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WHAG 2013 Logo.png
Hagerstown, Maryland
Chambersburg, Pennsylvania
Martinsburg, West Virginia
Winchester, Virginia
United States
Branding WHAG (general)
WHAG News (newscasts)
Slogan Your Local News Leader
Channels Digital: 26 (UHF)
Virtual: 25 (PSIP)
Subchannels 25.1 NBC
Affiliations NBC
Owner Nexstar Broadcasting Group
(Nexstar Broadcasting, Inc.)
First air date January 3, 1970 (1970-01-03)
Call letters' meaning HAGerstown
Former callsigns WHAG (1970-1979)
Former channel number(s) Analog:
25 (1970-2009)
55 (until 2009)
Transmitter power 575 kW
Height 376 m
Facility ID 25045
Transmitter coordinates 39°39′45″N 77°57′54″W / 39.66250°N 77.96500°W / 39.66250; -77.96500

WHAG-TV channel 25, is an NBC-affiliated television station located in Hagerstown, Maryland. The station is owned by the Nexstar Broadcasting Group. WHAG-TV's studio facilities are located in the Alexander House Hotel on National Pike (U.S. 40 eastbound) in Downtown Hagerstown (also called East Washington Street), and its transmitter located in Fairview Mountain west of Clear Spring.

Logo used from 1998 until February 12, 2010.
Logo from February 12, 2010 until October, 20, 2013


The station signed on the air on January 3, 1970. It was originally owned by Warren Adler along with WHAG radio in Halfway (AM 1410 and FM 96.7, now WDLD). WHAG-TV's original analog transmitter was to be on top of the Hagerstown Motor Inn (now the Alexander House) but was rejected due to structural incompatibility. A site on Fairview Mountain would become the location of the analog signal on UHF channel 25. Regional Broadcasting Company wanted the station to affiliate with ABC (which was the number one network at the time) but had to join NBC, which was the number three network.[1] Adler Communications sold WHAG-TV to Sheldon and Samuel Magazine of Washington D.C. in 1973. The Magazine Brothers then sold it to local aviation pioneer Richard Henson in 1977. Henson then sold the station to Great Trails Broadcasting in 1981. Great Trails exited broadcasting and sold WHAG along with 2 of its stations—WFFT-TV in Fort Wayne, Indiana and KSVI in Billings, Montana to Quorum Broadcasting in 1998.[1]

In 2003, Quorum Broadcasting and its stations (including WHAG-TV) were acquired by Nexstar Broadcasting Group.[2][3]

Market status[edit]

WHAG-TV is located on the Washington, D.C. market, alongside with NBC Owned-and-operated station WRC-TV; however, the station is operated like a small market station focusing on areas west of Montgomery County. It serves the 4-state area of Chambersburg, PA, Hagerstown, MD, Martinsburg, WV, and Winchester, VA with a more local perspective.[2][4][5]

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[6]
25.1 1080i 16:9 WHAG-DT Main WHAG-TV programming / NBC

Analog-to-digital conversion[edit]

WHAG-TV discontinued regular programming on its analog signal, over UHF channel 25, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate.[7] The station's digital signal relocated from its pre-transition UHF channel 55, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to UHF channel 26,[8] using PSIP to display the station's virtual channel as its former UHF analog channel 25.


Beyond NBC programming, WHAG's line-up has been stable and consistent. It does not carry the network's Early Today. Long blocks of infomercials have been shown on weekends since the early-1990s. Around September 2006, infomercials began appearing on weekdays during the daytime. WHAG-TV is one of the few NBC affiliates that does not air the fourth hour of Today.

Outside of the NBC network schedule, Syndicated programming on WHAG-TV includes: Steve Harvey,The 700 Club, Roske on Politics (hosted by Brent Roske) and AgDay.

News operation[edit]

Right from the start, WHAG began offering local newscasts with The Valley News which aired weeknights at 6, 7, and 11. The original anchors were Bob Witt with news, Glenn Presgraves with sports, and Bill Wolfinger forecasting the weather. Bill Wolfinger also did a Saturday night horror movie show where he would be in costume similar to Lon Chaney. The news department expanded in 1972 to include weekend evening broadcasts at 11 that totaled six hours of local news per week. By the year 2000, news content increased to over 22 hours of broadcasts per week. In 1997, WHAG added a microwave truck allowing the transmitting of live breaking news from the viewing area.[1] On February 12, 2010, WHAG dropped the "NBC 25" branding for "WHAG" and switched its news branding from "NBC 25 News" to "WHAG News". This also happened at the same time a new set, music, and graphics package was launched. The station operates a bureau on East Patrick Street (MD 144) in Frederick.

On August 30, 2010, WHAG added a half hour to its weekday noon and 5 p.m. newscasts. Until this point unlike most NBC affiliates in the Eastern Time Zone, the station had not aired a broadcast weeknights at 5:30. It still does not offer a full two hour weekday morning show. There is now a half hour broadcast seen Monday through Saturday nights at 7. On weekends, an hour-long morning show at 6 as well as a half hour Sunday morning broadcast at 9 were added. In addition, a Northern Virginia Bureau covering Leesburg, Berryville, and Winchester was opened. Although not a full news department, this is now the second local news operation established in those areas after TV3 Winchester launched back on March 5, 2007. All of the preceding changes required the expansion of WHAG's personnel.[9][10]

On October 21, 2013, WHAG began broadcasting its local newscasts in high definition, with a new news set, HD cameras and forecasting equipment.

The station's news department is mainly known as a training ground with few permanent personalities, as reporters often come fresh out of college and serve as "one man band" personnel that shoot, write, and edit their own stories. They often move on after a year or two to larger markets or other communications opportunities.

Cable carriage[edit]

Recently, it has been added to the Dish Network lineup of local offerings and is available to subscribers that currently receive the Washington D.C. market locals. WHAG had also been seen on Dish as the default NBC affiliate for the Salisbury television market, as that market did not have an NBC affiliate of its own until June 2014, when WRDE-LD in nearby Rehoboth Beach, Delaware switched its affiliation to NBC.


External links[edit]

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