Play Video
1
Charles Chao, CEO of SINA: Differences between Sina Weibo and WeChat
Charles Chao, CEO of SINA: Differences between Sina Weibo and WeChat
::2013/11/20::
Play Video
2
Here
Here's your trade on Sina Corp (SINA) (June 30, 2014)
::2014/06/30::
Play Video
3
Trend Alignment Sina Corp
Trend Alignment Sina Corp
::2008/05/28::
Play Video
4
$100 million Profit Trading Sina Corp. (SINA) stock
$100 million Profit Trading Sina Corp. (SINA) stock
::2011/12/20::
Play Video
5
Potential short entry in Sina Corp ($SINA)- Swing trading stock chart analysis
Potential short entry in Sina Corp ($SINA)- Swing trading stock chart analysis
::2011/11/01::
Play Video
6
SINA Corp. Cut to Hold by Deutsche Bank AG
SINA Corp. Cut to Hold by Deutsche Bank AG
::2010/11/17::
Play Video
7
Facebook
Facebook's Zuckerberg Reviews Sina Microblog in China
::2012/03/23::
Play Video
8
China
China's Biggest Microblog, Sina Weibo, Increases Censorship
::2011/09/23::
Play Video
9
Bloomberg TV Interview: China Internet Earnigs, Baidu, Sina
Bloomberg TV Interview: China Internet Earnigs, Baidu, Sina
::2011/04/05::
Play Video
10
Charles Chao, CEO of SINA: Internet Experiments
Charles Chao, CEO of SINA: Internet Experiments
::2013/11/18::
Play Video
11
Americans enthusiastic over Weibo stock-China Beat-April 18 ,2014-BONTV China
Americans enthusiastic over Weibo stock-China Beat-April 18 ,2014-BONTV China
::2014/04/21::
Play Video
12
"Turning Brand Fans into BFFs" - Thoughtful China
"Turning Brand Fans into BFFs" - Thoughtful China
::2013/01/29::
Play Video
13
Charles Chao, CEO of SINA: Censorship in China
Charles Chao, CEO of SINA: Censorship in China
::2013/10/24::
Play Video
14
Weibo
Weibo's Underwhelming Public Offering: 'Chinese Twitter' IPO raises USD 286 million
::2014/04/18::
Play Video
15
Weibo Prices Shares at Low-End, $17 Each
Weibo Prices Shares at Low-End, $17 Each
::2014/04/17::
Play Video
16
Sina Investors Urged to Pull Out over Censorship
Sina Investors Urged to Pull Out over Censorship
::2011/11/07::
Play Video
17
NoMo: Momentum Stocks Lose Grip
NoMo: Momentum Stocks Lose Grip
::2011/09/29::
Play Video
18
How to Trade SINA After Earnings
How to Trade SINA After Earnings
::2011/05/12::
Play Video
19
Charles Chao, CEO of SINA: We Welcome Competition in the Chinese Market
Charles Chao, CEO of SINA: We Welcome Competition in the Chinese Market
::2013/10/24::
Play Video
20
Weibo, China
Weibo, China's Version Of Twitter, Reportedly Aims For A Listing On A US Exchange To Raise...
::2014/02/25::
Play Video
21
Chinese Internet Stocks Showing Relative Strength
Chinese Internet Stocks Showing Relative Strength
::2011/04/19::
Play Video
22
Plenary V: Fostering Innovation: How to build the future
Plenary V: Fostering Innovation: How to build the future
::2011/05/25::
Play Video
23
How To Time Explosive Stocks Example 5
How To Time Explosive Stocks Example 5
::2013/10/07::
Play Video
24
Zuckerberg Mixes Business With Pleasure on China Trip
Zuckerberg Mixes Business With Pleasure on China Trip
::2012/03/23::
Play Video
25
Wuh Says Baidu Would Benefit From Google China Pullout: Video
Wuh Says Baidu Would Benefit From Google China Pullout: Video
::2012/03/23::
