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Vertu Constellation: The $6000 Phone
Vertu Constellation: The $6000 Phone
Published: 2017/04/08
Channel: MrMobile [Michael Fisher]
The Billionaire
The Billionaire's Phone: Vertu Constellation (2017) Review
Published: 2017/04/08
Channel: Android Central
Vertu Signature Touch Unboxing
Vertu Signature Touch Unboxing
Published: 2015/06/11
Channel: Android Central
Vertu Signature S
Vertu Signature S
Published: 2008/10/08
Channel: Jakov Latkovic
vertu 2017,vertu phone 2017 New Signature Touch CARBON SPORT
vertu 2017,vertu phone 2017 New Signature Touch CARBON SPORT
Published: 2016/10/20
Channel: Luxury Vertu
Vertu Signature Touch: This is a $9,000 luxury smartphone
Vertu Signature Touch: This is a $9,000 luxury smartphone
Published: 2015/06/11
Channel: Android Central
Tại sao điện thoại Vertu lại đắt đến vậy?
Tại sao điện thoại Vertu lại đắt đến vậy?
Published: 2015/05/05
Channel: Trùm Nokia Cổ - Menshop Mobile Group
Montreux 1999 - Vertu
Montreux 1999 - Vertu
Published: 2008/10/13
Channel: Pablo Gris
19,300$ Vertu Signature Touch Bentley Review By John Sey (Cambo Report) 4K
19,300$ Vertu Signature Touch Bentley Review By John Sey (Cambo Report) 4K
Published: 2016/05/21
Channel: Cambo Report
Live Extraordinary | Vertu
Live Extraordinary | Vertu
Published: 2015/03/31
Channel: Vertu
Обзор Vertu Constellation 2017
Обзор Vertu Constellation 2017
Published: 2017/05/10
Channel: MobileReviewcom
The Omnific | Objets de Vertu [Official Music Video]
The Omnific | Objets de Vertu [Official Music Video]
Published: 2017/10/11
Channel: The Omnific
Vertu Constellation the $6000 Smartphone - Hands On Review
Vertu Constellation the $6000 Smartphone - Hands On Review
Published: 2017/02/03
Channel: Digital Trends
Making of Vertu Signature
Making of Vertu Signature
Published: 2011/06/17
Channel: Lenin Dev
Vertu Signature Touch - Hands On Review
Vertu Signature Touch - Hands On Review
Published: 2015/09/27
Channel: Digital Trends
Most expensive ($20,000) smartphone in the world | Telemart.pk | Vertu
Most expensive ($20,000) smartphone in the world | Telemart.pk | Vertu
Published: 2017/11/03
Channel: Telemart
Why is Vertu so expensive?
Why is Vertu so expensive?
Published: 2008/02/27
Channel: Bao Tran
[ĐỘC QUYỀN] Vertu The Floating Seahorse "duy nhất trên Thế Giới"
[ĐỘC QUYỀN] Vertu The Floating Seahorse "duy nhất trên Thế Giới"
Published: 2017/08/25
Channel: TechMag Vietnam
جوال فيرتو بنتلي ـ تحف تقنية ٢ || Vertu for Bentley
جوال فيرتو بنتلي ـ تحف تقنية ٢ || Vertu for Bentley
Published: 2017/01/30
Channel: SaudiTechTips سعودي للتقنية
Tinhte.vn - Trên tay Vertu Signature S
Tinhte.vn - Trên tay Vertu Signature S
Published: 2015/01/09
Channel: Tinh tế
Akhir Kisah Produsen Ponsel Mewah Triliunan Rupiah
Akhir Kisah Produsen Ponsel Mewah Triliunan Rupiah
Published: 2017/08/06
Channel: CNN Indonesia
Live Extraordinary with The New Signature Touch | Vertu
Live Extraordinary with The New Signature Touch | Vertu
Published: 2015/10/29
Channel: Vertu
Vertu - A Luxury Mobile Phone Manufacturer
Vertu - A Luxury Mobile Phone Manufacturer
Published: 2014/08/24
Channel: Explore Gadgets
Vertu chính thức dừng sản xuất: Bất ngờ và tiếc nuối!
Vertu chính thức dừng sản xuất: Bất ngờ và tiếc nuối!
Published: 2017/07/15
Channel: TechMag Vietnam
Luxe phonemaker Vertu folds; think of the money you just saved
Luxe phonemaker Vertu folds; think of the money you just saved
Published: 2017/07/14
Channel: Digital Trends
VERTU GOES BANKRUPT & SHUTS DOWN - Luxury Smartphone Maker Is No Longer
VERTU GOES BANKRUPT & SHUTS DOWN - Luxury Smartphone Maker Is No Longer
Published: 2017/07/21
Channel: Elite NWO Agenda
điện thoại vertu hongkong, dt vertu fake, đt vertu gia re, đt vertu
điện thoại vertu hongkong, dt vertu fake, đt vertu gia re, đt vertu
Published: 2016/12/08
Channel: Đồnghồ&ĐiệnThoạiVip
