This article has an unclear citation style.Learn how and when to remove this template message)(July 2016) (
|Type of business||Private|
Type of site
|Financial commentary and analysis|
(CEO and Editor-in-Chief)
Seeking Alpha is a crowd-sourced content service for financial markets. Articles and research covers a broad range of stocks, asset classes, ETFs and investment strategies. In contrast to other equity research platforms, insight is provided by contributor base of investors and industry experts (buy side) rather than sell side. Seeking Alpha was founded in 2004 by former Wall Street analyst David Jackson.
The company reports it has distribution partnerships with MSN Money, CNBC, Yahoo! Finance, MarketWatch, NASDAQ and TheStreet, although Yahoo Finance ended its relationship with Seeking Alpha on July 28, 2014. 
The firm derives its content from independent contributors who sign up to the site. Base payment is $35 plus $10/CPM (1,000 page-views). For analysis of stocks that have a large number of followers, the firm has three additional payment tiers, from $150 to $500 per article. Finally, two articles are selected each week for a $2,500 "outstanding performance" prize on the basis of how well the stock idea played out.
Its articles are published as Premium articles, Standard articles, and Instablogs. Standard articles are allowed to be published elsewhere, and are unpaid, but also undergo a selection process. Instablogs are published instantly and with no pay. In 2011, the firm is estimated to have paid its approximately 550 Premium contributors $1.2 million.
In 2014, the Review of Financial Studies published, Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media. Researchers from City University of Hong Kong, Purdue University and Georgia Institute of Technology analyzed approximately 100,000 Seeking Alpha articles and commentary published between 2005 and 2012. The researchers looked at the ability of Seeking Alpha articles to predict not only future stock returns (a variable susceptible to influence by analysts' published opinions), but also future earnings surprises (a variable unlikely to be influenced by published opinions). The authors found that views expressed in Seeking Alpha articles, as well as reader commentaries on those articles, did predict future stock returns over every time-frame examined, from one month to three years. Articles and reader commentaries also predicted earning surprises. Seeking Alpha's current CEO and Editor-in-Chief, Eli Hoffmann, commented on this research and the Wall Street Journal coverage of it.
In 2013, Wired named Seeking Alpha one of the "core nutrients of a good data diet." In 2007, Seeking Alpha received a Forbes' Best of the Web designation and was selected by Kiplinger's as Best Investment Informant. In 2011 Seeking Alpha Market Currents was listed as number one in Constantine von Hoffman's list of Essential Economic blogs.
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