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Why Ram trucks are better?
Why Ram trucks are better?
Published: 2014/12/08
Channel: GoTestDrive.ca
Meet the 575 HP Supercharged Raptor-Fighting Ram Rebel TRX Concept Truck
Meet the 575 HP Supercharged Raptor-Fighting Ram Rebel TRX Concept Truck
Published: 2016/09/29
Channel: The Fast Lane Truck
THE NEW 2019 RAM IS HERE!!! & ITS SO UGLY!!!
THE NEW 2019 RAM IS HERE!!! & ITS SO UGLY!!!
Published: 2017/10/18
Channel: GREG_ALBERALLA
2018 Ram, Chevy, Ford Oh My! New Trucks of the State Fair of Texas
2018 Ram, Chevy, Ford Oh My! New Trucks of the State Fair of Texas
Published: 2017/09/28
Channel: The Fast Lane Truck
Crash Tests 2016 Pickup Truck - F-150, Silverado, Tundra, Ram
Crash Tests 2016 Pickup Truck - F-150, Silverado, Tundra, Ram
Published: 2016/06/01
Channel: YOUCAR
First Look: Ram’s 2017 Truck Lineup
First Look: Ram’s 2017 Truck Lineup
Published: 2017/01/17
Channel: Rated Red
Long Live Ram | Owner Story | Matt
Long Live Ram | Owner Story | Matt's Ram 2500 | 318,112 Miles
Published: 2017/11/06
Channel: Ram Trucks
Parade | Long Live Ram | Ram Trucks
Parade | Long Live Ram | Ram Trucks
Published: 2017/11/02
Channel: Ram Trucks
Ram Truck Territory Test Track debuts at CAS
Ram Truck Territory Test Track debuts at CAS
Published: 2017/02/15
Channel: FCA North America
2019 Ram 1500: Inside Scoop on the Upcoming New Pickup!
2019 Ram 1500: Inside Scoop on the Upcoming New Pickup!
Published: 2017/07/18
Channel: The Fast Lane Truck
Caminhonetes ao Extremo #10 - ESPECIAL DODGE RAM #BRUTA
Caminhonetes ao Extremo #10 - ESPECIAL DODGE RAM #BRUTA
Published: 2016/08/26
Channel: Lentrius TV
2017 Ram HD 2500 Tradesman Review: Why Work Trucks Rule!
2017 Ram HD 2500 Tradesman Review: Why Work Trucks Rule!
Published: 2017/05/26
Channel: The Fast Lane Truck
Ram Truck launches Harvest Edition Models
Ram Truck launches Harvest Edition Models
Published: 2017/08/29
Channel: FCA North America
IT
IT'S BROKEN! Ram Truck Problems
Published: 2017/07/30
Channel: Ram BEAST Projects
2017 Ram Truck Review
2017 Ram Truck Review
Published: 2017/03/22
Channel: CAR CHNL
[SUPERCHARGED!] 2017 RAM 1500 Sport R/T - Rocky Ridge Muscle Truck Quick Walkthrough - 27870T
[SUPERCHARGED!] 2017 RAM 1500 Sport R/T - Rocky Ridge Muscle Truck Quick Walkthrough - 27870T
Published: 2017/07/12
Channel: Sherry 4x4
Ford F-150 vs Ram 1500 | What
Ford F-150 vs Ram 1500 | What's the Best Truck?
Published: 2013/05/21
Channel: Edmunds
4WD TEST : 2016 Ram Truck Laramie Limited Ecodiesel Diagonal and Offroad test on ice and snow
4WD TEST : 2016 Ram Truck Laramie Limited Ecodiesel Diagonal and Offroad test on ice and snow
Published: 2016/03/24
Channel: Car Question
Limited vs Laramie Ram 2016 Trucks
Limited vs Laramie Ram 2016 Trucks
Published: 2016/07/19
Channel: Madness Clan Master
Why I purchased my new 2016 RAM 1500 truck, instead of a Ford, Chevy, or whatever.
Why I purchased my new 2016 RAM 1500 truck, instead of a Ford, Chevy, or whatever.
Published: 2016/09/23
Channel: Boedy Pennington
OFFROAD: 2017 RAM 2500 4x4 Off-road Package | Mega Cab Pickup Truck
OFFROAD: 2017 RAM 2500 4x4 Off-road Package | Mega Cab Pickup Truck
Published: 2016/07/28
Channel: YOUCAR
DODGE RAM DIESEL PULL TRUCK BENDS IN HALF
DODGE RAM DIESEL PULL TRUCK BENDS IN HALF
Published: 2015/07/28
Channel: MadRam11
Walk around of the American Expedition Vehicles (AEV) Ram Trucks 1500 Recruit
Walk around of the American Expedition Vehicles (AEV) Ram Trucks 1500 Recruit
Published: 2017/09/01
Channel: Auto Trend
Reliability | Owner Story | Ram Trucks
Reliability | Owner Story | Ram Trucks
Published: 2017/09/28
Channel: Ram Trucks
2016 Ram 1500 HEMI Police Truck Revealed & Raced
2016 Ram 1500 HEMI Police Truck Revealed & Raced
Published: 2016/06/28
Channel: The Fast Lane Truck
Ram Trucks Torture Testing: Extreme Heat
Ram Trucks Torture Testing: Extreme Heat
Published: 2014/09/23
Channel: Ram Trucks
Long Live The Brave | Ram Trucks
Long Live The Brave | Ram Trucks
Published: 2017/11/10
Channel: Ram Trucks