Vertu - самый дорогой телефон в мире!!!
Vertu - самый дорогой телефон в мире!!!
Published: 2014/08/15
Channel: Andrey Ogryza
10.000 TL Fiyatıyla Vertu Ferrari Akıllı Telefon İncelemesi
10.000 TL Fiyatıyla Vertu Ferrari Akıllı Telefon İncelemesi
Published: 2016/12/29
Channel: webtekno
Vertu chính thức bị phá sản? Tại sao, do ai? Cái chết đã được báo trước
Vertu chính thức bị phá sản? Tại sao, do ai? Cái chết đã được báo trước
Published: 2017/07/14
Channel: Clickbuy Channel
Thanh niên Nghịch ngu đập phá Vertu Signature S tiền tỉ!
Thanh niên Nghịch ngu đập phá Vertu Signature S tiền tỉ!
Published: 2017/03/01
Channel: Tuấn Trung Tá
Trên tay Vertu Signature Bentley Edition
Trên tay Vertu Signature Bentley Edition
Published: 2015/10/12
Channel: Tinh tế
Tinhte.vn | Trên tay Vertu Signature S 2017: Đồ "dũa móng tay" hạng sang, có Wi-Fi
Tinhte.vn | Trên tay Vertu Signature S 2017: Đồ "dũa móng tay" hạng sang, có Wi-Fi
Published: 2017/03/14
Channel: Tinh tế
Vertu the British luxury mobile phone | FT Business
Vertu the British luxury mobile phone | FT Business
Published: 2013/11/11
Channel: Financial Times
GÓC REVIEW | Trên tay Vertu Signature Touch Garnet Calf (Da bê đỏ)
GÓC REVIEW | Trên tay Vertu Signature Touch Garnet Calf (Da bê đỏ)
Published: 2017/03/29
Channel: Cuong.vn TV
Datin Paduka Eina Azman Dapat Hadiah Telefon Mewah, RM33K | Vertu Raspberry Ostrich
Datin Paduka Eina Azman Dapat Hadiah Telefon Mewah, RM33K | Vertu Raspberry Ostrich
Published: 2017/10/15
Channel: Malay Daily
Символ роскоши: компания Vertu приказала долго жить
Символ роскоши: компания Vertu приказала долго жить
Published: 2017/07/14
Channel: Россия 24
Vertu Signature Touch (recenze)
Vertu Signature Touch (recenze)
Published: 2014/09/06
Channel: mobilenet.cz
REVIEW - Vertu Ti - partea 1 din 2 (www.buhnici.ro)
REVIEW - Vertu Ti - partea 1 din 2 (www.buhnici.ro)
Published: 2013/05/01
Channel: George Buhnici
LAO TSEU - Livre de la Voie et de la Vertu - Livre audio
LAO TSEU - Livre de la Voie et de la Vertu - Livre audio
Published: 2015/02/09
Channel: Littérature - Livres Audio AudioBooks
Vertu Aster Unboxing 2015
Vertu Aster Unboxing 2015
Published: 2015/05/22
Channel: Christian Rumshizzle
Vertu ថ្លៃ​រាប់ម៉ឺនដុល្លារដោយ​សារ​ចំណុចពិសេសៗទាំងនេះ
Vertu ថ្លៃ​រាប់ម៉ឺនដុល្លារដោយ​សារ​ចំណុចពិសេសៗទាំងនេះ
Published: 2016/01/27
Channel: Sabay Tv
ОН В ШОКЕ - КУПИЛ VERTU И ОХУЕЛ! ОБЗОР ТЕЛЕФОНОВ ВЕРТУ SAMSUNG И APPLE СМАРТФОН СРАВНЕНИЯ ОБЗОР
ОН В ШОКЕ - КУПИЛ VERTU И ОХУЕЛ! ОБЗОР ТЕЛЕФОНОВ ВЕРТУ SAMSUNG И APPLE СМАРТФОН СРАВНЕНИЯ ОБЗОР
Published: 2015/11/20
Channel: ДВОРЕЦКОВ
Quá trình sản xuất điện thoại vertu - www.daydongho.com
Quá trình sản xuất điện thoại vertu - www.daydongho.com
Published: 2014/03/31
Channel: Thành Luân Nguyễn
Обзор Vertu Signature Touch 2015
Обзор Vertu Signature Touch 2015
Published: 2015/11/26
Channel: MobileReviewcom
Vertu Constellation Ayxta. Пальцы веером
Vertu Constellation Ayxta. Пальцы веером
Published: 2010/12/27
Channel: Mobileimho.ru
มินิรีวิว Vertu Signature Touch ที่สุดแห่งความหรูหรา
มินิรีวิว Vertu Signature Touch ที่สุดแห่งความหรูหรา
Published: 2014/07/31
Channel: droidsans
Vertu New Signature Touch: l
Vertu New Signature Touch: l'abbiamo provato per voi dal vivo
Published: 2015/10/22
Channel: Hardware Upgrade
=VERTU & IPhone 5S=
=VERTU & IPhone 5S=
Published: 2014/03/29
Channel: Сергей Симонов
Ponsel Vertu Cobra Dijual Rp 4,7 Miliar, Dikirim dengan Helikopter
Ponsel Vertu Cobra Dijual Rp 4,7 Miliar, Dikirim dengan Helikopter
Published: 2017/05/24
Channel: Tribunnews.com
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Vertu
Subsidiary
Industry Telecommunications
Founded 1998
Founder Nokia
Defunct 2017
Headquarters Church Crookham, Hampshire, England, United Kingdom
Area served
Worldwide
Products Luxury mobile phones
Number of employees
1000
Parent Baferton Ltd.
Website Vertu.com

