|City of license||Meridianville, Alabama|
|Broadcast area||Huntsville, Alabama|
|Branding||100.3 The River|
|Slogan||"Songs you love to sing along with"|
|Frequency||100.3 MHz (also on HD Radio)
100.3 HD-2 for Top 40 (CHR)
|Translator(s)||106.5 W293AH (Huntsville, relays HD2)|
|First air date||1962 (as WVNA-FM)|
|HAAT||299 meters (982 ft)|
|Callsign meaning||W Q RiVer|
|Former callsigns||WVNA-FM (1962-2000)
|Owner||Clear Channel Communications
(CC Licenses, LLC)
|Sister stations||WTAK-FM, WBHP, WHOS, WDRM|
Listen Live (HD2)
This station had been WVNA-FM since 1962 before becoming country music formatted WLAY-FM on March 30, 2000. This lasted until a 2006 change to match a format and positioning change to "The River." The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.
WQRV began in April 2006 as a format relocated from the former WWXQ 92.5 and WXQW 94.1 MHz frequencies, which Clear Channel Communications had sold to Cumulus Media. Those stations were known collectively as "WXQ." The station frequency was transferred from Florence, Alabama, to the west of the Huntsville market in Meridianville, Alabama.
The station originally broadcast a more rock-based classic hits format as The River; eventually, by the late 2000s, it had shifted to pop-based classic hits of the 60s, 70s, and 80s, while still mixing in rock hits.
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