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For the National Football League team that played in St. Louis from 1960 to 1987, see History of the St. Louis Cardinals (NFL).
St. Louis Cardinals
2013 St. Louis Cardinals season
Established 1882
St. Louis Cardinals Logo.svg St Louis Cardinals Cap Insignia.svg
Team logo Cap insignia
Major league affiliations
Current uniform
NLC-Uniform-STL.PNG
Retired numbers 1, 2, 6, 9, 10, 14, 17, 20, 24, 42, 42, 45, 85
Colors
  • Cardinal Red, Navy, White

              
Name
  • St. Louis Cardinals (1900–present)
  • St. Louis Perfectos (1899)
  • St. Louis Brown Stockings/Browns (1882–1898)
Other nicknames
  • The Cards, The Redbirds, The Birds, The Birds on the Bat
Ballpark
  • a.k.a. Busch Memorial Stadium (1966–1982)
  • a.k.a. Busch Stadium (I) (1953–1966)
Major league titles
World Series titles (11) 2011 • 2006 • 1982 • 1967
1964 • 1946 • 1944 • 1942
1934 • 1931 • 1926
NL Pennants (18) 2011 • 2006 • 2004 • 1987
1985 • 1982 • 1968 • 1967
1964 • 1946 • 1944 • 1943
1942 • 1934 • 1931 • 1930
1928 • 1926
AA Pennants (4) 1888 • 1887 • 1886 • 1885
Central Division titles (7)[a] 2009 • 2006 • 2005 • 2004
2002 • 2000 • 1996
East Division titles (3)[b] 1987 • 1985 • 1982
Wild card berths (3) 2012 • 2011 • 2001
Front office
Owner(s) William DeWitt, Jr., Fred Hanser (1996-Present), and Klingaman Group
Manager Mike Matheny (2012-Present)
General Manager John Mozeliak (2007-Present)

The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. Making Busch Stadium their home field since 2006, the Cardinals compete in the National League (NL) Central Division of Major League Baseball (MLB). Known prior as the Browns, St. Louis established themselves in 1882 in the American Association (AA), joined the NL in 1892 and adopted Cardinals as their official name in 1900.

As one of the most decorated and successful franchises in MLB history, St. Louis has won eleven World Series championships, 18 National League pennants, and ten division titles. Their eleven World Series titles are second overall only to the New York Yankees with 27. In the AA, St. Louis dominated with four championships and took one World Series against the Chicago Cubs of the NL prior to its recognition as an official contest.[4] Other notable achievements include Branch Rickey pioneering the farm system, Stan Musial establishing or sharing seventeen Major League and 29 NL records,[5] Bob Gibson's 1.12 ERA season, Whitey Herzog's Whiteyball, Mark McGwire's home run chase, and 2011 team's comeback surprises. Four times in their history they have won 105 or more games and won 100 or more a total of eight times. Cardinals players have won the MVP award a total of twenty times; Cardinals pitchers have won the Cy Young Award three times. Baseball Hall of Fame inductees include Rickey, Musial, Gibson, Lou Brock, Rogers Hornsby, Dizzy Dean, Ozzie Smith, Herzog, Bruce Sutter, Red Schoendienst, and Joe Medwick. Their historic rivalry with the Chicago Cubs is one of the most storied in professional sports.

An investment group headed by William DeWitt, Jr. owns the Cardinals, who is the currently the chairman and managing partner. John Mozeliak is the general manager and Mike Matheny is the manager.[6] Renown for strong support from fans despite being in one of the smaller markets the sport,[7] the Cardinals routinely draw among the highest attendance figures in the league, and are consistently among the top three in MLB in local television ratings.[8] As of 2013, Forbes valued the Cardinals at $716 million, making them the tenth-most valuable franchise in MLB, "in the best single-team baseball market" in the United States.[9]

Contents

History [edit]

See also: History of the St. Louis Cardinals and List of St. Louis Cardinals seasons

American Association and early National League eras (1875-1919) [edit]

Main article: History of the St. Louis Cardinals (1875-1919)
See also: St. Louis (NA)
Charles Comiskey, circa 1910, guided the Browns to four American Association titles.

Professional baseball began in St. Louis with the inception of the Brown Stockings in the National Association (NA) in 1875; however, 1882 is recognized as the first official season of play for the Cardinals franchise.[10] The NA folded following that season, and the next season, St. Louis joined the National League as a charter member, finishing in third place at 45-19. George Bradley hurled the first no-hitter in Major League history. The NL expelled St. Louis from the league after 1877 due to a game-fixing scandal and the team went bankrupt.[11] Without a league, they continued play as a semi-professional barnstorming team until 1882, when Chris von der Ahe purchased the team and made it a founding member of the American Association (AA), a league to rival the NL.[12]

The next season, St. Louis shortened their name to the Browns. Soon thereafter they became the dominant team in the AA, as manager Charlie Comiskey guided St. Louis to four pennants in a row in from 1885 to 1888.[4][13] Pitcher and outfielder Bob Caruthers led the league in ERA (2.07) and wins (40) in 1885 and finished in the top six in both in each of the following two seasons. He also led the AA in OBP (.448) and OPS (.974) in 1886 and finished fourth in batting average in 1886 (.334) and fifth in 1887 (.357).[14] Outfielder Tip O'Neill won the first batting triple crown in franchise history in 1887 and the only one in AA history.[15][16][17] By winning the pennant, the Browns played the NL pennant winner in a predecessor of the World Series. The Browns twice met the Chicago White Stockings - the Chicago Cubs prototype - tying one in a heated dispute and winning the other, thus spurring the vigorous St. Louis-Chicago rivalry that ensues to this day.[18]