Vertu was a British manufacturer and retailer of luxury handmade mobile phones, established by Finnish mobile-phone manufacturer Nokia in 1998. After recently going bankrupt, Godin Holdings in 2017 sold to Baferton Ltd. a Cyprus based turkis company. In October 2012, Nokia sold Vertu to private equity group EQT VI for an unspecified amount,[1][2] but retained a 10% share.[3] By the end of 2013, the company had around 350,000 customers, and phones were on sale in 500 retail outlets, including 70 run by the company.[4] In 2015, it was announced that EQT had sold its share of Vertu to Godin Holdings, a Hong Kong-based holding company.[5][6] In 2017, the company collapsed after plans to save it failed and went out of business in early July 2017, leaving its residual staff of 200 unpaid and unemployed.[7]

Concept[edit]

According to The Economist, the concept was to market phones explicitly as fashion accessories, with the idea "if you can spend $20,000 on a watch, why not on a mobile phone?"[8] Vertu phones, or "'mobile communications instruments"[9] were made in its factories in Church Crookham, Hampshire, England. Handsets were sold through an emphasis on craftsmanship, style and service, rather than mobile phone functions.[8] The business was based in the United Kingdom with offices in New York City, Dubai, Moscow, Frankfurt, Hong Kong, Paris and Singapore. In November, Massimiliano Pogliani was replaced by Billy Crotty as Vertu's CEO, who in turn was replaced by Gordon Watson three months later.[10][11]

Collection[edit]

