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| City of license | Indiantown, Florida |
|---|---|
| Broadcast area | West Palm Beach-Stuart |
| Branding | 103.1 WIRK |
| Frequency | 103.1 MHz |
| First air date | August 1, 1965 (as WPBF at 107.9) |
| Format | Country music |
| Audience share | 5.5 (Sp'08 P2, R&R[1]) |
| ERP | 90,000 watts |
| HAAT | 297 meters |
| Class | C1 |
| Facility ID | 1246 |
| Transmitter coordinates | 27°01′32.00″N 80°10′43.00″W / 27.0255556°N 80.1786111°W |
| Callsign meaning | Play on the word "Work" |
| Former callsigns | WPBF (1965-1972) WIRK-FM (1972–2012) |
| Former frequencies | 107.9 MHz (1965-2012) |
| Owner | Palm Beach Broadcasting, LLC |
| Sister stations | WEAT, WMBX |
| Webcast | Listen Live The Buzz 103.1 HD2 |
| Website | wirk.com HD2: buzz103.com |
WIRK (103.1 FM) is a radio station broadcasting a country music format. Licensed to Indiantown, Florida, the station serves the West Palm Beach-Boca Raton, Ft. Pierce-Stuart area. The station is currently owned by Palm Beach Broadcasting, LLC.[2] The station has broadcast a country format since September 9, 1973, originally on 107.9 FM.[3] On April 10, 2012 CBS Radio announced that it was selling WIRK and its sister stations to Palm Beach Broadcasting for $50 million, pending FCC approval. The station's country format and airstaff will be retained under the new owners.[4] By June 1, 2012, it was announced WEAT-FM would relocate its "Sunny" AC format to 107.9 with the WIRK country format moving to the 103.1 frequency.
Prior to the country format, WIRK programmed an automated format known as “Olde Gold.” In the opening days of the format, the station was visited by country stars that included Archie Campbell, an actor who played the barber on “Hee Haw”, and by Red Sovine shortly before his death.
WIRK-FM's original 1973 lineup was Barry Grant, mornings; Randy Marsh, middays; Dave Roberts (program director) Afternoons; "Country" Gene Evans 6p -1a. [5]
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