After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.
As of April 27, 2014, Godin is the author of 17 books: Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004.Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.The Dip was a Business Week and New York Times bestseller. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.
In June 2013, Godin launched a Kickstarter campaign to finance his next book. In the first week, he raised more than $250,000 from readers, which in turn secured him a book contract with his publisher.  In April 2016, Godin's book, All Marketers Are Liars, was selected by Forbes contributor Carine Alexis as one of six essential books every marketer should have on their shelf.
^Hogan, Ron (2005-05-16). "How to Succeed in Business (Books)". Publishers Weekly. Retrieved 2014-01-20."...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
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