Vertu was launched in January 2002 and the first collection available later that year.[12] The flagship model "Signature" was launched in 2003. Its key pad contains nearly 5 carats of ruby bearings. Other models include Ascent (2004), Constellation Classic (2006), Constellation Ayxta (2009), among others. Ascent phones are designed to be lightweight and durable, made of aluminium or titanium with vulcanised rubber and leather. The Classics are simple and small handsets. Ayxtas are flip phones that come in numerous variants and colours. In 2006, Vertu produced and released the Aerius Bluetooth Headset designed by Timothy Jacob Jensen.[13]

The Constellation Quest is the first smartphone by Vertu, equipped with a full QWERTY keyboard made from sapphire sculpted keys. Announced in October 2010, it is similarly styled to the Nokia E72 and runs the Symbian S60 operating system. It was priced from £5,000 (stainless steel and leather) to £17,300 (yellow gold).[14] This was followed by Constellation in October 2011, the company's first touchscreen model.[15] In February 2013, the Vertu Ti was the first Vertu handset after Nokia's sale, and uses the Android mobile operating system instead of Symbian. This was followed in June 2014, by Signature Touch.[16] The Signature Touch's price ranged from $10,300/€7,900 for the base model to over $50,000/€44,000 for the Pure Jet Red Gold.[7]

Vertu also made limited edition handsets in collaboration with Ferrari,[17] and Bentley.[18]

The 2015 version of the Signature Touch was the latest Vertu handset before the company collapsed in 2017.[7]

Criticism[edit]

Vertu phones have been described as "tasteless trash" by Wired magazine,[19] and "technologically modest" by the Financial Times.[20] They are often described as bling.

See also[edit]

References[edit]

  1. ^ "EQT's Current Portfolio – Vertu". Retrieved 7 October 2012. 
  2. ^ "Vertu: it makes sense for Nokia to sell us". The Daily Telegraph. Retrieved 28 April 2013. 
  3. ^ "Nokia will retain 10% share in Vertu". Retrieved 15 June 2012. 
  4. ^ "Vertu chooses Android over Windows for luxury handset". BBC News. 11 February 2013. Retrieved 28 April 2013. 
  5. ^ http://www.digitaltrends.com/mobile/vertu-acquisition-baferton-news/
  6. ^ "Luxury British phone maker Vertu sold to Chinese investors as CEO steps down". International Business Times. 3 November 2015. Retrieved 4 November 2015. ,
  7. ^ a b c Baraniuk, Chris (13 July 2017). "Luxury phone-maker Vertu collapses". BBC News. Retrieved 14 July 2017. 
  8. ^ a b "The origins of Vertu". The Economist. 20 February 2003. Retrieved 28 April 2013. 
  9. ^ Jonathan Margolis (5 December 2008). "Bling bling! The £1m mobile, hand-crafted in solid gold and encrusted with jewels – just don't leave it on the train.." Daily Mail. Retrieved 28 April 2013. 
  10. ^ Richard Lai. "Chinese-owned Vertu vows to keep making luxury phones in the UK". Engadget. AOL. 
  11. ^ "Vertu's sudden CEO swap spells trouble after Chinese buyout". Engadget. 9 February 2016. Retrieved 6 March 2016. 
  12. ^ http://www.nokia.com/en_int/news/releases/2002/01/21/vertu-launches-the-worlds-most-exclusive-instrument-for-personal-communication
  13. ^ "Vertu". Jacob Jensen Design. 
  14. ^ https://www.cnet.com/uk/news/vertu-constellation-quest-the-blingtastic-17300-smart-phone/
  15. ^ "Vertu Launch Party: Hollywood Stars Try Out the New Constellation". 19 October 2011. Retrieved 28 April 2013. 
  16. ^ "Vertu's Signature Touch combines top tech with a concierge". Wired UK. 
  17. ^ "Vertu, Ferrari Team Up for Titanium Phone"[permanent dead link],
  18. ^ "Want to really impress at the boat club? Get a Bentley premium smartphone made by Vertu"
  19. ^ Rob Beschizza (19 March 2008). "Eight Things We Pretend to Care About, But Don't". Gadget Lab. Retrieved 28 April 2013. 
  20. ^ "Nokia prepares to lose its bling tone". Financial Times. 

External links[edit]

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