Rogers Hornsby won two Triple Crowns as a Cardinal.[17]

The AA went bankrupt after the 1891 season and the Browns transferred back to the National League. This time, the club entered an era of stark futility. Between 1892 and 1920, St. Louis managed just five winning seasons, finished in last or next-to-last place sixteen times, and ended four seasons with 100 losses or more. The nadir was the 1897 season; a 29–102 record for a franchise-worst .221 winning percentage.[4] St. Louis' 84-67 finish as the Perfectos would be the team's best finish between the AA era and Sam Breadon's purchase of the team.[19] In 1902, an American League team moved from Milwaukee into St. Louis, renamed themselves the St. Louis Browns and built a new park on the site of the Cardinals' old stadium, striking a rivalry that lasted five decades. Breadon bought a minority interest in the Cardinals in 1917 and In 1919 Browns manager Branch Rickey joined the Cardinals.

Breadon era (1920–1952) [edit]

Main article: History of the St. Louis Cardinals (1920-1952)

St. Louis baseball commenced a renaissance: since 1926 the Cardinals have won eleven World Series and eighteen NL pennants.[4] Breadon spurred this revival when bought out the majority stake in 1920 and appointed Rickey as business manager, who expanded scouting, player development, and pioneered the minor league farm system, filling the role of today's general manager.[20] With Rogers Hornsby at second base, he claimed Triple Crowns in 1922 and 1925, and the Cardinals won the 1926 World Series, their first.[17][21] St. Louis then won the league in 1928, 1930, and 1931 and the 1931 World Series.[22]

Stan Musial retired owning numerous National League and team batting records.

The Gashouse Gang edition claimed the 1934 World Series[22] and the Cardinals amassed new thresholds of popularity far outside St. Louis via radio.[23] Dizzy Dean led the Gang, winning the 1934 MVP, and leading the NL multiple times in wins, strikeouts, innings, complete games and shutouts.[24] Johnny Mize and Joe Medwick emerged as two power threats, with Medwick claiming the last Triple Crown for a Cardinal in 1937.[17][22][25][26][27]

In the 1940s, a golden era emerged as Rickey's farm system became laden with such talent as Marty Marion,[28] Enos Slaughter,[29] Mort Cooper,[30] Walker Cooper,[31] Stan Musial,[32] Max Lanier,[33] Whitey Kurowski,[34] Red Schoendienst[35] and Johnny Beazley.[36] With Billy Southworth managing, they won the World Series in 1942 and 1944, and won 105 or more games each in 1942, 1943, and 1944.[4] Southworth's managerial winning percentage (.642) is St. Louis' highest since the franchise joined the National League.[37][38] Musial was considered the most consistent hitter of his era and most accomplished in team history, winning three MVPs and seven batting titles.[32][39] After Southworth St. Louis also won the 1946 World Series. Breadon was forced to sell the team in 1947 but won six World Series and nine NL pennants as Cardinals owner.[40] They remained competitive, finishing .500 or better in thirteen of the next seventeen seasons, but fell short of winning the league or World Series until 1964.[4]

Gussie Busch era (1953-1989) [edit]

Main article: History of the St. Louis Cardinals (1953-1989)
Bob Gibson, the most decorated pitcher in team history, won two Cy Young Awards.[41]

In 1953 the Anheuser-Busch brewery bought the Cardinals and August "Gussie" Busch became team president,[42] spurring the Browns' departure in 1953 to Baltimore to become the Orioles, and making the Cardinals the only major league club in town.[43] More success followed in the 1960s, starting with what is considered one of the most lopsided trades in Major League history, as St. Louis received outfielder Lou Brock from the Cubs for pitcher Ernie Broglio.[44] MVP third baseman Ken Boyer and pitcher Bob Gibson led the club to a World Series win the same year[45] and Curt Flood, Bill White, Curt Simmons, and Steve Carlton also made key contributions in this decade.[46][47][48][49] In 1967, new arrival Orlando Cepeda won the MVP, helping to propel St. Louis to the World Series.[50][51] The Cardinals won the league the following year behind their Major League-leading 2.49 staff ERA[52] in what was an all-round record-breaking season of pitching dominance. Posting a modern-day record low ERA of 1.12 and striking out a one-game World Series-record of 17,[53] Gibson won both the MVP and Cy Young awards that year.[54]

In the 1970s, catcher/third baseman Joe Torre and first baseman Keith Hernández each won MVPs, but the team's best finishes were second place and 90 wins.[40][55][56] The team found their way back to the World Series the next decade, starting with manager Whitey Herzog and his Whiteyball style of play[57][58] and another trade to alter the franchise: in 1982, shortstop Garry Templeton was shipped to the Padres for fellow shortstop Ozzie Smith, regarded as one of the best defensive players in history, ranking first all-time among shortstops in Gold Glove Awards (13), All-Star games (15), assists (8,375), and double plays (1,590).[59][60] They took the Suds Series from the Milwaukee Brewers that fall.[61][62] The Cardinals again won the league in 1985 and 1987.[63] In the 1985 Series, they faced-off with cross-state rivals Kansas City Royals for the first time in a non-exhibitiion game.[64]

Bill DeWitt Group and La Russa (1990–present) [edit]

Main article: History of the St. Louis Cardinals (1990-present)
Pitcher Chris Carpenter, essential in two World Series titles, won 10 playoff games with a 3.00 ERA.[65]
Albert Pujols is one of the most decorated players in Cardinals' history.

