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The 2019 Ram 1500 Reveal | Ram Trucks
The 2019 Ram 1500 Reveal | Ram Trucks
Published: 2018/01/15
Channel: Ram Trucks
2019 Ram 1500: First Impressions
2019 Ram 1500: First Impressions
Published: 2018/01/15
Channel: Cars.com
Thank God I’m a Country Boy |  2019 Ram 1500
Thank God I’m a Country Boy | 2019 Ram 1500
Published: 2018/01/15
Channel: Ram Trucks
Why Ram trucks are better?
Why Ram trucks are better?
Published: 2014/12/08
Channel: GoTestDrive.ca
2019 RAM Trucks
2019 RAM Trucks
Published: 2018/01/15
Channel: TRUCK TREND NETWORK
Crash Tests 2016 Pickup Truck - F-150, Silverado, Tundra, Ram
Crash Tests 2016 Pickup Truck - F-150, Silverado, Tundra, Ram
Published: 2016/06/01
Channel: YOUCAR
Meet the 575 HP Supercharged Raptor-Fighting Ram Rebel TRX Concept Truck
Meet the 575 HP Supercharged Raptor-Fighting Ram Rebel TRX Concept Truck
Published: 2016/09/29
Channel: The Fast Lane Truck
Breaking News: Everything There Is To Know About The 2019 Ram 1500
Breaking News: Everything There Is To Know About The 2019 Ram 1500
Published: 2018/01/15
Channel: The Fast Lane Truck
THE NEW 2019 RAM IS HERE!!! & ITS SO UGLY!!!
THE NEW 2019 RAM IS HERE!!! & ITS SO UGLY!!!
Published: 2017/10/18
Channel: GREG_ALBERALLA
2018 Ram, Chevy, Ford Oh My! New Trucks of the State Fair of Texas
2018 Ram, Chevy, Ford Oh My! New Trucks of the State Fair of Texas
Published: 2017/09/28
Channel: The Fast Lane Truck
First Look: Ram’s 2017 Truck Lineup
First Look: Ram’s 2017 Truck Lineup
Published: 2017/01/17
Channel: Rated Red
2019 Ram 1500 debut in Detroit, all new truck
2019 Ram 1500 debut in Detroit, all new truck
Published: 2018/01/16
Channel: MrTruckTV
2019 RAM interior
2019 RAM interior
Published: 2018/01/17
Channel: TRUCK TREND NETWORK
Caminhonetes ao Extremo #10 - ESPECIAL DODGE RAM #BRUTA
Caminhonetes ao Extremo #10 - ESPECIAL DODGE RAM #BRUTA
Published: 2016/08/26
Channel: Lentrius TV
Ram Truck Territory Test Track debuts at CAS
Ram Truck Territory Test Track debuts at CAS
Published: 2017/02/15
Channel: FCA North America
LIVE Debut of the 2019 Ram 1500 from Detroit
LIVE Debut of the 2019 Ram 1500 from Detroit
Published: 2018/01/15
Channel: TFLnow
2019 Ram 1500: Interior Design
2019 Ram 1500: Interior Design
Published: 2018/01/15
Channel: FCA North America
Compete | 2019 Ram 1500
Compete | 2019 Ram 1500
Published: 2018/01/13
Channel: Ram Trucks
IT
IT'S BROKEN! Ram Truck Problems
Published: 2017/07/30
Channel: Ram BEAST Projects
2019 Ram 1500 Debut At The Detroit auto Show 2018
2019 Ram 1500 Debut At The Detroit auto Show 2018
Published: 2018/01/15
Channel: All of best
Ford F-150 vs Ram 1500 | What
Ford F-150 vs Ram 1500 | What's the Best Truck?
Published: 2013/05/21
Channel: Edmunds
Ram 1500 Pickup Truck from Metal to Pedal Assembly
Ram 1500 Pickup Truck from Metal to Pedal Assembly
Published: 2016/09/15
Channel: Trucks.com
2018 Detroit Auto Show: 2019 Ram 1500 Remains Big and Brawny | Consumer Reports
2018 Detroit Auto Show: 2019 Ram 1500 Remains Big and Brawny | Consumer Reports
Published: 2018/01/15
Channel: Consumer Reports
Ram 1500 Production at the Warren Truck Assembly Plant, Michigan
Ram 1500 Production at the Warren Truck Assembly Plant, Michigan
Published: 2016/12/21
Channel: The Wheel Network
CANNOT believe Ram Trucks did THIS! **disgusting** (Fan Suggested Commercial Review)
CANNOT believe Ram Trucks did THIS! **disgusting** (Fan Suggested Commercial Review)
Published: 2017/12/06
Channel: Alex Wroblewski
2019 Ram 1500
2019 Ram 1500
Published: 2018/01/15
Channel: Allpar
Ram Truck launches Harvest Edition Models
Ram Truck launches Harvest Edition Models
Published: 2017/08/29
Channel: FCA North America
