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Miss Veet 2017 | Grand Finale
Miss Veet 2017 | Grand Finale
Published: 2018/01/27
Channel: Veet Pakistan
Miss Veet 2017 | Episode 12 | Being Pakistani Challenge
Miss Veet 2017 | Episode 12 | Being Pakistani Challenge
Published: 2018/01/13
Channel: Veet Pakistan
Miss Veet 2017 | Episode 11 | Scavenger Hunt
Miss Veet 2017 | Episode 11 | Scavenger Hunt
Published: 2018/01/06
Channel: Veet Pakistan
Miss Veet 2017 I Episode 9 I TVC Challenge
Miss Veet 2017 I Episode 9 I TVC Challenge
Published: 2017/12/23
Channel: Veet Pakistan
Miss Veet 2017 | Episode 8 | Adventure Challenge
Miss Veet 2017 | Episode 8 | Adventure Challenge
Published: 2017/12/16
Channel: Veet Pakistan
Miss Veet 2017 | Episode 10 | Social Awareness Challenge
Miss Veet 2017 | Episode 10 | Social Awareness Challenge
Published: 2017/12/30
Channel: Veet Pakistan
Miss Veet 2017 I Episode 6 I Fear of the Unknown
Miss Veet 2017 I Episode 6 I Fear of the Unknown
Published: 2017/12/02
Channel: Veet Pakistan
Miss Veet 2017 | Episode 7 | Acting Challenge
Miss Veet 2017 | Episode 7 | Acting Challenge
Published: 2017/12/09
Channel: Veet Pakistan
How to use veet
How to use veet
Published: 2017/10/23
Channel: jack and Jordan
Miss Veet Pakistan I Episode 5 I Muay Thai Challenge
Miss Veet Pakistan I Episode 5 I Muay Thai Challenge
Published: 2017/11/25
Channel: Veet Pakistan
Miss Veet Pakistan I Episode 4 I First Impression
Miss Veet Pakistan I Episode 4 I First Impression
Published: 2017/11/18
Channel: Veet Pakistan
Veet Sensitive Precision™ Tutorial - A rectangle shaped Bikini Line.
Veet Sensitive Precision™ Tutorial - A rectangle shaped Bikini Line.
Published: 2017/03/13
Channel: VeetUK
Demo Video-- How to use Veet Hair Removal Cream
Demo Video-- How to use Veet Hair Removal Cream
Published: 2015/02/12
Channel: Veet HK
Review: VEET® EasyWax™ Electrical Roll-On Kit
Review: VEET® EasyWax™ Electrical Roll-On Kit
Published: 2013/06/12
Channel: Itza Nails-N-Beauty
Demo Video for using Veet Hair Removal Cream for Bikini line
Demo Video for using Veet Hair Removal Cream for Bikini line
Published: 2016/02/20
Channel: Gossip Girl
Demo Video For Using Veet Hair Removal cream For Bikini_Line
Demo Video For Using Veet Hair Removal cream For Bikini_Line
Published: 2017/06/10
Channel: veet india
Miss Veet 2017 I Episode 2 I Lahore & Multan Auditions
Miss Veet 2017 I Episode 2 I Lahore & Multan Auditions
Published: 2017/11/04
Channel: Veet Pakistan
Sois créative avec Veet Sensitive Precision - Bikini rectangle
Sois créative avec Veet Sensitive Precision - Bikini rectangle
Published: 2017/07/18
Channel: Veet France
Miss Veet 2017 | Episode 9 Promo
Miss Veet 2017 | Episode 9 Promo
Published: 2017/12/19
Channel: Veet Pakistan
Miss Veet 2017 I Episode 3 I Islamabad Auditions
Miss Veet 2017 I Episode 3 I Islamabad Auditions
Published: 2017/11/11
Channel: Veet Pakistan
Miss Veet 2017 I Episode 1 I Karachi Auditions
Miss Veet 2017 I Episode 1 I Karachi Auditions
Published: 2017/10/28
Channel: Veet Pakistan
Miss Veet 2017 | Episode 13 | Best of Miss Veet 2017
Miss Veet 2017 | Episode 13 | Best of Miss Veet 2017
Published: 2018/01/20
Channel: Veet Pakistan
Veet Tüy Dökücü Krem Nasıl Kullanılır?
Veet Tüy Dökücü Krem Nasıl Kullanılır?
Published: 2017/08/15
Channel: Veet Türkiye
Demo Video for using Veet Hair Removal Cream for Underarms
Demo Video for using Veet Hair Removal Cream for Underarms
Published: 2013/09/25
Channel: Veet India
Demo Video for using Veet Wax Strips for Bikini Line
Demo Video for using Veet Wax Strips for Bikini Line
Published: 2016/02/20
Channel: Gossip Girl
