Play Video
1
Taj | Veet Baljit | Reel Purani Reejh | Full Official Music Video
Taj | Veet Baljit | Reel Purani Reejh | Full Official Music Video
::2014/03/06::
Play Video
2
Taara -  Veet Baljit || Full Song Official Video || Panj-aab Records || Latest Punjabi Song 2014
Taara - Veet Baljit || Full Song Official Video || Panj-aab Records || Latest Punjabi Song 2014
::2014/08/08::
Play Video
3
Review: Veet Hair Removal Cream with Demo
Review: Veet Hair Removal Cream with Demo
::2013/07/05::
Play Video
4
Review & Demo: Veet Ready to Use Wax Strips
Review & Demo: Veet Ready to Use Wax Strips
::2012/08/19::
Play Video
5
Review: VEET® EasyWax™ Electrical Roll-On Kit
Review: VEET® EasyWax™ Electrical Roll-On Kit
::2013/06/11::
Play Video
6
Cheen Meen | Veet Baljit | Reel Purani Reejh | Full Official Music Video
Cheen Meen | Veet Baljit | Reel Purani Reejh | Full Official Music Video
::2014/02/13::
Play Video
7
Veet burnd my skin off
Veet burnd my skin off
::2010/10/06::
Play Video
8
Chitta | Veet Baljit | Badshah | Latest Punjabi Songs 2014
Chitta | Veet Baljit | Badshah | Latest Punjabi Songs 2014
::2014/05/21::
Play Video
9
Madkitty : รีวิวครีมกำจัดขน Veet
Madkitty : รีวิวครีมกำจัดขน Veet
::2012/12/03::
Play Video
10
Morning | Don
Morning | Don't risk dudeness - Veet TV Commercial Ad
::2014/04/08::
Play Video
11
LOVE IT!! VEET Hair Removal Gel Review
LOVE IT!! VEET Hair Removal Gel Review
::2011/10/10::
Play Video
12
Tutorial: VEET Hair Removal Gel Cream. Sensitive Formula
Tutorial: VEET Hair Removal Gel Cream. Sensitive Formula
::2011/02/10::
Play Video
13
At Home Waxing Using Veet
At Home Waxing Using Veet
::2012/05/20::
Play Video
14
Demo Video for using Veet Hair Removal Cream for Underarms
Demo Video for using Veet Hair Removal Cream for Underarms
::2013/09/25::
Play Video
15
Así se depila Paula Galindo con Veet
Así se depila Paula Galindo con Veet
::2014/04/22::
Play Video
16
Veet Easy Wax Domowa depilacja woskiem
Veet Easy Wax Domowa depilacja woskiem
::2013/06/14::
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17
КАК я делаю эпиляцию восковыми полосками от Veet
КАК я делаю эпиляцию восковыми полосками от Veet
::2013/06/21::
Play Video
18
Dil | Veet Baljit | Reel Purani Reejh | Full Official video
Dil | Veet Baljit | Reel Purani Reejh | Full Official video
::2014/02/14::
Play Video
19
♡ Revue: Roll-on électrique Veet Easy Wax /Epilation à la cire à la maison
♡ Revue: Roll-on électrique Veet Easy Wax /Epilation à la cire à la maison
::2013/05/09::
Play Video
20
Тёплый воск от Veet!
Тёплый воск от Veet!
::2013/08/03::
Play Video
21
DEPILAÇÃO COM VEET... (IGOR DEPILANDO O PEITO)
DEPILAÇÃO COM VEET... (IGOR DEPILANDO O PEITO)
::2011/12/02::
Play Video
22
veet
veet
::2012/10/16::
Play Video
23
Demo video - How to use the Veet Precision Wax & Care
Demo video - How to use the Veet Precision Wax & Care
::2013/07/29::
Play Video
24
Aam Aadmi | Veet Baljit | Latest Punjabi Song 2014 | Deep 9878760456
Aam Aadmi | Veet Baljit | Latest Punjabi Song 2014 | Deep 9878760456
::2014/04/15::
