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Sid Bernstein speaks about Brian Epstein , The Beatles
Sid Bernstein speaks about Brian Epstein , The Beatles
Published: 2009/12/01
Channel: Ira Marlowe
Johnny Thunders - Sid Bernstein Show 1989
Johnny Thunders - Sid Bernstein Show 1989
Published: 2017/09/14
Channel: London's Burning
Tribute to the Beatles--And Sid Bernstein Who Brought Them to America
Tribute to the Beatles--And Sid Bernstein Who Brought Them to America
Published: 2014/02/05
Channel: Bernard Starr
Legendary Music Promoter Sid Bernstein Dead at 95; Brought "The Beatles" to US
Legendary Music Promoter Sid Bernstein Dead at 95; Brought "The Beatles" to US
Published: 2013/08/21
Channel: NewsBreaker
Sid Bernstein Interview 1975 Brian Linehan
Sid Bernstein Interview 1975 Brian Linehan's City Lights
Published: 2016/06/14
Channel: Brian Linehan's City Lights
Sid Bernstein, The Beatles first Producer in America discusses up-coming re-union. (part 1 of 2)
Sid Bernstein, The Beatles first Producer in America discusses up-coming re-union. (part 1 of 2)
Published: 2010/06/08
Channel: GoodNewsBroadcast
Sid Bernstein presents
Sid Bernstein presents
Published: 2013/08/22
Channel: 1776CaptainAmerica
Beatles first promoter in America, Sid Bernstein, talks with John McEuen about their early shows.
Beatles first promoter in America, Sid Bernstein, talks with John McEuen about their early shows.
Published: 2013/09/09
Channel: john mceuen
Paul McCartney Live 1993 Sid Bernstein
Paul McCartney Live 1993 Sid Bernstein
Published: 2015/07/05
Channel: fbroadway
Sid Bernstein Part 1
Sid Bernstein Part 1
Published: 2012/01/17
Channel: GoodNewsBroadcast
David Ippolito with Special Guest (Sid Bernstein)
David Ippolito with Special Guest (Sid Bernstein)
Published: 2010/09/08
Channel: That Guitar Man from Central Park
Sid Bernstein Ed Sullivan The Beatles Brian Epstein Feb.1964 Carnegie Hall
Sid Bernstein Ed Sullivan The Beatles Brian Epstein Feb.1964 Carnegie Hall
Published: 2014/02/11
Channel: Ira Marlowe
Paul McCartney tells Jimi story, 45 Beatles Anniversary Shea, Sid Bernstein- Hilarious
Paul McCartney tells Jimi story, 45 Beatles Anniversary Shea, Sid Bernstein- Hilarious
Published: 2010/09/08
Channel: MsDance2Music
Sid Bernstein remembers Judy Garland
Sid Bernstein remembers Judy Garland
Published: 2010/06/23
Channel: Wanda Kaluza
Former Beatles promoter Sid Bernstein accepts award at Garden State Film Festival
Former Beatles promoter Sid Bernstein accepts award at Garden State Film Festival
Published: 2009/04/06
Channel: Matt OBrien
Sid Bernstein Part 1
Sid Bernstein Part 1
Published: 2012/07/09
Channel: Sid Bernstein Presents
"Sid Bernstein Scene Part 1" - Curtains
"Sid Bernstein Scene Part 1" - Curtains
Published: 2014/04/03
Channel: Central Catholic Masque
Sid Bernstein
Sid Bernstein
Published: 2012/08/06
Channel: GoodNewsBroadcast
GROUNZERO DVD: Sid Bernstein "The Sixth Beatle" Behind The British Invasion Part 2 LVMA Award Speech
GROUNZERO DVD: Sid Bernstein "The Sixth Beatle" Behind The British Invasion Part 2 LVMA Award Speech
Published: 2010/12/07
Channel: imantrek
Les Paul with Sid Bernstein
Les Paul with Sid Bernstein
Published: 2017/05/29
Channel: chris lentz
Sid Bernstein: The future and Such As Us.m4v
Sid Bernstein: The future and Such As Us.m4v
Published: 2011/03/15
Channel: BigCat228
Sid Bernstein Tribute Beatles Fest 2014
Sid Bernstein Tribute Beatles Fest 2014
Published: 2014/02/13
Channel: GoodNewsBroadcast
Sid Bernstein Sings
Sid Bernstein Sings
Published: 2008/09/16
Channel: That Guitar Man from Central Park
Sid Bernstein, The Beatles first Producer in America discusses up-coming re-union. (part 2 of 2)