After Gussie Busch died in 1989,[66] the brewery took control,[67] hired Joe Torre to manage late in 1990,[68] then sold the team to an investment group led by William DeWitt, Jr. in 1995.[69] Tony La Russa replaced Torre.[70] In 1998, Mark McGwire teamed with the Cubs' Sammy Sosa for a barrage of home runs in their pursuit of the single-season home run record.[71] With the addition of Jim Edmonds, Albert Pujols, and Scott Rolen, the Cardinals featured three prominent sluggers and defenders nicknamed "MV3;"[72] Pujols won three MVPs and hit .328 with 445 home runs in his Cardinals career.[73] In 2004, playoff stalwart Chris Carpenter's 3.09 ERA and 15 wins[65] helped power the team to a major-league best 105 wins and take the NL pennant.[74] Two years later, beset with injuries and inconsistency[75] leading to an all-time record-low 83 wins,[76] they won the World Series.[77][78]

In 2009, the Cardinals reached 10,000 wins, dating to their AA era.[c][79][80] St. Louis returned to the playoffs in 2011, first surmounting the largest games-won deficit after 130 games (at 10.5) to upstage the Atlanta Braves on the final day for the wild card playoff berth.[81] In the World Series Game 3, Pujols became just third player to hit three home runs in a World Series game.[82] In Game 6, third baseman David Freese and outfielder Lance Berkman each tied the score on the Cardinals' final strike and St. Louis defeated the Texas Rangers with walk-off home run by David Freese.[83] La Russa stepped down three days after the Series as the only manager to retire with a title and as the winningest manager in franchise history (1,408).[84][85]

Ballpark [edit]

Main articles: Busch Stadium, Busch Memorial Stadium, Sportsman's Park, and Robison Field
Busch Stadium
Busch Stadium III
Busch Stadium.svg
Busch Stadium
Broke ground January 17, 2004
Opened April 4, 2006 (MLB exhibition)
April 10, 2006 (MLB)
Owner St. Louis National Baseball Club Inc.
Operator St. Louis National Baseball Club Inc.[86]
Surface Grass
Construction cost $365 million[87][88]
($416 million in 2013 dollars[89])
Architect Populous and Kennedy Associates/Architects Inc.[90]
Capacity 43,975
46,861 (with standing room)[91]
Field dimensions Left Field — 336 feet (102 m)
Left Center Field — 375 feet (114 m)
Center Field — 400 feet (122 m)
Right Center Field — 375 feet (114 m)
Right Field — 335 feet (102 m)
Tenants
St. Louis Cardinals (MLB) (2006–present)

The Cardinals play their home games at Busch Stadium in downtown St. Louis. Busch Stadium, also called Busch III, located at 700 Clark Avenue. The stadium opened for the 2006 season at a cost of $346 million[92] and can hold 46,861 people.[93] Due to increased demand, Game 7 of the 2011 World Series accommodated a record 47,399 by increasing the number of standing room only tickets. The Cardinals finished their inaugural season in the new Busch Stadium by winning the 2006 World Series, the first team since the 1923 New York Yankees to do so. Outside of Busch Stadium stand numerous statues of former Cardinal players who are Hall of Fame inductees, including the iconic statue of Stan Musial in front of the third base entrance.

Busch Stadium is the Cardinals' fourth home ballpark and the third of that namesake. The Cardinals' original home ballpark was Sportsman's Park from 1882–1892 when they played in the American Association and were known as the Browns. In 1893, the Browns moved to a new ballpark five blocks northwest of Sportsman's Park which would serve as their home from 1893-1920. The new park was originally called New Sportsman's Park but became more commonly referred to as Robison Field.[19] Midway through the 1920 season the Cardinals abandoned Robison Field and returned to the original Sportsman's Park and became tenants of their American League rivals, the St. Louis Browns. In 1953, the Anheuser-Busch Brewery purchased the Cardinals and the new owner subsequently also purchased Sportsman's Park from the Browns and renamed it Busch Stadium, later becoming Busch I. The Browns then left St. Louis for Baltimore after the season. The Cardinals built Busch Memorial Stadium, or Busch II, in downtown St. Louis, opened it during the 1966 season and played there until 2005.[40] It was built as the multi-purpose home of both the baseball Cardinals and the St. Louis football Cardinals, now the Arizona Cardinals. The current Busch Stadium was constructed adjacently south, and partly on top, of the site of Busch Memorial Stadium.

The Cardinals home field in spring training is Roger Dean Stadium in Jupiter, Florida. They share the complex, which opened in 1998, with the Miami Marlins. Before moving to Jupiter, the Cardinals hosted spring training at Al Lang Field in St. Petersburg, Florida from 1937–1997.

Home attendance [edit]

The Cardinals have exceeded the attendance total of three million every season since 2004.

Home Attendance at Busch Stadium[94]
Year Total Attendance Game Average League Rank
1996 2,654,758 32,774 4th
1997 2,634,014 32,519 4th
1998 3,195,691 38,972 4th
1999 3,225,334 40,317 3rd
2000 3,396,493 41,191 1st
2001 3,109,578 37,922 3rd
2002 3,011,756 37,182 4th
2003 2,910,386 35,931 4th
2004 3,048,427 37,635 6th
2005 3,538,988 43,691 2nd
2006 3,407,104 42,589 2nd
2007 3,552,180 43,854 3rd
2008 3,432,917 42,382 3rd
2009 3,343,252 41,275 3rd
2010 3,301,218 40,756 3rd
2011 3,093,954 38,197 3rd
2012 3,262,109 40,273 4th

Logos and uniforms [edit]

The original "birds on the bat" logo, which first appeared in 1922.