2019 RAM 1500: First Look
2019 RAM 1500: First Look
Published: 2018/01/15
Channel: TestDrivenTV
2019 Dodge Ram 1500 ► Ready To Battle Chevy Silverado & Ford F-150
2019 Dodge Ram 1500 ► Ready To Battle Chevy Silverado & Ford F-150
Published: 2018/01/15
Channel: AirCar
2019 Ram 1500 - 2018 Detroit Auto Show
2019 Ram 1500 - 2018 Detroit Auto Show
Published: 2018/01/17
Channel: Kelley Blue Book
2019 Ram 1500: Uconnect
2019 Ram 1500: Uconnect
Published: 2018/01/15
Channel: FCA North America
More Strength | 2019 Ram 1500 | Portraits
More Strength | 2019 Ram 1500 | Portraits
Published: 2018/01/10
Channel: Ram Trucks
Ram Trucks School of Towing: How to Connect a Receiver Hitch
Ram Trucks School of Towing: How to Connect a Receiver Hitch
Published: 2013/11/05
Channel: Ram Trucks
2017 Ram Power Wagon - Offroad Test (410hp Monster Truck)
2017 Ram Power Wagon - Offroad Test (410hp Monster Truck)
Published: 2017/02/06
Channel: CAR TV
Long Live Ram | Owner Story | Eric
Long Live Ram | Owner Story | Eric's Ram 2500 | 404,806 Miles
Published: 2017/12/11
Channel: Ram Trucks
2019 Ram 1500 video preview
2019 Ram 1500 video preview
Published: 2018/01/16
Channel: Motor Authority
2019 RAMCHARGER FROM RAM TRUCKS
2019 RAMCHARGER FROM RAM TRUCKS
Published: 2015/04/02
Channel: AutoMotive SOCIETY
[SUPERCHARGED!] 2017 RAM 1500 Sport R/T - Rocky Ridge Muscle Truck Quick Walkthrough - 27870T
[SUPERCHARGED!] 2017 RAM 1500 Sport R/T - Rocky Ridge Muscle Truck Quick Walkthrough - 27870T
Published: 2017/07/12
Channel: Sherry 4x4
DODGE RAM DIESEL PULL TRUCK BENDS IN HALF
DODGE RAM DIESEL PULL TRUCK BENDS IN HALF
Published: 2015/07/28
Channel: MadRam11
Anthem | Long Live Ram Longform | Ram Trucks
Anthem | Long Live Ram Longform | Ram Trucks
Published: 2017/09/08
Channel: Ram Trucks
2019 Dodge Ram 1500 – Redline: First Look – 2018 NAIAS
2019 Dodge Ram 1500 – Redline: First Look – 2018 NAIAS
Published: 2018/01/17
Channel: Redline Reviews
Ram trucks and their Mirrors | Why up?
Ram trucks and their Mirrors | Why up?
Published: 2016/09/16
Channel: AlexKorobov
2017 Pick Up Trucks Safety Rating, F-150, Ram, Tundra, Silverado - Safest Truck?
2017 Pick Up Trucks Safety Rating, F-150, Ram, Tundra, Silverado - Safest Truck?
Published: 2017/03/31
Channel: Cars & Technology
More Capability | 2019 Ram 1500 | Portraits
More Capability | 2019 Ram 1500 | Portraits
Published: 2018/01/11
Channel: Ram Trucks
2017 Ram Truck Review
2017 Ram Truck Review
Published: 2017/03/22
Channel: CAR CHNL
2019 Ram 1500: The 10 Things to Know  - 2018 Detroit Auto Show
2019 Ram 1500: The 10 Things to Know - 2018 Detroit Auto Show
Published: 2018/01/16
Channel: AutoGuide.com
2014-2017 Ram Trucks 2500 2.5-inch Leveling Kit by Rough Country
2014-2017 Ram Trucks 2500 2.5-inch Leveling Kit by Rough Country
Published: 2017/08/07
Channel: Rough Country
Ram 1500 5.7L HEMI vs Toyota Tundra 5.7L Drag Race! This was a close one!
Ram 1500 5.7L HEMI vs Toyota Tundra 5.7L Drag Race! This was a close one!
Published: 2018/01/18
Channel: Kunes Country TV
Ram 1500. 65,000 mile update. Would I still recommend this truck?
Ram 1500. 65,000 mile update. Would I still recommend this truck?
Published: 2017/02/19
Channel: B Mason
Martin Ranch | On The Job | Ram Heavy Duty Truck
Martin Ranch | On The Job | Ram Heavy Duty Truck
Published: 2017/09/11
Channel: Ram Trucks
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Ram Trucks
Division of FCA US LLC
Industry Automobile
Predecessor Fargo Trucks
Founded 2010; 8 years ago (2010)
Headquarters Auburn Hills, Michigan, U.S. Administration, Research & Design
Saltillo, Coahuila, Mexico Production & Engineering
Area served
North America, Middle East, Brazil, Argentina, Chile, Peru.
Key people