Sid Bernstein, The Beatles first Producer in America discusses up-coming re-union. (part 2 of 2)
Published: 2010/06/08
Channel: GoodNewsBroadcast
don emilio delemos on sid bernstein
don emilio delemos on sid bernstein
Published: 2015/09/10
Channel: Don Delemos
Sid Bernstein Presents part 1 of 16
Sid Bernstein Presents part 1 of 16
Published: 2011/01/03
Channel: cordellbasil
STRAWBERRY FIELDS THE TRIBUTE - WITH SID BERNSTEIN
STRAWBERRY FIELDS THE TRIBUTE - WITH SID BERNSTEIN
Published: 2012/07/09
Channel: Sid Bernstein Presents
Sid Bernstein speaks about Brian Epstein
Sid Bernstein speaks about Brian Epstein
Published: 2012/07/09
Channel: Sid Bernstein Presents
An Afternoon With Sid Bernstein - 2nd Avenue Deli - NYC - www.sidbernstein.com
An Afternoon With Sid Bernstein - 2nd Avenue Deli - NYC - www.sidbernstein.com
Published: 2009/05/20
Channel: sidbernsteinpresents
"Sid", A Tribute To Sid Bernstein by Dave Jay
"Sid", A Tribute To Sid Bernstein by Dave Jay
Published: 2013/08/21
Channel: Dave Jay Gerstein
SID BERNSTEIN DANCING!!!!!!!!!!!!!
SID BERNSTEIN DANCING!!!!!!!!!!!!!
Published: 2009/04/09
Channel: benjy greenberg
Sid Bernstein Presents  part 1 of 15
Sid Bernstein Presents part 1 of 15
Published: 2010/12/30
Channel: armandouenuku
Sid Bernstein Presents part 1 of 15
Sid Bernstein Presents part 1 of 15
Published: 2011/01/13
Channel: toneymoss
Sid Bernstein Presents Part 1 of 11
Sid Bernstein Presents Part 1 of 11
Published: 2011/01/17
Channel: eusebioslaytoeusebio
Sid Bernstein Presents Part 1 of 18
Sid Bernstein Presents Part 1 of 18
Published: 2011/01/05
Channel: marahdag
Sid Bernstein on the Beatles
Sid Bernstein on the Beatles
Published: 2010/07/15
Channel: ac1hp
Sid Bernstein Presents part 1 of 13
Sid Bernstein Presents part 1 of 13
Published: 2011/01/07
Channel: fernandokioko
Sid Bernstein and Buddy Valestro introduce the Music of NJ at the 2010 New Jersey Hall of Fame.
Sid Bernstein and Buddy Valestro introduce the Music of NJ at the 2010 New Jersey Hall of Fame.
Published: 2010/07/06
Channel: NJ Hall of Fame
Sid Bernstein Tribute
Sid Bernstein Tribute
Published: 2012/07/12
Channel: GoodNewsBroadcast
Sid Bernstein before Paul McCartney
Sid Bernstein before Paul McCartney's concert at City Field, New York on 7-17-09
Published: 2009/08/09
Channel: mayalehmann
Remembering Julie Harris, Sid Bernstein
Remembering Julie Harris, Sid Bernstein
Published: 2013/09/24
Channel: Rememberingthepassed
Sid Bernstein - Let
Sid Bernstein - Let's Talk with Gary Gellman 2
Published: 2014/02/11
Channel: Gellman Images
RIP PAUL COLBY! Thank you for all the music along w/Sid Bernstein, Billy Fields  6/30/10
RIP PAUL COLBY! Thank you for all the music along w/Sid Bernstein, Billy Fields 6/30/10
Published: 2010/07/03
Channel: Sandi Bachom
The Long and Winding Road Sid Bernstein
The Long and Winding Road Sid Bernstein
Published: 2011/02/07
Channel: Cheryl Krebs
THE FAB FAUX SALUTE SID BERNSTEIN !!!!!!
THE FAB FAUX SALUTE SID BERNSTEIN !!!!!!
Published: 2009/05/27
Channel: benjy greenberg
Sid Bernstein Presents  part 1 of 12
Sid Bernstein Presents part 1 of 12
Published: 2011/01/09
Channel: florjansirena
Sid Bernstein - Let
Sid Bernstein - Let's Talk with Gary Gellman 3
Published: 2014/02/11
Channel: Gellman Images
Sid Bernstein Presents   part 1 of 11
Sid Bernstein Presents part 1 of 11
Published: 2010/12/22
Channel: oneillbrooks
Sid Bernstein sings One More Time Around the Sun
Sid Bernstein sings One More Time Around the Sun
Published: 2009/02/28
Channel: victhpooh
Joey Reynolds in Central Park with Sid Bernstein
Joey Reynolds in Central Park with Sid Bernstein
Published: 2012/07/24
Channel: Pseudo Entertainment
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WIKIPEDIA ARTICLE

