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Box Office for The Mummy vs Wonder Woman, 2nd Weekend Drop 43%
Box Office for The Mummy vs Wonder Woman, 2nd Weekend Drop 43%
Published: 2017/06/12
Channel: Beyond The Trailer
Box Office for Batman v Superman Second Weekend Drop, Zootopia, Deadpool
Box Office for Batman v Superman Second Weekend Drop, Zootopia, Deadpool
Published: 2016/04/04
Channel: Movie Math
'Spectre' Led the U.S Box Office Second Weekend in a Row
Published: 2015/11/15
Channel: Wochit Entertainment
Baaghi Box Office Prediction | First weekend total - 58 cr | second weekend
Baaghi Box Office Prediction | First weekend total - 58 cr | second weekend
Published: 2016/04/27
Channel: Golden Bird Hub Entertainment
Wonder Woman Box Office At $435 Million Worldwide After Second Weekend
Wonder Woman Box Office At $435 Million Worldwide After Second Weekend
Published: 2017/06/12
Channel: Zennie62 Daily Vlog
Brothers Second Weekend (Day 10) Box Office Collections
Brothers Second Weekend (Day 10) Box Office Collections
Published: 2015/08/24
Channel: boxotop view
Box Office Top 3:
Box Office Top 3: 'Mockingjay' Wins Big In Second Weekend
Published: 2014/11/30
Channel: Newsy Entertainment
Finding Dory is King of the Box Office for Its Second Weekend
Finding Dory is King of the Box Office for Its Second Weekend
Published: 2016/06/25
Channel: Wochit Entertainment
Tubelight 10th Day Box office collection | Ten Day | 2nd(second) weekend report
Tubelight 10th Day Box office collection | Ten Day | 2nd(second) weekend report
Published: 2017/07/03
Channel: Bollywood chaloge
‘Moana’ Could Surpass ‘Frozen’ In Second Weekend At Box Office
‘Moana’ Could Surpass ‘Frozen’ In Second Weekend At Box Office
Published: 2016/11/30
Channel: Wochit Entertainment
'Apes' Rules U.S. Box Office For Second Weekend
Published: 2014/07/20
Channel: Wochit Entertainment
Box Office for Ant-Man Second Weekend, Pixels, Paper Towns, Southpaw
Box Office for Ant-Man Second Weekend, Pixels, Paper Towns, Southpaw
Published: 2015/07/27
Channel: Movie Math
Jolly LLB 2 Second Week Box Office Collection | Good Collection
Jolly LLB 2 Second Week Box Office Collection | Good Collection
Published: 2017/02/24
Channel: Golden Bird Hub Entertainment
Box Office for Wonder Woman 2017, Opening Weekend $103 MILLION
Box Office for Wonder Woman 2017, Opening Weekend $103 MILLION
Published: 2017/06/05
Channel: Beyond The Trailer
Spider-Man: Homecoming Suffers Major Drop in Second Weekend - IGN News
Spider-Man: Homecoming Suffers Major Drop in Second Weekend - IGN News
Published: 2017/07/18
Channel: IGN News
'Catching Fire' Box Office Totals $297 Million After Second Weekend
Published: 2013/12/02
Channel: WorldNewsup
Avengers: Age Of Ultron Opening Weekend Box Office Second Highest Ever
Avengers: Age Of Ultron Opening Weekend Box Office Second Highest Ever
Published: 2015/05/03
Channel: Wochit Entertainment
‘Tubelight’ 2nd Weekend Box Office Collection | Salman Khan
‘Tubelight’ 2nd Weekend Box Office Collection | Salman Khan
Published: 2017/07/03
Channel: NMF News
Dilwale box office prediction | First Week- 101 cr |  Second weekend dilwale collection
Dilwale box office prediction | First Week- 101 cr | Second weekend dilwale collection
Published: 2015/12/17
Channel: Golden Bird Hub Entertainment
Second weekend collection of Raees vs kabil 12th twelth day box office collection
Second weekend collection of Raees vs kabil 12th twelth day box office collection
Published: 2017/02/06
Channel: ammubaba
'Apes' Rules U.S. Box Office For Second Weekend - TOI
Published: 2014/07/21
Channel: The Times of India
Deadpool Remains No. 1 at the Box Office for 2nd Weekend - IGN News
Deadpool Remains No. 1 at the Box Office for 2nd Weekend - IGN News
Published: 2016/02/22
Channel: IGN News
Shahrukh RAEES To CROSS 150 CRORE In INDIA In Second Weekend - Box Office Collection
Shahrukh RAEES To CROSS 150 CRORE In INDIA In Second Weekend - Box Office Collection
Published: 2017/02/04
Channel: Bollywood Spy
The Jungle Book box-office collection: Second highest opening weekend of 2016
The Jungle Book box-office collection: Second highest opening weekend of 2016
Published: 2016/04/11
Channel: FilmiBeat
Spider-Man Homecoming Suffers Largest Second Weekend Box Office Drop of the MCU !
Spider-Man Homecoming Suffers Largest Second Weekend Box Office Drop of the MCU !
Published: 2017/07/20
Channel: Amazing Spider Man
Mom movie 2nd (second) Day Box office collection | 1st weekend |  navazuddin | akshay  and sri devi
Mom movie 2nd (second) Day Box office collection | 1st weekend | navazuddin | akshay and sri devi
