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Tesla Semi truck and Roadster event in 9 minutes
Tesla Semi truck and Roadster event in 9 minutes
Published: 2017/11/17
Channel: The Verge
OnePlus 5T hands-on
OnePlus 5T hands-on
Published: 2017/11/16
Channel: The Verge
Google Pixel Buds review
Google Pixel Buds review
Published: 2017/11/16
Channel: The Verge
iPhone X review
iPhone X review
Published: 2017/11/03
Channel: The Verge
Kor Adana and Martin Wallström on the Mr. Robot Digital After Show
Kor Adana and Martin Wallström on the Mr. Robot Digital After Show
Published: 2017/11/16
Channel: The Verge
Google Pixel 2 review
Google Pixel 2 review
Published: 2017/10/17
Channel: The Verge
Mr. Robot Digital Aftershow, Episode 305
Mr. Robot Digital Aftershow, Episode 305
Published: 2017/11/09
Channel: The Verge
iPhone X first impressions
iPhone X first impressions
Published: 2017/10/31
Channel: The Verge
Google Pixel 2 first look
Google Pixel 2 first look
Published: 2017/10/04
Channel: The Verge
iPhone 8 and 8 Plus review
iPhone 8 and 8 Plus review
Published: 2017/09/19
Channel: The Verge
Apple iPhone X first look
Apple iPhone X first look
Published: 2017/09/12
Channel: The Verge
Google Pixel 2 event in 19 minutes
Google Pixel 2 event in 19 minutes
Published: 2017/10/04
Channel: The Verge
Mr. Robot season_3.0, Episode 305 Digital After Show (Sam Esmail) Hosted by The Verge | Mr. Robot
Mr. Robot season_3.0, Episode 305 Digital After Show (Sam Esmail) Hosted by The Verge | Mr. Robot
Published: 2017/11/13
Channel: Mr. Robot
Mr. Robot Digital After Show Hosted by The Verge, Episode 302
Mr. Robot Digital After Show Hosted by The Verge, Episode 302
Published: 2017/10/19
Channel: The Verge
Tracking rogue drones with DJI Aeroscope
Tracking rogue drones with DJI Aeroscope
Published: 2017/11/14
Channel: The Verge
Apple iPhone X event in 15 minutes
Apple iPhone X event in 15 minutes
Published: 2017/09/12
Channel: The Verge
Razer Phone hands on
Razer Phone hands on
Published: 2017/11/01
Channel: The Verge
The Vergecast breaks down the iPhone X event
The Vergecast breaks down the iPhone X event
Published: 2017/09/14
Channel: The Verge
Google Pixelbook review
Google Pixelbook review
Published: 2017/10/26
Channel: The Verge
Apple Watch Series 3 with LTE review
Apple Watch Series 3 with LTE review
Published: 2017/09/20
Channel: The Verge
Essential Phone review
Essential Phone review
Published: 2017/08/18
Channel: The Verge
This tiny modular home adapts to your moods
This tiny modular home adapts to your moods
Published: 2017/09/06
Channel: The Verge
Inside Airbus
Inside Airbus' modular plane concept
Published: 2017/07/11
Channel: The Verge
Apple WWDC 2017 keynote in 19 minutes
Apple WWDC 2017 keynote in 19 minutes
Published: 2017/06/05
Channel: The Verge
Are sparrows on the verge of extinction as more cities being developed instead of green lands?
Are sparrows on the verge of extinction as more cities being developed instead of green lands?
Published: 2017/11/17
Channel: Pratidin Time
Surface Laptop review: Microsoft takes on the Air
Surface Laptop review: Microsoft takes on the Air
Published: 2017/06/13
Channel: The Verge
Making the OnePlus 5
Making the OnePlus 5
Published: 2017/06/19
Channel: The Verge
Owl City - Verge ft. Aloe Blacc
Owl City - Verge ft. Aloe Blacc
Published: 2015/05/29
Channel: OwlCityVEVO
iOS 11 beta: top 25 new features
iOS 11 beta: top 25 new features
Published: 2017/06/26
Channel: The Verge
Google Pixel Buds: AI-powered headphones
Google Pixel Buds: AI-powered headphones
Published: 2017/10/04
Channel: The Verge
Google I/O 2017 keynote in 10 minutes
Google I/O 2017 keynote in 10 minutes
Published: 2017/05/17
Channel: The Verge
Samsung Galaxy Note 8 review
Samsung Galaxy Note 8 review
Published: 2017/09/05
Channel: The Verge
Surface Book 2 15-inch laptop first look
Surface Book 2 15-inch laptop first look
Published: 2017/10/17
Channel: The Verge
Samsung Galaxy S8 review
Samsung Galaxy S8 review
Published: 2017/04/18
Channel: The Verge
Inside the Xbox One X
Inside the Xbox One X
Published: 2017/10/02
Channel: The Verge
This hurricane-proof home can withstand powerful storms
This hurricane-proof home can withstand powerful storms
Published: 2017/11/08
Channel: The Verge
Apple TV 4K review
Apple TV 4K review
Published: 2017/09/21
Channel: The Verge
Chevy Bolt review: an affordable long-range electric car you can buy now
Chevy Bolt review: an affordable long-range electric car you can buy now
Published: 2017/05/31
Channel: The Verge
ZTE Axon M dual-screen phone first look
ZTE Axon M dual-screen phone first look
Published: 2017/10/17
Channel: The Verge
iPhone 8 and 8 Plus first look
iPhone 8 and 8 Plus first look
Published: 2017/09/12
Channel: The Verge
Capturing holographic memories for AR and VR
Capturing holographic memories for AR and VR
Published: 2017/11/07
Channel: The Verge
iPhone 7 and 7 Plus review
iPhone 7 and 7 Plus review
Published: 2016/09/13
Channel: The Verge
Elon Musk
Elon Musk's new Mars colonization plan
Published: 2017/09/30
Channel: The Verge
Google Pixelbook first look
Google Pixelbook first look
Published: 2017/10/04
Channel: The Verge
The PC is cool again
The PC is cool again
Published: 2017/03/06
Channel: The Verge
Copenhagen Wheel review: twice the bike with half the effort
Copenhagen Wheel review: twice the bike with half the effort
Published: 2017/10/01
Channel: The Verge
New iPad Pro 10.5 review
New iPad Pro 10.5 review
Published: 2017/06/12
Channel: The Verge
Xiaomi Mi Mix 2 first look
Xiaomi Mi Mix 2 first look
Published: 2017/09/11
Channel: The Verge
MacBook Pro 2016 vs. dongle-free MacBook
MacBook Pro 2016 vs. dongle-free MacBook
Published: 2016/11/23
Channel: The Verge
Owl City - Verge ft. Aloe Blacc
Owl City - Verge ft. Aloe Blacc
Published: 2015/05/14
Channel: OwlCityVEVO
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WIKIPEDIA ARTICLE

