|Founded||26 March 1976|
|Headquarters||Littlehampton, United Kingdom|
Number of locations
The Body Shop International plc is a British cosmetics and skin care company owned by L'Oréal. It was founded in 1976 by Anita Roddick and currently has a range of 1,200 products which it sells in 2,500 franchised stores in 61 countries.
In 1970, Anita Roddick (then Anita Perella) visited "The Body Shop" housed in a car repairs garage in Berkeley, California selling naturally-scented soaps and lotions. The shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women. Six years later, in 1976, Roddick opened a similar shop in the UK, using the same business name, colour scheme, and cosmetic lines. In 1987, Roddick offered Short and Saunders $3.5 million to change their shop's name to Body Time. By 1992 the rename was completed. From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually.
The Body Shop stock was floated on London's Unlisted Securities Market in April 1984, opening at 95p. After it obtained a full listing on the London Stock Exchange, the stock was given the nickname "The shares that defy gravity," as its price increased by more than 500%.
The Body Shop turned increasingly toward social and environmental campaigns to promote its business in the late 1980s. In 1997, Roddick launched a global campaign to raise self-esteem in women and against the media stereotyping of women. It focused on unreasonably skinny models in the context of rising numbers in bulimia and anorexia.
The opening of Roddick's first modest shop received early attention when the Brighton newspaper, The Evening Argus, carried an article about an undertaker with a nearby store who complained about the use of the name "The Body Shop."
In March 2006, The Body Shop agreed to a £652.3 million takeover by L'Oréal. It was reported that Anita and Gordon Roddick, who set up The Body Shop 30 years previously, made £130 million from the sale.
There was a media controversy surrounding claims that L'Oréal continues to test on animals, which contradicts The Body Shop's core value of Against Animal Testing. L'Oréal states the company has not tested cosmetics on animals since 1989. Animal testing on cosmetics ceased for all cosmetic companies in Europe as well as cosmetics imports when the European Union passed legislation banning all testing for personal care products. Since March 2013, the Group has taken another decisive step: The Group no longer tests on animal, anywhere in the world, and does not delegate this task to others. An exception could be made if regulatory authorities required it for safety or regulatory purposes.
Roddick addressed the controversy over selling The Body Shop to the world's largest cosmetics company in an interview with The Guardian, which reported that "she sees herself as a kind of "trojan horse" who, by selling her business to a huge firm, will be able to influence the decisions it makes. Suppliers who had formerly worked with the Body Shop will in future have contracts with L'Oréal, and working with the company 25 days a year Roddick was able to have an input into decisions."
Following her death in 2007, Prime Minister Gordon Brown paid tribute to Dame Anita, calling her "one of the country's true pioneers" and an "inspiration" to businesswomen. He said: "She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. She will be remembered not only as a great campaigner but also as a great entrepreneur."
|Year of opening||Country|
|1979||Austria, Greece, Sweden|
|1981||Denmark, Ireland, Finland|
|1983||Cyprus, Germany, Switzerland, Singapore, Australia|
|1984||Italy, Hong Kong, Malaysia|
|1985||Norway, Bahamas, Bahrain|
|1986||Portugal, Spain, Kuwait, Oman|
|1987||Malta, Antigua, Bermuda, Qatar, Saudi Arabia|
|1988||Gibraltar, United States, Taiwan|
|1989||Cayman Islands, New Zealand|
|1993||Mexico, Brunei, Thailand, Macau|
|2016||Morocco, China (Planned expansion)|
The social activism dimension of the company first evidenced in 1986 when The Body Shop proposed an alliance with Greenpeace in the UK to save the whales. Roddick began launching other promotions tied to social causes, with much public and media interest. The Body Shop regularly featured posters on shop windows and sponsorship of local charity and community events. Over time, Roddick blossomed into a full-time critic of business in general and the cosmetic industry in particular, criticizing what she considered the environmental insensitivity of the industry and traditional views of beauty, and aimed to change standard corporate practices Roddick said: "For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses".
The Body Shop instituted pioneering social audits in the mid-1990s, and continues to support its values such as Community Trade, reflecting its avowed practice of trading with communities in need and giving them a fair price for natural ingredients or handcrafts they purchase from these often marginalized countries. The first Community Trade activity in 1987 was a footsie roller which was supplied by a small community in Southern India (today known as Teddy Exports) and still a key CT supplier. Since then, The Body Shop has found many trade partners in over 20 different countries that often are overlooked by the local as well as the global society.
Criticism has been made of the programme by fair trade activists. "The company's prominently displayed claims claim to pay fairer prices to the Third World poor but covered less than a fraction of 1 percent of its turnover", wrote Paul Vallely, the former chair of Traidcraft, in the obituary of Anita Roddick published in The Independent.
The Body Shop web site explains that the organisation does not sell or use either finished products or ingredients that were tested on animals after December 31, 1990. In October 2009, The Body Shop was awarded a 'Lifetime Achievement Award' by the RSPCA in Britain, in recognition of its uncompromised policy which ensures ingredients are not tested by its suppliers.
By 1991, The Body Shop's "Trade Not Aid" initiative with the objective of "creating trade to help people in the Third World utilise their resources to meet their own needs" had started a paper factory in Nepal employing 37 people producing bags, notebooks and scented drawer liners. Another initiative was a 33,000 square foot (3,000 square metre) soap factory in the depressed Glasgow suburb of Easterhouse, whose payroll included 100 residents.
Sometimes considered anti-capitalist or against globalization, The Body Shop philosophy is in favour of international marketplaces. The chain uses its influence and profits for programmes such as Trade Not Aid, aimed at enacting fair labour practices, safe working environments and pay equality. According to The Body Shop, 65% of the company's products contained community traded ingredients by the end of 2008 and the company spent over $12 million on community trade ingredients in 2006.
In October 2009, The Body Shop invited employees, including a store manager from the UK to visit a supplier and see the benefits that the Community Trade programme has brought to a community in India.
The Body Shop does not export its products to China, because cosmetics sold there have to be tested on animals, according to Roddick. However, The Body Shop has always sourced many of its baskets and other non cosmetic supplies from China.
The Body Shop has undertaken periodic independent social audits of its activities.
The Roddicks founded The Body Shop Foundation in 1990, which supports innovative global projects working in the areas of human and civil rights and environmental and animal protection. It is The Body Shop International Plc's charitable trust funded by annual donations from the company and through various fundraising initiatives. The Body Shop Foundation was formed to consolidate all the charitable donations made by the company. To date, The Body Shop Foundation has donated over £21 million sterling in grants. The Foundation regularly gives gift-in-kind support to various projects and organisations such as Children On The Edge (COTE). Approximately 65% of the grants that the company funds come to nominations from the staff, consultants or franchisers attached to the company from all over the world.
The Body Shop carries a wide range of products for the body, face, hair and home. The Body Shop claims its products are "inspired by nature" and they feature ingredients such as marula oil and sesame seed oil sourced through the Community Fair Trade program.
In 2010, The Body Shop produced its first ECOCERT certified organic skincare line, Nutriganics. Following the launch of Nutriganics, The Body Shop reformulated their hair line to contain no colourants (Rainforest Hair Care), and produced a new line of deodorants that contain no aluminum salts, and use volcanic minerals as a substitute.
The company did not directly compete against the traditional cosmetics companies, which marketed their products as fashion accessories designed to cover up flaws and make women look like fashion models who appear in lavish ads. Instead, The Body Shop offered a line of products that promised benefits other than appearance—healthier skin, for instance—rather than simply a better-looking complexion.
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