Published: 2017/07/09
Channel: Bollywood chaloge
SPIDER-MAN HOMECOMING 73% BOX OFFICE DROP!
SPIDER-MAN HOMECOMING 73% BOX OFFICE DROP!
Published: 2017/07/16
Channel: Film Gob
Rangoon vs Jolly LLB 2 second 2nd day box office collection weekend | Akshay against 3 star Rangoon
Rangoon vs Jolly LLB 2 second 2nd day box office collection weekend | Akshay against 3 star Rangoon
Published: 2017/02/25
Channel: ammubaba
'Apes' Tops 'Spider-Man: Homecoming' In Weekend Box Office
Published: 2017/07/17
Channel: Wochit Entertainment
Baahubali 2 10 Days Collections Report | Bahubali 2 Second Weekend Box Office | AP | Telangana
Baahubali 2 10 Days Collections Report | Bahubali 2 Second Weekend Box Office | AP | Telangana
Published: 2017/05/08
Channel: Maruthi Talkies
Jolly LLB 2 Second Weekend Box Office Collection | Good Weekend
Jolly LLB 2 Second Weekend Box Office Collection | Good Weekend
Published: 2017/02/20
Channel: Golden Bird Hub Entertainment
Kapoor & Sons Box Office Prediction | Second Weekend  collection | sunday | Movie Review
Kapoor & Sons Box Office Prediction | Second Weekend collection | sunday | Movie Review
Published: 2016/03/18
Channel: Golden Bird Hub Entertainment
KAABIL First Weekend + Second Weekend + Total Box Office Collection | Full Movie
KAABIL First Weekend + Second Weekend + Total Box Office Collection | Full Movie
Published: 2017/02/06
Channel: The BollyWooD ToPiC
Jolly LLB 2 5th day 2nd(second) weekend box office collection offer fans
Jolly LLB 2 5th day 2nd(second) weekend box office collection offer fans
Published: 2017/02/15
Channel: ammubaba
Box Office for War for the Planet of the Apes, Spider-Man Homecoming, Dunkirk Predictions
Box Office for War for the Planet of the Apes, Spider-Man Homecoming, Dunkirk Predictions
Published: 2017/07/17
Channel: Beyond The Trailer
War for the Planet of the Apes Drops Spider-Man Homecoming to Second - Box Office
War for the Planet of the Apes Drops Spider-Man Homecoming to Second - Box Office
Published: 2017/07/16
Channel: FilmJunkee
Munna Michael Second Day Saturday Box Office Collection | Growth
Munna Michael Second Day Saturday Box Office Collection | Growth
Published: 2017/07/22
Channel: Golden Bird Boxoffice
Housefull 3 Box Office prediction | Second Weekend -collection housefull
Housefull 3 Box Office prediction | Second Weekend -collection housefull
Published: 2016/05/30
Channel: Golden Bird Hub Entertainment
RANGOON MOVIE SECOND 2ND DAY BOX OFFICE WEEKEND COLLECTION | SAHID | SAIF | KANGNA
RANGOON MOVIE SECOND 2ND DAY BOX OFFICE WEEKEND COLLECTION | SAHID | SAIF | KANGNA
Published: 2017/02/26
Channel: ammubaba
Straight Outta Compton tops box office for second straight weekend - Collider
Straight Outta Compton tops box office for second straight weekend - Collider
Published: 2015/08/24
Channel: ColliderVideos
‘Doctor Strange’ Gets $45 Million So Far In Second Box Office Weekend
‘Doctor Strange’ Gets $45 Million So Far In Second Box Office Weekend
Published: 2016/11/12
Channel: Wochit Entertainment
Sarbjit movie box office prediction | Second Weekend collection - 13.7 cr | Golden Bird Hub
Sarbjit movie box office prediction | Second Weekend collection - 13.7 cr | Golden Bird Hub
Published: 2016/05/17
Channel: Golden Bird Hub Entertainment
Tubelight Second Day Saturday Box Office Early Trends | Hold
Tubelight Second Day Saturday Box Office Early Trends | Hold
Published: 2017/06/24
Channel: Golden Bird Boxoffice
China Box Office:
China Box Office: 'A Dog's Purpose' Stages Second-Weekend Upset of 'Logan'
Published: 2017/03/15
Channel: News For The Sake
'Woman Woman' captures box office record
Published: 2017/06/04
Channel: Newsy
'Planet of the Apes' Beats 'Spider-Man: Homecoming' At Box Office
Published: 2017/07/16
Channel: Wochit Entertainment
Half Girlfriend Second Day Saturday Box Office Collection | Hold
Half Girlfriend Second Day Saturday Box Office Collection | Hold
Published: 2017/05/21
Channel: Golden Bird Hub Entertainment
Jolly LLB 2 Second Saturday 9th Day Box Office Collection | Good Growth
Jolly LLB 2 Second Saturday 9th Day Box Office Collection | Good Growth
Published: 2017/02/19
Channel: Golden Bird Hub Entertainment
Jagga Jasoos 4th Day Monday Box Office Collection | Big Drop
Jagga Jasoos 4th Day Monday Box Office Collection | Big Drop
Published: 2017/07/18
Channel: Golden Bird Hub Entertainment
DHRUVA TELUGU MOVIE|SECOND WEEKEND BOX OFFICE COLLECTIONS
DHRUVA TELUGU MOVIE|SECOND WEEKEND BOX OFFICE COLLECTIONS
Published: 2016/12/18
Channel: BOX OFFICE COLLECTIONS
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WIKIPEDIA ARTICLE

