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Rocky De La Fuente
De La Fuente in 2016
Personal details
Born Roque De La Fuente Guerra
(1954-10-10) October 10, 1954 (age 63)
San Diego, California, U.S.
Political party Republican (since 2017)
Other political
Reform (2016)
American Delta (2016)
Democratic (2016)
Spouse(s) Katayoun Yazdani (divorced)
Children 5

Roque "Rocky" De La Fuente (born October 10, 1954)[1] is an American businessman, political activist, and politician. He was the unsuccessful nominee of the Reform Party and that of his self-created American Delta Party for President of the United States in the 2016 election. De La Fuente was an unsuccessful candidate for the Democratic nomination in Florida's 2016 election for United States Senator and for the Democratic presidential nomination in the 2016 primaries.

Early life[edit]

De La Fuente was born on October 10, 1954[2] at Mercy Hospital in San Diego, California, the son of Roque Antonio De La Fuente Alexander and Bertha Guerra Yzaguirre. His parents raised him in Mexico (Mexico City, Tijuana, Baja California), and in the United States (San Diego, and Anaheim, California). He was educated by his parents and the Legionaries of Christ, the Marist Brothers, the Carmelite Sisters of the Most Sacred Heart, Daughters of the Holy Spirit and the Jesuits. As a youth, De La Fuente attended Saint Catherine's Military Academy in Anaheim, California and then earned a B.S. in Physics and Mathematics from the Instituto Patria National Autonomous University of Mexico, and studied Accounting & Business Administration at Anahuac University near Mexico City.[3][4]


Between 1976 and 1990, De La Fuente acquired automobile dealerships from Alfa Romeo, American Motors Corporation, Audi, Cadillac, Chrysler, Daihatsu, Dodge, GMC, Honda, and others.[3] He also opened eleven currency exchange locations in the United States and Mexico.[5]

In 2004, the Federal Deposit Insurance Corporation issued an order barring De La Fuente from participating in an FDIC-insured institution. De La Fuente appealed and the 9th Circuit reversed half the order and advised the FDIC to reconsider its sentence, stating that "De La Fuente's use of FIB as his personal piggy bank was in shocking disregard of sound banking practices and the law to the detriment of depositors, shareholders, and the public.  Nevertheless, we remand this matter to the Board for it to consider, in light of this disposition, whether this extraordinary sanction remains deserved."[4][6]

In November 2015, De La Fuente and the city of San Diego reached settlement in a decades-long legal dispute over land-use issues regarding a 312-acre area that De La Fuente is developing in Otay Mesa.[7]

He owns businesses and properties in the Dominican Republic, Mexico, United States, and Uruguay.[3]

Political campaigns[edit]

2016 presidential campaign[edit]

De La Fuente at the Lesser-Known Candidates Presidential Forum during his campaign for the Democratic Party nomination, January 2016

De La Fuente ran a presidential campaign in the 2016 election. De La Fuente sought the Democratic Party's nomination during their presidential primaries. De La Fuente's campaign did not win a single primary or a single delegate to the 2016 Democratic National Convention.

De La Fuente founded the American Delta Party and ran as that party's nominee with his running mate Michael Steinberg and was nominated as the presidential candidate of the Reform Party which had ballot access in Florida, Kentucky, Louisiana, Minnesota and Mississippi.[8] De La Fuente ultimately received over 33,000 votes in the general election, earning him 0.02% of the total popular vote. He failed to win any electoral votes. In the popular vote De La Fuente placed eighth overall, behind the Republican Party's Donald Trump, Democratic Party's Hillary Clinton, Libertarian Party's Gary Johnson, Green Party's Jill Stein, independent Evan McMullin, Constitution Party's Darrell Castle, and Party for Socialism and Liberation's Gloria LaRiva.[9]

On May 9, 2017, De La Fuente and Stein dismissed their lawsuit against the state of Oklahoma. The focus of the lawsuit was the state's high requirement for petitions, but it was dismissed after Oklahoma eased their requirements.[10] In February of 2018, De La Fuente would go on to win two more court cases slightly easing ballot access requirements in Virginia and Washington.[11][12]

2016 Senate campaign[edit]

On June 20, 2016, De La Fuente paid the $10,440 qualifying fee to run for the Democratic nomination of the 2016 Senate election in Florida to decide the Democratic nominee for the Senate seat occupied by Republican Marco Rubio. He competed with Patrick Murphy, Alan Grayson, Pam Keith, and Reginald Luster for the nomination.[13][14] Murphy won the nomination; De La Fuente came in fourth-place out of five candidates, receiving 60,606 votes (5.38% of the overall vote).

2016 Florida Democratic Senate Primary election results[15]
Candidate Votes %
Patrick Murphy 663,236 58.92
Alan Grayson 199,412 17.72
Pam Keith 173,283 15.40
Rocky De La Fuente 60,606 5.38
Reginald Luster 29,039 2.58
Total 1,125,576 100.00

2017 New York City mayoral campaign[edit]

Excerpt from De La Fuente's mayoral campaign material

De La Fuente ran for Mayor of New York City in the 2017 mayoral election. Upon announcing his intention to enter the race, De La Fuente claimed that private polling data shows him defeating Republican candidates Paul Massey and Michel Faulkner.[16]

De La Fuente's candidacy originally ran into problems with his lack of residency.[17]

On March 28, De La Fuente participated in a debate hosted by the Reform Party of New York State (which is not affiliated with the Reform Party of the United States of America) alongside five other mayoral contenders (Kevin Coenen, Mike Tolkin, independent Bo Dietl, Democratic challenger Sal Albanese and Republican Faulkner).[18]

