Upcoming homepage in April 2007
|Type of site||Events, Social Networking|
|Created by||Andy Baio, Gordon Luk, Leonard Lin|
|Launched||September 19, 2003|
|Current status||Closed April 30, 2013|
Upcoming (formerly Upcoming.org) was a social event calendar website that launched in 2003, founded by Andy Baio. On October 4, 2005, Upcoming.org was acquired by Yahoo!. In April 2013, Yahoo announced the retirement of Upcoming.
Upcoming combined features of an event calendar and a social networking site. Primarily, the site was a searchable, browsable repository of upcoming events, such as music concerts, art exhibits, and conferences. Event information was primarily contributed by the user community, although in its later years, an increasing percentage of event data originated from commercial sources. Users could indicate their plans by marking that they are "watching" or "going" to an event. Users could also establish "friend" relationships with each other and receive notifications about what their friends were attending. Upcoming also offered users reminders via email or SMS when a particular event was about to occur.
The site switched to the Yahoo! user accounts system in early 2007, and changed its domain name to upcoming.yahoo.com. At the same time, the site formally changed its name from "Upcoming.org" to simply "Upcoming". Despite this, many users of the site still link to and refer to the site as "Upcoming.org".
As of 2008, the overwhelming majority of users and events were located in North America, particularly among fans of independent music, web technologists, and the San Francisco Bay Area. However, Upcoming users could be found almost anywhere on the globe, often submitting event data in their local language. Upcoming was fully capable of storing and searching multilingual content, although the site sported only a US-English interface.
At least one competitor, known as Eventful, has emerged since Upcoming was launched in 2003. Some music sites later branched out into this space, such as last.fm and iLike, building on their knowledge of their users' tastes. Facebook's event system is very much like a simplified version of Upcoming's, although it is more typically used for informal or private get-togethers. Other competitors in the events calendar space include EventSetter.com and Zvents.com, which was acquired by StubHub in December 2011.