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In the United States, a film's box office gross in its second weekend of theatrical release is one of several factors used to predict overall box office performance. Most films experience a decline in box office gross in its second weekend. If the percentage of the drop is below the average, it indicates a subpar box office performance for the rest of its theatrical run. Some films are exceptions that they perform better in their second weekend of release than on opening weekend.

Second-weekend drop[edit]

During a film's theatrical run, its box office performance generally declines from weekend to weekend. In addition to the film's opening-weekend gross, the percentage of the change between the opening weekend and the second weekend is used as a gauge for a film's commercial success.[1] Assuming that the number of theaters stays the same, a normal drop in box office gross from the first weekend to the second would be 40%. A drop of greater than 60% indicates a weak future performance.[1] Horror films are susceptible to having large drops in the second weekend and beyond even after a strong opening weekend.[2] Chris Anderson, in his 2008 book The Long Tail: Why the Future of Business Is Selling Less of More, said twenty years prior, the average film experienced a second weekend drop of less than 30% and that the contemporary drop was now around 50%. Anderson ascribed the change to moviegoers being able to better identify mediocre and bad films through more information, both from more reviews and greater word-of-mouth.[3] Slate in 2012 also reported a steeper drop over the course of the years. In the 1980s, the average drop was 15.7%, and in the 1990s, the drop was 21.5%. In 2012, the average drop was 49.1%.[4]