De La Fuente intended to make homelessness and affordable housing the central focuses of his campaign.[19]

During his campaign, De La Fuente received $600,000 in campaign loans from the New York City Campaign Finance Board. As of July 31, this meant that his campaign had received the second-greatest amount of any campaign in the 2017 mayoral race, behind only Paul Massey, who had received $1,610,000. At that point Massey and De La Fuente, alongside three other candidates, had received 88% of the loans provided by the CFB for the 2017 municipal elections. The other three were Tolkin (who had received $225,000), Faulkner (who had received $142,625) and Dietl (who had received $100,000).[20]

After the suspension of both Michel Faulkner and Paul Massey's campaigns, De La Fuente was left as the only remaining opponent to Nicole Malliotakis in the Republican Primary. However, two Malliotakis supporters, with the blessing of her campaign, filed objections to De La Fuente's ballot petition signatures. They argued that hundreds of De La Fuente's signatures were forged. On August 1, the New York City Board of Elections ruled against De La Fuente and in favor of the two Malliotakis supporters (Bryan Jung and James Thompson), thus effectively ending De La Fuente's candidacy for the Republican nomination and leaving Malliotakis unopposed for the nomination.[21][22]

2018 Senate campaign[edit]

On February 26 of 2018 De La Fuente filed to run for the 2018 Senate election in California under the Republican Party to unseat incumbent Dianne Feinstein.[23]

2020 presidential campaign[edit]

De La Fuente has confirmed that he intends to again seek the Democratic Party nomination in the 2020 presidential election.[24]


  1. ^ Bell, Diane (5 December 2015). "'Rocky' joins fight for President". San Diego Union-Tribune. Retrieved 10 December 2015. 
  2. ^ Times Staff Writer (30 April 2002). "Roque De La Fuente, Business Park Innovator and Developer". Los Angeles Times. Retrieved 9 November 2015. 
  3. ^ a b c "Empresario con fuertes intereses en Punta del Este va por la presidencia de EEUU" (in Spanish). Maldonado Noticias. 11 October 2015. Retrieved 9 November 2015. 
  4. ^ a b "De La Fuente Ii V. Federal Deposit Insurance Corporation | Findlaw". Retrieved 2016-08-19. 
  5. ^ Llenas, Bryan (2016-02-19). "Longshot presidential candidate Rocky de la Fuente won't say Donald Trump's name". Fox News Latino. Retrieved 2016-06-01. 
  6. ^ "Reported Banking Law Cases". 2012-06-01. Retrieved 2016-08-19. 
  7. ^ "San Diego settles decades-long de la Fuente land dispute". FOX5 San Diego. Retrieved 1 January 2016. 
  8. ^ Posted on (2016-08-09). "Reform Party Nominates Rocky De La Fuente for President | Ballot Access News". Retrieved 2016-08-19. 
  9. ^ Leip, David (November 16, 2016). "2016 Presidential General Election Results". Dave Leip's Atlas of U.S. Presidential Elections. Massachusetts. Retrieved December 10, 2016. 
  10. ^ "Rocky De La Fuente and Jill Stein Dismiss their Oklahoma Appeal, Given that Petition Requirement Has Been Eased - Ballot Access News". Retrieved 3 April 2018. 
  11. ^ "Rocky De La Fuente Wins Virginia Ballot Access Lawsuit - Ballot Access News". Retrieved 3 April 2018. 
  12. ^ "Rocky De La Fuente Wins Washington State Ballot Access Case - Ballot Access News". Retrieved 3 April 2018. 
  13. ^ Bousquet, Steve (June 20, 2016). "It's a 'Rocky' start: Florida's candidate qualifying window opens". Tampa Bay Times. Retrieved June 20, 2016. 
  14. ^ Mark Harper (June 20, 2016). "Qualifying sees Democrat "Rocky" de la Fuente join Senate field". Retrieved June 23, 2016. 
  15. ^ "Florida Senate Races Results". Politico. Retrieved August 31, 2016. 
  16. ^ Campanile, Carl (March 22, 2017). "Millionaire from California throwing hat into NYC mayoral race". New York Post. Retrieved April 18, 2017. 
  17. ^ Goodman, J. David (23 March 2017). "Hey, Bo. Nice to Meet You, Rocky. Welcome to the Mayor's Race". Retrieved 24 March 2017 – via 
  18. ^ Kochman, Ben (March 29, 2017). "Long-shot mayoral candidates battle over big issues, but united in trashing de Blasio". New York Daily News. Retrieved April 23, 2017. 
  19. ^ "Rocky de la Fuente Bets for Job Improvement and Affordable Housing to 'Make NYC Shine Again'". www.prnewswire. om. PR Newswire. July 25, 2017. Retrieved August 15, 2017. 
  20. ^ "PolitiStat: The Numbers Behind New York City's 2017 Municipal Election". 
  21. ^ Durkin, Erin (August 1, 2017). "Republican mayoral hopeful Nicole Malliotakis running unopposed after Rocky de la Fuente gets the boot". New York Daily News. Retrieved August 15, 2017. 
  22. ^ De La Hoz, Felipe (August 6, 2017). "Removal of Last Primary Opponent Could Cost Malliotakis". Gotham Gazette. Retrieved August 15, 2017. 
  23. ^
  24. ^ Winger, Richard (January 10, 2017). "Rocky De La Fuente Tells Court that He Plans to Seek Democratic Party Nomination for President in 2020". Ballot Access News. Retrieved January 10, 2017. 

External links[edit]

Party political offices
Preceded by
Andre Barnett
Reform nominee for President of the United States
Most recent


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