The Cardinals have had few logos throughout their history, although those logos have evolved over time. The first logo associated with the Cardinals was an interlocking "SL" that appeared on the team's caps and or sleeves as early as 1900. Those early uniforms usually featured the name "St. Louis" on white home and gray road uniforms which both had cardinal red accents. In 1920, the "SL" largely disappeared from the team's uniforms, and for the next 20 years the team wore caps that were white with red striping and a red bill.

In 1922, the Cardinals wore uniforms for the first time that featured the two familiar cardinal birds perched on a baseball bat over the name "Cardinals" with the letter "C" of the word hooked over the bat. This logo, colloquially referred to as the "birds on the bat," initially appeared with the birds perched on a black bat and "Cardinals" in printed letters. An alternate version of this logo with "St. Louis" replacing "Cardinals" appeared in 1930 and was the primary logo in 1931 and 1932 before "Cardinals" returned. In 1940, the now-familiar "StL" logo was introduced on the team's caps. The interlocking "StL" has undergone several slight modifications over the years but has appeared on the team's caps every year since. The first appearance of the "STL" in 1940 coincided with the introduction of navy blue as a uniform color. From 1940 until 1955, the team wore navy blue caps with red bills and a red interlocking "StL" while the jerseys featured both cardinal red and navy blue accents. In 1951, the "birds on the bat" logo was changed to feature a yellow baseball bat.[95]

The current "birds on the bat" logo introduced in 1998.

In 1956, the Cardinals changed their caps to solid blue with a red "StL," removing the red bill. Also, for that season only, the Cardinals wore a script "Cardinals" wordmark on their uniforms excluding the "birds on the bat." An updated version of the "birds on the bat" logo returned in 1957 with the word "Cardinals" written in cursive beneath the bat. In 1962, the Cardinals became the first National League team to display players' names on the back of their jerseys. In 1964, while retaining their blue caps for road games, the Cardinals changed their home caps to all red with a white interlocking "StL". The next year, they changed their road caps to red as well. In 1967, the birds on the bat emblem on the jersey was again tweaked, making the birds more realistic and changing the position of their tails relative to the bat and this version remained on all Cardinals game jerseys through 1997.

In 1971, following the trend in baseball at the time, the Cardinals replaced the traditional flannel front-button shirts and pants with belts with new pullover knit jerseys and elastic waist pants. Another trend in baseball led the Cardinals to change their road uniforms from gray to light blue from 1976–1984. In 1992, the Cardinals returned to wearing traditional button-down shirts and pants with belts. That same year they also began wearing an all-navy cap with a red "StL" on the road only while wearing the same red and white cap at home games. In 1998, the "birds on the bat" was updated for the first time in 30 years with more detailed birds and bolder letters. That year, St. Louis introduced a cap featuring a single cardinal bird perched on a bat worn only on Sunday home games. The new birds on the bat design was modified again the next year, with yellow beaks and white eyes replacing the red beaks and yellow eyes of the 1998 version. Uniform numbers also returned to the front of the jerseys in 1999 after a two-year absence.[95]

On November 16, 2012, the Cardinals unveiled a new alternate uniform to be worn at home games on Saturdays beginning with the 2013 season.[dated info] The modified jersey, cream-colored with red trim on the sleeves and down the front, was the first since 1932 in which "St. Louis" will be used instead of "Cardinals" and retained the "birds on the bat."[96] Over the years, the Cardinals have released various marketing logos depicting anthropomorphized cardinals in a pitching stance, swinging a baseball bat, or wearing a baseball cap that never became part of the game uniform.[95]

Support [edit]

Fans [edit]

Main article: Cardinal Nation

Mascots [edit]

Main articles: Fredbird and Rally Squirrel

The team mascot is an anthropomorphic cardinal wearing the team's uniform named Fredbird. He is assisted by Team Fredbird, a group of eleven women who entertain fans from the field and on top of the dugouts.

While unofficial, the Rally Squirrel became an unexpected phenomenon during the 2011 postseason. Making its "debut" in Game 3 of the NLDS on Oct. 4, a squirrel ran across home plate in the middle of a pitch from Roy Oswalt of the Phillies to the Cardinals' Skip Schumaker. The Cardinals would win Game 4 and subsequently Game 5 (Oct. 7) in Philadelphia to advance to the NLCS, symbolizing the squirrel's "role" in the victory. The squirrel was popularized as "Buschie the Rally Squirrel"[97] As a tribute to the popularity of the squirrel, a small depiction of the Rally Squirrel is also included on the official World Series rings the team received. It shows up under the "STL" logo on the side of the ring.

Rivalries [edit]

Chicago Cubs [edit]

Main article: Cardinals–Cubs rivalry

The Cardinals–Cubs rivalry refers to games between the Cardinals and the Chicago Cubs. The rivalry is also known as the I-55 series (or in earlier years the Route 66 series), deriving its name from the roadway connecting the two cities, Interstate 55 (which itself succeeded the famous U.S. Route 66). The Cubs lead the series 1,096–1,054 through 2011,[98] while the Cardinals lead in National League pennants with 18 against the Cubs' 16. The Cubs have won 10 of those pennants in Major League Baseball's Modern Era (1901–present), while all 18 of the Cardinals' pennants have been won since 1901. The Cardinals also have a clear edge when it comes to World Series successes, having won 11 championships to the Cubs' 2. The Cardinals have enjoyed an overwhelming advantage over their Chicago rivals in the regular season standings since the Cubs last participated in a World Series (1945): in the 66 seasons from 1946 through 2011 the Cardinals have finished ahead of the Cubs 49 times. In that same span the Cardinals have had 45 seasons in which their winning percentage was over .500, while the Cubs have finished over that mark 19 times (they finished at an even .500 twice). Cardinals-Cubs games see numerous visiting fans in either St. Louis' Busch Stadium or Chicago's Wrigley Field.[99] When the National League split into two, and then three divisions, the Cardinals and Cubs remained together. This has added excitement to several pennant races over the years, most recently in 1989, 2003 and 2004; the first two times the division title was won by the Cubs, the third by the Cardinals, who went on to win the National League pennant as the Cubs faltered in the second half of the 2004 season.

