The Standard hotel brand is a part of Andre Balazs Properties. It is a group of five boutique hotels in Los Angeles (Hollywood and Downtown LA), New York City (Meatpacking District and East Village) and Miami Beach.
The first Standard Hotel, The Standard Hollywood, opened on the Sunset Strip in 1999 in West Hollywood, California. It was opened by Andre Balazs Properties, which continues to run all of The Standard Hotels.
The building that now houses The Standard, Hollywood, was originally built in 1962 as the Thunderbird Motel, and had become a retirement home when Balazs purchased and remodeled it. Original investors in the Hollywood hotel were Leonardo DiCaprio, Cameron Diaz, Benicio del Toro, The Smashing Pumpkins' D'arcy Wretzky and James Iha.
In 2002, the Standard Downtown LA opened in the converted 12-story, marble-clad Superior Oil Company Building, originally built in 1956. The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a roof-top pool and bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the National Register of Historic Places.
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