|City of license||Birmingham, Michigan|
|Broadcast area||Metro Detroit |
|Slogan||"Detroit's #1 For Classic Rock"|
94.7 HD-2: Deep Trax
|Former callsigns||WMJC (1976-3/14/87)
|Sister stations||WMGC-FM, WRIF|
WCSX is a Detroit-based FM radio station broadcasting a classic rock format. WCSX's transmitter is located in suburban Oakland County in Royal Oak Township near the intersection of 8 Mile Rd. and Wyoming Avenue. WCSX transmits its signal from an antenna 951 feet in height with an effective radiated power of 13,500 watts. 5 other Detroit radio stations transmit their signal from the same tower as WCSX. The station is owned by Greater Media and is licensed to the Detroit suburb of Birmingham.
94.7 FM was originally home to WHFI ("Whiffieland"), featuring a MOR/adult contemporary format with disc jockeys such as Lee Alan (formerly of WXYZ). In 1972, WHFI shifted to a syndicated, automated oldies format provided by Draper-Blore called "Olde Golde," featuring hits of the 1950s and 1960s (similar to Drake-Chenault's "Solid Gold" format except without the AC/MOR currents that the Solid Gold format played). The "Olde Golde" format evolved the following year into all-oldies WHNE, "Honey Radio." Sister station WQTE changed its calls to WHND and began shadowcasting the format in 1974; it would continue as "Honey Radio" until 1994, by which time 94.7 FM had gone through several changes. Honey Radio was originally automated using Drake-Chenault's "Classic Gold" format, but transitioned to live personalities (on AM 560 only) around 1980, by which time 94.7 FM had changed format.
By 1987, the adult-contemporary format in Detroit had become quite crowded; in addition to WMJC, Detroit had four other AC stations, WNIC, WOMC, WLTI, and WNTM, with WNIC and the oldies-based WOMC dominating in the format. In May 1987 Magic 95 switched its format to what became known as "classic rock" and changed their calls to what they are today. WCSX was one of the first radio stations in the United States to have a classic rock format; it is also one of very few nationwide to have endured with the classic rock format for over twenty years. The WMJC call letters would be picked for a Top-40/CHR station in Battle Creek, and now are used by a religious station in Kalamazoo.
WCSX is licensed for HD Radio operations. Their HD broadcast, called "WCSX Deep Trax," plays classic rock album tracks. Both WCSX-FM and WCSX Deep Trax stream webcasts for internet listeners. WCSX's most played bands are classic rock staples The Beatles, Led Zeppelin, Aerosmith, Pink Floyd and hometown classic rockers such as Bob Seger and Ted Nugent. WCSX generally takes a softer, older-sounding approach to classic rock reminiscent of progressive and album-oriented rock radio of the 1970s, since sister station WRIF includes a good deal of harder classic rock titles in its playlist, including 1980s glam metal which WCSX generally does not play. WCSX had competed up against classic rocker WDTW-FM (now Rhythmic adult contemporary), but gave up the competition to CHUM Limited (now CTVglobemedia)'s CIDR-FM, which shifted from hot AC to adult album alternative. Today, the twinstick Detroit rockers are either owned by Greater Media (WRIF & WCSX) or CTVglobemedia (CIMX-FM & CIDR-FM). CKUE-FM's Windsor, Ontario repeater is the only rocker in Detroit not part of a twinstick operation along with Clear Channel Communications' own WDTW-FM, which returned to classic rock after a five-year hiatus in 2011.
November 2012 PPM Rating: #9 (4.0)
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