Kansas City Royals [edit]

Main article: Cardinals–Royals rivalry

Although both teams play in the state of Missouri, they did not play each other for the first time until the 1985 World Series, which the Royals won in seven games, but which is perhaps best remembered for a controversial call from umpire Don Denkinger in Game 6. Due to their geographical proximity, the teams have faced each other every regular season in interleague play since it started in 1997. This is sometimes referred to as the I-70 Series.[citation needed]

Executives and Club Officials [edit]

See also: List of St. Louis Cardinals owners and executives

Ownership and valuation [edit]

An investment group consisting of William DeWitt, Jr., Fred Hanser, the Klingaman Group, and others, owns the St. Louis Cardinals, who bought the team from Anheuser-Busch (AB) in 1996.[100] As with other periods of the Cardinals' transaction history, doubt loomed as to whether the purchaser would keep the team in St. Louis, due to the city's status as a "small market," which appear to handicap a club's competitiveness. Such was the case when Sam Breadon put the Cardinals up for sale in 1947: then-NL President Ford Frick proposed moving the Cardinals to Chicago.[101] When AB placed the Cardinals for sale in 1995, they publicly expressed intention to find a buyer who would keep the club in St. Louis.[102] In March 1996, AB sold the team for $147 million to a partnership headed by Southwest Bank's Drew Baur, Hanser and DeWitt, Jr.[101] Civic Center Redevelopment, a subsidiary of AB, held the parking garages and adjacent property and also transferred them to the Baur ownership group.[103] Baur's group then sold the garages to another investment group, lowering the net franchise purchase price to about $100 million, about $10 million less than Financial World's value of the team at the time $110 million.[102][104]

Current Cincinnati Reds owners Bob Castellini and brothers Thomas Williams and W. Joseph Williams Jr. each once owned a stake in the Cardinals dating back to the Baur-DeWitt group's purchase of the team. To allow their purchase of the Reds in 2005, the rest of the group bought out Castellini's and the Williams brothers' shares, totaling an estimated thirteen percent. At that time, the Forbes valued the Cardinals at about $370 million.[105] However, after reabsorbing that stake into the remainder of the group, they decided to make it available to new investors in 2010. Amid later allegations that the Cardinals owed the city profit shares, DeWitt revealed that their profitability had not reached the threshold to trigger that obligation.[106]

Recent annual financial records [edit]

As of 2013, according to Forbes, the Cardinals are the tenth-most valuable franchise of thirty in MLB at $716.2 million dollars, with a revenue of $239 million. They play "in the best single-team baseball market in the country and are among the league's leaders in television ratings and attendance every season."[9] Concurrent with the growth of Major League Baseball, the Cardinals value has increased significantly since the Baur-DeWitt purchase. In 2000, the franchise was valued at $219 million dollars,[107] a growth rate of 327%. Since 2012, the franchise's value grew 21%.

St. Louis Cardinals' financial value since 2009
Year $ Franchise Value (mil.) 1 $ Revenue (mil.) 2 $ Operating Income (mil.) 3 $ Player Expenses (mil.) 4 Wins-to-player cost ratio 5
2009 $ 486 $ 195 $   7 $ 120   87
2010 [108] $ 488 $ 195 $ 12.8 $ 111 100
2011 [109] $ 518 $ 207 $ 19.8 $ 110   94
2012 [110] TV Money Is A Game Changer For Baseball and The Dodgers (Apr. 9 issue of Forbes) $ 591 $ 233 $ 25.0 $ 123 116
2013 [111] Baseball Team Valuations 2013: Yankees On Top At $2.3 Billion, Forbes (Mar. 27, 2013) $ 716 $ 239 $ 19.9 $ 134 102

Valuation per Forbes. 1 Based on current stadium deal (unless new stadium is pending) without deduction for debt, other than stadium debt.
    (2013: Market $291 mil., Stadium $182 mil., Sport $151 mil., Brand Management $91 mil.)
    (2012: Market $240 mil., Stadium $157 mil., Sport $119 mil., Brand Management $78 mil.)
    (2011: Market $206 mil., Stadium $136 mil., Sport $111 mil., Brand Management $65 mil.)

2 Net of stadium revenues used for debt payments.
3 Earnings before interest, taxes, depreciation and amortization.
4 Includes benefits and bonuses.
5 Compares the number of wins per player payroll relative to the rest of MLB. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average in 2010.