Shopping for and Buying my New 4X4 RAM Truck for Christmas
Shopping for and Buying my New 4X4 RAM Truck for Christmas
Published: 2015/12/24
Channel: Rick Mammana
Dodge RAM REBEL HEMI 2016 4x4 Truck Review
Dodge RAM REBEL HEMI 2016 4x4 Truck Review
Published: 2016/08/03
Channel: Unique Mechanics
2017 Ram 2500 vs 2017 Chevy 2500: Gas V8 Work Truck Drag Race
2017 Ram 2500 vs 2017 Chevy 2500: Gas V8 Work Truck Drag Race
Published: 2017/05/24
Channel: The Fast Lane Truck
Best Badass Diesel Trucks of Insta #61 || Luxury Convertible Dodge Ram From UAE
Best Badass Diesel Trucks of Insta #61 || Luxury Convertible Dodge Ram From UAE
Published: 2017/11/17
Channel: Badass Diesels Club
Lowering the Spare Tire on Ram Trucks - Brandl Media Minute - 12-15-11
Lowering the Spare Tire on Ram Trucks - Brandl Media Minute - 12-15-11
Published: 2011/12/16
Channel: BrandlMotors
New (GMC Sierra) vs Old (Chevy Silverado) vs New (Ram 2500) HD Diesel Drag Race
New (GMC Sierra) vs Old (Chevy Silverado) vs New (Ram 2500) HD Diesel Drag Race
Published: 2017/11/18
Channel: The Fast Lane Truck
2017 Ram Power Wagon - Offroad Test (410hp Monster Truck)
2017 Ram Power Wagon - Offroad Test (410hp Monster Truck)
Published: 2017/02/06
Channel: CAR TV
Ram 1500 Production at the Warren Truck Assembly Plant, Michigan
Ram 1500 Production at the Warren Truck Assembly Plant, Michigan
Published: 2016/12/21
Channel: The Wheel Network
2014-2017 Ram Trucks 2500 2.5-inch Leveling Kit by Rough Country
2014-2017 Ram Trucks 2500 2.5-inch Leveling Kit by Rough Country
Published: 2017/08/07
Channel: Rough Country
The Stubby Antenna For Dodge RAM Trucks (2009-2017)
The Stubby Antenna For Dodge RAM Trucks (2009-2017)
Published: 2017/05/01
Channel: Jamie Wagner
2019 RAMCHARGER FROM RAM TRUCKS
2019 RAMCHARGER FROM RAM TRUCKS
Published: 2015/04/02
Channel: AutoMotive SOCIETY
Revealed: Ram 1500 HEMI Cop Truck 0-60 MPH performance test & preview
Revealed: Ram 1500 HEMI Cop Truck 0-60 MPH performance test & preview
Published: 2012/07/01
Channel: The Fast Lane Car
Borla Exhaust for 2009 - 2016 Ram 1500 Trucks
Borla Exhaust for 2009 - 2016 Ram 1500 Trucks
Published: 2016/03/19
Channel: Borla Performance Industries
Ram 1500 vs Chevrolet Silverado | Which Truck Is Better?
Ram 1500 vs Chevrolet Silverado | Which Truck Is Better?
Published: 2014/09/04
Channel: Edmunds
Anthem | Long Live Ram Longform | Ram Trucks
Anthem | Long Live Ram Longform | Ram Trucks
Published: 2017/09/08
Channel: Ram Trucks
Heavy Weight Off-Road Smack Down: GMC Sierra HD vs Ram Power Wagon
Heavy Weight Off-Road Smack Down: GMC Sierra HD vs Ram Power Wagon
Published: 2017/11/14
Channel: The Fast Lane Truck
Cummins Builds Two-Millionth Pickup Engine for Ram HD Trucks
Cummins Builds Two-Millionth Pickup Engine for Ram HD Trucks
Published: 2013/04/25
Channel: CumminsEngines
Durability | Owner Story | Ram Trucks
Durability | Owner Story | Ram Trucks
Published: 2017/09/28
Channel: Ram Trucks
Ram Trucks School of Towing: How to Connect a Receiver Hitch
Ram Trucks School of Towing: How to Connect a Receiver Hitch
Published: 2013/11/05
Channel: Ram Trucks
2016 Ram 3500 pulling 41,000 POUNDS!
2016 Ram 3500 pulling 41,000 POUNDS!
Published: 2017/11/19
Channel: cotontop3
Official Ram Trucks Super Bowl Commercial "Farmer"
Official Ram Trucks Super Bowl Commercial "Farmer"
Published: 2013/02/04
Channel: Ram Trucks
Ram 1500 Pickup Truck from Metal to Pedal Assembly
Ram 1500 Pickup Truck from Metal to Pedal Assembly
Published: 2016/09/15
Channel: Trucks.com
RAM RUNNER Trophy Truck build - Forza Horizon 3
RAM RUNNER Trophy Truck build - Forza Horizon 3
Published: 2016/12/10
Channel: DONSQUALE
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Ram Trucks
Division of FCA US LLC
Industry Automobile
Predecessor Fargo Trucks
Founded 2010; 7 years ago (2010)
Headquarters Auburn Hills, Michigan, U.S. Administration, Research & Design
Saltillo, Coahuila, Mexico Production & Engineering
Area served
North America, Middle East, Brazil, Argentina, Chile, Peru.
Key people