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The Verge
The Verge Logo 2016.svgThe Verge Wordmark 2016.svg
Type of site
Technology news
Available in English
Owner Vox Media
Created by Joshua Topolsky
Marty Moe[1]
Editor Nilay Patel
Website theverge.com
Alexa rank Increase 588 (April 2017)[2]
Commercial Yes
Registration Optional
Launched November 1, 2011; 6 years ago (2011-11-01)
Current status Online

The Verge is an American technology news and media network operated by Vox Media. It has offices in Manhattan, New York City. The network publishes news items, long-form feature stories, product reviews, podcasts, and an entertainment show.

The website uses its own proprietary publishing platform with video content.[3][4] The network's content is financed through advertising and sponsorship and is managed by its editor-in-chief Nilay Patel and executive editor Dieter Bohn.[5] The site launched on November 1, 2011. The Verge won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for The Vergecast, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.[6]

History[edit]

Origins[edit]

Joshua Topolsky, founding editor-in-chief at The Verge

Throughout the 2010s, AOL began to acquire websites in pursuit of a new ad-driven content strategy for the company.[7] One of their first acquisitions was Weblogs, Inc. in 2005, a company that ran dozens of websites, including Engadget, a tech news website.[7] According to Business Insider, Engadget "became the industry-leading gadget site", and AOL's "most popular and important media property."[7] All Things Digital called it "one of the largest in tech".[8]

