|Gallo Opera House (1927)
Casino de Paree (1933)
WPA Federal Music Theatre (1937)
New Yorker Theatre (1939)
CBS Studio 52 (1942)
Logo, designed by Gilbert Lesser
|Address||254 West 54th Street
Manhattan, New York City
|Owner||Roundabout Theatre Company|
|Capacity||1,006 (519 orchestra/487 mezzanine)|
|Architect||Eugene De Rosa|
Studio 54 is a former nightclub and currently a Broadway theatre, located at 254 West 54th Street, between Eighth Avenue and Broadway in Manhattan, New York City. The building, originally built as the Gallo Opera House, opened in 1927, after which it changed names several times, eventually becoming CBS radio and television Studio 52.
In the late 1970s, at the peak of the disco dancing and music trend, the building was renamed after its location, and became a world-famous nightclub and discotheque. The nightclub founders spent hundreds of thousands of dollars on professional lighting design, and kept many of the former TV and theatrical sets, in the process creating a unique dance club that became famous for its celebrity guest lists, restrictive (and subjective) entry policies (based on one's appearance and style), and open club drug use. Founded and created by Steve Rubell and Ian Schrager in 1977, it was sold in 1980 to Mark Fleischman, who reopened the club after it had been shut down following the conviction of Rubell and Schrager on charges of tax evasion. In 1984, Fleischman sold the club, which continued to operate until 1986.
Since November 1998, it has served as a venue for productions of the Roundabout Theatre Company and retains the name Studio 54. A separate restaurant and nightclub, Feinstein's/54 Below, operates in the basement of the building.
Designed by famed architect Eugene De Rosa, the venue opened in 1927 as the Gallo Opera House (soon revised to Gallo Theatre), named for its owner, Fortune Gallo. Beginning with a very large-scale production of La bohème which closed after three weeks, the Gallo was met with a succession of failed attempts to draw an audience, and was lost to foreclosure after only two years. It later reopened under new ownership as The New Yorker, but continued failing to attract sufficient crowds. It changed hands in the early 1930s, then in 1937 it became the WPA Federal Music Project of New York City's Federal Music Theatre/Theatre of Music, then it became the New Yorker Theatre in 1939, housing an all-black version of The Swing Mikado, originally from Chicago, for two months, when the production moved to the 44th Street Theatre to finish its run. The New Yorker Theatre saw its final production, Medicine Show, end in May 1940, following which the building remained vacant for three years.
In 1943, CBS purchased the theatre, renaming it Studio 52. CBS named its studios in order of purchase; the number 52 was unrelated to the street on which it was located. During these years, CBS used the theater for radio broadcasts.
From the 1940s to the mid 1970s, CBS used the location as a radio and TV stage that housed such shows as What's My Line?, The $64,000 Question, Video Village, Password, To Tell the Truth, Beat the Clock, The Jack Benny Show, I've Got a Secret, Ted Mack and the Original Amateur Hour, and Captain Kangaroo. The soap opera Love of Life was produced there until 1975.
In 1976, CBS moved most of its broadcast operations to the Ed Sullivan Theater and the CBS Broadcast Center, and sold Studio 52. The Ed Sullivan Theater once had access to Studio 52 through an access door, which was concrete-blocked during the theater's 1993 renovation for Late Show with David Letterman.
When CBS began marketing the building in 1976, various parties in the art and fashion world expressed interest in seeing it converted into a nightclub. Male model Uva Harden tried to get gallery owner Frank Lloyd to finance the club, until Lloyd lost a $9 million lawsuit to the estate of the artist Mark Rothko, the Rothko Case.
In 1977, the theater was transformed into a nightclub called Studio 54 by Steve Rubell and Ian Schrager, with Jack Dushey as a financial backer. They operated the company as Broadway Catering Corp. It took only six weeks to transform the theater into a nightclub and cost $400,000 before its grand opening on April 26.
Rubell and Schrager hired Scott Bromley as architect, Ron Doud as interior designer and Brian Thompson as lighting designer. Jules Fisher and Paul Marantz, two well-known lighting designers, created the dance floor environment and created moveable theatrical sets and lights using the copious existing TV lighting circuits and fly system, which allowed for a dynamic, constantly-changing, environment. Where formerly all clubs had been very dark, at Studio 54 the crowd could be lit brightly.