Michael Manley (Head of Global Jeep & Ram Brands)

James C. Morrison (Head of Ram North America)
Products Trucks, Vans
Owner Fiat Chrysler Automobiles
Parent Chrysler
Website RamTrucks.com

Ram Trucks, stylized as RAM (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. It was spun-off from Dodge marque, using the name of the popular Dodge Ram line of trucks. Ram Trucks' logo was originally Dodge's logo.

Background[edit]

Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo, primarily for use outside the United States. After that point, all trucks made by Chrysler were distributed under the Dodge marque.

Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from the Dodge brand, and using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner.[1] According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.[2]

The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat S.p.A., and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This started in the 2009 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".[3]

Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodge's. Ram will always have the Dodge emblem inside and outside and they will be 'vinned' (Vehicle Identification Number) as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes. (However Ram Trucks are now 'vinned' as Ram.)"[4]

In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.[5]

In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram Trucks brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had previously been a director for the Dodge brand.[6]

The Ram brand logo features the head of a ram, formerly the logo used by Dodge.

Trucks[edit]

For specifically foreign-market models (designed by Chrysler Europe, etc.), see below.

Also note that from 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.

Current[edit]

Former[edit]

Production[edit]

Ram utilizes three facilities, two in North America and one in Europe, for the production of its vehicles.

Warren Truck Assembly, Warren, Michigan, United States. First opened in 1938, the facility has produced trucks for Dodge and Ram for over 70 years. Near the plant are also the Warren metal stamping plant, Mount Elliot tool and die plant which contribute parts and components to the manufacture of the Dakota and 1500 series.

The following models are currently assembled at the plant:

  • Ram 1500 series, all crew cab and double cab models for the global market are assembled here except for the Ram 1500 Laramie, which is built at both the Warren facility and Ram's Saltillo Assembly for the Mexican market.

Saltillo Truck Assembly, Saltillo, Coahuila, Mexico. The plant manufactures the full range of the Ram truck series as well as the DX Chassis cab and ProMaster van. The plant has won numerous awards and has been recognized as the Chrysler groups best truck facility in terms of build quality.[8] The Saltillo stamping plant is also attached to the facility.

The following models are built at the plant:

  • Ram 1500 all regular cab models of various trim levels sold globally are manufactured at the facility as is the crew cab Ram 1500 Laramie for the Mexican market.
  • Ram 2500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 3500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 4500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • Ram 5500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
  • DX Chassis Cab manufactured for the Mexican and Canadian markets only.
  • Ram ProMaster

Tofaş, Bursa, Turkey. The plant produces vehicles primarily for the European market; however, the Ram ProMaster City is produced at Tofaş and imported into North America.

See also[edit]

Fiat Professional: Fiat Chrysler Automobiles light commercial vehicle brand marketed outside North America.

References[edit]

  1. ^ "Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup". AutoWeek. 2009-10-05. Retrieved 2011-01-23. 
  2. ^ Hoffman, Bryce G. "Chrysler brands to aim appeal at specific lifestyles", The Detroit News, 2009-11-05, retrieved on 2009-11-07.
  3. ^ Kilcarr, Sean (2009-11-05). "Chrysler to get Fiat commercial vans". Fleet Owner. Retrieved 2011-01-23. 
  4. ^ McElroy, John (2009-11-06). "Chrysler Considers Getting Back Into Big Rigs". Autoline on Autoblog. Retrieved 2011-01-23. 
  5. ^ "Reid Bigland Gets Top Spot at Ram". pickuptrucks.com. 2013. Retrieved 2014-06-22. 
  6. ^ "Robert Hegbloom named head of Ram truck brand". trucktrend.com. 2014. Retrieved 2014-08-18. 
  7. ^ "Ram 1200". Ram Trucks Middle East. Retrieved 24 August 2017. 
  8. ^ Dodge in Mexico: a history by Jaime Hale. "Chrysler, Jeep, and Dodge in Mexico". Allpar.com. Retrieved 2014-06-22. 

External links[edit]

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