The Los Angeles Times said the second-weekend drop was seasonal in the United States. Between May and July, the country's summer season, films have more significant drops than during the rest of the year. It reported that in May 2014, three opening blockbuster films—The Amazing Spider-Man 2, Godzilla, and X-Men: Days of Future Past—all had drops of over 60% where films earlier in the 21st century rarely had drops that steep. The newspaper cited possible reasons for the drops: that the films did not "inspire long-term moviegoing", and that alternative platforms such as Redbox, Netflix, and video on demand attracted film audiences who missed a film's opening weekend.[5] The Hollywood Reporter said in 2017, "Generally speaking, a superhero film can fall 60 percent," highlighting Wonder Woman's second-weekend drop of 45% as "scant" compared to others in the genre.[6]

The box office website Box Office Mojo ranks the following films by biggest second weekend drops during their wide release in the United States, which means screening in at least 600 theaters. The website bases its ranking on box office performance data from 1982 onward.[7]

Top ten films by second weekend drop
Rank Film Year in
wide release
Opening
weekend ($)
Second
weekend ($)
Change
(%)
Theaters
(second weekend)
1 Collide 2017 1,512,824 173,620 -88.5 1,002
2 Undiscovered 2005 676,048 91,748 -86.5 754
3 Slow Burn 2007 778,123 119,150 -84.7 755
4 Jane Got a Gun 2016 835,572 137,523 -83.5 1,031
5 Before I Go to Sleep 2014 1,843,347 331,708 -82.0 820
6 Gigli 2003 3,753,518 678,640 -81.9 2,215
7 Bad Moon 1996 607,081 112,397 -81.5 649
8 Return to the Blue Lagoon 1991 1,277,428 245,814 -80.8 1,222
9 Friday the 13th 2009 40,570,365 7,942,472 -80.4 3,105
10 Brothers Solomon, TheThe Brothers Solomon 2007 508,601 100,230 -80.3 700

The 2012 family film The Oogieloves in the Big Balloon Adventure, though not in wide release, set a record for biggest second-weekend drop. It opened in 2,160 theaters and grossed $443,901 over the opening weekend. In its second weekend, it screened in 281 theaters and grossed $43,854, which was a 90.1% drop.[8][9]

Second-weekend increase[edit]

An increase in a film's box office gross in its second weekend, provided that the number of theaters did not grow substantially, is considered exceptional. The 1997 film Titanic had an opening weekend gross of $28.64 million and with only a small increase in the number of theaters, its second-weekend gross was $35.45 million, a 24% increase from the previous weekend.[1]

Box Office Mojo reports that 183 films out of over 4,000 assessed (or around 4%) have opened in wide release (600 theaters or more) and increased in gross in its second weekend. The top ten are listed below.[10]

Top ten films with second-weekend increase in 600+ theaters
Rank Film Year in
wide release
Opening
weekend ($)
Second
weekend ($)
Change
(%)
Theaters
(second weekend)
1 Producers, TheThe Producers 2005 3,303,541 5,110,290 +216.1 978
2 Little Women 1994 2,411,247 6,776,403 +181.0 1,574
3 Rumor Has It 2005 3,473,155 9,364,661 +169.6 2,815
4 War Horse 2011 7,515,402 18,060,743 +140.3 2,547
5 101 DalmatiansOne Hundred and One Dalmatians (1961) 1985 2,389,226 5,715,836 +139.2 1,180
6 Sideways 2004 2,851,955 6,347,364 +122.6 1,694
7 La La Land 2016 9,242,782 12,576,343 +118.7 750
8 Kiss Me Goodbye 1982 1,345,672 2,845,627 +111.5 803
9 Peter Pan (1953) 1982 1,296,732 2,575,629 +98.6 800
10 Fences 2016 11,600,170 13,111,773 +96.0 2,301