Play Video
25
Veet Cires Délicieuses  - Démonstration
Veet Cires Délicieuses - Démonstration
::2013/03/27::
Play Video
26
como usar o veet de maneira correta
como usar o veet de maneira correta
::2013/02/21::
Play Video
27
Эпиляция теплым Воском от Veet:как это делаю я?
Эпиляция теплым Воском от Veet:как это делаю я?
::2013/11/30::
Play Video
28
Russell vs Veet Wax Strips
Russell vs Veet Wax Strips
::2010/06/13::
Play Video
29
Review: Veet easy wax facial kit + HOW i wax my brows!
Review: Veet easy wax facial kit + HOW i wax my brows!
::2013/08/16::
Play Video
30
Veet Baljit chats with Gurpreet Grewal
Veet Baljit chats with Gurpreet Grewal
::2014/07/15::
Play Video
31
Veet - Minha Primera Vez - Creme
Veet - Minha Primera Vez - Creme
::2010/06/08::
Play Video
32
Adriana Lima - Veet Türkiye Reklamı
Adriana Lima - Veet Türkiye Reklamı
::2014/05/12::
Play Video
33
Wachsvergleich: Veet Easy Wax & Balea Warmwachs
Wachsvergleich: Veet Easy Wax & Balea Warmwachs
::2014/03/16::
Play Video
34
Kotiteollisuus - Raskaat veet
Kotiteollisuus - Raskaat veet
::2011/03/29::
Play Video
35
Veet - Minha Primera Vez - Cera
Veet - Minha Primera Vez - Cera
::2010/06/08::
Play Video
36
Dil | Reel Purani Reejh | Veet Baljit | Latest Punjabi Songs
Dil | Reel Purani Reejh | Veet Baljit | Latest Punjabi Songs
::2014/06/20::
Play Video
37
Demo Video for using Veet Wax Strips for Underarms
Demo Video for using Veet Wax Strips for Underarms
::2013/09/26::
Play Video
38
Kammea de dukh veet baljit live latest song 2014
Kammea de dukh veet baljit live latest song 2014
::2014/07/05::
Play Video
39
Depilação VEET - resenha
Depilação VEET - resenha
::2011/10/23::
Play Video
40
VEET - ספונטניות כמוך .- רצועות השעווה של
VEET - ספונטניות כמוך .- רצועות השעווה של
::2014/06/09::
Play Video
41
Veet Fast Acting Hair Remover Review and Small Demo
Veet Fast Acting Hair Remover Review and Small Demo
::2013/01/05::
Play Video
42
VEET EASY WAX
VEET EASY WAX
::2012/02/20::
Play Video
43
Demo Uso Crema Depilatoria Veet
Demo Uso Crema Depilatoria Veet
::2012/07/10::
Play Video
44
veet baljit live in ludhiana
veet baljit live in ludhiana
::2014/01/01::
Play Video
45
Adriana Lima
Adriana Lima'nın güzellik sırrı - Veet Reklamı
::2014/05/12::
Play Video
46
Kotiteollisuus - Raskaat veet
Kotiteollisuus - Raskaat veet
::2011/03/02::
Play Video
47
Reel Purani Reejh | Full Songs Audio Jukebox | Veet Baljit
Reel Purani Reejh | Full Songs Audio Jukebox | Veet Baljit
::2014/07/01::
Play Video
48
Veet Baljit- Velly
Veet Baljit- Velly
::2014/03/25::
Play Video
49
L
L'épilation à la bonne température avec Veet
::2014/05/16::
Play Video
50
How to: Wax at home with Veet Easy Wax Electrical Roll on Kit
How to: Wax at home with Veet Easy Wax Electrical Roll on Kit
::2013/02/07::
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From Wikipedia, the free encyclopedia
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Veet
Veet Logo.jpg
Veet logo
Launch year 1922 (Trademark)
Company Reckitt Benckiser
Availability Yes
Current supplier Reckitt Benckiser

