|The Viscount Rothermere|
|Born||April 27, 1925|
|Died||September 1, 1998(aged 73)|
|Education||Eton College, Eton, Berkshire, England
Kent School, Kent, Connecticut, USA
|Title||3rd Viscount Rothermere|
|Spouse(s)||Patricia Evelyn Beverley Matthews (1957–1992)
Maiko Jeong Shun Lee (1993–1998)
|Children||Geraldine Theodora Gabriel Harmsworth
Camilla Patricia Caroline Harmsworth
Jonathan Harmsworth, 4th Viscount Rothermere
|Parents||Esmond Harmsworth, 2nd Viscount Rothermere & Margaret Hunam Redhead|
Vere Harold Esmond Harmsworth, 3rd Viscount Rothermere (27 April 1925 – 1 September 1998), known as Vere Harmsworth until 1978, was a British newspaper magnate. He controlled large media interests in the United Kingdom and United States and may be considered the founder of The Mail on Sunday.
Rothermere became the Chairman of Associated Newspapers in 1971 and was responsible for the relaunch of the Daily Mail as a tabloid, after which its circulation increased greatly under editor Sir David English. After the death of his father, Esmond Cecil Harmsworth, 2nd Viscount Rothermere, he also became chairman of parent Daily Mail and General Trust plc though he was unsuccessful in an attempt to combine the companies in a manner calculated to avoid taxation. An artifact of this plan was the ownership of Associated Newspapers being vested in Associated Newspapers Holdings, ownership of which was split 50.2%-49.8% between DMGT and its wholly owned subsidiary Daily Mail & General Holdings. (Since then DMGH's name has been transferred to ANH and the old DMGH become Derry Street Properties).
In 1992 English succeeded him as chairman of Associated Newspapers (but not of Associated Newspapers Holdings or the parent companies). When English died in mid-1998 Rothermere resumed the chairmanship of Associated Newspapers and replaced his protégé as president of the Commonwealth Press Union, only to die himself some months later, still chairman of DMGT, being fatally stricken with a heart attack, while dining with his son (and successor) Jonathan Harmsworth, 4th Viscount Rothermere.
Vere Harmsworth was a member of the Founding Council of the Rothermere American Institute, which he helped establish alongside his sister Lady Cromer and Mr Vyvyan Harmsworth.
In politics he began as a Conservative, drifted to the cross-benches and shortly before his death not only began to sit on the Labour benches in the House of Lords, but pronounced himself a firm republican in an interview.
On 21 March 1957 Rothermere married actress Patricia Brooks They had three children:
|Peerage of the United Kingdom|
Esmond Cecil Harmsworth
Harold Jonathan Esmond Vere Harmsworth
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