Within a month of opening, the New York State Liquor Authority raided Studio 54 for selling liquor without a license, and closed it. The owners of the nightclub said the incident was a "misunderstanding". The next night the club reopened, serving fruit juice and soda instead of liquor. Prior to the raid, the nightclub had been using daily "caterers' permits", which enabled the nightclub to serve alcohol but were intended for weddings or political events. The State had denied the daily permit for the night and raided the nightclub. The nightclub had been using these permits while waiting for its liquor license to be processed.
Event planner Robert Isabell had four tons of glitter dumped in a four-inch layer on the floor of Studio 54 for a New Year's Eve party, which owner Ian Schrager described as like "standing on stardust" and left glitter that could be found months later in their clothing and homes. Frequent regulars at Studio 54 included Andy Warhol, Liza Minnelli, Bianca Jagger, Elizabeth Taylor, Halston, Mick Jagger, Jerry Hall, Debbie Harry, Lotti Golden, Grace Jones, Michael Jackson, Calvin Klein, Elton John, Rick James, Tina Turner, Gia Carangi, Divine, Margaret Trudeau, Sylvia Miles, Faye Dunaway, Francesco Scavullo, Truman Capote, Margaux Hemingway, Pat Cleveland, Janice Dickinson, Drew Barrymore, Freddie Mercury, Ric Flair, Lorna Luft, Tommy Hilfiger, Mikhail Baryshnikov, Diana Ross, Lou Reed, Al Pacino, Cher, Bruce Jenner, Allan Carr, David Bowie, Woody Allen, Iman, Salvador Dalí, Robin Williams, Donald Trump, Diana Vreeland, John Travolta, Beverly Johnson, Lauren Hutton, Karl Lagerfeld, André Leon Talley, Diane von Fürstenberg, Amanda Lear, Jackie Kennedy Onassis, Geraldo Rivera, Brooke Shields, Martha Graham, Ilie Năstase, Vitas Gerulaitis and Cheryl Tiegs. Actor Al Corley was a doorman during the late 1970s.
Under the direction of the talent producer Billy Amato (Smith), performers at Studio 54 during its first few years of operation included Grace Jones, Donna Summer, Stevie Wonder, James Brown, Gloria Gaynor, Sylvester, Amii Stewart, Stephanie Mills, The Ritchie Family, Village People, Billy Ocean, Anita Ward, Two Tons o' Fun, Jocelyn Brown, France Joli, Cheryl Lynn, Jean Carne, Claudja Barry, Klaus Nomi, and Linda Clifford.
The band Chic wrote "Le Freak" in 1978 after their guitarist Nile Rodgers was turned away from Studio 54, despite being invited by Grace Jones. The lyrics invite the listener to "come on down to the 54".
In December 1978, Rubell was quoted in the New York newspapers as saying that Studio 54 had made $7 million in its first year and that "only the Mafia made more money". This got the attention of the IRS. Shortly thereafter the nightclub was raided and Rubell and Schrager were arrested for skimming $2.5 million.
Studio 54 closed with a final party in February 1980 when Diana Ross personally serenaded Rubell and Schrager. Ryan O'Neal, Farrah Fawcett, Mariel Hemingway, Jocelyn Wildenstein, Richard Gere, Gia Carangi, Jack Nicholson, Reggie Jackson, and Sylvester Stallone were among the guests that night. Schrager and Rubell pleaded guilty to tax evasion and spent 13 months in prison.