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Sid Bernstein
Sid bernstein.jpg
Bernstein in 2009
Born Sidney Bernstein
(1918-08-12)August 12, 1918
New York City, New York, U.S.
Died August 21, 2013(2013-08-21) (aged 95)
New York City, New York, U.S.
Occupation Rock promoter, Music producer
Spouse(s) Geraldine Bernstein
Children 6 (4 sons and 2 daughters)

Sidney Bernstein (August 12, 1918 – August 21, 2013) was an American music producer and promoter. Bernstein changed the American music scene in the 1960s by bringing The Beatles, The Rolling Stones, Herman's Hermits, The Moody Blues, and The Kinks to America. He was the first impresario to organize rock concerts at sports stadiums.[1]

Life and career[edit]

Bernstein was born in New York City in 1918 and was adopted by a Russian Jewish family. He studied journalism at Columbia University before working in a ballroom and joining the US Army in 1943.[2] During World War II, he was stationed in Britain[2] and also served in France[3] with the 602nd Anti-Aircraft Artillery Gun Battalion of the United States Army. After the end of the war he returned to New York and became the manager of mambo musician Esy Morales, as well as acting as a booking agent. He started work for the General Artists Corporation (GAC), and by the early 1960s was working as a booking agent for pop stars such as Dion and Chubby Checker.[2]

Bernstein helped jump start the British Invasion as the first concert promoter to bring The Beatles over to the United States from Britain.[4] An Anglophile, he contacted Beatles manager Brian Epstein in early 1963 after reading about the group in several British newspapers. Persuading Epstein that they could be successful in the US, he booked Carnegie Hall for their first appearance without informing the venue of their style of music and never hearing a note of their music.[2] In late December 1963, the unknown Beatles were introduced to the Tidewater area of Virginia. Almost every other song played by the area’s DJs were Beatle records, accompanied by giveaways of shirts, etc. By the first week of January 1964, as the Beatles were introduced to the New York City area, the same phenomenon occurred complemented by all sorts of contests and gifts. On February 12, 1964 The Beatles played two concerts at Carnegie Hall, three days following an historic appearance on The Ed Sullivan Show. On August 15, 1965, Bernstein also booked them at Shea Stadium, a show that Bernstein described as "inaudible."[5] After a final world tour, including another Bernstein produced Shea Stadium performance, the group retired from touring in 1966 and split up in April 1970. Bernstein made many attempts to persuade them to re-form, at one point taking out full-page newspaper articles asking them to perform together for charity.[2][6]

