Type of site
|Sports, Popular culture|
The Ringer was launched in 2016 by Simmons, who brought along several editors who had previously worked with him on Grantland, an ESPN-owned blog he operated from 2011 to 2015. At launch, the Ringer had a staff of 43 and focused primarily on sports and pop culture as content areas, with a few writers also working on technology and politics. HBO, the network on which Simmons hosted his weekly television program Any Given Wednesday one season in 2016, was an initial investor in the website. The website was published on the Medium platform.
Former Grantland writers who have since written for or worked for The Ringer include Sean Fennessey, Chris Ryan, Mallory Rubin, Juliet Litman, Craig Gaines, Bryan Curtis, Ryan O'Hanlon, Danny Chau, Riley McAtee, Joe Fuentes, and Tate Frazier.
In May 2017, The Ringer announced to leave Medium and enter into a deal with Vox Media, in which the company will provide advertising sales and access to its content publishing platform to the website. Vox Media also owns sports news website SB Nation, which comprises 320 blogs.
Like the content on the website, the Ringer's podcast network covers both sports and pop culture. The flagship podcast, the Bill Simmons Podcast, is an interview show hosted by Simmons, featuring other Ringer writers and podcast hosts as well as athletes, filmmakers, comedians, and pop culture figures.
Former podcasts include Keepin' it 1600, a politics podcast featuring former Obama speechwriters Jon Favreau, Dan Pfeiffer, and others. After leaving the Ringer, the hosts of Keepin' it 1600 created a new podcast called Pod Save America as part of their own new media company, Crooked Media.
In 2017, The Ringer began the video podcast series Talk the Thrones, an aftershow for Game of Thrones hosted by Ringer staff writers and live-streamed on Twitter. Talk the Thrones is a continuation of After the Thrones, which aired on HBO.
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