In 1981, Rubell and Schrager sold the building but opted to keep a lease. Later that year, the building was sold to Mark Fleischman with Rubell and Schrager staying on as consultants for six months afterward. Studio 54 reopened on September 12, 1981, with a guest list of Andy Warhol, Calvin Klein, Cary Grant, Lauren Hutton, Gloria Vanderbilt, Mark Gastineau, Gina Lollobrigida, and Brooke Shields. Billy Amato's "Z100/WPLJ" Saturday Night radio parties and Michael Fesco's "Sundays at the Studio" artists who performed at the time, Madonna, Wham!, Duran Duran, Cyndi Lauper, The Weather Girls, Culture Club, Lime, Spandau Ballet, Sylvester, Roberta Flack, Menudo, and Run-DMC would perform at the club, before going on to future success. KISS held a concert at the club in 1982 that was broadcast via satellite to the Sanremo Festival in Italy. In 1985, heavy metal groups Slayer, Venom, and Exodus filmed a video at Studio 54 called Ultimate Revenge for Disco. In the 1980s many legendary freestyle music artists performed at the club such as Noel Pagan, Nocera, Cynthia, Coro, Company B, Tony Moran, The Cover Girls, India, TKA, Black Riot, Fascination, Sweet Sensation, Pajama Party, Johnny O, Hanson & Davis, and many others. Radio stations such as 92 KTU, HOT-103, and HOT-97 would broadcast each live event for these freestyle music artists. Mark Fleischman published his memoir Inside Studio 54 in October, 2017. Many details of his years as owner are detailed as well as his experience buying the club from Ian Schrager and Steve Rubell while they were incarcerated.
From 1981 to April 1986, Studio 54 was under the ownership of Mark Fleischman. Then from 1988 until early 1993 Studio 54's name was changed to The Ritz (previously located on 11th Street and Third Avenue from 1980 to 1987). The club then became strictly a concert venue for New Wave, Punk, Eurodisco, and Heavy Metal artists. The new owners were CAT Entertainment Corp and during that period the nightclub hosted occasional rock concerts, and was otherwise used by CAT Entertainment as a public venue available for rent.
In 1993, CAT Entertainment was acquired by Cabaret Royale Corporation, a nightclub operator based in Dallas. CAT Entertainment completed a renovation of the nightclub earlier abandoned because of a lack of funds, and resurrected both the nightclub and the Studio 54 trademark, which had never been properly registered by any of the prior owners or operators. The newly remodeled nightclub was operated as "Cabaret Royale at Studio 54" by CAT Entertainment until early 1995. The Pilevsky interests which owned the theater itself and the adjacent office building had several years earlier granted a mortgage on the properties to the Bank of Tokyo and, in an effort to resolve a large unpaid indebtedness of Pilevsky to the bank and to forestall foreclosure, a trustee had been appointed by Pilevsky and the bank and granted the right to sell those and numerous other properties owned by Pilevsky.
In late 1994, Allied Partners acquired the Studio 54 properties and, after protracted litigation, CAT Entertainment lost its lease on the nightclub and ceased operations.
In 1994, Allied Partners bought the building for $5.5 million. They restored much of the architectural detail that had been painted black or covered with plywood by Schrager and Rubell. The nightclub reopened with a live concert by disco stars Gloria Gaynor, Vicki Sue Robinson, and Sister Sledge. The building again went into bankruptcy in 1996 and Allied announced plans to demolish it and replace it with Cyberdrome, a virtual reality gaming venue, however, the project was never completed.
In 1998, the collapse of a construction hoist blocked access to the Henry Miller Theatre on 43rd Street, where the successful revival of the Broadway musical Cabaret was playing. To keep the show accessible, the Roundabout Theatre Company agreed to move the performance to Studio 54. Roundabout later bought the building in 2003 from Allied for $22.5 million, and Cabaret played until 2004.
The second floor of the theater was used as a nightclub (on weeks when plays were not being staged) under the name Upstairs at Studio 54. The club was operated by Noel Ashman and Josh Hadar who was one of the Allied partners. Upstairs at Studio 54 performers included Mark Ronson Samantha Ronson Gloria Estefan, Jody Watley, and Newsical.
The building, which is still frequently referred to as the Studio 54 building, houses a variety of tenants, among them a theater venue, offices, and an educational facility called Mandl School, the College of Allied Health. This building also houses Olivtree Securities LLC. In 1965, the building housed Scepter Records's offices, warehouse space and a recording studio, where The Velvet Underground & Nico album was recorded in April 1966.
In the late 1970s, Studio 54 was one of the best-known nightclubs in the world, and it played a formative role in the growth of disco music and nightclub culture in general. Several franchises, notably in Las Vegas, have sprung up around the country. Additionally, multiple works of art, entertainment, and media refer to or are associated with the nightclub. Examples include:
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