A production artist is a technical and creative position in a creative profession. The job title originated at advertising agencies, assigning what was known as paste-up work (now prepress production) to the position. Production artists work closely with the designer and art director to execute the design. What distinguishes "production art" from design is opportunities to utilize prepress knowledge into creativity and design training in the work involved. The degree of technical knowledge required for some production art work may be comparable to higher skilled engineering, especially with computers.
The position was once exclusive to print media until creative services departments began to offer electronic media such as web pages and CD-ROMs. Skill requirements for a production artist are creative, print production, and working knowledge in using art software of creative industries. Job descriptions for production artists are usually tailored to a company's specific needs. Alternate job titles such as "multimedia specialist" have been used to expand the role of production artists to multimedia development. Entry level multimedia work may include data entry or basic skill level programming tasks.
In companies that provide mass printing, novelty item printing, and out-of-home advertising printing, this position requires an encyclopedic knowledge of pre-press and printing standards through a variety of methods. It is often a higher paid position than a graphic designer, as it requires more technical knowledge.
Per Comic Book historian Mark Evanier, in that industry the position generally has involved "lettering corrections, art touch-ups, laying out advertising and other editorial material and generally doing whatever in the office required the services of someone who could draw a little."
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