Franchise Principals[6]

Executives [edit]

Baseball Operations[6]
  • Sr. Vice President and General Manager: John Mozeliak
  • Assistant General Manager: Mike Girsch
  • Farm Director: John Vuch
  • Scouting Director: John Kantrovich
  • International Operations Director: Moisés Rodríguez
  • Director of Player Personnel: Matt Slater
  • Senior Medical Advisor: Barry Weinberg
Finance and Administration[6]
  • Sr. Vice President and CFO: Brad Wood
Event Services and Merchandizing[6]
  • Vice-President: Vicki Bryant
  • Vice-President of Stadium Operations: Joe Abernathy
Ticket Sales, Marketing & Corporate Sales[6]
  • Sr. Vice-President of Sales & Marketing: Dan Farrell
  • Vice-President of Corp. Marketing & Stadium Entertainment: Thane van Breusegen

Managerial roll [edit]

Field managers with three or more years managing and current manager are included here.[4] For all managers in club history with won-lost records of individual tenures,

See also: List of St. Louis Cardinals managers
Dates Name W-L Record WPct. Highlights Ref
1883-1889, 1891 Charlie Comiskey† 563-273 .673* Highest winning-percentage in franchise history;
Four consecutive World Series appearances, one title		 [13]
1895, 96, 97 Chris von der Ahe 3-14 .176 [112]
1901-1903 Patsy Donovan 175-236 .426 [113]
1906-1908 John McCloskey 153-304 .335 [114]
1909–1912 Roger Bresnahan† 255-352 .420 [115]
1913–1917 Miller Huggins† 346-415 .455 [116]
1919–1925 Branch Rickey† 458-485 .486 [117]
1929, 1940–1945 Billy Southworth† 620-346 .642** Second-highest winning-percentage in franch. history (highest modern);
Two World Series wins		 [38]
1929, 1930-1933 Gabby Street 312-242 .563 Two NL pennants and one World Series win [118]
1933-1938 Frankie Frisch† 458-354 .564 One World Series win [119]
1946-1950 Eddie Dyer 446-325 .578 One World Series win [120]
1952-1955 Eddie Stanky 260-238 .522 [121]
1961-1964 Johnny Keane 317-249 .560 One World Series win [122]
1965-1976, 1980, 1990 Red Schoendienst† 1041-955 .522 Two NL pennants and one World Series win [123]
1980-1990 Whitey Herzog† 822-728 .530 Three NL pennants and one World Series win [58]
1990-1995 Joe Torre 351-354 .498 [68]
1996–2011 Tony La Russa 1408-1182 .544 Most managerial wins and seasons in team history;
Two World Series wins		 [124]
2012–present Mike Matheny 88-74 .543 [125]
Table key
  • *All-time franchise leader. ** Franchise leader since 1900.
W-L
 Total number of wins and losses
WPct
 Winning percentage: Number of wins divided by total of wins and losses
Bold
 Franchise leader
†
 Elected to the National Baseball Hall of Fame

Players [edit]

See also: St. Louis Cardinals all-time roster

Current roster and coaching staff [edit]

St. Louis Cardinals roster
Active roster Inactive roster Coaches/Other

Pitchers

Starting rotation

Bullpen

Closer

Catchers

Infielders

Outfielders

Pitchers


Infielders

Outfielders

Manager

Coaches

60-day disabled list


25 active, 15 inactive

Injury icon 2.svg 7- or 15-day disabled list
† Suspended list
# Personal leave
Roster updated May 18, 2013
Transactions • Depth chart
→ All MLB rosters

Selected Individual Achievements and Awards [edit]

Main articles: St. Louis Cardinals award winners and league leaders and St. Louis Cardinals team records

Hall of Famers [edit]

St. Louis Cardinals Hall of Famers
Affiliation according to the National Baseball Hall of Fame and Museum
St. Louis Browns

George Sisler*†

Charles Comiskey*

Roger Connor*

Pud Galvin*
St. Louis Cardinals

Grover Cleveland Alexander*
Walter Alston
Jake Beckley*
Jim Bottomley*
Roger Bresnahan*
Lou Brock
Mordecai Brown*
Jesse Burkett**

Steve Carlton
Orlando Cepeda
Dizzy Dean
Leo Durocher
Dennis Eckersley
Frankie Frisch*
Bob Gibson
Burleigh Grimes

Chick Hafey*
Jesse Haines*
Whitey Herzog
Rogers Hornsby*
Miller Huggins
Rabbit Maranville
Bill McKechnie

John McGraw
Joe Medwick*
Johnny Mize*
Stan Musial
Kid Nichols*
Wilbert Robinson*
Red Schoendienst
Enos Slaughter

Ozzie Smith
Billy Southworth
Bruce Sutter
Dazzy Vance
Bobby Wallace**
Hoyt Wilhelm
Vic Willis**
Cy Young
Players listed in bold are depicted on their Hall of Fame plaques wearing a Browns or Cardinals cap insignia.
* Has no insignia on his cap due to playing at a time when caps bore no insignia.
† Played for the AL St. Louis Browns, but not the NL St. Louis club. Because of their status as the only Major League team remaining in St. Louis, the Cardinals franchise chose to honor Sisler as a St. Louis-based player.
** Wears no cap.
{{{Footnote5}}}

Retired numbers [edit]

CardsRetiredSTL.PNG
Rogers
Hornsby
2B, Mgr
Honored 1937		 CardsRetired1.PNG
Ozzie
Smith
SS
Retired 1996		 CardsRetired2.PNG
Red
Schoendienst
2B, Mgr, Coach
Retired 1996		 CardsRetired6.PNG
Stan
Musial
OF, 1B, GM
Retired 1963		 CardsRetired9.PNG
Enos
Slaughter
RF
Retired 1996		 CardsRetired10.PNG
Tony
La Russa
Mgr
Retired 2012		 CardsRetired14.PNG
Ken
Boyer
3B, Mgr, Coach
Retired 1984
CardsRetired17.PNG
Dizzy
Dean
SP
Retired 1974


 CardsRetired20.PNG
Lou
Brock
LF, Coach
Retired 1979


 CardsRetired24.png
Whitey
Herzog
Mgr, GM
Retired 2010


 CardsRetired42.PNG
Bruce
Sutter
RP
Retired 2006
Jackie
Robinson
Retired by MLB 1997		 CardsRetired45.PNG
Bob
Gibson
SP, Coach
Retired 1975


 CardsRetired85.PNG
Gussie
Busch
Owner
Retired 1984


 CardsRetiredMic.png
Jack
Buck
Broadcaster
Honored 2002
See also: List of Major League Baseball retired numbers

The Cardinals have retired the second-most numbers in baseball with 14, behind only the New York Yankees' 16.