Never Have I Ever with Miss Veet 2017 Top 3!
Never Have I Ever with Miss Veet 2017 Top 3!
Published: 2018/01/20
Channel: Veet Pakistan
VEET vs. NAIR Hair Removal Comparisons
VEET vs. NAIR Hair Removal Comparisons
Published: 2016/11/09
Channel: Angela's DIYs
Miss Veet 2017 | Episode 10 Promo
Miss Veet 2017 | Episode 10 Promo
Published: 2017/12/26
Channel: Veet Pakistan
Miss Veet 2017 - Episode 13 Promo
Miss Veet 2017 - Episode 13 Promo
Published: 2018/01/17
Channel: Veet Pakistan
Veet Sensitive Touch Electric Trimmer | Demo & Review
Veet Sensitive Touch Electric Trimmer | Demo & Review
Published: 2017/03/17
Channel: TiTi s Corner
Miss Veet 2017 - Grand Finale Promo
Miss Veet 2017 - Grand Finale Promo
Published: 2018/01/26
Channel: Veet Pakistan
Miss Veet Judges VS Fans
Miss Veet Judges VS Fans
Published: 2018/01/22
Channel: Veet Pakistan
Miss Veet 2017 | Episode 8 | Eliminated Contestant Confession
Miss Veet 2017 | Episode 8 | Eliminated Contestant Confession
Published: 2017/12/17
Channel: Veet Pakistan
how to use the veet wax strips
how to use the veet wax strips
Published: 2015/03/31
Channel: Miva Flowers
Fiz o curso do Veet olha no que deu
Fiz o curso do Veet olha no que deu
Published: 2018/02/21
Channel: Gato Moiado
Veet Hair Removal - Epektib?! or Hindi?
Veet Hair Removal - Epektib?! or Hindi?
Published: 2017/01/26
Channel: Phoebe Ortiz
Tutorial Menggunakan Veet dari Rachel Goddard
Tutorial Menggunakan Veet dari Rachel Goddard
Published: 2017/01/12
Channel: Veet Indonesia
Veet waxing strips review in Hindi
Veet waxing strips review in Hindi
Published: 2017/12/03
Channel: Priyanka YouTuber
Veet Hair Removal Cream | Demo | Never Shave Again!!
Veet Hair Removal Cream | Demo | Never Shave Again!!
Published: 2015/02/08
Channel: It's Mayama
Veet Creams- The Quick and Pain-Free Way for Hair Removal
Veet Creams- The Quick and Pain-Free Way for Hair Removal
Published: 2015/05/20
Channel: Veet Arabia
[REVIEW] TẨY LÔNG HIỆU QUẢ / VEET CREAM HAIR REMOVAL (WITH CC ENGSUB)
[REVIEW] TẨY LÔNG HIỆU QUẢ / VEET CREAM HAIR REMOVAL (WITH CC ENGSUB)
Published: 2015/07/24
Channel: Changmakeup
Demo Video for using Veet Wax Strips for Underarms
Demo Video for using Veet Wax Strips for Underarms
Published: 2013/09/26
Channel: Veet India
Veet Ft Shraddha Kapoor - Dont Shave it Just Veet® It™
Veet Ft Shraddha Kapoor - Dont Shave it Just Veet® It™
Published: 2017/06/07
Channel: Veet India
Demo Video For Using Veet Hair Removal cream For Underarm
Demo Video For Using Veet Hair Removal cream For Underarm
Published: 2017/06/10
Channel: veet india
VEET SENSITIVE TOUCH ELECTRIC TRIMMER REVIEW IN HINDI
VEET SENSITIVE TOUCH ELECTRIC TRIMMER REVIEW IN HINDI
Published: 2017/07/31
Channel: HOMEMAKER PRO
Veet Cold Wax Strips - DIY Underarms Waxing
Veet Cold Wax Strips - DIY Underarms Waxing
Published: 2017/09/29
Channel: Veet India
Miss Veet 2017 - Episode 11 Promo
Miss Veet 2017 - Episode 11 Promo
Published: 2018/01/02
Channel: Veet Pakistan
How to..VEET them Legs
How to..VEET them Legs
Published: 2016/03/22
Channel: Jennifer Jenkins
Kem tẩy lông veet  - Quỳnh Anh Shyn - 0126 903 6661
Kem tẩy lông veet - Quỳnh Anh Shyn - 0126 903 6661
Published: 2016/07/10
Channel: Lyly Hồng
Miss Veet 2017 - Winner Transformation Journey
Miss Veet 2017 - Winner Transformation Journey
Published: 2018/02/01
Channel: Veet Pakistan
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Veet
Veet Logo.jpg
Type Hairstyling product Edit this on Wikidata
Inception 1922 Edit this on Wikidata
Manufacturer Reckitt Benckiser Edit this on Wikidata
Available Yes
Website http://www.veet.com/ Edit this on Wikidata

