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This article is about the social networking service and microblogging service. For the word "Tout", see Tout.
Tout.com
Type Private
Headquarters San Francisco, United States
Area served Worldwide
Founder(s) Michael Downing
Industry Internet
Website tout.com
Alexa rank Increase 21,885 (August 2012)[1]
Type of site Social network service, microblogging
Registration Required (to post, follow or be followed)
Available in Multilingual
Launched April 2010 (2010-04)[2]
Current status Active

Tout is an online social networking service and microblogging service that enables its users to send and view 15-second videos, known as "touts". The service's core technology was created at SRI International by Michael Downing based on two patents owned by that company.[2][3] In April 2010, Tout spun-off as its own company with SRI taking an equity stake.[3] Tout gained popularity in June 2011 when basketball player Shaquille O'Neal used the service to announce his retirement. As of early 2012, Tout has had over 12 million visitors since its launch, and 75 million Touts have been created and shared by users of the service.[4]

Investors [edit]

On July 11, 2012, WWE announced an "investment in and strategic partnership with Tout Industries, Inc. that will leverage WWE’s vast array of assets, including television, live events, digital, print and more than 100 million social media followers to expand Tout’s platform for real-time video status updates, creating a new dynamic social experience for WWE fans."[5] During WWE CEO Vince McMahon's quarterly conference call with investors held on the morning of August 2, WWE CFO George Barrios disclosed the amount of that investment to have been $5 million but would not disclose what percentage of the company that sum represents.[6][7][8][9] Stephanie McMahon Executive Vice President of Creative in WWE would appear on the Board of Directors for Tout.[10] Starting with the 1000th episode of its weekly flagship television program Raw on July 23, WWE began airing Touts of both fans and wrestlers at certain points during episodes of the show.[5]

References [edit]

  1. ^ "Tout.com Site Info". Alexa Internet. Retrieved 2012-07-16. 
  2. ^ a b Malone, Michael (2011-12-05). "News Chiefs 'Tout' Benefits of Social Video". Broadcasting & Cable. 
  3. ^ a b Lawler, Ryan (2011-03-23). "Bye-Bye 15 Minutes of Fame: Tout Gives You 11 Seconds". Gigaom. Retrieved 2012-06-24. 
  4. ^ Ha, Anthony (2012-03-14). "Tout’s Plans For Turning Video Status Updates Into A Business". TechCrunch. Retrieved 2012-06-24. 
  5. ^ a b "Tout tag teams with WWE". WWE Corporate. 2012-07-11. Retrieved 2012-08-02. 
  6. ^ "WWE financials announced, what was up and down plus a guidance of an increase in the next five month". F4WOnline.com/Wrestlingobserver.com. 2012-08-02. Retrieved 2012-08-02. 
  7. ^ Caldwell, James (2012-08-02). "WWE News: Additional news from McMahon conference - Tout investment, PG-TV, Superstars & NXT, Smackdown dragging down attendance, big Social Media push, WWE Studios, more". PWTorch.com. Retrieved 2012-08-02. 
  8. ^ Johnson, Mike (2012-08-02). "'WE DO MORE THAN DISNEY' - VINCE MCMAHON SAYS THE COMPANY WENT TOO FAR INTO THE "G" REALM, IS TRYING TO BE MORE 'SOPHISTICATED' WITH ITS PRODUCT AND MORE: WWE CONFERENCE CALL COVERAGE". PWInsider.com. Retrieved 2012-08-02. 
  9. ^ "WWE News: 8/2 Vince McMahon conference call - WWE Network, WWE TV deal with Ion, Raw expansion to three hours". ProWrestling.net. 2012-08-02. Retrieved 2012-08-02. 
  10. ^ http://corporate.wwe.com/company/bios/s_mcmahon_levesque.jsp

External links [edit]
Websites
Defunct
Platforms
Features
Other topics
Websites
Personal
Tools
General
Applications
User interface
Implications
Related concepts
Protocols
History
Programming
Television
Pay-per-view events
Other
Talent
Affiliated organizations
Defunct businesses
Notable acquisitions
Developmental
territories
Accomplishments
Draft
See also
  • Annual revenue Increase $604.0 million (2011)
  • Employees 585
  • Stock symbol NYSE: WWE
Retrieved from "http://en.wikipedia.org/w/index.php?title=Tout_(company)&oldid=539842350"
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