Notes:

  • Hornsby: When honored in 1937, '"SL"' was used in place of a number as he played mostly in an era without numbers.[136]
  • 85: Cardinal stockholders honored Busch with the number 85 on his 85th birthday in 1984.

Out of circulation, but unofficially retired [edit]

  • 25 has not been reissued since the playing days of Mark McGwire (1B, 1997–2001), except to McGwire himself during his tenure as hitting coach from 2010-2012.
  • 57: Darryl Kile's (P, 2000–02) number has not been reissued since his death in the middle of the 2002 season. Along with Josh Hancock, another active pitcher deceased in the middle of the season, Kile is honored with a small circular logo bearing his initials and number on the wall of the Cardinal bullpen.[137]

Minor league affiliations [edit]

See also: St. Louis Cardinals minor league players
Level Team League Location
AAA Memphis Redbirds Pacific Coast League Memphis, Tennessee
AA Springfield Cardinals Texas League Springfield, Missouri
Advanced A Palm Beach Cardinals Florida State League Jupiter, Florida
A Peoria Chiefs Midwest League Peoria, Illinois
Short Season A State College Spikes New York–Penn League University Park, Pennsylvania
Rookie Johnson City Cardinals Appalachian League Johnson City, Tennessee
GCL Cardinals Gulf Coast League Jupiter, Florida
DSL Cardinals Dominican Summer League Santo Domingo, Dominican Republic

Radio and television coverage [edit]

See also: List of St. Louis Cardinals broadcasters

Radio [edit]

Capable of reaching 21 million listeners in nine states including Missouri, Illinois, Arkansas, Indiana, Iowa, Kentucky, Mississippi, Oklahoma, and Tennessee, the Cardinals radio network is the second-largest in MLB with 117 affiliate stations.[8] In St. Louis, CBS-owned KMOX (1120 AM) airs Cardinals games over radio and feeds the rest of the Cardinals network. Mike Shannon and John Rooney alternate as play-by-play announcers, with Mike Claiborne serving as pre-game and post-game host. KMOX's 50,000-watt clear-channel signal covers much of the continental United States at night. At one time, owing to the Cardinals' status as a "regional" franchise, the Cardinals radio network reached almost half of the country.

The 2011 season marked the Cardinals' return to KMOX following five seasons on KTRS (550 AM), a station which is 50 percent owned by the Cardinals. With a partnership spanning seven decades, and continuously since 1954, its conclusion realized after the 2005 season when CBS Radio and the Cardinals failed to reach terms on a new rights agreement. However, frustrated by the underpowered coverage of 5,000-watt KTRS, the Cardinals reached a new deal with KMOX in 2011.

Mike Shannon will announce 30 fewer games in 2013, compared to the 15 he took off in 2012, and in previous seasons. Most of the games will be road games and three-city trips. He has been announcing Cardinals' games starting in 1972, making 2013 his 41st year announcing. He turns 74 in July.[138] He has announced Cardinals' games for more years than anyone except Jack Buck (1954–58, 1961-2001) who announced for 46 years.

Television [edit]

Since 2000, Cardinals telecasts have generated the top three in ratings in MLB every season.[8] Fox Sports Midwest airs all games in high-definition and is the team's exclusive television broadcaster, with the exception of selected Saturday afternoon games on Fox (via its St. Louis affiliate, KTVI) or Sunday Night Baseball on ESPN. Fox Sports Indiana, Fox Sports South, Fox Sports Tennessee, Fox Sports Oklahoma, and [[SportSouth air Cardinals games for fans living within the Cardinals broadcast territory who do not receive the Fox Sports Midwest channel. The television commentators lineup includes Dan McLaughlin, Rick Horton, and Al Hrabosky. Jimmy "the Cat" Hayes serves as dugout reporter during the game as well as on Cardinals Live, a pre- and post-game show. Cardinals Live is hosted in-studio by Pat Parris along with game analysts and former Cardinals players Jim Edmonds, Gary Bennett and Chris Duncan.[139]

Cardinals Kids, a program aimed at the team's younger fans, airs weekly in-season on Fox Sports Midwest. It's hosted by former Cardinals pitcher Andy Benes, team mascot Fredbird, and Busch Stadium Public Address announcer John "The U-Man" Ulett. The 30-minute show began airing in 2003 and prsents team news, player profiles, and Cardinals team history in a kid-friendly manner along with games and trivia.[140]

A weekly magazine program, This Week in Cardinal Nation, airs on St. Louis' NBC affiliate KSDK. Cardinals games had been seen on KSDK (and its predecessor, KSD-TV) from 1947 through 1958, 1963 through 1987, and 2007 until 2010. KPLR-TV was the Cardinals' other over-the-air broadcaster, carrying games from 1959 through 1962 and from 1988 until 2006.

Former Cardinals broadcasters include Jack Buck, Harry Caray, Dizzy Dean, Joe Garagiola, Sr., and Jay Randolph. Joe Buck, the son of Jack Buck, was an official member of the Cardinals' broadcast team from 1991 until 2007. The younger Buck is currently the lead play-by-play caller for Fox Sports' national Major League Baseball and National Football League broadcasts.