Veet, formerly called Neet and Immac, is a current trademark of chemical depilatory internationally sold products manufactured by Reckitt Benckiser.[1] Hair removal creams, mousses and gels, and waxes are produced under this brand. It has previously created similar products under the names Neet and Immac.

Veet's hair removal products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate the depilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair.[2] This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.

Product history[edit]

Previously called "Neet," the hair removal product was manufactured by Hannibal Pharmaceutical Company and registered as a US trademark in 1919 in Canada[3] and in 1922 in the US.[4][5] The trademark for Neet was then picked up by the American Home Products Corporation in 1958. Neet was then transferred to its current holder, Reckitt Benckiser (then called Reckitt & Colman (Overseas) Ltd.).[4]

The Veet name was established in 1922 in the UK.[6] The name was used in some European countries, but was not used universally. For example, while the product was sold as Veet in France,[7] the product was sold in Canada and the United States as Neet until 2002, when the Veet name was first used commercially in those countries.[8]

Advertising[edit]

Veet was advertised in the 1920s (then known as Neet) as a product that was "faster than shaving," was called "the ready to use hair removing cream," and was initially sold for about fifty cents in the US. [9]

More recent advertising campaigns have used university students as spokespersons for their products[10] political commentary, such as the "No More Bush" ads after the 2008 United States Presidential Election.[11]

Some advertising from Veet has been controversial. A test website for the product in France offended some online users by claiming that the product was "good for the pussy."[12] A representative of Veet addressed the situation stating, "We wanted to create an ad campaign that was a bit humorous and offbeat...we didn't want to shock, but we're not the experts on that." The manager reported there were several complaints about the website, and it was summarily taken down so as not to "tarnish the brand's image."[13]

In April 2014, Veet released a number of controversial commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine.[14][15]

References[edit]

  1. ^ "Veet". Reckitt Benckhiser. Retrieved 15 July 2011. 
  2. ^ "Frequently Asked Questions". Veet. Archived from the original on 18 September 2012. Retrieved 22 July 2013. 
  3. ^ "CANADIAN TRADE-MARK DATA - Neet". Canadian Intellectual Property Office. Retrieved 15 July 2011. 
  4. ^ a b "Neet Trademark". United States Patent and Trademark Office. 
  5. ^ "Neet Registration Certificate". United States Patent and Trademark Office. Retrieved 15 July 2011. 
  6. ^ "Case details for Trade Mark 428725 A". UK Intellectual Property Office. Retrieved 15 July 2011. 
  7. ^ April, Mo. "The 1950s-ad for Veet depilatory". Flickr. Retrieved 15 July 2011. 
  8. ^ "TARR Status of Veet". United States Patent and Trademark Office. Retrieved 15 July 2011. 
  9. ^ Melange, CharmaineZoe (1925). "Vintage Advertisement for Neet". Flickr. Retrieved 15 July 2011. 
  10. ^ "Veet gives valuable tips on hair removal techniques". The New Straits Times Press (Malaysia). 8 March 2011. Retrieved 15 July 2011. 
  11. ^ "Veet celebrates no more Bush". UTalkMarketing.com. Retrieved 15 July 2011. 
  12. ^ Misfits, Anais (3 May 2011). ""MonMinouToutDoux.com" de Veet, Natachatte passe le teste du matou..." (in French). Anais' Misfits. Retrieved 15 July 2011. 
  13. ^ "French pussycat waxing ad outrages". SkyNews.com.au. 7 May 2011. Retrieved 15 July 2011. 
  14. ^ Peppers, Margot (8 April 2014). "'Don't risk dudeness!' New Veet ads branded 'sexist' for suggesting women are manly if they don't wax their body hair". Daily Mail. Associated Newspapers Ltd. Retrieved 27 November 2014. 
  15. ^ Higbee, Jonathan. "Veet Pulls Controversial Ad Labeled As Homophobic, Transphobic". Instinct Magazine.com. Retrieved 27 November 2014. 

External links[edit]

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