1
Veet Creams- The Quick and Pain-Free Way for Hair Removal
Veet Creams- The Quick and Pain-Free Way for Hair Removal
DATE: 2015/05/20::
2
Beri - Veet Baljit | Official Video
Beri - Veet Baljit | Official Video
DATE: 2014/12/21::
3
Review: Veet Hair Removal Cream with Demo
Review: Veet Hair Removal Cream with Demo
DATE: 2013/07/05::
4
Review & Demo: Veet Ready to Use Wax Strips
Review & Demo: Veet Ready to Use Wax Strips
DATE: 2012/08/19::
5
Veet Spawax-review and test
Veet Spawax-review and test
DATE: 2015/04/10::
6
Review: VEET® EasyWax™ Electrical Roll-On Kit
Review: VEET® EasyWax™ Electrical Roll-On Kit
DATE: 2013/06/11::
7
Police - Veet Baljit | Full Video
Police - Veet Baljit | Full Video
DATE: 2015/01/21::
8
Demo Video for using Veet Hair Removal Cream for Underarms
Demo Video for using Veet Hair Removal Cream for Underarms
DATE: 2013/09/25::
9
Veet burnd my skin off
Veet burnd my skin off
DATE: 2010/10/06::
10
Veet Hair Removal Cream | Demo | Never Shave Again!!
Veet Hair Removal Cream | Demo | Never Shave Again!!
DATE: 2015/02/07::
11
Hur jag vaxar benen ♡ Veet Wax Strips
Hur jag vaxar benen ♡ Veet Wax Strips
DATE: 2015/06/19::
12
Tutoriel: s
Tutoriel: s'épiler avec le Roll-On électrique EasyWax™ de Veet
DATE: 2015/02/04::
13
Putt Han Greeb Jatt Da II Veet Baljit II HERO punjabi film II new pnjabi song 2015
Putt Han Greeb Jatt Da II Veet Baljit II HERO punjabi film II new pnjabi song 2015
DATE: 2014/09/11::
14
Demo video - How to use the Veet Precision Wax & Care
Demo video - How to use the Veet Precision Wax & Care
DATE: 2013/07/29::
15
Taj | Veet Baljit | Reel Purani Reejh | Full Official Music Video
Taj | Veet Baljit | Reel Purani Reejh | Full Official Music Video
DATE: 2014/03/06::
16
Veet กำจัดขนแบบง่ายๆใน3นาที
Veet กำจัดขนแบบง่ายๆใน3นาที
DATE: 2014/08/26::
17
VEET Infini
VEET Infini'Silk Pro IPL Permanent Hair Removal System
DATE: 2014/07/15::
18
Dil | Veet Baljit | Reel Purani Reejh | Full Official video
Dil | Veet Baljit | Reel Purani Reejh | Full Official video
DATE: 2014/02/14::
19
Taara -  Veet Baljit || Full Song Official Video || Panj-aab Records || Latest Punjabi Song 2014
Taara - Veet Baljit || Full Song Official Video || Panj-aab Records || Latest Punjabi Song 2014
DATE: 2014/08/08::
20
Tutorial: VEET Hair Removal Gel Cream. Sensitive Formula
Tutorial: VEET Hair Removal Gel Cream. Sensitive Formula
DATE: 2011/02/10::
21
Introducing Veet Spawax
Introducing Veet Spawax
DATE: 2015/03/20::
22
Эпиляция теплым Воском от Veet:как это делаю я?
Эпиляция теплым Воском от Veet:как это делаю я?
DATE: 2013/11/30::
23
Dil | Reel Purani Reejh | Veet Baljit | Latest Punjabi Songs
Dil | Reel Purani Reejh | Veet Baljit | Latest Punjabi Songs
DATE: 2014/06/20::
24
Veet Benzi Depilatoare cu ceara rece
Veet Benzi Depilatoare cu ceara rece
DATE: 2015/06/29::
25
ADRIANA LIMA VEET Reklamı