Opening Day lineups [edit]

Year 1 2 3 4 5 6 7 8 9
2013[141] Jon Jay CF Matt Carpenter 3B Matt Holliday LF Allen Craig 1B Carlos Beltrán RF Yadier Molina C Daniel Descalso 2B Pete Kozma SS Adam Wainwright P
2012[142] Rafael Furcal SS Carlos Beltrán RF Matt Holliday LF Lance Berkman 1B David Freese 3B Yadier Molina C Jon Jay CF Daniel Descalso 2B Kyle Lohse P
2011[143] Ryan Theriot SS Colby Rasmus CF Albert Pujols 1B Matt Holliday LF Lance Berkman RF David Freese 3B Yadier Molina C Skip Schumaker 2B Chris Carpenter P
2010[144] Skip Schumaker 2B Brendan Ryan SS Albert Pujols 1B Matt Holliday LF Colby Rasmus CF Ryan Ludwick RF Yadier Molina C David Freese 3B Chris Carpenter P
2009[145] Brendan Ryan 2B Rick Ankiel CF Albert Pujols 1B Khalil Greene SS Ryan Ludwick RF Yadier Molina C Chris Duncan LF Brian Barden 3B Adam Wainwright P
2008[146] Skip Schumaker RF Chris Duncan LF Albert Pujols 1B Rick Ankiel CF Troy Glaus 3B Yadier Molina C Adam Kennedy 2B Kyle Lohse P César Izturis SS
2007[147] David Eckstein SS Preston Wilson RF Albert Pujols 1B Scott Rolen 3B Yadier Molina C Jim Edmonds CF So Taguchi LF Adam Kennedy 2B Chris Carpenter P
2006[148] David Eckstein SS Juan Encarnación RF Albert Pujols 1B Jim Edmonds CF Scott Rolen 3B So Taguchi LF Yadier Molina C Aaron Miles 2B Chris Carpenter P
2005[149] David Eckstein SS Larry Walker RF Albert Pujols 1B Scott Rolen 3B Jim Edmonds CF Mark Grudzielanek 2B Reggie Sanders LF Yadier Molina C Chris Carpenter P
2004[150] Tony Womack 2B Ray Lankford LF Albert Pujols 1B Jim Edmonds CF Scott Rolen 3B Edgar Rentería SS Reggie Sanders RF Mike Matheny C Matt Morris P
2003[151] Fernando Viña 2B Edgar Rentería SS Jim Edmonds CF Albert Pujols LF Scott Rolen 3B Tino Martinez 1B Eli Marrero RF Mike Matheny C Matt Morris P
1985[152] Tommy Herr 2B Terry Pendleton 3B Willie McGee CF Jack Clark 1B Steve Braun LF Andy Van Slyke RF Mike LaValliere C Ozzie Smith SS Bob Forsch P
1967[153] Lou Brock LF Curt Flood CF Roger Maris RF Orlando Cepeda 1B Mike Shannon 3B Tim McCarver C Julián Javier 2B Dal Maxvill SS Bob Gibson P

Opening Day salaries [edit]

Opening Day payrolls for 25-man roster (since 2000):[154]

Opening Day Salary
(ML contracts plus pro-rated signing bonuses)
Year Salary
2000 $ 63,900,000
2001 $ 78,538,333
2002 $ 74,660,875
2003 $ 83,786,666
2004 $ 83,228,333
2005 $ 92,106,833
2006 $ 88,891,371
2007 $ 90,286,823
2008 $ 99,624,449
2009 $ 88,528,409
2010 $ 94,220,500
2011 $ 109,048,000
2012 $ 111,858,500
2013 $ 116,790,787   (Google spreadsheet)

Notes [edit]

  1. ^ In 2001, the Cardinals and the Houston Astros finished the season with identical records of 93–69 and finished tied for first place in the Central Division standings. The Baseball Hall of Fame wrote they were both awarded a co-championship.[1] According to the Cardinals' website, this was "the first shared championship in major-league history".[2] However, Associated Press in 2004 wrote, "St. Louis tried to claim it was division co-champion, a position the commissioner's office rejected."[3] For playoff seeding, the NL Central slot went to Houston and St. Louis was awarded the wild card berth.
  2. ^ In 1981, the Cardinals finished with the overall best record in the East Division. However, a players' strike in the middle of the season forced the season to be split into two halves. St. Louis finished second in both halves and was thereby deprived of a post-season appearance.
  3. ^ Although the St. Louis Cardinals do not officially recognize their era in the American Association (AA) as part of their Major League history, Major League Baseball recognized that incarnation of the AA in 1968, as well as other historic leagues, existing as former Major Leagues.

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Further reading [edit]

  • Cash, Jon (2002). Before They Were Cardinals: Major-League Baseball in Nineteenth-Century St. Louis. University of Missouri Press. ISBN 0-826-21935-7. 
  • Eisenbath, Mike (1999). The Cardinals Encyclopedia. Philadelphia: Temple University Press. ISBN 1-56639-703-0. OCLC 40193767. 
  • Judd, Dennis (2002). The Infrastructure of Play: Building the Tourist City. Armonk, N.Y.: M.E. Sharpe. ISBN 978-0-7656-0956-4. 
  • Taylor, Phil (October 31, 2011). "Where's The Boo In Booster?". Sports Illustrated. Retrieved 2011-10-28. "Redbird Nation's reputation as the most knowledgeable, loyal and, above all, friendly fans in the majors ... 'Our fans are the best because they're just as passionate as anywhere else, ..., but they're probably a little more fair-minded,' says St. Louis manager Tony La Russa." 

External links [edit]

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