Joshua Topolsky became Engadget's editor-in-chief in 2007, and was responsible for new efforts like The Engadget Show and their mobile app, and the site's continued growth.[7] Animosities between Topolsky and AOL developed after AOL's September 2010 TechCrunch acquisition, when TechCrunch founder Michael Arrington made several public remarks disparaging Engadget and Topolsky.[7][9] When the acrimony between the two editors escalated in January 2011,[10][11] AOL didn't intervene.[7] The next month, an internal AOL editor training document called "The AOL Way", a new content strategy that prioritized profitability metrics, leaked to the press.[12][13] The document leaked before Engadget writers and editors saw it internally.[7] "The AOL Way" dispirited the Engadget staff and created an ideological schism between the two entities.[7][14]

We [Engadget] have been working on blogging technology that was developed in 2003, we haven’t made a hire since I started running the site, and I thought we could be more successful elsewhere.
Former Engadget editor-in-chief Joshua Topolsky, The New York Times, April 3, 2011[13]

Vox Media / SB Nation[edit]

Between March and April 2011, Topolsky and up to eight of Engadget's most prominent writers, editors, and product developers left AOL to found a new gadget site that would become The Verge.[8][13][14] The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler, as well as product developers Justin Glow, and Dan Chilton.[8][15][16] In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news website SB Nation, debuting some time in the fall.[15][17] Topolsky lauded SB Nation's similar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools.[15][16] Jim Bankoff of SB Nation saw an overlap in the two sites' demographics and an opportunity to expand SB Nation's model.[15] Bankoff previously worked at AOL in 2005, where he led their Engadget acquisition.[18] Other news outlets viewed the partnership as positive for both SB Nation and Topolsky's staff, and negative for AOL's outlook.[19][20][21][22]

Jim Bankoff, chairman and CEO of what became Vox Media, the owner of the SB Nation brand, after the launch of The Verge said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company.[23] Bankoff also expressed a wish to attract other journalists and bloggers outside of the sports medium to Vox Media.

Development of the Vox Media's content management system (CMS), Chorus, is led by Trei Brundrett, chief product officer at Vox Media.[24][25]

This Is My Next[edit]

This Is My Next logo (2011)

Following news of his untitled partnership with SB Nation in April 2011, Topolsky announced that the Engadget podcast hosted by Patel, Paul Miller, and himself would continue at an interim site called This Is My Next.[15][26] By August 2011, the site had reached 1 million unique visitors and 3.4 million page views.[26] By October 2011, the site had 3 million unique views per month and 10 million total page views.[1] Time listed the site in its Best Blogs of 2011,[26] calling the prototype site "exemplary".[27] The site closed upon The Verge's launch on November 1, 2011.

This Is My Next logo (2014–)

On June 11, 2014, The Verge launched a new section on TheVerge.com called "This Is My Next",[28] edited by former editor David Pierce, as a buyer's guide for consumer electronics.

Official launch[edit]

The Verge launched November 1, 2011, along with an announcement of a new parent company: Vox Media.[1] According to the company, the site launched with 4 million unique visitors and 20 million pageviews.[7] At the time of Topolsky's departure, Engadget had 14 million unique visitors.[8][21] Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012.[7] The Verge had 12 former Engadget staffers working with Topolsky at the time of launch.[1] By 2016, the website's advertising had shifted significantly from display advertisements matched with content to partnerships and advertisements with user-specific tweaks.[29] Vox revamped The Verge's visual design for its fifth anniversary in November 2016.[30]

In September 2016, The Verge fired deputy editor Chris Ziegler after it learned that he had been working for Apple since July.[31]

Design[edit]

The Verge logo featured a modified Penrose triangle, an impossible object.[32]

On November 1, 2016, The Verge launched version 3.0 of its news platform, offering a redesigned website along with a new logo.[33]

Content[edit]

The Vergecast
Presentation
Hosted by Nilay Patel, and Paul Miller
Genre Technology news
Language English
Updates Weekly
Length Approx. 60–120 minutes
Publication
Original release November 5, 2011 – present
Provider The Verge
Website https://www.theverge.com/the-vergecast
The Verge Mobile Show
Presentation
Hosted by Chris Ziegler, Dieter Bohn, Vlad Savov, and Dan Seifert
Genre Technology news, Mobile phones
Language English
Updates Weekly
Length Approx. 90–120 minutes
Publication
Original release November 9, 2011 – present
Provider The Verge
Website https://www.theverge.com/the-verge-mobile-show

Product database and articles[edit]

The Verge hosts a product database which allows readers to compare product specifications and research product availability.

