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Why Ram trucks are better?
Why Ram trucks are better?
Published: 2014/12/08
Channel: GoTestDrive.ca
Meet the 575 HP Supercharged Raptor-Fighting Ram Rebel TRX Concept Truck
Meet the 575 HP Supercharged Raptor-Fighting Ram Rebel TRX Concept Truck
Published: 2016/09/29
Channel: The Fast Lane Truck
First Look: Ram’s 2017 Truck Lineup
First Look: Ram’s 2017 Truck Lineup
Published: 2017/01/17
Channel: Rated Red
Crash Tests 2016 Pickup Truck - F-150, Silverado, Tundra, Ram
Crash Tests 2016 Pickup Truck - F-150, Silverado, Tundra, Ram
Published: 2016/06/01
Channel: YOUCAR
Limited vs Laramie Ram 2016 Trucks
Limited vs Laramie Ram 2016 Trucks
Published: 2016/07/19
Channel: Madness Clan Master
Ram Truck Territory Test Track debuts at CAS
Ram Truck Territory Test Track debuts at CAS
Published: 2017/02/15
Channel: FCA North America
Ram Truck launches Harvest Edition Models
Ram Truck launches Harvest Edition Models
Published: 2017/08/29
Channel: FCA North America
Ram Rebel TRX Concept Running Footage
Ram Rebel TRX Concept Running Footage
Published: 2016/09/29
Channel: FCA North America
2018 Ram Limited Tungsten Edition: Most Luxurious Ram Ever!
2018 Ram Limited Tungsten Edition: Most Luxurious Ram Ever!
Published: 2017/06/27
Channel: TFLnow
Revealed: Ram 1500 HEMI Cop Truck 0-60 MPH performance test & preview
Revealed: Ram 1500 HEMI Cop Truck 0-60 MPH performance test & preview
Published: 2012/07/01
Channel: The Fast Lane Car
[SUPERCHARGED!] 2017 RAM 1500 Sport R/T - Rocky Ridge Muscle Truck Quick Walkthrough - 27870T
[SUPERCHARGED!] 2017 RAM 1500 Sport R/T - Rocky Ridge Muscle Truck Quick Walkthrough - 27870T
Published: 2017/07/12
Channel: Sherry 4x4
4WD TEST : 2016 Ram Truck Laramie Limited Ecodiesel Diagonal and Offroad test on ice and snow
4WD TEST : 2016 Ram Truck Laramie Limited Ecodiesel Diagonal and Offroad test on ice and snow
Published: 2016/03/24
Channel: CarQuestion
IT
IT'S BROKEN! Ram Truck Problems
Published: 2017/07/30
Channel: Ram BEAST Projects
Ram Unveils New 2018 "Harvest Edition" Pickup Trucks at Farm Progress Show Today
Ram Unveils New 2018 "Harvest Edition" Pickup Trucks at Farm Progress Show Today
Published: 2017/08/30
Channel: Machinery Pete
Ram 1500 Production at the Warren Truck Assembly Plant, Michigan
Ram 1500 Production at the Warren Truck Assembly Plant, Michigan
Published: 2016/12/21
Channel: The Wheel Network
Ford F-150 vs Ram 1500 | What
Ford F-150 vs Ram 1500 | What's the Best Truck?
Published: 2013/05/21
Channel: Edmunds
2017 Ram HD 2500 Tradesman Review: Why Work Trucks Rule!
2017 Ram HD 2500 Tradesman Review: Why Work Trucks Rule!
Published: 2017/05/26
Channel: The Fast Lane Truck
Dodge RAM REBEL HEMI 2016 4x4 Truck Review
Dodge RAM REBEL HEMI 2016 4x4 Truck Review
Published: 2016/08/03
Channel: Unique Mechanics
2017 Ram Truck Review
2017 Ram Truck Review
Published: 2017/03/22
Channel: CAR CHNL
2016 Ram 1500 HEMI Police Truck Revealed & Raced
2016 Ram 1500 HEMI Police Truck Revealed & Raced
Published: 2016/06/28
Channel: The Fast Lane Truck
Caminhonetes ao Extremo #10 - ESPECIAL DODGE RAM #BRUTA
Caminhonetes ao Extremo #10 - ESPECIAL DODGE RAM #BRUTA
Published: 2016/08/26
Channel: Lentrius TV
2015 RAM 1500 Black Express Crew Cab 4X4 | New Ram Truck Martinsville, Indiana | 17806
2015 RAM 1500 Black Express Crew Cab 4X4 | New Ram Truck Martinsville, Indiana | 17806
Published: 2015/02/11
Channel: Neighborhood Car Reviews
Ram Trucks Torture Testing: Extreme Heat
Ram Trucks Torture Testing: Extreme Heat
Published: 2014/09/23
Channel: Ram Trucks
2017 Ram 2500 vs 2017 Chevy 2500: Gas V8 Work Truck Drag Race
2017 Ram 2500 vs 2017 Chevy 2500: Gas V8 Work Truck Drag Race
Published: 2017/05/24
Channel: The Fast Lane Truck
Ram Trucks Commercial "Farmer" Long Version
Ram Trucks Commercial "Farmer" Long Version
Published: 2014/01/28
Channel: Ram Trucks
2017 RAM TRUCKS "Football" Commercial - Los Angeles, Cerritos, Downey CA - NEW - 800.549.1084
2017 RAM TRUCKS "Football" Commercial - Los Angeles, Cerritos, Downey CA - NEW - 800.549.1084
Published: 2017/09/06
Channel: Go Champion Dodge
