|City of license||Seffner, Florida|
|Broadcast area||Tampa, Florida|
|Branding||CBS Sports Radio 1010|
|First air date||early 1960s (as WINQ)|
|Power||50,000 watts (day)
5,000 watts (night)
|Former callsigns||WINQ (1960s-1981)
|Affiliations||CBS Sports Radio|
(CBS Radio Inc. of Tampa)
|Sister stations||WHFS-FM, WLLD, WQYK-FM, WRBQ, WYUU
part of CBS Corp. cluster with TV station WTOG
|Website||CBS Sports Radio 1010|
WHFS (1010 AM, "CBS Sports Radio 1010") is a radio station in the Tampa, Florida, area, owned by CBS Radio. The station broadcasts at 50,000 watts during the day and 5,000 watts at night, directional towards the east and west to protect Jacksonville's WJXL by day, and New York City's WINS, Toronto's CFRB, and Calgary, Alberta's CBR at night. The station was assigned the WHFS call sign by the Federal Communications Commission on August 9, 2012.
The station signed on sometime in the early-1960s as WINQ, founded by Rex Rand, the owner of Miami's WINZ. In its early days, WINQ was a Mutual affiliate and carried a middle-of-the-road music format. In 1967, WINQ became the first station in Tampa Bay to offer a news-talk format, with network news and other programming from CBS Radio (who would later own this station). The station switched to a country music format in 1971, after the station was losing money on the talk programming.
By the mid-1970s, WINQ had changed to a Christian program station, featuring pre-recorded religious programing, with Southern Gospel music filling the breaks. In 1975, after an influx of call-in requests, station manager Phil Scott and program director Bill Brown orchestrated a slow change of format, eventually taking WINQ to a full, live, top forty style format with announcers, and launching what became the first commercially licensed Christian Rock radio station in the country. WINQ would soon set the stage for all Contemporary Christian music stations that have come since.
In late 1978, following Rand's death in a helicopter crash, the station was sold to different owners, who switched the format back to traditional religious programming, as WCBF ("We’re Christians By Faith"), dropping the CCM format and again featuring programs produced by area churches.
In 1987, the owners of WQYK-FM acquired WCBF, and relaunched it a year later as WQYK with a country format, largely as a simulcast of its FM sister. While it was largely a simulcast of the FM station, this was a return of WQYK to the AM dial, being on 1110 (now WTIS) prior to 1974.
The station has undergone many format changes since then, alternating between country and talk and sports. In 2005, the station switched to a hot talk format, as WBZZ, 1010 The Buzz, after acquiring the rights to Howard Stern's morning program. However, soon after Howard left for satellite radio in January 2006, the station switched from a hot talk format to a classic country format, and then changed back to all-sports as WQYK on August 10, 2007.
The station currently carries NCAA football and NFL games via the Westwood One radio network, which is affiliated with station owner CBS Radio. It also carries coverage of the MLB's New York Yankees when the games do not conflict with Tampa Bay Rays games. Up until the 2008 NASCAR season, WQYK aired NASCAR races in the Nationwide Series, Craftsman Truck Series, and NASCAR Sprint Cup Series.
Nanci "The Fabulous Sports Babe" Donnellan is one of WQYK's most notable alumni. The station served as Donnellan's flagship during her show's run on the now-defunct Sports Fan Radio Network, from 1997 to 2001.
WQYK's sports format moved to WHFS-FM (98.7 FM, formerly WSJT) on August 2, 2012, under the branding SportsRadio 98.7 The Fan; the two stations will simulcast until January 2, 2013, when the AM station becomes a full-time affiliate of CBS Sports Radio. Among the new hosts is Donnellan, who will host overnights.