Play Video
26
Babylone Parody - Sina (Chanson sur Sina)
Babylone Parody - Sina (Chanson sur Sina)
::2014/03/23::
Play Video
27
Sina Pipena Me Wasanthaya - Saranga, Umali and Samitha (Live)
Sina Pipena Me Wasanthaya - Saranga, Umali and Samitha (Live)
::2014/07/12::
Play Video
28
Resisting Censorship, Scholars Send Letter to Sina Investors
Resisting Censorship, Scholars Send Letter to Sina Investors
::2011/11/05::
Play Video
29
What
What's In The News: July 18, 2011
::2011/07/18::
Play Video
30
Souhaila   Clash Sina
Souhaila Clash Sina
::2013/09/30::
Play Video
31
moul kaskita sina part 2
moul kaskita sina part 2
::2013/10/20::
Play Video
32
Markets Hold Steady As China Plunges
Markets Hold Steady As China Plunges
::2012/08/27::
Play Video
33
Sina - Kiss Me Kiss Me - VIDEO CLIP OFFICIAL 2014
Sina - Kiss Me Kiss Me - VIDEO CLIP OFFICIAL 2014
::2013/12/27::
Play Video
34
SmarTrend Market Close Wrap-Up -- September 29, 2011 (DJI,INX,IXIC)
SmarTrend Market Close Wrap-Up -- September 29, 2011 (DJI,INX,IXIC)
::2011/09/29::
Play Video
35
Sina aviation to shoot all the China Southern Airlines Airbus A380 flight
Sina aviation to shoot all the China Southern Airlines Airbus A380 flight
::2013/07/01::
Play Video
36
Second Day Surge: Weibo Pops Another 15% Post-IPO
Second Day Surge: Weibo Pops Another 15% Post-IPO
::2014/04/21::
Play Video
37
Best Finance - Mark Zuckerberg Trims His Stake in Facebook
Best Finance - Mark Zuckerberg Trims His Stake in Facebook
::2014/02/22::
Play Video
38
1 Year Warranty for all Juno Power Products
1 Year Warranty for all Juno Power Products
::2013/12/05::
Play Video
39
How do you open your Juno Power package?
How do you open your Juno Power package?
::2013/12/05::
Play Video
40
mica bolda dva sina 2014
mica bolda dva sina 2014
::2014/04/01::
Play Video
41
sina maroc chouha 2014 الشوهة سينا
sina maroc chouha 2014 الشوهة سينا
::2014/05/21::
Play Video
42
Mark McDowell, Interview about Sina Weibo
Mark McDowell, Interview about Sina Weibo
::2013/01/15::
Play Video
43
Lee MinHo Exclusive Interview with Sina (12mins)
Lee MinHo Exclusive Interview with Sina (12mins)
::2014/04/21::
Play Video
44
Chinese Firms Drop After News of Department of Justice Probe
Chinese Firms Drop After News of Department of Justice Probe
::2011/09/29::
Play Video
45
sina  en turkie - handsome like !
sina en turkie - handsome like !
::2013/10/03::
Play Video
46
Earnings Season Underway, Does It Even Matter?
Earnings Season Underway, Does It Even Matter?
::2011/10/18::
Play Video
47
C, ITRA, QSFT, WMS - Stock Charts - Harry Boxer, TheTechTrader.com
C, ITRA, QSFT, WMS - Stock Charts - Harry Boxer, TheTechTrader.com
::2011/06/07::
Play Video
48
Sina lma3fona سينا المعفونا
Sina lma3fona سينا المعفونا
::2014/05/08::
Play Video
49
sina dance 1
sina dance 1
::2013/07/15::
Play Video
50
Morn Samnang Vs Soung Sina Kun Khmer Boxing 28 06 2014
Morn Samnang Vs Soung Sina Kun Khmer Boxing 28 06 2014
::2014/07/04::
NEXT >>
RESULTS [51 .. 101]
From Wikipedia, the free encyclopedia
  (Redirected from SINA Corporation)
Jump to: navigation, search
Sina Corp
新浪公司
Type Public (NASDAQSINA)
Industry Internet
Founded 30 November 1998
Headquarters