The site's team publishes product reviews for consumer items. Personal computers and cellphones are the most reviewed products. Items receive a "Verge Score" out of 10. Users can also submit reviews for products they own.

The Verge also publishes features, including interviews, editorials and news items.

Podcasts[edit]

The Verge broadcasts a live weekly podcast.

The inaugural episode was broadcast on November 4, 2011. Unlike many episodes of previous podcasts, it included a video stream of the hosts.[34]

A second weekly podcast was introduced on November 8, 2011. Unlike The Vergecast, The Verge Mobile Show is primarily focused on mobile phones.[35][36]

The Verge's What's Tech podcast was named among iTunes's best of 2015.[37]

Video content[edit]

On The Verge[edit]

On August 6, 2011, in an interview with Edelman, Marty Moe, publisher and co-founder of The Verge, announced that they would soon be launching The Verge Show, a web television series. After the site's launch, the show was named On The Verge. The first episode was taped on Monday, November 14, 2011, with guest Matias Duarte.[38]

The show is a technology news entertainment show, and its format is similar to that of a late-night talk show, but it is broadcast over the Internet, not on television. The show's first episode was released on November 15, 2011.

On The Verge is similar to The Engadget Show, an online program run by the technology news blog Engadget.

Ten episodes of the show were broadcast, with the most recent episode going out on November 10, 2012.[39]

On May 24, 2013, it was announced that the show would return under a new weekly format, alongside a new logo and theme tune.[40]

Verge Video[edit]

On May 8, 2013, editor-in-chief Topolsky launched Verge Video, a site that contains the video backlog from The Verge.[41]

References[edit]

