
How to make Dynamic Price using WooCommerce Product Feed - webappick.com
Published: 2016/02/21
Channel: Web Appick
Pixel Hook - Ultimate Product Feed for Shopify Stores
Pixel Hook - Ultimate Product Feed for Shopify Stores
Published: 2017/08/15
Channel: Pixel Hook
How to make and upload WooCommerce Product Feed to Facebook Business Manager
How to make and upload WooCommerce Product Feed to Facebook Business Manager
Published: 2017/07/25
Channel: Web Appick
Opencart - Product feed for affiliate marketing
Opencart - Product feed for affiliate marketing
Published: 2017/06/11
Channel: Jay Padaliya
How to Setup Google Merchant Center Product Feed - Part 1
How to Setup Google Merchant Center Product Feed - Part 1
Published: 2017/07/04
Channel: Amit Dhiman
Facebook Product Feed - Feedly
Facebook Product Feed - Feedly
Published: 2016/06/21
Channel: Michael Cesare
How to create and send product feed for Etsy using ExportFeed
How to create and send product feed for Etsy using ExportFeed
Published: 2017/05/18
Channel: ExportFeed
Product feed google merchant center OpenCart module
Product feed google merchant center OpenCart module
Published: 2017/02/13
Channel: OCext OCext
Trado - Setting up Google Merchant product feed
Trado - Setting up Google Merchant product feed
Published: 2016/11/08
Channel: Tom Dallimore
How do I generate a product feed?
How do I generate a product feed?
Published: 2016/08/05
Channel: 2Performant
How to Generate WooCommerce Product Feed Using Best WooCommerce Product Feed
How to Generate WooCommerce Product Feed Using Best WooCommerce Product Feed
Published: 2017/09/14
Channel: RexTheme
How to make TXT feed using WooCommerce Product Feed - webappick.com
How to make TXT feed using WooCommerce Product Feed - webappick.com
Published: 2016/02/16
Channel: Web Appick
Advertiser: How To Add a Product Feed
Advertiser: How To Add a Product Feed
Published: 2016/07/30
Channel: Pepperjam
How to Create a Google Shopping Product Feed
How to Create a Google Shopping Product Feed
Published: 2013/11/10
Channel: Hemant Kumar
Facebook Canvas with Product Feed
Facebook Canvas with Product Feed
Published: 2016/09/08
Channel: Rafał Dubrawski
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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A product feed or product data feed is a file made up of a list of products and attributes of those products organized so that each product can be displayed, advertised or compared in a unique way.[1] A product feed typically contains a product image, title, product identifier, marketing copy, and product attributes.[2]

Product feeds supply the content that is presented on many kinds of e-commerce websites such as search engines, price comparison websites, affiliate networks, and other similar aggregators of e-commerce information. Product data feeds are[3] generated by manufacturers, online retailers and, in some cases, product information is extracted using web scraping or harvested web harvesting from the online shops website.

Applications[edit]

While product feeds differ in content and structure, the goal remains the same – deliver high-quality (fresh, relevant, accurate, comprehensive) information so that shoppers can make a buying decision.[4]

Product data feeds are often delivered between manufacturers and retailers,[5] and are also used within a variety of online marketing channels that help shoppers locate the product they wish to purchase and drive the traffic to the retailers' website. These marketing channels include:

  1. Price comparison websites – Feeds are the product descriptive content needed to run sites that compare pricing (price comparison websites), attributes (mostly in vertical search portals) and availability.[6]
  2. Paid search affiliates – PPC campaigns use API's that receive a range of attributes within product feeds to determine campaign keywords and bidding.
  3. Affiliate networks – affiliate networks funnel products though their platforms from merchants to affiliates.
  4. Marketplaces – receive product feeds from their merchants (eBay and Amazon for example).[7]
  5. Social Networks - can accept product feeds from merchants to list products (Facebook, Instagram, Pinterest for example).[8]

Feed formats[edit]

  • After announcing the importance of quality product data feeds,[9] Google has updated its feed requirements.[10]
  • Other product listing sites use proprietary formats that are either plain text or XML format.
  • Emerging RDF format: Semantic web standards such as RDF are taking root. It is expected product feed will soon adopt this new web standard.

References[edit]

  1. ^ "Data feeds overview". Google Merchant Center Help. 
  2. ^ "Products Feed Specification". Google Merchant Center Help. 
  3. ^ "Product Content Cloud". Edgenet. 
  4. ^ "Provide high-quality data". Google Merchant Center Help. 
  5. ^ "Spex Access - Product Data Management for Manufacturers". 
  6. ^ "Data Feed Requirements". PriceGrabber.com. 
  7. ^ SYLVAIN, Geoffray (23 July 2013). "Why should you care about product feed optimization?". 
  8. ^ "Product Feeds | List of Product Data Feeds". www.productfeeds.org. Retrieved 2017-03-08. 
  9. ^ "Successful Strategies in Increasing Product Sales with Google Shopping". Marketingflows.com. April 28, 2013. Archived from the original on June 8, 2013. Retrieved September 21, 2016. 
  10. ^ "Updated Google Shopping feed specification". 

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