Shanghai, China
中国上海市浦东新区世纪大道88号金茂大厦37楼 (China Century Avenue, Pudong, Shanghai, China Jin Mao Tower, 37th Floor, No. 88 (SINA Corporation headquarters))
中国北京市北四环西路58号理想国际大厦(

North Fourth Ring Road in Beijing, China China International Building, No. 58 (Sina headquarters office address, and investor relations)[1]
Key people Charles Chao, president, chairman, CEO
Herman Yu, CFO
Hurst Lin, COO
LC Chang, Vice President
Products Sina Weibo, Sina Mobile, Sina Online, Sina.net
Revenue $482 million (2011)
Employees 6,400[2]
Website Sina.com
Sina.com.cn

Sina (Chinese: ; pinyin: xīnlàng; i.e. "new wave") is a Chinese online media company for Chinese communities around the world. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sina.net. Sina has over 100 million registered users worldwide. Sina was recognized by Southern Weekend as the "Chinese Language Media of the Year" for 2003.

Sina owns Sina Weibo, a Twitter-like microblog social network, which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu. The Chinese social networking service has more than 500 million users[3] and millions of posts per day, and is adding 20 million new users per month, says the company. Sina has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers combined.

Sina.com is the largest Chinese-language web portal. It is run by Sina Corporation, which was founded in 1999. The company was founded in mainland China, and its global financial headquarters have been based in Shanghai since October 1, 2001.

Sina App Engine(SAE) is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, effective web deployment and hosting service for those corporations, organizations and independent developers. Now more than 300 thousands developers in China are using SAE.

Background[edit]

Business coverage[edit]

As a website that mainly caters to the Chinese population around the globe, Sina claimed that it has about 94.8 million registered users[citation needed] and more than 10 million active users engaged in their fee-based services (10,000 of whom are overseas Chinese in North America).[citation needed] Sina.com provides different subsidiary sites around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include Sina US, Sina Japan, Sina Korea, Sina Australia, Sina Europe and Sina Germany.

Sina.com is one of the four major business lines of Sina Corporation (NASDAQ: SINA). The rest of the major business lines are Sina Mobile, Sina Online and Sina.net.

The domain sina.com.cn attracted at least 3.3 million visitors[4] annually by 2008 according to a Compete.com survey.

Sina Corp also owns Sina Weibo, a Chinese microblogging site, similar to Twitter, launched in August 2009. According to Sina Corp the microblogging site has more than 200 million users and millions of posts per day, and is adding 20 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo.

More recently, Sina also released a "lite-blogging service" similar to Tumblr, called Sina Qing,[5] as well as a location based service, WeiLingDi.[6]

Popularity[edit]

In a survey conducted by Gallup (China) Research Ltd in April 2003, Sina was the most popular website in China. It was estimated that the site has about three billion page views every day. Also, it was awarded the "Chinese Language Media of the Year" in 2003 by Southern Weekend.[7]

As of July 14, 2013, according to Alexa.com, Sina.com.cn was 17th in terms of Top Site rankings[8] and fourth in terms of Traffic Rank within China.[9]

History[edit]

(Information based on Xin, 2002)[10]

In March 1999, Stone Rich Sight Information Technology Ltd (SRS), established by Sina.com's former CEO and President Wang Zhidong, merged with Sinanet.com, a US website company of Sunnyvale, California. The merging of the two largest Chinese websites formed into the later Sina.com. Since then the service had been extended across the straits and North America, before it extended to Hong Kong in July 1999.

Sina.com overtook the dominant role of Sohu.com for the first time in 1999 by its fast, continuous, and comprehensive reports on the NATO Bombing of the Chinese embassy in Belgrade in 1999, according to CNNIC's survey conducted 2 months after the incident.[11]

Sina.com was the first to be approved for listing on the Nasdaq National market on 13 April 2000, followed by Netease and Sohu, two other web-based companies in China, in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, Sina.com was the official website for on-line coverage of the 2000 Summer Olympics in Sydney as selected by the government and the Chinese Olympic committee. (Xin, 2002).

Management[edit]

Key officers[edit]

Partnership[edit]

Sina.com cooperates with other web-based companies such as People, Nanfang Daily, Lifeweek and Xinhuanet, etc. Apart from the media partners, its clients include Microsoft, DELL, IBM, Motorola, and Kodak. Recently Sina.com started developing its business in the field of wireless internet, in the meantime collaborating with China Mobile, China Telecom, Ericsson.

In January 2004, Sina.com and Yahoo.com started to jointly provide online auction services in China; in response to this, EachNet (Chinese: "易趣網"), which cooperates with eBay, lowered its registration fee in early February 2004 in order to keep its market share.[13]

Sina also sponsors the annual ChinICT conference held at the Tsinghua Science Park.

Recently, Sina has begun collaborating with Qihoo 360 on internet security. Through this collaboration, Qihoo 360 intend to provide Sina Weibo tech support in order to protect Weibo from hackers and viruses. As of April 24, 2012 an official statement has not yet been made announcing the collaboration.[14]

Marketing[edit]

To provide tailored internet services for local people, Sina.com has been conducting quantitative and qualitative marketing researches, including demographic research, psychograph, etc., on target audience in specific regions.[citation needed]

Features[edit]

Multiple services[edit]

Sina.com provides internet services to the Chinese population around the world. In every localized website, there are over thirty integrated channels, including news, sports, technology information, finance, advertising services, entertainment, fashion, and travel.