Michael Manley (Head of Global Jeep & Ram Brands)

James C. Morrison (Head of Ram North America)
Products Trucks, Vans
Owner Fiat Chrysler Automobiles
Parent FCA US LLC
Website RamTrucks.com

Ram Trucks, stylized as RAM (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. It was spun-off from Dodge marque, using the name of the popular Dodge Ram line of trucks. Ram Trucks' logo was originally Dodge's logo.

Background[edit]

Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo, primarily for use outside the United States. After that point, all trucks made by Chrysler were distributed under the Dodge marque.

Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from the Dodge brand, and using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner.[1] According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.[2]

The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat S.p.A., and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This started in the 2009 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".[3]

Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodge's. Ram will always have the Dodge emblem inside and outside and they will be 'vinned' (Vehicle Identification Number) as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes. (However Ram Trucks are now 'vinned' as Ram.)"[4]

In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.[5]

In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram Trucks brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had previously been a director for the Dodge brand.[6]

The Ram brand logo features the head of a ram, formerly the logo used by Dodge.

Trucks[edit]

For specifically foreign-market models (designed by Chrysler Europe, etc.), see below.

Also note that from 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.

Current[edit]

Former[edit]

Production[edit]

Ram utilizes three facilities, two in North America and one in Europe, for the production of its vehicles.

Warren Truck Assembly, Warren, Michigan, United States. First opened in 1938, the facility has produced trucks for Dodge and Ram for over 70 years. Near the plant are also the Warren metal stamping plant, Mount Elliot tool and die plant which contribute parts and components to the manufacture of the Dakota and 1500 series.

The following models are currently assembled at the plant:

  • Ram 1500 series, all crew cab and double cab models for the global market are assembled here except for the Ram 1500 Laramie, which is built at both the Warren facility and Ram's Saltillo Assembly for the Mexican market.

Saltillo Truck Assembly, Saltillo, Coahuila, Mexico. The plant manufactures the full range of the Ram truck series as well as the DX Chassis cab and ProMaster van. The plant has won numerous awards and has been recognized as the Chrysler groups best truck facility in terms of build quality.[8] The Saltillo stamping plant is also attached to the facility.

The following models are built at the plant:

  • Ram 1500 all regular cab models of various trim levels sold globally are manufactured at the facility as is the crew cab Ram 1500 Laramie for the Mexican market.
  • Ram 2500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 3500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 4500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 5500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • DX Chassis Cab manufactured for the Mexican and Canadian markets only.
  • Ram ProMaster

Tofaş, Bursa, Turkey. The plant produces vehicles primarily for the European market; however, the Ram ProMaster City is produced at Tofaş and imported into North America.

See also[edit]

Fiat Professional: Fiat Chrysler Automobiles light commercial vehicle brand marketed outside North America.

References[edit]

  1. ^ "Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup". AutoWeek. 2009-10-05. Retrieved 2011-01-23. 
  2. ^ Hoffman, Bryce G. "Chrysler brands to aim appeal at specific lifestyles", The Detroit News, 2009-11-05, retrieved on 2009-11-07.
  3. ^ Kilcarr, Sean (2009-11-05). "Chrysler to get Fiat commercial vans". Fleet Owner. Retrieved 2011-01-23. 
  4. ^ McElroy, John (2009-11-06). "Chrysler Considers Getting Back Into Big Rigs". Autoline on Autoblog. Retrieved 2011-01-23. 
  5. ^ "Reid Bigland Gets Top Spot at Ram". pickuptrucks.com. 2013. Retrieved 2014-06-22. 
  6. ^ "Robert Hegbloom named head of Ram truck brand". trucktrend.com. 2014. Retrieved 2014-08-18. 
  7. ^ "Ram 1200". Ram Trucks Middle East. Retrieved 24 August 2017. 
  8. ^ Dodge in Mexico: a history by Jaime Hale. "Chrysler, Jeep, and Dodge in Mexico". Allpar.com. Retrieved 2014-06-22. 

External links[edit]

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