Box Office Mojo reports that 17 films (out of between 600-700 assessed) have opened in over 3,000 theaters and increased in gross in its second weekend.[11]

Films with second weekend increase in 3,000+ theaters
Rank Film Year in
wide release
Opening
weekend ($)
Second
weekend ($)
Change
(%)
Theaters
(second weekend)
1 Cheaper by the Dozen 2 2005 9,309,387 14,486,519 +55.6 3,211
2 We Bought a Zoo 2011 9,360,434 13,238,241 +41.4 3,163
3 Mother's Day 2016 8,369,184 11,087,076 +32.5 3,141
4 Wild Thornberrys Movie, TheThe Wild Thornberrys Movie 2002 6,013,847 7,364,432 +22.5 3,012
5 Sing 2016 35,258,145 42,896,330 +21.7 4,029
6 Night at the Museum 2006 30,433,781 36,766,905 +20.8 3,768
7 Night at the Museum: Secret of the Tomb 2014 17,100,520 20,202,008 +18.1 3,941
8 Blind Side, TheThe Blind Side 2009 34,119,372 40,111,364 +17.6 3,140
9 Adventures of Tintin, TheThe Adventures of Tintin 2011 9,720,993 11,436,160 +17.6 3,087
10 Fun with Dick and Jane 2005 14,383,515 16,522,532 +14.9 3,056
11 Passengers 2016 14,869,736 16,160,539 +8.7 3,478
12 Jimmy Neutron: Boy Genius 2001 13,832,786 15,035,649 +8.7 3,151
13 Prince of Egypt, TheThe Prince of Egypt 1998 14,524,321 15,119,107 +4.1 3,218
14 Annie 2014 15,861,939 16,474,065 +3.9 3,197
15 Walking with Dinosaurs 2013 7,091,938 7,276,172 +2.6 3,243
16 Bolt 2008 $26,223,128 26,581,002 +1.4 3,654
17 Shrek 2001 42,347,760 42,481,425 +0.3 3,623

See also[edit]

References[edit]

  1. ^ a b c Mathijs, Ernest (2006). Lord of the Rings: Popular Culture in Global Context. Wallflower Press. p. 90. ISBN 978-1-904764-82-3. 
  2. ^ Langford, Barry (2006). Film Genre: Hollywood and Beyond. Edinburgh University Press. p. 165. ISBN 978-0-7486-1903-0. 
  3. ^ Anderson, Chris (2008). The Long Tail: Why the Future of Business is Selling Less of More. Hyperion. p. 233. ISBN 978-1-4013-0966-4. 
  4. ^ Pagels, Jim (July 23, 2012). "Why Batman Had No Competition at the Box Office". Slate. Retrieved June 4, 2014. 
  5. ^ Zeitchik, Steven (June 3, 2014). "What's causing sales for recent big films to drop sharply after their first weekend?". Los Angeles Times. Retrieved June 4, 2014. 
  6. ^ McClintock, Pamela (June 10, 2017). "Weekend Box Office: 'The Mummy' Entombed With $32M U.S. Debut". The Hollywood Reporter. Retrieved June 12, 2017. 
  7. ^ "Biggest Second Weekend Drops". boxofficemojo.com. Box Office Mojo. Retrieved June 18, 2013. 
  8. ^ Cunningham, Todd (September 10, 2012). "'Oogieloves' Sets Another Box Office Record: Biggest 2nd-Week Drop". The Wrap. The Wrap News Inc. Retrieved June 14, 2013. 
  9. ^ "Oogieloves in the Big Balloon Adventure". boxofficemojo.com. Box Office Mojo. Retrieved June 14, 2013. 
  10. ^ "Smallest Second Weekend Drops – Wide Releases 600+". boxofficemojo.com. Box Office Mojo. Retrieved October 23, 2014. 
  11. ^ "Smallest Second Weekend Drops – Super Saturated 3,000+". boxofficemojo.com. Box Office Mojo. Retrieved March 27, 2014. 

External links[edit]

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