Chassis Cab Truck Wig Wag Lights | Ram Engineering | Ram Trucks
Chassis Cab Truck Wig Wag Lights | Ram Engineering | Ram Trucks
Published: 2017/09/06
Channel: Ram Trucks
2017 Pick Up Trucks Safety Rating, F-150, Ram, Tundra, Silverado - Safest Truck?
2017 Pick Up Trucks Safety Rating, F-150, Ram, Tundra, Silverado - Safest Truck?
Published: 2017/03/31
Channel: Cars & Technology
2014-2017 Ram Trucks 2500 2.5-inch Leveling Kit by Rough Country
2014-2017 Ram Trucks 2500 2.5-inch Leveling Kit by Rough Country
Published: 2017/08/07
Channel: Rough Country
Ram Trucks School of Towing: How to Connect a Receiver Hitch
Ram Trucks School of Towing: How to Connect a Receiver Hitch
Published: 2013/11/05
Channel: Ram Trucks
Truck Review: 2014 RAM 1500 on Everyman Driver
Truck Review: 2014 RAM 1500 on Everyman Driver
Published: 2013/12/19
Channel: Everyman Driver
DODGE RAM DIESEL PULL TRUCK BENDS IN HALF
DODGE RAM DIESEL PULL TRUCK BENDS IN HALF
Published: 2015/07/28
Channel: MadRam11
Work | 2016 AMAs | Fifth Harmony | Ram Trucks
Work | 2016 AMAs | Fifth Harmony | Ram Trucks
Published: 2016/11/20
Channel: Ram Trucks
2017 RAM Truck Alpine Sound System Test
2017 RAM Truck Alpine Sound System Test
Published: 2016/10/23
Channel: MikesCarInfo RAW
Ram 1500 vs Chevrolet Silverado | Which Truck Is Better?
Ram 1500 vs Chevrolet Silverado | Which Truck Is Better?
Published: 2014/09/04
Channel: Edmunds
Dodge RAM GUINNESS WORLD RECORDS™ - Largest parade of pickup trucks / Nürburgring 05.11.2016
Dodge RAM GUINNESS WORLD RECORDS™ - Largest parade of pickup trucks / Nürburgring 05.11.2016
Published: 2016/11/06
Channel: rallyeoberehe The Nürburgring & Rallye Channel
Ram 1500 Pickup Truck from Metal to Pedal Assembly
Ram 1500 Pickup Truck from Metal to Pedal Assembly
Published: 2016/09/15
Channel: Trucks.com
Ford F350 vs. Dodge Ram vs. Chevy GMC Sierra Truck Challenge MEGA TEST
Ford F350 vs. Dodge Ram vs. Chevy GMC Sierra Truck Challenge MEGA TEST
Published: 2013/10/16
Channel: Auto Ad Builder
Shopping for and Buying my New 4X4 RAM Truck for Christmas
Shopping for and Buying my New 4X4 RAM Truck for Christmas
Published: 2015/12/24
Channel: Rick Mammana
2017 RAM 3500 Cummins Dually!  What a truck!  Full Review
2017 RAM 3500 Cummins Dually! What a truck! Full Review
Published: 2016/11/19
Channel: Big Truck Big RV
Kid Trax Dodge Ram Truck Review
Kid Trax Dodge Ram Truck Review
Published: 2013/07/21
Channel: Power Wheels Videos
Ram Truck Press Conference - 2016 State Fair of Texas (Full)
Ram Truck Press Conference - 2016 State Fair of Texas (Full)
Published: 2016/09/29
Channel: FCA North America
Anthem | Long Live Ram Longform | Ram Trucks
Anthem | Long Live Ram Longform | Ram Trucks
Published: 2017/09/08
Channel: Ram Trucks
The Stubby Antenna For Dodge RAM Trucks (2009-2017)
The Stubby Antenna For Dodge RAM Trucks (2009-2017)
Published: 2017/05/01
Channel: Jamie Wagner
Push On | 2017 Power Wagon Reveal | Ram Trucks
Push On | 2017 Power Wagon Reveal | Ram Trucks
Published: 2016/04/15
Channel: Ram Trucks
Truck Reviews, 2016 Ram Trucks
Truck Reviews, 2016 Ram Trucks
Published: 2016/02/12
Channel: Driving Television
Ram Trucks Torture Testing: Extreme Cold
Ram Trucks Torture Testing: Extreme Cold
Published: 2014/09/23
Channel: Ram Trucks
Official Ram Trucks Super Bowl Commercial "Farmer"
Official Ram Trucks Super Bowl Commercial "Farmer"
Published: 2013/02/04
Channel: Ram Trucks
Kids Fire Truck Unboxing and Review - Dodge Ram 3500 Ride On Fire Truck!
Kids Fire Truck Unboxing and Review - Dodge Ram 3500 Ride On Fire Truck!
Published: 2015/10/25
Channel: Gabe and Garrett
Martin Ranch | On The Job | Ram Heavy Duty Truck
Martin Ranch | On The Job | Ram Heavy Duty Truck
Published: 2017/09/11
Channel: Ram Trucks
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Ram Trucks
Division of FCA US LLC
Industry Automobile
Predecessor Fargo Trucks
Founded 2010; 7 years ago (2010)
Headquarters Auburn Hills, Michigan, U.S. Administration, Research & Design
Saltillo, Coahuila, Mexico Production & Engineering
Area served
North America, Middle East, Brazil, Argentina, Chile, Peru.
Key people

