WBCK-FM is a radio station in Battle Creek, Michigan, United States, owned by Cumulus Broadcasting. It broadcasts in the FM radio band at 95.3 kHz and has a news/talk format.
95.3 FM signed on in 1986 with the Calls WDFP, the owner was Donald F. Price, the format was either Rock or Adult Contemporary. In 1988 the Station would be sold to Captsar Broadcasting.
WMJC as Magic 95
With a ERP of 3000 Watts, 95.3 could be reached as far west as Kalamazoo and was Changed to a Top-40 station as WMKG then would switch to WMJC as "Magic 95" these calls came from 94.7 FM in Detroit now WCSX. The ratings would prove the best of this frequency has seen. Top-40 Powerhouse WKFR was dominant mostly due to its signal on 103.3 FM which would reach as far as Jackson to Benton Harbor. In the late 1990s the station began to take a more rhythmic sound similar to how WGRD was in the' 90s. Capstar would introduce the station as "B95" WBXX.
WBXX as B95
As WBXX "B95", 95.3 FM was a very popular CHR/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies and later adult contemporary; the latter format now continues on 104.9 FM.
The sale of the Battle Creek Radio Group from Clear Channel Communications has been completed. 95.3 WBXX began to simulcast with AM 930 WBCK-AM (now Country 93 with a classic country format) and WBXX 95.3 FM began broadcasting on 104.9 (formerly WRCC). 95.3 FM became the permanent home of WBCK's news/talk format.
On March 21, 2008 AM 930 and FM 95.3 stopped the simulcast between both stations, while AM 930 began airing a classic country station as Country 93.
Coordinates: 42°17′17″N 85°09′54″W / 42.288°N 85.165°W