Samsung SPH-M800

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Samsung M800 (Instinct)

Manufacturer	Samsung Electronics
Availability by country	June 20, 2008
Successor	Samsung Instinct s30
Form factor	Slate
Dimensions	11.61×5.51×1.24 cm (4.57"×2.17"×0.49" in)
Weight	4.4 oz (127.4 g)
Removable storage	2 GB MicroSD (included)
Battery	Lithium-ion polymer battery with 2nd battery included
Data inputs	Haptic touchscreen
Display	240 x 432 px, 3.1" LCD
Rear camera	2.0 megapixel
Connectivity	Dock connector, Headphone jack, Bluetooth 2.0+EDR

The Samsung Instinct was an Internet-enabled smartphone designed and marketed by Samsung Mobile. It uses a Haptic touchscreen interface, and three touchscreen buttons (pictured at right, from left to right - [back], [home], [phone]). The Instinct, in addition to being a mobile phone, also functions as a camera phone, portable media player, text messenger, and a complete web browser and e-mail client. The email client allows for access to only the main inbox of any associated account - not to any subfolder. The folders for "drafts", "sent", "deleted", and "outbox" represent only messages originating from the phone.

The MP3 player allows users to listen to music while they exchange text messages. It pauses music when the user answers a call. The Instinct supports uploading music into the music library. The phone does not come with MP3 ringtones.

The Instinct was initially available only in the United States through Sprint. It was announced in early July 2008 that the Instinct would be available in Canada from Bell Mobility, starting on August 8, 2008 and from Telus Mobility on August 19, 2008. It became the second fastest selling phone in Sprint's history (the first being the Palm Pre).

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Specifications [edit]

The specifications as listed on the Samsung Instinct website are:

• Screen size: 7.87 cm (3.1 in)
• Screen resolution: 432×240 pixels
• Input method: Haptic touch-screen interface
• Storage: 2GB MicroSD Card (Also supports higher-quality MicroSDHC cards) (Officially upgradeable to an 8GB card, but according to the posters at www.instinct-samsung.com [1], any software restrictions preventing the Instinct from reading cards of greater capacity could be fixed by a simple firmware update, distributed by the cellular service provider, i.e. Sprint [in the U.S.], or Bell or Telus [in Canada]), at this time however no update has been released.
• Network: CDMA EV-DO Rev A (800 MHz/1900 MHz) (Comparable to better-known 3G)
• 1,000mAh Li-ion battery, capable of 5.75 hours of continuous talk time; third-party extended batteries (up to capacities of 1880 mAh) are available.
• Size: 11.61×5.51×1.24 cm (4.57"×2.17"×0.48" in)
• Weight: 124.74 g (4.4 oz)
• Applications
  • Video recording and streaming (MPEG-4 AVC) (Note: streaming and/or playback may be limited/disabled in Canadian versions.)
  • Personal organizer
  • 2 megapixel camera (max resolution 1600 x 1200 pixels)
  • Full internet browser (WAP 2.0, XHTML, HTML, WML, WMLS). The Instinct has the ability to run the popular mobile browser Opera Mini (version 4.2 is currently the most cooperative), while performing very well compared to the default web browser.
  • Swappable 2nd battery with separate charging case included in US package.
  • Sprint Navigation available in US package, depending on cellular plan.

Sprint advertising against Apple iPhone [edit]

When Samsung first launched the Instinct, it took a page from Apple's playbook by targeting the iPhone directly in a series of ads available at Instinct's teaser site that invited users to "see Instinct defeat iPhone". The ads put the iPhone in a direct feature by feature comparison with the Instinct, showing Instinct loading a site in a fraction of time than the iPhone, precisely pinpointing geographical location courtesy of the built-in GPS hardware and downloading songs out of thin air (through the carrier's mobile network). The most prominent ads show features that the iPhone lacks, such as watching live TV, shooting and sending video recordings. Samsung even produced a made-up movie trailer showcasing the handset in a Hollywood-style thriller action piece.

References [edit]

External links [edit]

• Samsung Instinct from Sprint
• Samsung Instinct Website
• Samsung Instinct Updates
• http://www.tgdaily.com/business-and-law-opinion/37695-samsung-instinct-how-bad-marketing-could-cripple-a-great-product