During the Beatles Shea concert, Bernstein had the phrase "The Rascals are coming!" displayed on the Shea Stadium scoreboard. "I had met the Rascals in the summer of '65 though Billy Smith (Amato) who actually discovered this group in Westhampton Long Island playing at a nightclub called the Barge. I put their name up on the scoreboard (at Shea) - 'The Rascals are coming! The Rascals are coming!' A lot of people who hadn't seen pictures of them thought they were a black group. I sensed something big about them." Brian Epstein demanded the Shea scoreboard plug be cut off before The Beatles hit the stage but that didn't stop Sid from working with the Rascals over the next five years. He helped the New Jersey based quartet in their rise from obscurity, changing their name from "The Rascals" to "The Young Rascals" in an attempt to avoid controversy because of a similar named group.[7][8]

Bernstein also brought British bands including The Rolling Stones, Herman's Hermits, The Moody Blues, and The Kinks to America.[1] He also organized concerts for Tony Bennett, Ray Charles, Judy Garland, Frank Sinatra, Jimi Hendrix, Laura Nyro, Laura Branigan, Melanie and Sly & the Family Stone.[2][6] James Brown said that Bernstein "was in the forefront of race relations" by booking African-American musicians during the 1960s.[6] In 1964, he brought many Israeli singers to the United States for their first major concerts, among them Shoshana Damari, Shaike Ophir and Yaffa Yarkoni, who appeared at Carnegie Hall a year after the Beatles.[9] He was the first to stage a rock show at Madison Square Garden.[8]

Bernstein died on August 21, 2013 in Manhattan, nine days after his 95th birthday. He was survived by his wife Geraldine Gale; and their four sons, two daughters and six grandchildren.[10]

Works[edit]

Books[edit]

Bernstein wrote or coauthored several books:

  • It's Sid Bernstein Calling (Jonathan David Publishers)[11]
  • Not Just the Beatles ... (Jacques & Flusster Publishing)[5][12]

Musical works[edit]

At age 93, Bernstein released his first album as a singer. Sid Bernstein Presents... is a collection of some of his favorite songs, and was released on February 14, 2012 on compact disk and as a digital download.

Documentary[edit]

Bernstein is also the subject of Sid Bernstein Presents..., a documentary film by Jason Ressler that detailed his career and life. The film made its world premiere at the DocNZ film festival in Auckland, New Zealand in February 2010.[1]

References[edit]

  1. ^ a b c Noya Kohavi, "The man behind the British Invasion", Haaretz, February 9, 2010. Retrieved 5 June 2014
  2. ^ a b c d e f Dave Laing, "Sid Bernstein obituary - New York concert promoter who took the Beatles to the US", The Guardian, 22 August 2013. Retrieved 5 June 2014
  3. ^ Harabadian. "Not Just Sid Bernstein". Retrieved 2008-12-14. 
  4. ^ "The oldies.about.com Interview: Sid Bernstein". The oldies.about.com. Retrieved 2008-12-14. 
  5. ^ a b Galipault, Gary (2001-01-21). "SID BERNSTEIN: HE'S MORE THAN JUST THE BEATLES". Pause and Play. Retrieved 2008-12-14. 
  6. ^ a b c BBC News, "Beatles promoter Sid Bernstein dies at 95", 21 August 2013. Retrieved 5 June 2014
  7. ^ "The Rascal's Biography". Last.fm. 2008-10-10. Retrieved 2008-12-14. 
  8. ^ a b "Sid Bernstein Facts". Retrieved 2008-12-14. 
  9. ^ 18 Magazine, Another Israel Review
  10. ^ "Sid Bernstein, Who Helped Import the Beatles, Dies at 95". NY Times. Retrieved 22 August 2013. 
  11. ^ James, Gary. "Sid Bernstein Interview". ClassicBands.com. Retrieved 2008-12-14. 
  12. ^ Schulte, Thomas. "Sid Bernstein Interview on Outsight Radio Hours". Archive.org. Retrieved 2012-02-26. 

Further reading[edit]

  • Harry, Bill. The Beatles Who's Who, Putnam Publishing Group, 1982.

External links[edit]

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