  1. ^ a b c d Roberts, Daniel (October 26, 2011). "With The Verge, SB Nation looks beyond just gadgets". CNNMoney. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  2. ^ "The Verge Site Info". Alexa Internet. Retrieved August 1, 2016. 
  3. ^ Eric Eldon (May 7, 2012). "A Closer Look At Chorus, The Next-Generation Publishing Platform That Runs Vox Media". techcrunch.com. Retrieved September 3, 2012. 
  4. ^ "Richard Edelman - 6 A.M.: The Verge Is Coming". Edelman. Retrieved October 7, 2014. 
  5. ^ "Nilay Patel becomes Editor-in-Chief of The Verge, Dieter Bohn is Executive Editor". Vox Media. 
  6. ^ "Searching for the verge | The Webby Awards Gallery + Archive". Winners.webbyawards.com. Retrieved June 15, 2013. 
  7. ^ a b c d e f g h i j Lincoln, Kevin (January 9, 2012). "THE RAID ON AOL: How Vox Pillaged Engadget And Founded An Empire". Business Insider. Archived from the original on May 3, 2013. Retrieved May 3, 2013. 
  8. ^ a b c d Swisher, Kara (March 12, 2011). "Exclusive: Engadget's Top Editors Topolsky and Patel Exit From AOL's Giant Tech Site". All Things Digital. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  9. ^ Yarow, Jay (January 12, 2011). "AOL'S NEW PROBLEM: Mike Arrington". Business Insider. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  10. ^ Yarow, Jay (January 13, 2011). "ARRINGTON EXPLODES: TechCrunch Boss Rips Engadget Colleagues As 'Immensely Unethical,' Says He's Sick Of 'Their Bullsh*t'". Business Insider. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  11. ^ Yarow, Jay (January 13, 2011). "'ENOUGH IS ENOUGH': Engadget Editor Strikes Back At Arrington As AOL's Civil War Escalates". Business Insider. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  12. ^ Carlson, Nicholas (February 1, 2011). "LEAKED: AOL's Master Plan". Business Insider. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  13. ^ a b c Carr, David (April 3, 2011). "No Longer Shackled by AOL". The New York Times. Retrieved May 3, 2013. 
  14. ^ a b Gobry, Pascal-Emmanuel (February 19, 2011). "Engadget Editor Paul Miller Resigns Over 'The AOL Way'". Business Insider. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  15. ^ a b c d e Swisher, Kara (April 3, 2011). "SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC". All Things Digital. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  16. ^ a b Albanesius, Chloe (April 4, 2011). "Engadget's Topolsky, Former Editors Starting New Rival Tech Site". PC Magazine. Ziff Davis. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  17. ^ Rovzar, Chris (April 4, 2011). "AOL Loses Original Engadget Team to SB Nation". New York. New York Media. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  18. ^ Bazilian, Emma (April 4, 2011). "Staff of AOL's Engadget Leaving en Masse". Adweek. Prometheus Global. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  19. ^ Ingram, Mathew (April 4, 2011). "Engadget Defection Exposes AOL's Major Weakness". GigaOM. GigaOmniMedia. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  20. ^ Bercovici, Jeff (April 4, 2011). "AOL Defector Blasts 'Content Farming' and 'SEO Spam'". Forbes. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  21. ^ a b Blodget, Henry (March 12, 2011). "Engadget Editors Quit AOL". Business Insider. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  22. ^ Yarow, Jay (April 3, 2011). "The Engadget Team Is Starting A New Tech Blog Under SB Nation". Business Insider. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  23. ^ "With Deep Pockets, SB Nation is "Building a Great Media Company" - Launches Interim Site for ex-Engadget Crew, Sets up Shop in NYC". beet.tv. May 1, 2011. Retrieved September 3, 2012. 
  24. ^ "Profile page for Trei Brundrett". sbnation.com. Retrieved September 3, 2012. 
  25. ^ "Blogs". sbnation.com. Retrieved September 3, 2012. 
  26. ^ a b c Edelman, Richard (August 2, 2011). "The Verge Is Coming". Edelman. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  27. ^ McCracken, Harry (June 6, 2011). "Best Blogs of 2011: This Is My Next". Time. Archived from the original on May 4, 2013. Retrieved May 4, 2013. 
  28. ^ "Welcome to This Is My Next, your buying guide for the future". The Verge. Vox Media. 11 June 2014. 
  29. ^ https://www.theverge.com/2016/10/31/13479070/refreshing-the-verge-vox-media-hymnal-concert-revenue
  30. ^ http://www.niemanlab.org/2016/11/as-the-verge-turns-five-heres-how-its-thinking-about-building-a-news-site-for-the-distributed-age/
  31. ^ Carson, Biz (23 September 2016). "A high-level editor at a top tech blog secretly worked for Apple for months". Business Insider. Retrieved 4 January 2017. Ziegler had actively worked on stories throughout July while also employed by Apple. After he fell silent in August, The Verge tried to get in touch with him since they were 'in the dark and concerned for Chris'. 
  32. ^ "Also, our logo and branding was done by the amazing Area 17. Super talented people! www.area17.com". Twitter. July 18, 2011. Retrieved September 3, 2012. 
  33. ^ "Welcome to Verge 3.0". The Verge. November 1, 2016. Retrieved November 1, 2016. 
  34. ^ Nilay Patel. "The VergeCast, live at 6:30PM ET / 10:30PM GMT!". The Verge. Retrieved September 3, 2012. 
  35. ^ Trent Wolbe (November 9, 2011). "The Verge Mobile Podcast 001 - 11.09.2011". The Verge. Retrieved September 3, 2012. 
  36. ^ Vlad Savov. "The Verge Mobile Podcast, live at 4:30PM ET / 9:30PM GMT!". The Verge. Retrieved September 3, 2012. 
  37. ^ Rogoff, Andrea (December 22, 2015). "Vox Media in the News: Week of December 21, 2015". Vox Marketing. Archived from the original on January 24, 2016. Retrieved January 24, 2016. 
  38. ^ Chad Mumm (November 7, 2011). "On The Verge' arrives on Monday, November 14th with Matias Duarte". The Verge. Retrieved September 3, 2012. 
  39. ^ "On The Verge". November 10, 2012. Retrieved May 7, 2013. 
  40. ^ "On The Verge is coming back". May 24, 2013. Retrieved May 27, 2013. 
  41. ^ "Introducing Verge Video". The Verge. Vox Media. 8 May 2013. 

External links[edit]

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