The record run in October 1997 was preceded by extensive test runs of the vehicle in autumn 1996 and spring 1997 in the Al-Jafr desert (located in Ma'an Governorate) in Jordan, a location unknown before for its capabilities as a test range for high speed land vehicles, with numerous advantages compared to the salt deserts of the Western United States.[clarification needed]
The World Motor Sport Council homologated the new world land speed records set by the team ThrustSSC of Richard Noble, driver Andy Green, on 15 October 1997 at Black Rock Desert, Nevada (USA). This is the first time in history that a land vehicle has exceeded the speed of sound. The new records are as follows:
Flying mile 1227.985 km/h (763.035 mph)
Flying kilometre 1223.657 km/h (760.343 mph)
In setting the record, the sound barrier was broken in both the north and south runs.
In 1983 Richard Noble had broken the world land speed record with his earlier car Thrust2, which reached a speed of 1,018 km/h (633 mph). The date of Andy Green's record came exactly a half century and one day after Chuck Yeager broke the sound barrier in Earth's atmosphere, with the Bell X-1 research rocket plane on 14 October 1947.
In June 2012, a television advertisement for the OrangeSan Diego mobile phone, containing an Intel processor, was broadcast on British television and featured a fast car in computer generated imagery. Richard Noble claimed that the car was a representation of Thrust SSC and thus these companies had used his intellectual property without permission, putting the future of the Bloodhound SSC project in doubt. The Advertising Standards Authority rejected the Bloodhound team's complaint, claiming that intellectual property disputes were not in its remit. According to BBC News technology correspondent Rory Cellan-Jones, Intel and Orange responded that their production team had researched different styles of "superfast vehicles" and developed their own Orange-branded land speed car, and that the advertisement and phone were not connected to Noble or Bloodhound SSC.
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