ADRIANA LIMA VEET Reklamı
DATE: 2015/05/15::
26
Así se depila Paula Galindo con Veet
Así se depila Paula Galindo con Veet
DATE: 2014/04/22::
27
Depilacja woskiem firmy Veet
Depilacja woskiem firmy Veet
DATE: 2011/03/25::
28
Depilando as Axilas em Casa com Cera Quente Veet, como usar?
Depilando as Axilas em Casa com Cera Quente Veet, como usar?
DATE: 2015/05/06::
29
Así se depila Laura Sánchez con Veet.
Así se depila Laura Sánchez con Veet.
DATE: 2014/04/29::
30
Tutoriel: comment s
Tutoriel: comment s'épiler avec la cire orientale de Veet
DATE: 2015/02/04::
31
RECENZJA VEET NATURAL INSPIRATIONS I ROZDANIE DLA WAS
RECENZJA VEET NATURAL INSPIRATIONS I ROZDANIE DLA WAS
DATE: 2015/06/08::
32
How to: Cera Quente Oriental
How to: Cera Quente Oriental
DATE: 2014/06/05::
33
Revue: Chauffe Cire SpaWax de Veet
Revue: Chauffe Cire SpaWax de Veet
DATE: 2015/05/20::
34
Epilatorul electric Veet Easy Wax
Epilatorul electric Veet Easy Wax
DATE: 2015/04/16::
35
At Home Waxing Using Veet
At Home Waxing Using Veet
DATE: 2012/05/20::
36
Veet Easy Wax Domowa depilacja woskiem
Veet Easy Wax Domowa depilacja woskiem
DATE: 2013/06/14::
37
CÓMO USAR CERA DEPILATORIA VEET APTA PARA MICROONDAS
CÓMO USAR CERA DEPILATORIA VEET APTA PARA MICROONDAS
DATE: 2014/08/07::
38
Veet Face Precision Wax and Care...First Impressions, Demo and I lose it at the 2 minute mark!
Veet Face Precision Wax and Care...First Impressions, Demo and I lose it at the 2 minute mark!
DATE: 2013/04/29::
39
Veet Infini Silk Review
Veet Infini Silk Review
DATE: 2014/09/03::
40
Tutoriel: comment s
Tutoriel: comment s'épiler avec les bandes de cire Veet?
DATE: 2015/02/04::
41
Тёплый воск от Veet!
Тёплый воск от Veet!
DATE: 2013/08/03::
42
Lápiz para depilación facial de Veet
Lápiz para depilación facial de Veet
DATE: 2013/03/15::
43
veet baljeet interview  BY   HARMANDER  KANG
veet baljeet interview BY HARMANDER KANG
DATE: 2015/05/21::
44
How to use Veet Warm Wax
How to use Veet Warm Wax
DATE: 2015/01/28::
45
Adriana Lima - Veet Türkiye Reklamı
Adriana Lima - Veet Türkiye Reklamı
DATE: 2014/05/12::
46
Demo Uso Crema Depilatoria Veet
Demo Uso Crema Depilatoria Veet
DATE: 2012/07/10::
47
Veet Baljit Full Live At Seh (Khanna) 2015
Veet Baljit Full Live At Seh (Khanna) 2015
DATE: 2015/05/28::
48
Veet Baljit chats with Gurpreet Grewal
Veet Baljit chats with Gurpreet Grewal
DATE: 2014/07/15::
49
Kotiteollisuus - Raskaat veet
Kotiteollisuus - Raskaat veet
DATE: 2011/03/29::
50
Восковые полоски VEET,мои впечатления
Восковые полоски VEET,мои впечатления
DATE: 2013/06/08::
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RESULTS [51 .. 101]
From Wikipedia, the free encyclopedia
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Veet
Veet Logo.jpg
Veet logo
Launch year 1922 (Trademark)
Company Reckitt Benckiser
Availability Yes
Current supplier Reckitt Benckiser