Veet, formerly called Neet and Immac, is a current trademark of chemical depilatory internationally sold products manufactured by Reckitt Benckiser.[1] Hair removal creams, mousses and gels, and waxes are produced under this brand. It has previously created similar products under the names Neet and Immac.

Veet's hair removal products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate the depilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair.[2] This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.

Product history[edit]

Previously called "Neet," the hair removal product was manufactured by Hannibal Pharmaceutical Company and registered as a US trademark in 1919 in Canada[3] and in 1922 in the US.[4][5] The trademark for Neet was then picked up by the American Home Products Corporation in 1958. Neet was then transferred to its current holder, Reckitt Benckiser (then called Reckitt & Colman (Overseas) Ltd.).[4]

The Veet name was established in 1922 in the UK.[6] The name was used in some European countries, but was not used universally. For example, while the product was sold as Veet in France,[7] the product was sold in the United States as Neet until 2002, when the Veet name was first used commercially in the US.[8]

Advertising[edit]

Veet was advertised in the 1920s (then known as Neet) as a product that was "faster than shaving," was called "the ready to use hair removing cream," and was initially sold for about fifty cents in the US.[9] Immac was a deodorant produced by the same company.

More recent advertising campaigns have used university students as spokespersons for their products[10] political commentary, such as the "No More Bush" ads after the 2008 United States Presidential Election.[11]

Some advertising from Veet has been controversial. A test website for the product in France offended some online users by claiming that the product was "good for the pussy."[12] The URL of the website (no longer available) was at monminoutoutdoux.com, which translates to "My Pussy's All Soft." The campaign was cartoon-like and obviously directed towards prepuberal girls, playing on their sexual uninformedness and insinuating that unshaved hairs would sting, through lyrics like "A pussy that stings is really nasty" in the song accompanying the cartoon video. Also, the site featured an internet game aimed at shaving all hairs of the cartoon pussycat. If the "pussy" was not shaved enough, the user would be met by a message "You've chosen the right product! But the pussy wants more shaving! Redo the test".[13] A representative of Veet addressed the situation stating, "We wanted to create an ad campaign that was a bit humorous and offbeat...we didn't want to shock but we're not the experts on that." The manager reported there were several complaints about the website, and it was summarily taken down so as not to "tarnish the brand's image."[14]

In April 2014, Veet released several controversial commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine. This caused many groups to call for a boycott of Veet products, saying that the company is promoting insecurity and sexism.

References[edit]

  1. ^ "Veet". Reckitt Benckhiser. Retrieved 15 July 2011. 
  2. ^ "Frequently Asked Questions". Veet. Archived from the original on 18 September 2012. Retrieved 22 July 2013. 
  3. ^ "CANADIAN TRADE-MARK DATA - Neet". Canadian Intellectual Property Office. Retrieved 15 July 2011. 
  4. ^ a b "Neet Trademark". United States Patent and Trademark Office. 
  5. ^ "Neet Registration Certificate". United States Patent and Trademark Office. Retrieved 15 July 2011. 
  6. ^ "Case details for Trade Mark 428725 A". UK Intellectual Property Office. Retrieved 15 July 2011. 
  7. ^ April, Mo. "The 1950s-ad for Veet depilatory". Flickr. Retrieved 15 July 2011. 
  8. ^ "TARR Status of Veet". United States Patent and Trademark Office. Retrieved 15 July 2011. 
  9. ^ "Vintage Advertisement for Neet". Flickr. 1925. Retrieved 15 July 2011. 
  10. ^ "Veet gives valuable tips on hair removal techniques". The New Straits Times Press (Malaysia). 8 March 2011. Retrieved 15 July 2011. 
  11. ^ "Veet celebrates no more Bush". UTalkMarketing.com. Retrieved 15 July 2011. 
  12. ^ Misfits, Anais (3 May 2011). ""MonMinouToutDoux.com" de Veet, Natachatte passe le teste du matou..." (in French). Anais' Misfits. Retrieved 15 July 2011. 
  13. ^ "Epilation intégrale : critiqué, Veet coupe son " minou tout doux "" (in French). 6 May 2011. Retrieved 13 March 2012. 
  14. ^ "French pussycat waxing ad outrages". SkyNews.com.au. 7 May 2011. Retrieved 15 July 2011. 

External links[edit]

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