Michael Manley (Head of Global Jeep & Ram Brands)

James C. Morrison (Head of Ram North America)
Products Trucks, Vans
Owner Fiat Chrysler Automobiles
Parent Chrysler
Website RamTrucks.com

Ram Trucks, stylized as RAM (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. It was spun-off from Dodge marque, using the name of the popular Dodge Ram line of trucks. Ram Trucks' logo was originally Dodge's logo.

Background[edit]

Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from the Dodge brand, and using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner.[1] According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.[2]

The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat S.p.A., and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2009 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".[3]

Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodge's. Ram will always have the Dodge emblem inside and outside and they will be 'vinned' (Vehicle Identification Number) as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes. (However Ram Trucks are now 'vinned' as Ram.)"[4]

In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.[5]

In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram Trucks brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had previously been a director for the Dodge brand.[6]

The Ram brand logo features the head of a ram, formerly the logo used by Dodge.

Trucks[edit]

For specifically foreign-market models (designed by Chrysler Europe, etc.), see below.

Also note that from 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.

Current[edit]

Former[edit]

Production[edit]

Ram utilizes three facilities, two in North America and one in Europe, for the production of its vehicles.

Warren Truck Assembly, Warren, Michigan, United States. First opened in 1938, the facility has produced trucks for Dodge and Ram for over 70 years. Near the plant are also the Warren metal stamping plant, Mount Elliot tool and die plant which contribute parts and components to the manufacture of the Dakota and 1500 series.

The following models are currently assembled at the plant:

  • Ram 1500 series, all crew cab and double cab models for the global market are assembled here except for the Ram 1500 Laramie, which is built at both the Warren facility and Ram's Saltillo Assembly for the Mexican market.

Saltillo Truck Assembly, Saltillo, Coahuila, Mexico. The plant manufactures the full range of the Ram truck series as well as the DX Chassis cab and ProMaster van. The plant has won numerous awards and has been recognized as the Chrysler groups best truck facility in terms of build quality.[8] The Saltillo stamping plant is also attached to the facility.

The following models are built at the plant:

  • Ram 1500 all regular cab models of various trim levels sold globally are manufactured at the facility as is the crew cab Ram 1500 Laramie for the Mexican market.
  • Ram 2500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 3500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 4500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 5500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • DX Chassis Cab manufactured for the Mexican and Canadian markets only.
  • Ram ProMaster

Tofaş, Bursa, Turkey. The plant produces vehicles primarily for the European market; however, the Ram ProMaster City is produced at Tofaş and imported into North America.

See also[edit]

Fiat Professional: Fiat Chrysler Automobiles light commercial vehicle brand marketed outside North America.

References[edit]

  1. ^ "Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup". AutoWeek. 2009-10-05. Retrieved 2011-01-23. 
  2. ^ Hoffman, Bryce G. "Chrysler brands to aim appeal at specific lifestyles", The Detroit News, 2009-11-05, retrieved on 2009-11-07.
  3. ^ Kilcarr, Sean (2009-11-05). "Chrysler to get Fiat commercial vans". Fleet Owner. Retrieved 2011-01-23. 
  4. ^ McElroy, John (2009-11-06). "Chrysler Considers Getting Back Into Big Rigs". Autoline on Autoblog. Retrieved 2011-01-23. 
  5. ^ "Reid Bigland Gets Top Spot at Ram". pickuptrucks.com. 2013. Retrieved 2014-06-22. 
  6. ^ "Robert Hegbloom named head of Ram truck brand". trucktrend.com. 2014. Retrieved 2014-08-18. 
  7. ^ "Ram 1200". Ram Trucks Middle East. Retrieved 24 August 2017. 
  8. ^ Dodge in Mexico: a history by Jaime Hale. "Chrysler, Jeep, and Dodge in Mexico". Allpar.com. Retrieved 2014-06-22. 

External links[edit]

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