Sina.com is a multiple-service provider, its major services are SMS, Mail, Search, Games, Match, Entertainment, Sina Blog, Sina Microblogging and Sports. Sina Blog (中文:新浪博客) is the blog service of Sina.com, which features the blogs of celebrities, including the most popular blog in the world, the one of Xu Jinglei.[15] Sina Weibo is an equivalent to Twitter. The latter is blocked by the Chinese authorities.[16] Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hosts Dee Hsu and Kevin Tsai, with more than ten million followers on their microblogs each.

A big challenge for Sina is monetizing the massive Weibo following. Sina has taken several steps in that direction, and is reportedly developing a "pay-for-forward" feature. The feature will enable users to pay to have a message forwarded by an account with a large following. Sina plans to keep 20% of the revenue generated from "pay-for-forward" fees.[17]

Local content[edit]

Internationalized services have a common layout which consists of sections like news, information, infotainment and email services with localized content.[citation needed]}

Localization involves political censorship. As with all internet content providers operating within mainland China, the web pages which are geared toward mainland China audiences have internet censors controlling the discussion for sensitive political content. In addition, the news from sina.com comes from local newspapers, which in the case of mainland China are themselves subject to censorship by the government. This censorship does not extend to pages and forums which are not intended for audiences within mainland China.[citation needed]

Online news[edit]

Sina.com provides a lot of feature news as the focus of the lead story or the main photo. On the other hand its domestic political news is sourced from The People’s Daily or Xinhua News Agency. Compared to conventional medium for news distribution, Sina.com is a platform for news articles from the traditional media. That means, according to its CEO, Wang Zhidong, Sina.com would never hire journalists (Xin, 2000).[citation needed]

Network technology[edit]

According to the company's published information, Sina.comXpressTM and Sina.comPlusTM are Sina.com's two main exclusive technologies, which bring ease-of-use benefits and enable the audience of Big 5 (traditional Chinese character), and GB (simplified Chinese characters) to view the webpages sourced from around the Chinese communities of the world.[citation needed]

Publications[edit]

See also[edit]

References[edit]

  1. ^ http://www.sina.com.cn/contactus.html
  2. ^ "Company Profile for Sohu.com, Inc. (SINA)". Retrieved 2013-08-10. 
  3. ^ Josh Ong (2013-02-21). "China’s Sina Weibo grew 73% in 2012, passing 500 million registered accounts". thenextweb.com. Retrieved 2013-05-21. 
  4. ^ "siteanalytics.compete.com". siteanalytics.compete.com. 2011-10-26. Retrieved 2012-08-23. 
  5. ^ "Sina Testing Lite-Blog Qing". iChinaStock. Retrieved 31 May 2011. 
  6. ^ Gobry, Pascal-Emmanuel. "After Launching China's Twitter, China's Yahoo Launches China's Foursquare". Business Insider. Retrieved 31 May 2011. 
  7. ^ nanfangdaily.com.cn (Chinese)[dead link]
  8. ^ "''sina.com.cn''". Alexa.com. Retrieved 2013-07-14. 
  9. ^ . Alexa.com. 2013-07-14 http://www.alexa.com/topsites/countries/CN. Retrieved 2013-07-14.  Missing or empty |title= (help)
  10. ^ Xin, H. (2002). The Surfer-in-chief and the would-be kings of content – a short study of Sina.com and Netease.com. In S. H. Donald., M. Keane. & Y. Hong. (eds.). Media in China: consumption, content and crisis. London: Routledge.
  11. ^ survey.yam.com, Xin, 2002.
  12. ^ "Sina management". Corp.sina.com.cn. Retrieved 2012-08-23. 
  13. ^ "EachNet's announcement". Beijing Entertainment News. 
  14. ^ "Sina Weibo Cooperates with 360 to Check Short URLs and Guarantee Weibo Users' Online Security". BrightWire. 
  15. ^ Chen, Peijin (2006-05-05). "Xu Jinglei's blog joins the gilded ranks on Technorati". Shanghaiist.com. Retrieved 2012-08-23. 
  16. ^ Mackey, Robert (2 June 2009). "China's Great Firewall Blocks Twitter". The New York Times. 
  17. ^ Hsu, Alex (15 Jul 2013). "Sina to Launch "Pay-for-Forward" Feature on Sina Weibo". BrightWire News. 

External links[edit]

Wikipedia content is licensed under the GFDL License
Powered by YouTube
LEGAL
  • Mashpedia © 2014