Veet, formerly called Neet and Immac, is a current trademark of chemical depilatory internationally sold products manufactured by Reckitt Benckiser.[1] Hair removal creams, mousses and gels, and waxes are produced under this brand. It has previously created similar products under the names Neet and Immac.

Veet's hair removal products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate the depilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair.[2] This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.

Product history[edit]

Previously called "Neet," the hair removal product was manufactured by Hannibal Pharmaceutical Company and registered as a US trademark in 1919 in Canada[3] and in 1922 in the US.[4][5] The trademark for Neet was then picked up by the American Home Products Corporation in 1958. Neet was then transferred to its current holder, Reckitt Benckiser (then called Reckitt & Colman (Overseas) Ltd.).[4]

The Veet name was established in 1922 in the UK.[6] The name was used in some European countries, but was not used universally. For example, while the product was sold as Veet in France,[7] the product was sold in Canada and the United States as Neet until 2002, when the Veet name was first used commercially in those countries.[8]

Advertising[edit]

Veet was advertised in the 1920s (then known as Neet) as a product that was "faster than shaving," was called "the ready to use hair removing cream," and was initially sold for about fifty cents in the US.[9] Immac was a deodorant produced by the same company.

More recent advertising campaigns have used university students as spokespersons for their products[10] political commentary, such as the "No More Bush" ads after the 2008 United States Presidential Election.[11]

Some advertising from Veet has been controversial. A test website for the product in France offended some online users by claiming that the product was "good for the pussy."[12] A representative of Veet addressed the situation stating, "We wanted to create an ad campaign that was a bit humorous and offbeat...we didn't want to shock but we're not the experts on that." The manager reported there were several complaints about the website, and it was summarily taken down so as not to "tarnish the brand's image."[13]

In April 2014, Veet released several controversial commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine.[14][15]

References[edit]

  1. ^ "Veet". Reckitt Benckhiser. Retrieved 15 July 2011. 
  2. ^ "Frequently Asked Questions". Veet. Archived from the original on 18 September 2012. Retrieved 22 July 2013. 
  3. ^ "CANADIAN TRADE-MARK DATA - Neet". Canadian Intellectual Property Office. Retrieved 15 July 2011. 
  4. ^ a b "Neet Trademark". United States Patent and Trademark Office. 
  5. ^ "Neet Registration Certificate". United States Patent and Trademark Office. Retrieved 15 July 2011. 
  6. ^ "Case details for Trade Mark 428725 A". UK Intellectual Property Office. Retrieved 15 July 2011. 
  7. ^ April, Mo. "The 1950s-ad for Veet depilatory". Flickr. Retrieved 15 July 2011. 
  8. ^ "TARR Status of Veet". United States Patent and Trademark Office. Retrieved 15 July 2011. 
  9. ^ "Vintage Advertisement for Neet". Flickr. 1925. Retrieved 15 July 2011.  |first1= missing |last1= in Authors list (help)
  10. ^ "Veet gives valuable tips on hair removal techniques". The New Straits Times Press (Malaysia). 8 March 2011. Retrieved 15 July 2011. 
  11. ^ "Veet celebrates no more Bush". UTalkMarketing.com. Retrieved 15 July 2011. 
  12. ^ Misfits, Anais (3 May 2011). ""MonMinouToutDoux.com" de Veet, Natachatte passe le teste du matou..." (in French). Anais' Misfits. Retrieved 15 July 2011. 
  13. ^ "French pussycat waxing ad outrages". SkyNews.com.au. 7 May 2011. Retrieved 15 July 2011. 
  14. ^ Peppers, Margot (8 April 2014). "'Don't risk dudeness!' New Veet ads branded 'sexist' for suggesting women are manly if they don't wax their body hair". Daily Mail. Associated Newspapers Ltd. Retrieved 27 November 2014. 
  15. ^ Higbee, Jonathan. "Veet Pulls Controversial Ad Labeled As Homophobic, Transphobic". Instinct Magazine.com. Retrieved 27 November 2014. 

External links[edit]

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